Hi! I’m Mason. On my podcast I talk about anything and everything technology based and how it can change our future for the better! I upload every Monday and Friday. Hope you’ll enjoy. Thanks!
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This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.
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MindVox is a podcast all about the human mind, with the aim to educate, support and empower. A fully inclusive space that explores mental health, neurodivergence, self-care and wellbeing without judgement. Guests openly discuss their personal journeys with trauma, grief, mental health, neurodivergence and more. Hosted by Claire Jacobs, writer of SingleParentPessimist.co.uk *Warning* We cover topics that can be of a sensitive or triggering nature, and always highlight these on each episode's ...
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BTB: Proven Strategies for Growth in Healthcare Marketing (w/ Jennifer Christensen, Beacon Media + Marketing)
54:31
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," Jennifer Christensen, founder partner at Beacon Media and Marketing, shares the agency's journey from a content and inbound marketing firm to a national leader in marketing for ment…
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156: Implementing an Outcomes-Led Strategy (w/ Alli Blum, Hypothesis Department)
56:13
56:13
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56:13
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of Metrics & Chill, Alli Blum talks about implementing an outcomes-led strategy to boost product growth and customer retention. You'll learn how to estimate project impact, align your team with clear goa…
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BTB: Building Purpose-Driven Marketing Strategies (w/ Andi Graham, Big Sea)
44:37
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of "Metrics & Chill," host Pete Caputa, CEO of Databox, chats with Andi Graham, CEO and Founder of Big Sea, about scaling a marketing agency and success in the purpose-driven space. Find out: How Andi tr…
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BTB: Mastering Data-Driven Legal Marketing Success (w/ Guy Alvarez, Good2BSocial)
27:07
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27:07
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Guy Alvarez, founder of Good2bSocial, shares his journey from lawyer to marketing expert and dives into successful digital marketing strategies for law firms. You'll learn: How Guy built a thriving digi…
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BTB: Using YouTube to Drive Sales & Crafting Marketing Strategy (w/ Ali Schwanke, Simple Strat)
47:58
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Ali Schwanke, CEO of Simple Strat, shares her insights on using YouTube to demonstrate expertise and act as a continuous, silent salesperson, the necessity of an experimentation mentality in your marketing efforts, the …
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BTB: Driving Growth with Data Insights and Adaptable Leadership (w/ Adam Lewis, BBD Boom)
43:08
43:08
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43:08
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Adam Lewis offers insights into his 25-person team's strategies in system design and re-engineering work and the importance of proper training for sales teams. You'll learn: How Adam's agency employs benchmarks to measu…
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BTB: Growing a Technical Consulting Firm (w/ Connor Jeffers, hapily)
55:35
55:35
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55:35
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we go behind the benchmark data as Connor Jeffers shares insights on building a successful technical consulting firm. You'll learn about their approach to demonstrating expertise through workshops and r…
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BTB: The Power of Niche & Focus (w/ Joe Sullivan, Gorilla 76)
55:48
55:48
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa chats with Joe Sullivan to learn how he grew Gorilla 76 by offering focused, specialized services for a specific niche. Links: Follow Joe Check out Gorilla 76…
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155: How To Run a Lean ABM Program (w/ Mason Cosby, Scrappy ABM)
51:15
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Mason Cosby - founder of Scrappy ABM, shares the importance of aligning marketing and sales strategies for business growth. If want to learn more about ABM or want a way to start small and run a "lean A…
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154: Turning Proprietary Data Into Killer Content (Rachel Whitehead, ChartMogul)
39:45
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups. Links Follow Rachel Try ChartMogul…
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BTB: The Power of Co-Creating Content With Your Customers (w/ James Robert Lay, Digital Growth Institute)
42:30
42:30
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42:30
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more James Robert Lay, founder and CEO of Digital Growth Institute, shares his journey of building a successful consulting practice focused on helping banks and credit unions improve their sales and marketing efforts. Links:…
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BTB: How Top Performing Agencies Market Themselves (w/ Karl Sakas)
51:23
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Get insights from our recent survey with Karl Sakas, to learn how 200+ agencies are marketing themselves. Links: Sakas & Company Follow KarlBy Databox
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BTB: Becoming a Successful Marketing Solopreneur (w/ Lauren Ryan, Coastal Consulting)
39:31
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more We go behind the benchmarks to learn how Lauren Ryan, owner of Coastal Consulting, transitioned from managing a team to serving as a niche solo marketing consultant who booked more than $300k in revenue this year. Links…
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153: Using Leading Indicators to Forecast Ad ROI (Kevin Lord Barry, Right Percent)
28:23
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28:23
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Kevin Lord Barry shares how to track leading indicators in your paid ads to more accurately know what results you'll see when the deals finally close months later. Links Follow Kevin Hire Kevin (or learn more)…
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152: Growing Revenue With Less Budget (w/ Sam Kuehnle, Loxo)
46:04
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Sam Kuehnle shares a 3-step plan for marketers who need to drive more growth, with less budget and resources.By Databox
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Lessons Learned Growing from $1M to $10M (w/ Pete Caputa and Yoram Wijngaarde)
46:55
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pete Caputa and Yoram Wijngaarde share lessons they learned, building companies from $1 to $10 million in ARR.By Databox
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151: 3 Pillars for SaaS Growth (w/ Pasha Irshad, Shape & Scale)
35:29
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Pasha Irshad unpacks how he helps SaaS companies drive growth through customer-centric marketing, data-driven RevOps, and agile demand generation. Links Hire Shape&Scale Follow Pasha…
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150: Driving GTM Alignment (w/ Kyle Lacy, Jellyfish)
38:51
38:51
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Kyle Lacy shares a powerful framework to drive alignment across go-to-market team, so they aim at the same target together. Links Follow Kyle Visit JellyfishBy Databox
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149: Using Email to Improve Activations (w/ Casey Hill, ActiveCampaign)
48:22
48:22
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Casey Hill shares a 6-step framework to help you use email to improve activations during the onboarding phase. Links: Follow Casey Try ActiveCampaignBy Databox
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Reflections of a Summer of AUDHD Burnout and Things I’ve Learnt Along the Way.
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After two months of radio silence, Claire is back with a new MindVox episode. This is more of an update to what’s been going on, as well as what she’s learnt through the current issues she’s faced, and what’s coming up for the pod. This episode explores: -Why Claire hasn’t uploaded a pod episode in a while! -Some of the symptoms she’s recognised as…
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BTB: Offering the right services to the right customers (w/ Jen Spencer, SmartBug)
49:15
49:15
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Jen Spencer (CEO of SmartBug) shares how they've grown by serving the right clients, with the right services, managed by the right team. Learn how this segmentation has been a huge factor in their success, and get insig…
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148: Building an Efficient Paid Program (w/ Blake Strozyk, Bull Media)
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50:35
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Blake Strozyk shares a 3-step framework you can use to test, build, and scale an efficient paid ad program for your business. Links Follow Blake Hire BlakeBy Databox
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Growing 3x by Going After Bigger Contracts (w/ Doug Davidoff, Lift Enablement)
52:17
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Pete Caputa interviews Doug Davidoff, CEO of Lift Enablement, to learn how he grew revenue by 3x by going after bigger contracts from bigger companies. Links: Follow Doug Lift Enablement The HubSopt ben…
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147: Finding Your Best Customers (w/ Mary Keough)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more You probably have a niche group of customers who love your product or service. Mary shares how to identify who they are, and how to attract more of them, to grow your business year over year. Links Follow Mary Map My Cu…
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146: Collaborative Growth (w/ Pete Caputa, Databox)
1:01:53
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn a better way to do marketing and sales, by partnering with your target customers. Links: Create your own private benchmark group Read the "Collaborative Growth" article…
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145: Orchestrating Full-Funnel Growth (w/ Alina Vandenberghe, Chili Piper)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, Alina Vandenberghe (Co-Founder and Co-CEO of Chili Piper) shares how she drives predictable growth by using a framework she calls “predictable orchestration” - the idea that GTM is not 1 motion, from 1 …
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144: How to Reduce Churn (w/ Asia Orangio, DemandMaven)
54:28
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn a step-by-step strategy you can use to reduce churn at your B2B company.By Databox
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Shorts: How to Drive Efficient Growth (in 3 min)
3:25
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By Databox
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143: How to Drive Efficient Growth (w/ Brad Rosen, Sales Assembly)
37:10
37:10
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn steps you can take to increase revenue and grow more efficiently.By Databox
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Ways to Manage Sensory & Autistic Traits Outdoors: Making Adventures Accessible to Improve Wellbeing for Neurodivergent Adults & Young People. An Interview with Autistic Adventurer Allie Mason
1:13:53
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Allie Mason is a Children’s Author and a Landscape and Training Coordinator. She was diagnosed Autistic at the age of 23 in 2020, and wants to talk about her late-diagnosis journey and what she has put in place to help with the Autistic traits that affect her wellbeing. Allie describes herself as an Autistic Adventurer Extraordinaire, as she finds …
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more View YouTube benchmarks for B2B here Check out Ahrefs' YouTube channelBy Databox
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Shorts: Building A Demand-Focused Company (in 3 min)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Prashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts.By Databox
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142: Building A Demand-Focused Company (w/ Prashant Kaw, Helmur)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Prashant Kaw shares three principles your company should embrace, in order to make the most of your demand gen efforts.By Databox
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Shorts: Driving Predictable Demand (in 3 min)
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By Databox
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141: Driving Predictable Demand (w/ John Short)
41:03
41:03
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41:03
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how to drive more predictable demand by identifying who your best customers are.By Databox
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140: Stopping Revenue Leaks (w/ Sean Burke, Prometric)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Sean Burke shares 7 areas where companies experience revenue leaks, and how to monitor and address them.By Databox
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My Depression & Anxiety Was Actually Autistic Burnout: Reflections of Growing Up Undiagnosed, Late-Diagnosis and Parenting Neurodivergent Children. An Interview with Carrie Kearns.
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Carrie Kearns is a Veterinary CPD Tutor and Student Hypnotherapist and Counsellor. They were a Pet Bereavement Counsellor for 22 years and are currently training as a Hypnotherapist. Carrie has two children and is a late diagnosed Autistic who uses They/Them pronouns. They were misdiagnosed with depression and anxiety before getting an Autism diagn…
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Shorts: Drawing Insights From Your Customer's Journey (in 3 min)
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139: Drawing Insights From Your Customer's Journey (w/ Sam Bowley)
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40:46
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Many B2B companies could leverage data-driven insights from their customer lifecycle journey to hone their marketing strategy, improve retention, and increase revenue. The key is to think like a Rev Ops professional, ev…
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Announcement: We're Making The Show Even Better (w/ Your Help!)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Fill out the form here to let us know how we can make the podcast more valuable for you!By Databox
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Shorts: Building Trust By Answering Questions (in 3 min)
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By Databox
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138: Building Trust By Answering Questions (w/ Marcus Sheridan)
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45:36
Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Marcus Sheridan (Partner at Impact, Author of They Ask, You Answer) gives an incredible breakdown of how B2B companies can create content that answers prospective customers' objections, questions, and concerns, in order…
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How Trauma & Tension Releasing Exercises Can Improve Physical & Mental Health: Includes Somatic TRE Tips and Tools. An Interview with TRE® Provider Sylvia Tillmann
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Sylvia Tillmann is a TRE® (Trauma & Tension Releasing Exercises) Provider, specialising in teaching therapeutic ways to improve physical and mental wellbeing. She’s founder of Tremendous TRE®, and is also trained in counselling, Jikiden Reiki and Laughter Yoga. Sylvia feels that people hold too much tension in their bodies which can manifest in man…
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BTB: Growing B2B Newsletter Subscribers (w/ Tara Robertson)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we explore how a B2B company can grow its newsletter subscribers, and tackle issues like send frequency, list maintenance, what content you write about, and more. Links Mailchimp Benchmark data The Sauc…
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137: Driving Growth w/ Short & Long-Term Planning (w/ Amrita Mathur, Superside)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Amrita Mathur (VP Marketing) has helped Superside grow to $45m in 4 years, using a combination of short and long-term planning.By Databox
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Changing The Narrative: Educating Teens About Consent and Gender Equality, and Creating Positive Representations of Women and Autism in Literature. An Interview with Author, Sue Bordley.
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Sue Bordley is an Author, Teacher and mother to two teenage sons. She’s Autistic, which was discovered when her children were formally diagnosed with Autism. Sue’s self-diagnosed, and has some experience of the stigma surrounding self-diagnosis. Sue’s taught English at secondary school for 26 years, whilst also writing novels for adults and teenage…
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BTB: Who Are Google Search Ads Best For? (w/ Silvio Perez)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Our benchmark data shows that for B2B companies, the median cost per click (CPC) is $1.52, while the median cost per conversion is $65.16. At face value, most B2B companies who want to capture existing demand among high…
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Recovering from Childhood Sexual Abuse By My Father: How I Healed and Found My Voice. An Interview with Lauren Sullivan
1:07:42
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Lauren Sullivan is a mother of two young daughters and is founder and illustrator of Loz Creates. She grew up without her father, until he came into her life when she was a teenager. He then groomed Lauren, supplied her with drugs, and abused her frequently. Lauren’s father was aware he was HIV-positive at the time. Lauren has Complex Post-Traumati…
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136: Knowing & Serving Your Website Visitors (w/ Gaetano DiNardi)
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Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Gaetano DiNardi shares what many companies get wrong when they analyze website performance and traffic, and steps you can take to better know and serve your visitors. Gaetano is a growth advisor to top B2B companies lik…
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