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Deliberate Freelancer

Melanie Padgett Powers

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The show for those who want to build a successful freelance business. We are NOT about the hustle. We are NOT about the feast-or-famine cycle. We are about building a business. Deliberately.
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Association Station

Melanie Padgett Powers

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The show for those who work at and with membership associations in the areas of content, publications and media. You are the innovators, the creators, the strategists and the doers — serving your association members and their industry.
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This is the Guidebook. We’re sharing tips for freelancers, raw conversations with risk-takers, how to become a digital nomad, and the emotions behind it all. On the show, Rachel Meltzer shares everything she's learned in the past five years of freelancing and living nomadically – showing you how you can work to live instead of living to work. She's interviewing some of her favorite digital nomads and entrepreneurs to help you unlock your bravest self. We’re unveiling the challenges and joys ...
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This week, we are talking to Melanie, a freelance writer and editor, and the host of two podcasts: The Deliberate Freelancer and Association Station. In my episode with Melanie, we chat about: ✨ Travel and solo travel ✨ Melanie's journey from journalist to freelancer ✨ In's and outs of how to start a podcast You can learn more about Melanie at: ⁠⁠⁠…
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My chat with Daniel has to be one of the most energetic conversations on the Guidebook Podcast. And with the guests I've had so far, that's a big claim. I had a blast chatting with Daniel Brenneman, co-founder of Empathy Marketing Co, an agency helping you find marketing clarity through the power of emotional marketing. In my episode with Daniel, w…
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I will be on summer hiatus from June to September. This episode gives you a quick update about my summer plans and provides a sneak peek into what I’m looking forward to talking about in September. Resources: Support Deliberate Freelancer at Buy Me a Coffee Deliberate Freelancer Facebook group Connect with Melanie on Threads @MelEdits_DC Connect wi…
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In this episode, I chat with Ray Slater Berry, founder of DSLX, a tech content agency on a mission to empower diverse and minority group writers to write. In this episode, we chat about: ✨ Getting started freelance writing ✨ Beach volleyball and fiction writing ✨ Starting an agency and business with a partner ✨ Balancing work and passion You can le…
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Today’s guest is Austin L. Church, who returns to the show to talk about his book “Free Money.” Austin lives in Knoxville, Tennessee. He helps e-commerce founders stand out online with their brand strategy. Lately, he’s been working as a fractional chief marketing officer, consulting for creator economy companies. He also coaches freelance creative…
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This week I'm joined by my new friend from LinkedIn Mara Watts. Mara is a mom of 3, a yoga instructor, a freelance writer, a plant mom, and full-time latte sipper. We cover loads of ground in this episode including: ✨ Tips for balancing freelance writing, and self-employed work with motherhood ✨ Overcoming rejection and asking for more from clients…
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Today’s guest is Rachel Meltzer. Rachel lives in Massachusetts after doing the “van life” thing for a few years. She is a freelance writer for software as a service companies or SaaS. She’s written for Lenovo, Grammarly, Loom, FarOut, Six Moon Designs and more in the tech and outdoor recreation industries. She’s also a coach. She’s coached over 100…
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Today’s guest is Louis Tinsley, a DC-based commercial photographer. Louis has been working in the industry professionally for more than 10 years and sits on the board of the DC chapter of American Photographic Artists, where he runs the annual Photo Assistant Workshop. He also recently joined the Northern Virginia Community College Photography & Me…
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This week on the Guidebook Podcast I'm joined by my new friend Will Stevens. Will is a fractional leader and go-to-market specialist, who founded Gain Growth Consulting, a practice that simplifies strategy and develops execution plans for clients. Will also hosts his own podcast called Solopreneur Stories. In my chat with Will we cover a lot of gro…
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This week we have Blair Sharp on the podcast. She's a mum, wife, and writer from Minnesota, who specializes in mental health, parenting, and wellness content, regularly shares her insights on LinkedIn, and writes a newsletter called Hey Freelancer to motivate others to build their dream businesses. In this episode, we talk about: Pros and cons of w…
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Today’s guest is Kelly McSweeney, a content marketing writer. Kelly works from her home office in Massachusetts with a small dog by her side. She has been a self-employed writer for nearly eight years, with clients that include research institutions, big tech companies and marketing agencies. Kelly explains cutting-edge science and emerging technol…
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In this episode, I sit down with Sarah Anto. Sarah helps female founders in the tech industry to start their businesses and prepare for fundraising. As a passionate advocate for women in entrepreneurship, Sarah shares her wealth of experience and insights. From launching her startups to empowering other women, she's full of really interesting insig…
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This week in The Guidebook I'm joined by Monica Shaw. Monica is a freelance writer, mountain leader, blogger and SAAS business owner. I loved talking to Monica as she has so much going on at once and somehow finds time to work on them all. This is such an interesting conversation, diving into the mind of somebody who juggles multiple revenue stream…
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Today’s guest is Annemie Tonken. Annemie lives in Chapel Hill, North Carolina. She has been a professional photographer since 2010 and is the owner of Megapixie Photography. She also teaches creative entrepreneurs how to run profitable, sustainable businesses they love, by focusing on how they can develop helpful business systems and strategies. An…
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I'm joined this week by Marie Pier Tremblay. Marie is a life coach, bookworm, kinkster, and close friend of mine. She lives in Montreal, Canada, and after completing her dream of thru-hiking the PCT in 2019 she transitioned from freelance illustrator to full-time entrepreneur. Through her work as a coach and the host of the Self-Growth Nerds podcas…
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Today’s guest is Abby Nieten. Abby lives in the Indianapolis, Indiana, area, with her husband and three sons. A year ago she launched her freelance business, Shining Waters Editorial, where she is a copy editor and proofreader specializing in business content and nonfiction manuscripts. Abby also recently launched a monthly newsletter called Stream…
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This week I'm chatting with Johanna Flashman. Johanna is a freelance writer, journalist, and SEO strategist in the outdoor industry. Rachel also runs the website The Freelance Outdoorswoman which shares stories of other freelancers in the outdoor industry. In this episode, we talk about: Johannas started as a freelancer, some of her early challenge…
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Today’s guest is Brionna Ned, a former big-law lawyer and in-house counsel for tech companies. She is now a legal educator and a writer. Her company, The Everyday Lawyer, is a legal education and consulting service for small business owners that provides you with the legal knowledge you need to create solid foundations in your business. She also ha…
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I'm talking to one of my favourite humans Rachel Ayotte, where we dive into our Pop Club community, her freelancing background, and our thoughts on mindset and self-care around the freelance lifestyle. In this episode, we talk about: Rachel's experience of Pop Club The importance of taking time off and self-care Saying no to work The best bits abou…
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On today’s show, I discuss the current state of freelancing, which includes massive layoffs and shuttered clients in the media and tech world. But even if that isn’t affecting you — maybe you’re even having your best year yet — you need to be prepared for the lean times and to set up your business to lessen the risk of feast-or-famine. That include…
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This week I'm chatting with Rachel Dilliplane. Another Rachel! Rachel is a voice-over artist and freelancer. Rachel is super funny, sharing her adventures on her TikTok along with her 2003 Ford E350 Shuttle Bus aks, the Rollsbud Motel. In this episode, we talk about: Comparisons between building a Van and building a business Balancing vanlife and a…
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Today’s guest is Jenni Gritters, from Oregon. She is a business coach for freelancers and creators. She’s also a former journalist, and a current writer who runs a small content and community agency called The Riverwoods Media Group. Jenni is the former co-host of The Writer’s Co-op podcast and workshops. Be sure to check out Jenni’s group coaching…
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Join me, as I sit down with Austin L. Church, a seasoned writer, marketing consultant, and business coach. Having weathered the storm of a layoff from a marketing agency in 2009 Austin now shares invaluable insights with freelancers and consultants. In this episode, we talk about: Austin's Morning Marketing Habit 6 Levers that will propel your busi…
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This week, I'm joined by my dear friend Sarah Collie. Sarah is a Virginia-based freelance writer for sustainable outdoor brands and horticulture companies. You'll often find Sarah hiking, planning next year's garden, or snuggling her puppy. In this episode, we talk about: Starting a freelance writing business with NO experience Living an intentiona…
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In today’s episode, I am turning the microphone over to some of you, the listeners. Last fall I asked listeners to share their successful marketing tactics that landed them new clients. Today, eight listeners share their marketing wins with you. While each unique to the freelancer, there are a few themes. Often, the win originated from something si…
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Today’s guest is business coach and author C.J. Hayden, who lives in Philadelphia, Pennsylvania. C.J. Hayden is the author of seven books and hundreds of blog posts, articles, and courses on marketing, self-employment, and productivity. Her bestselling book “Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants and Coaches” has…
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As we wrap up 2023, please consider donating $25 to this podcast. With more than 175 episodes and almost five years of content, I’m sure you’ve received at least one nugget of information or tactic that has helped your business. If so, please consider donating at Buy Me a Coffee. It really helps offset the costs of producing this show. In today’s e…
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It’s the end of the year! On today’s show, I give a recap of my fourth quarter (hint: things are looking up!) and then a recap of my entire 2023. What goals are you setting for yourself? Do you set an annual income goal or a word of the year? What are you most excited about for 2024 in your business? And what do you need to work on? Join me and fel…
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On today’s show I share my thoughts and answers to commonly asked questions I hear from freelancers of all levels and in all industries. These are questions that seem to come up time and time again. There is no one right answer, and each question may have different answers depending on the service, the client and so many other variables. That said,…
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Listeners, I need your help! Please contribute to an upcoming episode: Email me a voice memo of you describing a specific marketing tactic you did that landed you a client. Provide your name and helpful details of what you did that might have been unique or persistent that worked in securing new work. Email it to me at melanie@meledits.com to be co…
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Listeners, I need your help! Please contribute to an upcoming episode: Email me a voice memo of you describing a specific marketing tactic you did that landed you a client. Provide your name and helpful details of what you did that might have been unique or persistent that worked in securing new work. Email it to me at melanie@meledits.com to be co…
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This week, I have Megan Kitzmiller Bradley on the show! Megan attended Camp Moxie, my bootcamp for new freelance writers in 2021. At the time, she still had a full time job and started her biz as a side hustle during the bootcamp. Since then, she’s launched her own freelance writing business earning $70k in her first year! She’s also been able to t…
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Listeners, I would love your help! Please contribute to an upcoming episode: Email me a voice memo of you describing a specific marketing tactic you did that landed you a client. Provide your name and helpful details of what you did that might have been unique or persistent that worked in securing new work. Email it to me at melanie@meledits.com to…
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Today’s guest is Wudan Yan, a narrative writer and independent journalist from Seattle. Wudan is also host of The Writers’ Co-op, a podcast, online community and learning academy for freelance creatives. In this episode, we talk about: The different ways to define an “anchor client.” Why and how Wudan is rethinking the concept of an “anchor client.…
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It’s time for my analysis and reflection on how my third quarter of the year went. Here’s what I share with you in this episode: The many ways tracking my time helps my business. How I use Freshbooks and Toggl to help me analyze my progress. The steps I use to analyze my quarter: Calculated how much I invoiced for that quarter. Counted how many cli…
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On today’s show I discuss how I think about freelance “dealbreakers,” which aren’t only the red flags I’ve noticed over time but also may simply be quirks of my personality or assumptions I’ve made. Here’s what I share with you in this episode: Rethinking “strategy” and whether saying “I don’t do strategy” is holding me back. What I learned from Ed…
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Jenni Gritters is a business coach for freelancers, a mostly retired journalist, and a mom of two. You might recognize her from the podcast she used to host, The Writer’s Co-op. Now, she’s helping freelancers build agile businesses while occasionally writing product reviews for Wirecutter, Forbes, the Wall Street Journal, and more. She’s an avid ad…
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This month, I am celebrating 10 years of full-time freelancing! I can’t quite believe it’s been that long, but I’ve loved nearly everything about it. 10 years of freedom! Here’s what I share with you in this episode: What the freedom of freelancing has meant to me and what it has allowed me to do. How I now realize I was never cut out for a desk jo…
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5 months ago, Nick Lafferty quit what seemed like the perfect job for him to start his own business. Nick is a growth marketing consultant and creator of Early Exit Club a newsletter and community for solopreneurs. We met back when he worked at Loom. He actually hired me as a freelance content writer there. We’ve stayed in touch ever since and it’s…
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Today’s guest is Brian David Hall. Brian is a fellow freelancer who lives in Alabama. He focuses on website strategy for B2B clients. Specifically, he works on conversion optimization, which basically means trying to improve the experience of potential clients going to your website. Brian is the author “Your Website Sucks, Here’s How To Fix It,” an…
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On today’s show, I analyze how the second quarter of the year went for me. It’s delayed because of my summer hiatus, but the “delay” doesn’t really mean anything to listeners — just think of it as “how these three months in a row went.” Learn how many clients I had, how much I earned, and how many hours I worked. Here’s what I share with you in thi…
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Today’s guest is Cassandra Le, owner of The Quirky Pineapple Studio, a brand strategy and content marketing studio that works with Black, Indigenous and people of color, queer folks and intersectional feminists. Cassandra is originally from Virginia in the United States, but she now lives in Spain. For more than 13 years, she has been creating cont…
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On today’s show I provide a recap of The Content Byte Summit, which was held in Sydney, Australia, September 15-16. I attended virtually and was super impressed with the content, particularly all the discussion around artificial intelligence. There was also a lot of great tactical advice about running your freelance business, so even if you’re not …
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Liz is a freelance marketing consultant, business coach for freelance writers, and the founder of MACE writing. She’s been freelancing since 2006. She’s done so many cool things, like traveling to all 7 continents, living abroad, and becoming a mom. Liz has been popping’ off on LinkedIn, and I know y’all are gonna love our conversation because it’s…
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The podcast is back after my summer hiatus! Thanks for continuing to listen and support the show. Here’s what I share with you in today’s episode: The importance of taking breaks for your mental fitness and for better client work. The types of breaks you should be thinking about and planning for. Why planned and unplanned mental health breaks are i…
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This is part 2 of a two-part series with Shelbi! Go back and listen to part 1 from last week if you haven't already. Shelbi is a freelance writer, book nerd, and world traveler. She’s traveled with friends and solo both internationally and around the US. In this episode, we talk about travel and money as freelancers: - How to afford travel multiple…
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Shelbi is a freelance writer, book nerd, and world traveler. She’s traveled with friends and solo both internationally and around the US. We talked for TWO HOURS, so I’ve split our casual conversation up into TWO episodes! The second episode will air next week. In this episode, we talk about: How Shelbi got started freelancing Our opinions on low-p…
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Polly Clover joins us today to talk about: That time she bought a one-way ticket to teach English as a foreign language How she became a freelance writer Why she finally quit being a teacher The honesty that turned her from freelance writer to SEO expert How to LEARN Her new SEO Blogging Course How she DOUBLED her rates This episode is chock full o…
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Mark Sterne, who is based in Chicago, is the founder and president of the Print & Marketing Solutions Group. He works with associations and other organizations to improve their marketing ROI and constituent engagement with effective print, fulfillment, digital publications and web-to-print solutions. His focus is to help associations with printing,…
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Today’s guest is Beth Rosenberg. Beth is the director of communications at the National Business Aviation Association (NBAA), which is based in downtown DC. She primarily oversees the digital editorial content and social media channels. Beth has worked at NBAA for 11 years and was previously a newspaper reporter, working at newspapers throughout th…
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