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Innova.buzz

Dr Jürgen Strauss

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The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs. Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing. Each episode is a conversation with i ...
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Gabrielle Dolan is a global thought leader on authentic leadership and business storytelling. She’s worked with thousands of high­‐profile leaders from around the world, helping them to become better leaders and communicators using the art of business storytelling. Gabrielle is a highly sought‐after international keynote speaker, and works with some of Australia’s top 50 ASX companies. Gabrielle is also the bestselling author of Stories for Work: The Essential Guide to Business Storytelling, ...
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The podcast where the world's leading thinkers share their ideas about how to create greatness. Great leaders, great teams and great organizations. Why be good when you can be great!
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Welcome to Earned, an influencer marketing podcast by CreatorIQ. In this series, Conor Begley, Chief Strategy Officer at CreatorIQ, sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful brands in creator-led marketing. In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies, ...
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Long-time friend and amazing author/speaker Gabrielle Dolan, "Ral", and her amazing podcast partner, executive coach and Director Jac Phillips, started their podcast, "Keeping it Real with Jac and Ral', to share their incredible insights out into the world. They describe it as a "live free coaching session" and I agree, fabulous insights into topic…
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Our guest in this episode is Daniel Den, a trailblazing founder of Ideas That Influence and co-creator of the X Factor Effect Methodology. Daniel’s innovative approach to marketing and differentiation has made a significant impact in helping businesses stand out in a crowded market. His interactive book box experience exemplifies his commitment to …
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In this week’s special double episode of Earned, we hear from both David Jones, founder and CEO of the Brandtech Group, and Heather Kehrberg, Director of Amazon Ads Creative Studios. To start, David Jones discusses the transformative impact of generative AI on the marketing and advertising industries. From founding the BrandTech Group in 2015 to ac…
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Our guest in this episode is Mark Wonderlin, the visionary founder and CEO of Mosaic Media Films, and a pioneer in digital SLR filmmaking. Mark shared his profound insights into the transformative power of video storytelling in business marketing. By focusing on the audience's journey, Mark crafts videos that not only tell a story but also resonate…
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In Ep. 137 of Earned, Conor sits down with Chris Harrington, the newly appointed CEO of CreatorIQ, for an in-depth conversation about his remarkable journey and strategic vision for the influencer marketing industry. Chris opens up about his rigorous evaluation process, CreatorIQ’s growth potential and alignment with his strategic vision. Drawing o…
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Do you dread "networking" but believe you should be spending more time doing it? Speaker, coach, and author Deborah Grayson Riegel joined the Greatness podcast to discuss her thinking on going both "broad and deep" on relationships; and how to think strategically about the types of people you might need to connect with for both your short and long-…
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Our guest in this episode is Brian Bogert, a passionate coach and speaker, who has transformed his profound personal adversities into a professional mission to empower others to live more authentically and impactfully. In his conversation with host Jürgen Strauss, Brian delves into the importance of embracing vulnerability, harnessing personal adve…
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In Ep. 136 of Earned, Conor sits down with Noella Gabriel, co-founder and global president of ELEMIS—the UK-based skincare line with beloved, collagen-powered products that helped the brand achieve an 87% YoY EMV growth. To start, we dive into Noella’s early years which were marked by an intense focus on voice training, and learn how this period of…
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Our guest in this episode is Scott Allan, a renowned author, publisher, and transformational growth expert based in Osaka, Japan. Scott has turned his deep passion for writing and personal development into a thriving global publishing business. His journey from corporate life to becoming a key influencer in self-help and professional development pr…
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Recorded live from the Cannes Lions International Festival of Creativity, this week’s guest host Chris Curtis, Global Head of Strategic Accounts at CreatorIQ, sits down with Julie Haleluk, Global Head of Growth for Amazon Shopping Videos. To start, we dive into the transformative world of shoppable video content and its impact on digital marketing.…
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Wendy Swire, global leader, coach, author, and speaker, joined the Greatness Podcast (and created a unique page of resources for you listeners - https://swiresolutions.com/greatness/) to share her incredible insights on Brain Science and how to get the most out of your brain. This includes sleeping more which lets your brain "clean itself"; focusin…
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Our guest in this episode is Tiago Faria, a business mentor and marketing expert. Tiago has transformed the way entrepreneurs and influencers expand their authority and reach new audiences with his innovative "DREAM Method." This approach harnesses the power of podcast guesting, helping individuals grow their networks and enhance their marketing st…
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In Ep. 134 of Earned, Conor sits down with Gregory Galant, co-founder and CEO of innovative PR-software company Muck Rack and The Shorty Awards—the first award show to honor digital and social media content. To start, we dive into Greg’s early adventures in podcasting before unpacking his role in reshaping the public relations landscape. Greg share…
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Our guest in this episode is Carlos Alvarenga, a distinguished thinker and educator in the fields of communication and rhetoric. Carlos has an extraordinary background, starting as a refugee child and rising to become a prominent expert in persuasive communications. His journey includes deep dives into the ancient wisdom of Aristotle to update thes…
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In Ep. 133 of Earned, Conor sits down with Neahle Jones, VP of US Consumer Engagement for L'Oréal’s Consumer Product Division. To start, we dive into L'Oréal’s tried-and-true strategies for crafting authentic and accessible content—including leveraging creative material and influencer collaborations. Neahle discusses how L'Oréal shifted from follow…
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I firmly believe that we have a duty as leaders to provide the people we lead with regular feedback. When I read Kim Scott's Radical Candor, her framework immediately resonated with me - the care and courage that feedback requires. Kim's associate Amy Sandler joined the Greatness Podcast to discuss the framework. Giving feedback takes time and thou…
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Our guest in this episode is Larry Apke, a visionary VUCA consultant, agile coach, and the altruistic founder of JobHackers. Larry has dedicated his career to guiding individuals and organizations through the complexities of today's ever-changing world, using agile methodologies and education as his tools. His innovative approach to professional de…
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In Ep. 132 of Earned, Conor sits down with Kim Larson, Global Managing Director & Head of YouTube Creators. To start, we dive into Kim’s career at Jamba Juice and Google, which helped shape her interest in diverse global markets and growing niche communities. We pivot to YouTube, and Kim explains how the platform’s monetization strategies empower c…
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Our guest in this episode is Mark Stern, a visionary entrepreneur who's redefining how brands connect with their customers. As the founder and CEO of Custom Box Agency, Mark merges tangible products with digital marketing to craft memorable and impactful customer experiences. In our engaging conversation, Mark shared his insights on creating deeper…
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In Ep. 131 of Earned, Conor sits down with Bridget Dolan, Managing Director of the YouTube Shopping division. To start, we explore how the creator economy has evolved on YouTube and unpack its significant influence on e-commerce. Bridget explains how creators, viewers, and brands are entwined in a symbiotic relationship that's reshaping retail thro…
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I work with hundreds of women leaders in engineering, construction, energy, and mining, and the topic of how to be confident without being arrogant comes up repeatedly. I'm so grateful to Dr. Tracy Brower for taking the time to join the Greatness Podcast to talk about the difference between confidence and arrogance, and how to own and share your su…
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Our guest in this episode is Anthony Nwaneri, a best-selling author and a visionary in the podcasting industry, renowned for his innovative approaches to podcast growth and monetization. From his early challenges in Nigeria to becoming a major influence in the podcasting world in the UK, Anthony's journey is a testament to the power of persistence …
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In Ep. 130 of Earned, Conor sits down with Peter Thomas Roth—founder and CEO of his beloved, namesake skincare brand, Peter Thomas Roth. To start, we dive into how Peter’s problem-solving formulas for acne and anti-aging have propelled his products to top-shelf status. Peter then walks us through his brand's evolution and shares how he leverages so…
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Our guest in this episode is Steve McCready, a transformative coach and therapist whose journey has taken him from the fields of IT to the realms of psychotherapy and coaching. With a passion for helping others unlock their full potential, Steve has dedicated his career to understanding the stories we tell ourselves and how these narratives shape o…
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In Ep. 129 of Earned, Conor sits down with Brad Schultz, co-founder and CMO of BeatBox. To start, we dive into how Brad and his high school buddy Justin Fenchel (fellow co-founder and CEO of BeatBox) evolved from teenage business enthusiasts to the masterminds behind a beverage revolution. Brad pulls back the curtain around the pair’s experience on…
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Lisa Hinz, Founder of The Confidence Track, shares her very personal journey with imposter syndrome and how she shifted from constantly reacting to focusing upon living an intentional life. Lisa shares concrete techniques for building confidence - finding safe environments to talk about self-doubt, identifying the triggers of self-doubt, and intent…
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Our guest in this episode is Chris Hood, a digital strategist with a heart for innovation and a mind for technology. With a career spanning over 35 years, Chris has left a significant mark on the digital landscapes of TV, film, music, and video games. Through his book, "Customer Transformation," and his consulting work, he's helped organizations wo…
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In this Earned x CreatorIQ Connect Europe session, Conor introduces Kory Marchisotto, CMO of e.l.f. Beauty and President of Keys Soulcare. To start, we dive into what e.l.f. achieved during 2023, and how the brand has managed to lock down the title of No. 1 stock on the NYSE out of over 1.6k companies. Kory shares how e.l.f. has climbed the ranks a…
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Our guest in this episode is Erin Andrea Craske, a visionary coach, author, and a rebel at heart with a rich corporate background. Erin shares her journey from corporate strategy to coaching, emphasizing a transformative change through what she terms as an "effortlessness philosophy." Her insights reveal a profound understanding of leadership, stra…
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In Ep. 128 of Earned, Conor sits down with Deepica Mutyala, founder and CEO of inclusive beauty brand Live Tinted. To start, we dive into how Deepica harnessed her online influence to establish the beauty empire that is Live Tinted. Deepica shares why she created the viral Hue Stick, a product that has won three Allure Best of Beauty Awards since l…
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What are the primary differences between high-performing and low-performing teams? After decades of studying thousands of people on over 800 teams, Robert Marshall knows the answer to this question, and joined the Greatness Podcast to share his incredible insights. Top of the list - level of trust - may seem obvious, but Robert also discusses the i…
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Our guest in this episode is Robert Brill, the co-founder and owner of Brill Media, a digital advertising agency from Los Angeles, USA, dedicated to helping businesses scale and grow. With a journey marked by a transition from employee to entrepreneur, Robert shares his insights into the digital advertising landscape, underlining the importance of …
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In Ep. 127 of Earned, Conor sits down with Larissa Jensen, SVP and Global Beauty Industry Advisor at Circana. With more than two decades of experience in the beauty industry, Larissa shares how beauty standards have evolved in that time, and the pivotal role social media has played. We explore how the landscape is shifting from traditional departme…
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Our guest in this episode is Fred Joye, co-founder of Arcanys Ventures, a visionary entrepreneur transforming the tech landscape from Cebu, Philippines. With a background that spans across continents, Fred's journey from corporate finance in Switzerland to pioneering software development outsourcing in the Philippines is both inspiring and instruct…
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In Ep. 126 of Earned, Conor sits down (again!) with Ashton Wall, co-founder of GateMaker Community and expert in all things creator economy. To start, we dive into how Ashton achieved her dream of owning her own B2B company, GateMaker Community—a brand-focused, performance-driven earned media agency built around the power of community. Ashton share…
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Are you viewed as a "doer" or a "strategic thinker"? Being a "doer", someone that is capable of executing with excellence, is important. Adding the ability to think strategically, being viewed as a strategic thinker by those around you, is also critical in most contexts. I loved having Brenda Steinberg, leadership consultant and executive coach, on…
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Our guest in this episode is Fred Cary, a visionary entrepreneur and the founder of IdeaPros. Fred has dedicated his career to transforming outsiders into insiders within the entrepreneurial market, leveraging his vast experience and insights to guide aspiring entrepreneurs on their journey to success. Through this fascinating conversation with Jür…
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In Ep. 125 of Earned, Conor sits down with Jackie Pimentel, Senior Director of Creators and Threads at trillion-dollar social networking conglomerate Meta. To start, we dive into the origin story of Facebook, and learn how our previously fragmented world has become increasingly more connected. Jackie shares why Meta keeps users at the center of eve…
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Our guest in this episode is Alan Lazaros, the CEO of Next Level University, a top 100 global podcast with a mission to empower individuals towards achieving holistic success. Alan's journey from personal struggles to becoming a beacon of self-improvement and leadership offers invaluable insights into the transformative power of continuous growth. …
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In Ep. 124 of Earned, Conor sits down with Courtney Shields, social media icon (with over 1M Instagram followers) and Co-founder of fast-growing beauty brand DIBS. To start, we dive into the ups and the downs of product creation, and learn the story behind two of DIBS Beauty’s most successful product launches. Courtney shares why she needs to feel …
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Have you ever felt betrayed? Maybe something happens with a colleague at work? Or in a personal relationship? I feel so fortunate to have met Dr. Beth Hedva, author of Betrayal, Trust, and Forgiveness, who joined the Greatness Podcast to share her wisdom on the topic. Beth talks about how we shift from "why did this happen to me?" to "how can I gro…
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Our guest in this episode is Jeff Giagnocavo, a seasoned entrepreneur who has been pioneering innovative business practices since he was sixteen. With a portfolio of successful ventures and the authorship of "The Space for Leadership," Jeff shares a profound journey of growth, emphasizing leadership with empathy and the transformative power of cust…
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Today not only marks Earned’s 123rd episode, but also its fourth birthday! To celebrate this milestone, Conor sits down with an esteemed guest: Michelle Crossan-Matos, Chief Marketing Officer of retail powerhouse Ulta Beauty. We kick off the episode by diving into what Michelle calls a “fabulous year of results and people.” While Michelle only join…
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In this episode, we feature Tai Goodwin, a digital marketing expert with a wealth of experience as an award-winning instructional designer, author, and CEO. Tai's journey from a passionate educator to a digital marketing strategist exemplifies her commitment to enhancing the visibility of coaches, healers, and spiritual entrepreneurs. Her mission i…
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In Episode 122 of Earned, Conor sits down with Taylor Frankel, Co-Founder and Chief Brand Officer of Nudestix. To start, we dive into the founding story of Nudestix. Back in 2014, at the young age of 17, Taylor launched the brand in collaboration with her mother (Jenny Frankel) and sister (Ally Frankel) back in 2014. With a desire to create a produ…
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My good friend Suzanne Arkel is a remarkable woman who has devoted her 25 year career to driving inclusivity in large construction programs. I asked Suzanne, who identifies as African American, to rate the inclusivity of the construction industry on a scale of 1 (low) to 4 (high), and I appreciate her answer - "It's a two-and-a-half . . . if there …
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Our guest in this episode is Alexandra Watkins, a branding powerhouse and the creative mind behind Eat My Words, a brand naming consultancy that's all about injecting fun and creativity into the naming process. Alexandra has revolutionized the way we think about brand names, turning what can often be a daunting task into an exciting adventure. Duri…
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In Ep. 121 of Earned, Conor sits down with Chris Ruder, CEO of Spikeball—the world’s largest supplier of roundnet equipment. To start, we dive into the background of Spikeball, which originally launched in 1989, before learning how Chris revived the name in 2004. With his original job being a sales position at Microsoft, Chris shares that he had no…
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Our guest in this episode is Liam Naden, a visionary entrepreneur and a profound advocate for understanding the biological foundations of success. Through his own transformative journey from hitting rock bottom to redefining success, Liam has become a beacon of hope and innovation. This conversation unveils the power of our biological blueprint and…
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For Ep. 120 of Earned, we decided to spice things up. Conor sits down with Alex Rawitz, CreatorIQ’s own Director of Research & Insights, and author of the renowned newsletter, “How to Build Brands and Influence People.” Conor puts Alex in the hot seat by tackling the famed Hot Ones challenge, wherein they both eat progressively spicier chicken wing…
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