Best Natalija Podcasts (2024)

1
The Future of Shopping is Nearer Than You Think, with Natalija Pavic, Sr. Product Marketing Manager for Commerce Cloud at Salesforce 42:37

1d ago42:37

42:37

Sometimes talking about the Future of Shopping, in capital letters, can be so annoying. Well, thanks for telling me someday we will be flying like the Jetsons, look it up GenZ, but what good does that do me now? That’s why it was so satisfying to talk about the near future of shopping - the cool, impactful experiences that are being created now by …

1
087: Streamlining B2B Commerce: How PunchOut Automation Revolutionizes Procurement Integration w/ Matt Hassler 24:13

2h ago24:13

24:13

For this episode of the Salesforce Commerce Innovations Podcast, Joreal Whitfield welcomes Matthew Hassler from TradeCentric. They dive into the transformative role of e-procurement integration and connected commerce in the B2B landscape, touching on: Show Highlights: Career Background: Matthew’s journey from SaaS sales to digital commerce with Tra…

1
Become a Beloved Brand, with Andrea Leigh, Founder & CEO, Allume Group 39:39

40m ago39:39

39:39

Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the pod…

1
086: The B2B Marketplace Revolution: A Conversation with IBM’s Steve Conway 37:04

3h ago37:04

37:04

In this episode, we discuss the world of B2B marketplaces with Steve Conway, IBM's Commerce Practice Lead for Distribution, Retail, and Consumer Goods. We explore the creation of Amazon-like platforms to capture new client segments, using tools like Miracle and Salesforce to streamline operations, and the importance of strategic payment structures …

1
Amazon AI is Changing the Rules of the Search Game On You, with Spencer Millerberg, Founding Partner at DetailPage.com 31:43

2d ago31:43

31:43

A few weeks ago, Spencer Millerberg, Founding Partner at DetailPage.com was on the podcast talking about the latest in SEO trends in digital commerce. But we invited him back for a deeper dive on Amazon AI, as they are the bellwether of where SEO will go in the next few years. The changes are ones no brand should sleep on, and the opportunities to …

1
085: Holiday Readiness Unveiled: Performance, AI, and Scale with Eric Lessard 35:27

7d ago35:27

35:27

In this episode, we explore how Salesforce is pioneering seamless and scalable online shopping experiences, particularly during the critical holiday season, with guest Eric Lessard. Key themes of the episode include the role of predictive and generative AI in enhancing personalization, boosting conversion rates, and ensuring flawless performance, w…

1
Transforming for the Era of Profitability, with Jamie Schwab, Vice President, Global Digital Commerce at Colgate-Palmolive 38:13

9d ago38:13

38:13

The pressure to achieve omnichannel growth profitably is on, and it’s changing the way brands need to operate. Jamie Schwab, now Vice President, Global Digital Commerce at Colgate-Palmolive, has lived through the stages of ecommerce from being the secret side show to its role as a driver of growth at companies like Unilever, Newell, and Dole. Now h…

1
084: Scaling Genomics: Cam McKenzie on Transforming Commercial Operations at PacBio 38:34

16d ago38:34

38:34

In this episode, we have a conversation with Cam McKenzie, VP of Commercial Operations at PacBio and a leader in the genomics and life sciences industry. McKenzie discusses the innovative transformation of PacBio's commercial operations under the guidance of CEO Christian Henry, focusing on overcoming challenges like siloed operations and minimal i…

1
Empathy and Envy Can Drive Your Org to Customer Centricity, with Jennie Alexander, Ecommerce and Digital Consultant 40:59

16d ago40:59

40:59

With 25 years in digital commerce, seasoned by tenures at Estee Lauder and J&J, Jennie Alexander has learned the essential ingredient of commerce - always keeping the customer at the center. Easier said than done, and Jennie is now sharing her data, organizational, and humanistic lessons from her work with others through her work as an ecommerce an…

1
083: How All Retailers Could Be Using Amazon Buy With Prime With VP Peter Larsen & Chief Customer Officer Adriana Bourgoin 45:46

21d ago45:46

45:46

In this episode, we discuss the dynamic world of e-commerce with industry leaders Peter Larsen from Amazon and Adriana Bourgoin from Salesforce Commerce Cloud. They share their unique insights into navigating the challenges of modern retail, focusing on direct-to-consumer strategies and the importance of a customer-centric approach. The conversatio…

1
The Ecommerce SEO Game is Shifting Dramatically, with Spencer Millerberg 39:24

23d ago39:24

39:24

Did you know over 70% of traffic to a detail page is organic? Now that you are aware, do you know what you need to do to win your share of that traffic, and hopefully some of someone else’s? The answers to that question have changed right underneath our feet, and winning has become much more of a science than an art than ever before, driven by the …

1
082: Preparing for the Holiday Season with Forter's Principal Technologist, Doriel Abrahams 50:44

29d ago50:44

50:44

In this episode, we sit down with Doriel Abrahams, the Principal Technologist at Forter, to explore the intricate world of fraud prevention and trust in digital commerce. Doriel shares his compelling journey from Tel Aviv to Brooklyn, detailing his transition from studying biology and neuroscience to becoming a leading figure in online fraud preven…

1
The Art and Science of Driving Growth, with AJ Patel, VP of Global Growth at U Beauty 34:28

1M ago34:28

34:28

When money was free, the term “profitable growth” used to be an oxymoron in the world of startup DTC brands. But no longer. Profitably attracting and keeping consumers has become essential for today’s DTC challenger brands. And it turns out that achieving that is a deep mix of analytics, media, and creative skills that are constantly in a mix of te…

1
081: Innovation and the Evolution of the Richemont Customer Experience with VP Monica Villaquiran and Noibu President Kailin Noivo 38:09

1M ago38:09

38:09

Join us in an exploration of the world of luxury e-commerce featuring Monica Villaquiran, Vice President of IT Infrastructure and Client Experience Innovation at Richemont Americas, and Kailin Noivo, President and Co-founder of Noibu. The discussion between Monica and Kailin covers the balance between specialization and creativity in retail technol…

1
Defensive Selling Strategies at Amazon, with Martin Heubel, founder of Amazon consultancy Consulterce 36:32

1M ago36:32

36:32

It was Jeff Bezos who first said “your margin is my opportunity”, and the Andy Jassy regime continues that strategy as Amazon continuously adjusts vendor terms to maximize profitability and win the price war. Amazon consultancy Consulterce and our friends at Stratably recently teamed up on a survey of brands about their Amazon relationship. Martin …

1
080: Agents, AI, and Unified Commerce with Commerce Cloud CMO Kelly Thacker 34:26

2M ago34:26

34:26

In this episode, we dive into the future of digital commerce with Kelly Thacker, CMO of Commerce Cloud at Salesforce. Kelly shares her journey and passion for e-commerce, emphasizing how Salesforce has been instrumental in helping businesses across various industries navigate the digital shift post-pandemic. She highlights innovative tools like Sal…

1
To Operationalize AI, Take the Blue Pill and Enter the MAITRIX, with Chris Perry and Oskar Kaszubski, Co-Founders of firstmovr 42:10

2M ago42:10

42:10

We are definitely in test and learn mode in AI, and many organizations are struggling with how to structure and focus their experiments to move past the hype towards impact. Well, struggle no longer! Or, at least, struggle less, thanks to the learned minds at firstmovr, who have taken the fruits of their AI strategy engagements with their clients a…

1
079: REPLAY: The Future of The Online Car Buying Experience with Salesforce Architect Kent Packman of Aston Martin 46:22

2M ago46:22

46:22

Join us for another fascinating episode of Salesforce Commerce Cloud Innovations as we explore the thrilling intersection of automotive and e-commerce. Our guest is Kent Packman, a Salesforce architect at Aston Martin and a true visionary in the industry. Kent's unique perspective, rooted in his love for all things automotive and tech, provides an …

1
Mapping Your Way to the Digital Product Passport, with Raphael Gutierrez, Director of Global PXM and Product Strategy at Valtech 38:26

2M ago38:26

38:26

The drive towards a more sustainable future is gaining a lot of momentum under the requirements of the Digital Product Passport regulations passed recently by the EU. The DPP will reshape data transparency across the value chain to allow retailers, distributors, and ultimately consumers to select products that match their environmental values. We h…

1
078: How B2B and B2G Buying is Evolving Through eCommerce with CMO of Darley, Kim (Weisensee) Brown 44:18

2M ago44:18

44:18

Ever wondered how to successfully navigate the complex world of B2B and B2G buying? This episode promises to provide illuminating insights on this very topic. Our guest is Kim Brown, CMO of Darley, a manufacturing company that serves national heroes and has successfully transformed its B2B and B2G buying experience. Kim shares her expertise on the …

1
A New Playbook for In-Store Retail Media in an Omnichannel Age, with Jeffrey Bustos, VP Measurement Addressability Data at IAB and Mike Wessel, Director of In-store Media at Kroger Precision Marketing 31:53

2M ago31:53

31:53

The criss-cross journey of today’s omnichannel shopper, from digital to in-store and back again, means that your retail media messages of inspiration, value, and convenience must follow them wherever they go. The IAB recently issued a new playbook for in-store media in this omnichannel world, a guide for testing, measuring, and learning in the mess…

1
077: Composable, Social Commerce, & Building the Cloud with Carolyn Goncoe, Solutions Leader at Salesforce 28:34

2M ago28:34

28:34

In this episode, we are joined by Carolyn Goncoe, Senior Director of Solution Engineering for Digital Commerce at Salesforce. Carolyn shares her story, from supporting ERP systems for state and local governments to leading the specialist B2C Commerce Cloud team at Salesforce. We explore the impact of social shopping platforms like TikTok on e-comme…

1
Using Data to Identify and Drive Omnichannel Growth Use Cases, with Andy Beilke, Sr. Development Manager, eCommerce Strategy & Capabilities at General Mills 34:00

3M ago34:00

34:00

The zig zag shopping journey of the consumer has completely disrupted the organizational silos of brick and mortar vs. digital commerce at many brands. Driving growth requires cross-functional teams to pick omnichannel use cases and devise, launch, measure, and optimize them together. The fuel of that process is data, and Andy Beilke, Sr. Developme…

1
076: Merchandising Operations with Syntheum AI CEO Vinod Kumar 1:03:35

2M ago1:03:35

1:03:35

Vinod Kumar, former Head of Business Insights at Salesforce Commerce Cloud and current CEO of Syntheum AI, brings deep expertise in e-commerce and data analytics. Syntheum AI is the first Merchandising Operations Platform that works natively with Salesforce B2C Commerce Cloud to increase merchandising speed, improve merchandiser productivity, and u…

1
Why We are Like Bees, and Why it Really, Really Matters, with Byron Reese, Futurist and Author of “We Are Agora” 38:12

2M ago38:12

38:12

Almost 2 months ago to the day, we had Futurist and Author Byron Reese on the podcast to talk about AI and its possibilities and risks. I warned you all then that I would have him back on to talk about his new book, We Are Agora, in which he sets out to scientifically prove that humans together make a superorganism, like bees make a hive, and what …

1
075: How Black Rifle Coffee Found Headless Success With Colin Tracy, Director of Engineering 35:35

3M ago35:35

35:35

Headless e-commerce might be the future, and Colin Tracy from Black Rifle Coffee Company is here to tell you why. This episode features Colin Tracy, Director of Engineering at Black Rifle Coffee Company, who shares his pioneering journey from Shopify to a robust serverless and headless-first technology stack with Salesforce Commerce Cloud. Explore …

1
TikTok Seems to Have Cracked the Code on Social Shopping, with Ben Rey, Chief Revenue Officer at Teikametrics 37:08

3M ago37:08

37:08

Did you know that of the users who have engaged with TikTok Shop, 71.2% of them have bought a product? Smells like social shopping to me! Their advancements, from getting in the fulfillment game to an affiliate program, are driving some really impressive results with Gen Z, with acquisition costs still lower than other channels. Are you playing? Sh…

1
074: Vector Search and how GPT is changing everything with Paige Tyrell, CRO of Prefixbox 34:41

3M ago34:41

34:41

Join us as we explore the innovative landscape of AI-powered personalized search and product discovery with our guest, Paige Tyrell, Chief Growth Officer of Prefixbox. Paige shares her insights into the company’s evolution from an autocomplete solution to a comprehensive search engine with advanced personalization features. We'll uncover the intric…

1
Riding a Generational Shift of Data, Attribution, and Marketing Leadership, with Rachel Tipograph, Founder & CEO of MikMak 31:44

3M ago31:44

31:44

The cookie has finally crumbled. Consumers are shopping and buying everywhere they darn well please. Brands and retailers are fighting over margin more fiercely than ever before. Rachel Tipograph, from her role as Founder & CEO of MikMak, is in the center of this generational maelstrom of the shifting rules of commerce, and joins the podcast to sha…

1
073: The Open SFCC Project, Composable Commerce, and AI for Consulting with Kyle Montgomery of Astound 34:17

3M ago34:17

34:17

In this episode, we dive into the dynamic world of modern commerce with Kyle Montgomery, Head of Commerce at Astound Digital. Kyle shares his extensive experience, detailing how Astound Digital's 20-year partnership with Salesforce has been instrumental in pioneering the Storefront Reference Architecture (SFRA). The episode explores the potential o…

1
How to Get Your CEO’s Attention for the Big Swings of Commerce, with Jeriad Zoghby, Chief Commerce Strategy Officer at IPG 47:25

3M ago47:25

47:25

Driving growth while cutting costs - the gordian knot of commerce today. Our listeners know that achieving that over the longer term will require deep investments in systematic automation and data, and many of you have struggled with convincing the C-suite and Board of why these investments are key to survival. Jeriad Zoghby, Chief Commerce Strateg…

1
072: Avalara's Composable Storefront Connector with Product Leader Adrian Corral 24:11

4M ago24:11

24:11

Join us as we welcome Adrian Corral, the business and technical product manager at Avalara, to discuss their Salesforce connectors and comprehensive tax solutions. Adrian also highlights the complexities of taxability across different industries and how Avalara’s sophisticated tax engine simplifies these challenges. In this episode, we explore the …

1
Episode 8: 3 Powerful Ways to Make Your Authentic Branding Fun for You this Week, with guest Annemarie Strehl 37:09

4M ago37:09

37:09

This episode on Healing Words with Christine is an Expansive Conversations segment with special guest, Annemarie Strehl. Together we dive into: 3 Powerful Ways to Make Your Authentic Branding Fun for You this Week These include: learning who you are under your feras, stories, and self-judgments discovering your authenticity and sharing it in yoru b…

1
Content Quality, Speed, and Lower Cost - You CAN Have All Three, with David Feinleib, Founder and CEO at It’sRapid.ai 38:12

3M ago38:12

38:12

Dave Feinleib has been at the forefront of content and commerce throughout the last decade of the digital shelf, and he is now pouring that knowledge and experience into a new venture focused on the next great unlock for commerce which, it will not surprise you, is AI. At ItsRapid.ai, his new technology and wisdom on the process and people side of …

1
071: REPLAY: Going Hybrid Composable with Puma's eCom Manager Bettina Donmez 37:32

4M ago37:32

37:32

Bettina Donmez, Puma's ace in the realm of e-commerce, joins us in a gripping exchange that marries the agility of online retail with the finesse of personalized customer service. Transitioning from the skies of the airline industry, she lands into the dynamic world of digital commerce, bringing a collection of insights on how to genuinely connect …

1
Sure, Price, But Trust? That’s the Clincher, with Andrea Leigh, Founder & CEO, Allume Group 34:42

4M ago34:42

34:42

Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the pod…

1
070: How Data Cloud Enhances Commerce Cloud with Salesforce Product Leaders Pree Kalyanasundaram and Sasha Golubova 19:57

4M ago19:57

19:57

Join us as we welcome Pree and Sasha from Salesforce to explore the critical role of data in business operations, particularly within the Commerce Cloud. Pree emphasizes the strategic use of high-quality, actionable data to make informed decisions and enhance customer experiences. Meanwhile, Sasha shares her passion for crafting innovative solution…

1
Aim Much Higher, Move Much Faster, with Steve Dennis, bestselling author of Leaders Leap: Transforming Your Company at the Speed of Disruption 48:14

4M ago48:14

48:14

Folks, we live in a VUCA world: volatile, uncertain, complex, and ambiguous. To thrive in this environment, transformation by inches will simply not be enough. Leaps are required. Seven mind leaps, in fact, according to best-selling author Steve Dennis. His new book, Leaders Leap: Transforming Your Company at the Speed of Disruption is a primer of …

1
069: The Growing Influence of Apps in Retail with Helen Slaven, CRO at POQ 31:20

4M ago31:20

31:20

What if your smartphone could not only enhance your shopping experience but also predict your needs before you even knew them? In this episode, we sit down with Helen Slaven, the Chief Revenue Officer at POQ, to explore the incredible impact of mobile apps and AI on the retail industry. With her journey starting at IBM, Helen offers a wealth of kno…

1
The Scoop from the Beaches of Cannes, with Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute 27:48

4M ago27:48

27:48

A couple of weeks ago, the advertising and communications industry gathered on the beaches of Cannes for the Cannes Lions Festival of Creativity. In addition to celebrating the best creative work of the past year, there are executives from around the industry connecting to figure out what’s next. Our own Lauren Livak Gilbert was part of that throng…

1
068: 2024 Holiday Predictions with Director of Research and Insights Caila Schwartz 22:24

5M ago22:24

22:24

Join us as we master the 2024 holiday shopping season with Caila Schwartz, Director of Research and Insights at Salesforce. In this episode, we go into Salesforce's Holiday Insights HQ, revealing how Caila and her team predict holiday shopping trends using a blend of proprietary data and consumer surveys. Discover why more consumers are leaning on …

1
LIVE FROM CANNES LIONS: Navigating the Amazon Canvas with Jeff Cohen, Principal Evangelist at Amazon Ads 33:45

4M ago33:45

33:45

Live from the Cannes Lions Festival of creativity where commerce and retail media took center stage we turned to Jeff Cohen, Principal Evangelist at Amazon Ads to help navigate the changing world of the Amazon Canvas and how brands should be utilizing the suite of options from AMC to Prime Video and beyond.…

1
067: The Most Valuable eCommerce Features with Dr. Trish Myers from RafterOne 32:15

5M ago32:15

32:15

Joining us in this episode is Dr. Trish Myers, who delves into her journey with Salesforce. From revolutionizing a 40-year-old family-owned service company with a rapid digital transition to leading global delivery teams at Rafter One, Dr. Myers' story is one of perseverance and innovation. We explore the vital role of the Salesforce community, the…

1
Worried about AI? Byron Reese is 93% Sure You Don’t Have to Be, with Byron Reese, Futurist and Author of “We Are Agora” 46:28

5M ago46:28

46:28

There are tremendous amounts of trepidation and hope being invested in AI right now, with often trepidation winning out. Is all this angst really necessary? We turned to Byron Reese, an endlessly provocative futurist and author of the newly released book We Are Agora, to provide a long view of transformational technologies through the ages and ther…

1
Your Packaging has 3 Seconds to Sell, with Michael Keplinger, Founding Partner at Smashbrand 26:27

5M ago26:27

26:27

On today’s episode, we return to the place where commerce started - a consumer, walking through a store, scanning the packaging, looking for what they need - or didn’t know they needed. In the digital world there is more space to tell your story, but in-store, you’ve got three seconds. Michael Keplinger, Founding Partner at Smashbrand, joined the p…

1
066: How Rochester Electronics Transformed Their Business With B2B, OMS, & CRM with Linda Monroe and Tracey Corbitt 25:15

5M ago25:15

25:15

In this episode, we dive into the remarkable story of Rochester Electronics, whose leaders, Tracey Corbitt and Linda Monroe, transformed the company into a vital supplier of semiconductors for medical devices during the global pandemic. Through a digital transformation powered by Sales Cloud and MuleSoft integrations, the company not only streamlin…

1
Delivering Differentiated Content in a World of Content Overwhelm, with Warren Daniels, CMO at Bynder 34:52

5M ago34:52

34:52

The growth in content required by the hungry beast of the digital shelf has been exponential, and is showing no signs of slowing. It is more vital than ever for content and commerce teams to collaborate at scale to make sure they are delivering relevant, differentiated content that performs. Warren Daniels, CMO at Bynder, joined the podcast to deli…

1
065: Commerce Developer Experience and the Power of Community with Kasama CEO Mark Rubin 38:15

6M ago38:15

38:15

In this episode, e-commerce pioneer Mark Rubin, founder of Kasama and Salesforce aficionado, takes us on a digital odyssey through his illustrious career in e-commerce development. From foregoing law school to embarking on a journey that's seen coding breakthroughs and vibrant city living, Mark reveals how personal passions and a humorous life phil…

1
Spicing up the Global Creative Process at McCormick, with Leah Carlson, VP Client Services at Velir 27:44

5M ago27:44

27:44

Digital transformation is in Leah Carlson’s blood. From the first outside employee at a family-run business, to leading technology and web projects at the National Cattlemen’s Beef Association, to 6.5 years building out global creative, content, and growth capabilities at McCormick, and now at digital marketing agency Velir, she has created a way o…

1
064: A CMO’s Practical Guide to Successfully Implementing Commerce with Amanda Cole & Jacobi Zakrzewski 50:18

6M ago50:18

50:18

In this episode, we discuss the multifaceted role of the Chief Marketing Officer with marketing virtuosos Jacobi Zakrzewski and Amanda Cole. Together, they unpack the convergence of marketing and technology, offering insights into how CMOs can navigate digital transformations, drive brand growth, and adapt to the advancements of generative AI. The …

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Natalija Podcasts

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