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It’s easy to waste a lot of time and money learning how to navigate the world of marketing, especially if it’s not your day job. Join Brandon Wood and Jordan McDonald of the marketing agency Mondo as they explore the ins and outs of the industry while keeping a finger on the ever-changing pulse. Each episode contains powerful information to help you grow your business, drive traffic to your site, and build a respected brand.
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28: Cognitive Biases & How to Overcome Them On Your Landing Pages
1:33:36
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www.mondopodcast.com In Episode 28 of "The Mondo Solution," Brandon and Jordan dive into the fascinating world of "Cognitive Biases & How to Overcome Them On Your Landing Pages." They explore how cognitive biases influence our perception and decision-making. By delving into strategies to overcome these biases on landing pages, they highlight the si…
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27: Deceptive Pricing & Vacuum Cleaners
1:18:04
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www.mondopodcast.com In Episode 27 of "The Mondo Solution," Brandon and Jordan delve into the intriguing topic of deceptive pricing tactics used by major retailers. They shed light on the recent legal challenges faced by retail giants accused of misleading consumers by falsely advertising discounts. This deceptive strategy plays on consumers' desir…
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26: How to Choose the Right Digital Marketing Agency for Your Business
1:12:32
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www.mondopodcast.com In Episode 26 of "The Mondo Solution," Jordan and Brandon tackle the intricate process of selecting the ideal digital marketing agency for your business. The duo stresses the paramount importance of crystal clear goals, cautioning that conflicting objectives can become the downfall of even the most promising digital campaigns. …
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25: How to Use Color Psychology in Marketing & Branding
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www.mondopodcast.com Jordan and Brandon dive deep into the vivid world of "Color Psychology in Marketing & Branding." They illuminate how colors are not just visual elements but powerful psychological tools that can influence emotions, behavior, and consequently, purchasing decisions. With color accounting for up to 90% of a consumer's initial bran…
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24: Psychology in Advertising & Marketing
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www.mondopodcast.com In episode 24, Jordan and Brandon dive into the compelling world of "Psychology in Marketing." They unravel how understanding human behavior can supercharge marketing strategies. Highlighting advertising psychology, they discuss its role in tailoring campaigns to resonate with human tendencies. The duo explores neuromarketing's…
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www.mondopodcast.com Brandon and Jordan explore the profound question: "Is AI Sentient? Could it Ever Be?" They examine the concept of sentient AI, which thinks, feels, and perceives like a human, citing examples like M3GAN from the movie of the same name. The hosts also discuss the concerns and questions about sentient AI, including themes often d…
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www.mondopodcast.com In this episode, Brandon and Jordan delve into the crucial aspect of marketing: the lens through which messaging flows. They explore the common tendency of companies to communicate from their own perspective, overlooking the importance of understanding their prospective clients' needs and preferences. By emphasizing the value o…
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21: Social Media Demographics - Part 2
1:23:53
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www.mondopodcast.com Brandon and Jordan dive into the second part of their series, focusing on YouTube, LinkedIn, Pinterest, and TikTok. They explore the significance of understanding audience demographics when developing a marketing strategy for your brand, emphasizing the need to be present on the platforms your target audience actively uses. By …
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20: Social Media Demographics - Part 1
1:10:58
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www.mondopodcast.com In the latest episode of "The Mondo Solution," Brandon and Jordan kick off a captivating two-part series exploring the marketing potential of Facebook, Instagram, and Snapchat. They delve into the importance of understanding the demographics of your target audience and how it influences your choice of social platforms. With a f…
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19: Unethical Advertising Practices
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www.mondopodcast.com In episode 19 of "The Mondo Solution," hosts Brandon and Jordan dive into the dark side of advertising as they explore unethical practices in the industry. They shed light on various examples, such as the use of misleading images, sharing false information, employing deceptive pricing tactics, resorting to bait and switch strat…
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18: How to Respond to Google Reviews
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www.mondopodcast.com In this episode of "The Mondo Solution," Brandon and Jordan dive into the best practices for responding to both negative and positive Google Business Profile reviews (formerly Google My Business). They discuss the importance of timely responses, offering solutions, and avoiding defensiveness when addressing negative feedback. T…
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17: Marketing Success in the Great Depression
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www.mondopodcast.com Today's episode features Brandon and Jordan discussing how some companies found success in the midst of the Great Depression. The episode highlights four companies and how they used different strategies to achieve success. Procter & Gamble used radio commercials and soap operas to advertise their products, while Martin Guitars …
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16: A Timeline of Digital Marketing - Part 2
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www.mondopodcast.com "The Mondo Solution" Episode 16, hosted by Brandon and Jordan, concludes their two-part series on Disco Sloth's "Visual Timeline of Digital Marketing." In this episode, they delve into significant milestones in the evolution of digital marketing, including the rise of e-commerce with Amazon and eBay in 1995, the advent of pop-u…
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15: A Timeline of Digital Marketing - Part 1
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www.mondopodcast.com In episode 15 of "The Mondo Solution," Brandon and Jordan dive into the first part of a two-part series on Disco Sloth's "Visual Timeline of Digital Marketing." They start by discussing the significant milestones that revolutionized digital marketing, including the invention of email in 1971, the first e-commerce site in 1982, …
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14: Insights into Rebranding Successes
1:18:24
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www.mondopodcast.com Brandon and Jordan discuss successful rebranding efforts by companies such as Apple, Burberry, Starbucks, and GoDaddy. They explore how these companies were able to shed negative connotations, showcase consistency, and mature their branding through new campaigns and logos. By examining these examples, they highlight the importa…
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13: Rebranding Fails & What We Can Learn From Them
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www.mondopodcast.com In this week's episode of our podcast, Brandon and Jordan discuss the risks and rewards of rebranding. They examine several examples of companies, such as Tropicana, Gap, Coca-Cola, RadioShack, and JCPenney, that tried to refresh their image but ultimately failed to connect with their target audience. Along the way, they offer …
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12: Marketing During An Economic Downturn
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www.mondopodcast.com In this podcast episode, Brandon and Jordan explore the marketing strategies that companies can employ during a recession based on a study by Quelch and Jocz. They identify the four different consumer segments during a recession and the prioritization of consumption among essential, treat, postponable, and expendable categories…
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11: How to Generate Blog Post Topics
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www.mondopodcast.com This week, Brandon and Jordan dive into the process of generating topics for blog posts. They discuss the multifaceted purpose of having a blog, including attracting potential clients to your site and establishing yourself as an expert in your field. Jordan even shares his half-joking, patented "lie, cheat, steal" method for co…
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www.mondopodcast.com In this episode, Brandon and Jordan delve into the world of AI-generated content and compare ChatGPT's quick answers with the challenges of sifting through sponsored ads and SEO-optimized articles on Google. They also discuss ChatGPT's ability to write code, its limitations as a language model, and the potential of AI-generated…
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www.mondopodcast.com On this episode of the Mondo podcast, we are excited to welcome our special guest Sara Fulmer, the CFO of Mondo. This is her first time appearing on the show and we can't wait to hear her insights on the challenges that the team faced and overcame in the past year. We also get to learn more about Sara and her role in the compan…
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www.mondopodcast.com Join Brandon and Jordan as they not only delve into the history of Valentine's Day, but also explore the ways in which the holiday has been marketed over time. From the earliest Valentine's Day cards to modern-day advertisements, they discuss how various industries have capitalized on the holiday's popularity. Whether you're in…
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www.mondopodcast.com In this episode of the podcast, Brandon and Jordan take a deep dive into the fascinating history of billboards. They discuss the evolution of this advertising medium, from its early days to modern times, highlighting notable examples and their impact on society. Tune in to learn about the enduring power of billboard advertising…
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www.mondopodcast.com Guerilla marketing is a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock. We discuss the low-cost nature of guerilla marketing and explore several notable examples. Please email us here with any suggestions, comments and questions for…
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www.mondopodcast.com Elon Musk's takeover of Twitter has caused much consternation within the Madison Avenue cadre with several ad giants indicating they will pause spending on the platform. Is Twitter still a safe place to advertise? Are businesses overreacting prematurely? Tune in to this weeks episode to learn more. Please email us here with any…
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www.mondopodcast.com Marketing techniques can help businesses advertise more effectively to gain more customers and increase their profits. In this episode, we discuss the technique known as scarcity marketing and go into depth about what it is, why it's important, why companies use it as well as its benefits and drawbacks. Please email us here wit…
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www.mondopodcast.com Your favorite co-hosts, Brandon & Jordan, discuss a diverse collection of marketing statistics for 2022 regarding topics that include Search Engine Optimization (SEO), Content, Social Media, Video, Email, Lead Generation, Advertising, Marketing Technology, and Sales. Please email us here with any suggestions, comments and quest…
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2: Authenticity, Ethics, and Personas
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www.mondopodcast.com Brandon & Jordan discuss the Microsoft Office branding change to Microsoft 365, authenticity & ethics in business, and the differences between being a marketer and a salesperson. Additionally, they demonstrate how to use Hubspot’s Persona Builder tool while providing valuable insights throughout the process. Please email us her…
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www.mondopodcast.com Welcome to the first-ever episode of our brilliant podcast, The Mondo Solution! In this episode, Brandon and Jordan provide a brief overview of what makes Mondo unique. Join us on the journey of degreasing the marketing industry. Please email us here with any suggestions, comments and questions for future shows.. podcast@trymon…
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Transformation of my life and how I am connecting with you through my story.
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