What makes creative Sydneysiders tick? Getting below the surface with the people who make great things happen in our city, the people who create companies and radio stations, paintings and music, buildings, landscapes and so much more. Hosted by Matt Levinson.
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A variety Spanish/English podcast where we will have discussions, opinions and interviews focusing on the entertainment side of media.
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Floor Academy - Helping flooring, tile and stone contractors own an asset
Kyle Hedin - Speaker, Mastermind Facilitator, Writer, Content Creator, Business Therapist, and Contractor
Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking. Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business adve ...
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That’s A Wrap - Ken Ballin & Allen Lewis
1:28:39
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Send us a text It’s been 5 years and 3 months, 283 episodes, and countless guests. All good things must come to an end though. I am honoring the show by taking it back to my very first guests Ken Ballin and Allen Lewis to see how we all have changed over the last 5 years. What’s new, what’s different, and how our goals have changed. Change is a nec…
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Choose Your Words Carefully - Kerry Lenz - Rice’s More Than Floors
1:05:47
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Send us a text How important are the words you choose to use on your website, marketing and even in your daily conversations? How does it affect the way you are viewed, your products, or even your business? I have been big on making sure to say client over customer and project over job for a long time and there are others. Kerry Lenz has also shift…
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Rebranding Your Company - Shane Levinson - Vision Flooring
1:06:25
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Send us a text How did you originally decide to name your company? Have you ever thought of changing your name? What kind of damage will it cause? Will people still recognize you? Will you lose clientele? What does it take to rebrand an entire company? Shane Levinson is a serial entrepreneur and combat veteran. Shane started in the flooring busines…
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AI Is The Play - Jason Potts - Ballin Knows Best
1:06:49
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Send us a text Where do you find the time to write a blog, book client appointments, setup marketing campaigns, and get installs done? It’s a lot of hats to wear and we didn’t even get in to all of the other ones you wear. Technology has come a long way though and it’s here to help you in ways you never imagined. Cartoons like “The Jetsons” are soo…
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Managing Installation Crews - Marcos Guerequeta - Local Flooring Group
1:07:38
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Send us a text A single crew is easy to manage especially if you are on it. Two crews is manageable. More than that and you start having a lot of moving pieces between availability, type of work possible to assign, type of work produced, etc. How can you not only manage a schedule effectively for yourself but with great communication to the clients…
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National Price Differences - Ron Nash - Laticrete
1:10:47
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Send us a text Why does one store have a product priced at X amount of dollars and another at Y? Why does the price change as I move through different regions of the country? What goes in to pricing a product for national distribution? Why is having this conversation with other installers who don’t understand the big picture a pointless exercise? M…
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Tapping in to a New Market Segment - Chris Resti - Crest Tile and Mosaic
1:09:32
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Send us a text Have you ever wondered how to get the higher end projects? What does it take to accomplish them? Who do you need to know? How do you need to perform? There are plenty of things that need to change and thinking that you do the best work in town isn’t going to cut it. Chris Resti owns Crest Tile and Mosaic near Rochester, NY. With a fo…
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Building Your Lead Workflow Part 2 - Tony Pieroni - Flooring Dealer Sales Accelerator
1:17:20
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Send us a text What happens with your missed calls or text messages? How about emails? How many times do you follow up with a prospect before considering the lead dead? How do you nurture a lead that is in its infancy? If someone isn’t ready to book now and get work done do you consider them a bad lead? All of these questions have to do with lead w…
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Building Your Lead Workflow Part 1 - Tony Pieroni - Flooring Dealer Sales Accelerator
1:09:32
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Send us a text What happens with your missed calls or text messages? How about emails? How many times do you follow up with a prospect before considering the lead dead? How do you nurture a lead that is in its infancy? If someone isn’t ready to book now and get work done do you consider them a bad lead? All of these questions have to do with lead w…
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Performance Pay - Matt Garcia - Craftsman Hardwood Flooring
1:18:55
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Send us a text Nobody wants to work. People want too much money. Nobody will do it as well I can. What other excuses do you have for not having employees and trusting them to complete a project? It doesn’t have to be that way but it will take some work and systems to have reliable, attentive, and empowered employees that do the right thing even whe…
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Opening A Showroom - Billy Fritzel - Fritzel Flooring
1:16:02
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Send us a text Is it really worth it to have a showroom? Will it truly help your installation business? Won’t it just create more work and get in the way of running installs? It could not be worth it, it could get in your way, and it could create more headaches. However, it could also open up a new revenue stream, limit liability, and give you a pa…
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My Education Never Ends - John Cox - Cox Tile
1:13:59
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Send us a text Just because you can set a tile, hand sew a seam, or properly sand and finish a floor to perfection, does not mean you are good at business. Often times we think because we are great craftspeople that those skills mean we are good at our business. If that was the case, why are there constantly contractors from all fields asking how m…
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Workman’s Comp Savings - Brad Lenz - Rice’s More Than Floors
1:13:10
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Send us a text How much does your workman’s comp cost you? What are you classifying your employees as? What are you subs classified as? Did you know that core tasks dictate classification and different classes have different rates? Someone in the field using dangerous power tools will cost you far more than someone in an office sitting at a compute…
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Opening a Second Location - Chris Rogers - Wally’s Carpet and Tile
1:15:26
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Send us a text When are you big enough to get a second location? What are the challenges behind it? How do you manage two teams? There are a lot of things to make happen so that you can be successful. From dialing in sales processes to expanding your marketing in to a new area there is a lot to consider. Chris Rogers is the owner of Wally’s Carpet …
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Basic Tools for Efficiency - Brittany Murphy - Marketing Mutt
1:22:48
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Send us a text How do you manage your time in your business? How do you manage all the different hats you have to wear? Sales, installation, scheduling, finance, and marketing are just a few of them and they all require a different skillset. What if there was a better way to free up time where you could automate some of the processes as part of bei…
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Creating Your Client Experience - Reggie Burke - Bayview Flooring
1:14:16
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Send us a text Do you sell installations or do you sell an experience? Answering that one question can quickly help you differentiate your company from the competition. What makes an install an experience? When does it start? What’s included? Is it really different than what the competition is doing? Reggie Burke of Bayview Flooring in Port Angeles…
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Marketing for your Stage of Business - Justin Shaw - Driven For Growth - Part 2
1:13:56
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Send us a text What changes about your marketing strategy as your business develops around you. What kind of tactics are required as a startup, survival, successful, scaling, or sustainable entity? More than likely referrals won’t be the only thing keeping you business alive past the survival stage. Justin Shaw of Driven for Growth, returns to the …
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Marketing for your Stage of Business - Justin Shaw - Driven For Growth - Part 1
1:07:43
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Send us a text What changes about your marketing strategy as your business develops around you. What kind of tactics are required as a startup, survival, successful, scaling, or sustainable entity? More than likely referrals won’t be the only thing keeping you business alive past the survival stage. Justin Shaw of Driven for Growth, returns to the …
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From Installer to Retailer - Donald Perkins - Carpetland of New England
1:13:32
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Send us a text How do you grow an installation company to more than just installation? You get into the retail side of things and start selling products. It’s as easy as building a relationship with a local store for a kickback to being as complicated as opening up your own store from ground zero and building it up. There is a middle ground of find…
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Choosing the Right Software - Tom Strachan - Service Buddy
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Send us a text How do you choose the right software for your business? Recommendations? Trial and error? Research? There are plenty of ways to attack it but one of the most important things to consider is whether or not it fits your business model. Not all software is created equally nor is it created to function as part of every industry. Tom Stra…
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Building a Technology Stack - Victor Milazzo - Kronos Software
1:18:03
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Send us a text It’s not uncommon for me to hear from the audience or clients that they are technology adverse. With the average age of an installer in the industry being over 50 years old, it’s really no surprise that technology is not a major part of their business model or life. Couple that with the fact that technology and hand skills do not alw…
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I Had to Get Out of My Own Way - Mike Somodean - MSCS Inc
1:23:18
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Send us a text It’s not easy to grow a business and make it efficient. Many of us struggle to make it happen and it doesn’t help that the trades are full of guys with lots of pride and stubbornness. We often times get the mindset that we have to do everything on our own and that because we know our trade well, that we know how to run our business w…
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Stop Selling Installations - Andrew Acker - Schluter Systems
1:24:18
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Send us a text What is it that you actually sell as an installation contractor? If your answer is installs, you are dead wrong. That is what you do but it is not what you sell. You are selling a solution to a problem that someone has and providing them with value. Think about it, if you had a $100 bill in your hand, what would you trade it for? The…
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Who is Going to Come After You? - Pandy Pridemore - The Human Resource USA
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Send us a text Do you ever worry about the tax man coming after you? What about any other government agency? Do you even know who can and what it truly takes to avoid getting in trouble? I’m sure most of us pay our taxes correctly enough to remain under the radar but what about OSHA, or the Department of Labor or the Environmental Protection Agency…
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Danièle Hromek is at the centre of an incredible moment. Creative, entrepreneurial, full of ideas, she’s right in the centre of a profound shift that’s underway towards a growing appreciation of Country, and of connecting and designing with Country, and it’s changing the way we think about and plan our cities. What I love about her work is the flui…
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Utilizing Drip Campaigns - Chris Frate - Pasquale Floors
1:11:29
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Send us a text How many times do you follow up with a potential client before you move on? What kind of follow up system do you have? Does any of it involve education? Did you know that the average buying cycle for flooring is 6 to 12 months? How are you staying in front of your prospects so they will use you when they are finally ready? Chris Frat…
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You Don’t Have To Do It All - Doug Howard - Growth Teams
1:13:50
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Send us a text Struggling to manage just the field operations? What’s it like to add on the books, marketing, scheduling, deliveries, and bidding? Wearing all the hats is a difficult task that is only multiplied by the facts that we are not good at everything and we don’t enjoy everything. Did you know that you don’t have to do it all? Did you know…
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Coaching Versus Cheerleading - Justin Shaw - Driven for Growth
1:08:33
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Send us a text Have you heard bad stories about useless business coaches who don’t produce results? Does the idea of hiring one just completely turn you off? I can’t blame you, not one bit. There are a lot of coaches out there but many of them are really just cheerleaders. They pump you up emotionally but don’t ever provide any tools to truly chang…
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Getting Hired by Retailers - Kevin Wielgus - Floors Come True
1:24:44
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Send us a text I hear stories from retail store owners all the time on how potential subs come in and ask if they are hiring and then the follow up is how much do you pay. This is a horrible approach in my opinion as you are your own business and need to be telling them what you expect. Besides the pay portion though, what about asking what struggl…
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James Bradley grew up a couple of streets back from the beach, and it never let him go. Despite stints selling newspapers in a pub and working in a video shop, as a judge’s associate and a solicitor, it’s his career as a writer that’s given voice to that deep and abiding love and fascination with the ocean. With 10 books to his name and at least as…
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The 40 Year Startup - Paul Wilke - Masterpiece Floors
1:09:28
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Send us a text Where do you even begin starting a business? Many of us just end up out on our own after we learn the skillset thinking that’s all we need. It’s not the case and business knowledge is not the first thing we often seek. This is a major problem for small business owners in general but is easily fixable. Paul Wilke, is the owner of Mast…
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You Need to Work Within Your Business Model - Mark Bischoff - Starnet Worldwide
1:14:04
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Send us a text We have all seen the jack of all trades guys, or the guy that offer carpet, hardwood, tile, sheet goods, etc. How about the guys and gals that are doing residential one week and commercial the next. Sure it can all be done but each thing is technically a different model and they all require knowing the ins and outs of each so that yo…
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Can Your Installers Do Sales As Well? - Jerry Levinson - Profit Now for Flooring Dealers
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Send us a text In most cases the sales persons handles the sales of a project. What happens if the installer can upsell a design floor while working on the project? What about the occasional neighbor asking for a bid? Can the installer cash in and get a small commission for their efforts on top of their labor pay? I say yes, and think we need to lo…
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Anyone Got Some Work? - Ken Ballin - Skyro Floors
1:15:49
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Send us a text The economy ebbs and flows which means our businesses do as well. Some are better at planning ahead than others. For those that may be struggling to find work right now with an economy with rampant inflation and the lower income levels and middle class starting to feel the squeeze, we need to get creative to find clients. It’s not th…
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Cath Dwyer is a radio maker and journalist who’s helped shape the culture of radio here. A former Young Journalist of the Year and Human Rights medal winner, she founded the ABC’s pioneering participatory journalism project ABC Open, and has worked in radio at all levels from community stations through to Radio National and Triple J. At a time when…
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You Make More Behind the Desk - Weston Zimmerman - Synked Up
1:14:00
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Send us a text Where do you actually make money? I used to think it was in the field. That was where I did the work that produced the revenue for the company. Therefore you make your money in the field. I learned that was a lie. Revenue is produced in the field but made behind the desk. When you truly know your numbers and study your business to kn…
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Meeting Them Where They Are At - Jim Tsigos - Tsigos Construction
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Send us a text Where do you find employees? How do you recruit? How do you retain them? All great questions that are consistently asked. Most of the time we are finding guys and gals from current employees, online posts, or the fact that the neighbor kid needs some work. This works to a point but it doesn’t help us grow a mainstream presence or gro…
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The Freedom of Choice - Jackson and Chesney DiCarlo - Kronus Software
1:03:10
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Send us a text Traditionally in the trades, boys will follow in their father’s footsteps and pick up the family business. This is a timeless tale. Only in modern society has it begun to change where kids run off with their own ideas of what they want to become and accomplish. It’s not so bad overall, but how can we create the next generation of flo…
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I am on an Emotional Rollercoaster - Natalie Hall - Artistry in Tile
1:27:39
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Send us a text Starting a business is rough. Just because you know how to do something does not mean you know how to sell it. From there is only gets more complicated as you have to learn how to market yourself, what to charge, how to manage a schedule, and so much more. Everyone is told there is no money in construction unless you go out on your o…
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We’re Not So Different - Tom Cockerill - Cockerill & Co.
1:30:32
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Send us a text What’s the difference between being a painter, welder, plumber, framer, flooring installer, tile setter, or stone mason? What’s the difference between the country you live in compared to others around the world? Do you really think that your individual location, clientele opportunities, education opportunities and other conditions ha…
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Ken Ballin's $2500 Backsplash - Ken Ballin - Skyro Floors
1:09:52
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Send us a text How much is too much? The pricing debate is proposed again. What should you be charging to complete your projects? Ken Ballin made a post about a bid for a $2500 backsplash and part of Facebook lost their minds. Listen in as we discuss why it is priced the way it is and how you need to price your work. Support the show…
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Brooke Webb is larger than life. From sneaking in to a Nirvana gig through a broken window (and landing right on the stage, in front of Dave Grohl’s massive right calf), to touring Sonic Youth. Running away to join the circus through to her current gig as Chief Executive of the Sydney Writers Festival. She’s lived a hundred different lives and reli…
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Firing Clients - Sarah Thelen - S. Thelen Construction
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Send us a text How do you deal with pushy clients? How do you handle them controlling the project, materials, schedule, etc? Are you not the professional? What happens when trust is lost or not established? Sometimes you just have to fire your client and there is nothing wrong with that. Contracts have natural breaking points in them for a reason a…
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Exiting the Field - Matt Garcia - Craftsman Hardwood Flooring
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Send us a text I can’t trust anyone to do it as well as me. No one does it how I train them to do it. If I’m not there, they take shortcuts. No one will ever take as much pride in the company as I do. These are all complaints I see consistently from contractors who are struggling to grow their business and find a way to not only add additional crew…
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Georgia Weir founded the life changing community running program Deadly Runners. She competed in the New York, Gold Coast, North Coast and Chicago marathons. But she wasn’t always a runner, in fact she came to the sport as an absolute last resort, having lived through some incredibly tough times - the perfect prep for the high highs of running at t…
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Limbic Resonance - Alison Mullins - Rep Methods
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Send us a text As a leader it can be hard to relate to your team at times. Whether it be because of interests, age gaps, maturity levels, or personality, it is something we need to learn to overcome. A team is only as good as their leader and if the leader is unable to find a way to connect, motivate, encourage, and build up their team, there isn’t…
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The Importance of Networking - Daniel and Jose Gonzalez and Paul Stuart - The Huddle Podcast
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Send us a text Do you have competition locally or do you have trusted partners? What about nationally? Internationally? Are you utilizing your relationship building skills to get to know your product reps? Distributor employees? How are you growing your network to better empower your business? Join Daniel and Jose Gonzalez of Preferred Flooring and…
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Belqis Youssofzay - architect - ep 19
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Belqis Youssofzay is an architect who grew up in Afghanistan and India, moving to Sydney’s central coast as a teenager. From dreamy photography to the Powerhouse renewal, her work reflects that unique journey - this fascinating conversation covers so much ground, from Muriel’s Wedding and swimming cossies to the role of museums and culture in socie…
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Raising the Bar - Paul Stuart - Go Carrera/Stuart and Associates
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Send us a text With over 3 billion dollars of failures annually in the flooring industry alone, the flooring tile and stone industry could stand a face lift. From the image of contractors and the level of respect they get, to the technical skills they display, and how their companies are run. The bar is easily stepped over these days by just showin…
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Engagement Pods - Shawna Bouchard - Johns Manville
1:15:52
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Send us a text Taking yourself to the next level on social media is no easy task. There are any number of ways to grow your audience from paying for followers to interacting with those around you, or even just putting your posts up and letting it grow organically. The views really come when people that want to see your content interact with it more…
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