The All Talk, No Balk! podcast has become the Batter's Box Office — a brand new podcast where hosts Heather and Maddie discuss different baseball-themed movies each week, from the classics to the comically horrible. For more baseball content, visit alltalknobalk.com!
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Walk-Off Balk: baseball podcast. We're two UMass journalism graduates that talk about the Red Sox from both a scouting and statistical standpoint. Mostly, we argue about little baseball things.
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Quick test of this platform. Get you used to my new accent. Thank you!
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On this email marketing industry podcast, we encourage marketers and product developers to share their journeys and expertise to discuss the power of email marketing. We cover topics like business challenges, leadership, marketing, and of course, the newest technologies and innovations in email marketing. We’ll also let our guests share on the subjects they’re well-known for. No matter the topic, you’ll be hearing real stories from real people.
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A Conversation With Jeremy Slate of Command Your Brand
49:49
49:49
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Turns out podcast experts make great podcast guests, and they don’t just talk about…podcasts! Jeremy Slate runs a leading PR firm for the podcast space — Command Your Brand. As you’d expect after 1,000 or so guest spots, he’s smart, relaxed, affable, funny and extremely thoughtful about the space. True to form for The Future Of Email, this conversa…
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A Conversation With Grace Aldridge Foster of BoldType
56:22
56:22
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If this were a Friends episode — which is becoming a recurring premise in these show notes — this would be "The Other One About Writing." Guest Grace Aldridge Foster shares her passion for that most essential element of email, writing! How would it feel to face a room full of Green Berets and tell them their writing needs some work? Grace sheds qui…
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A Conversation With Renard Skutels of Chatsmart
55:51
55:51
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Want a little glimpse of the future? About halfway into this conversation, Renards Skutels describes a recent experience that his agency Chatsmart engineered for a client. The client's customers engaged live with a WhatsApp GenAI chat agent — the example Renards gives is “I have dry skin in the winter.” The chat agent sent the customer a catalog of…
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https://campaigngenius.io/futureofemail/2024/wendy-pace
44:56
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If you're growing a midsize business, and need to focus your team's time on the business rather than social media...give Wendy Pace a call. Wendy had the courage to be a guest on The Future Of Email when she's not really a big fan of email! Pace Setting Media handles social media for companies; they're immersed in helping clients learn who their cu…
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If The Future Of Email were 'Friends', this episode would be titled "The One Where They Talk About Music A Lot". Guest Cloé Luv is a serial entrepreneur with considerable experience in (among many things) the business of music. Cloé is also a CEO, influencer, brand expert, success coach and Forbes Coaches Council member. Cloé is her own best exampl…
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A Conversation With Sam Saifi of RevenueLabz
49:18
49:18
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" Don't fall in love with the paycheck, fall in love with the client." That's one of the bits of sage advice from Sam Saifi, founder of Revenue Labz. Sam shares his journey into email by way of copywriting in this email-and-marketing focused conversation. While Sam operates from the UK, the majority of his clients focus on the US market as well. Re…
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A Conversation With Mischa Zvegintzov of Influence Army
1:01:50
1:01:50
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When’s the last time you just picked up the phone and called someone — no calendar appointment, no text-first? If that thought makes you kinda jumpy…you need to listen to this conversation with Mischa Zvegintzov. Mischa is — his description — ‘old school’. He made over a million phone calls and pounded the pavement. Now he helps companies capture t…
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A Conversation With Anna Levitin of Powtoon
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Anna Levitin of Powtoon is the 2nd guest to Zoom in from a bomb shelter! Anna is the super-active email face of the super-cool company Powtoon, a visual communication platform.. (Editor's note - host Matthew Dunn is a Powtoon super-user and fan :-) Anna made her way to email from traditional media and digital marketing. Running the email arm of a g…
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A Conversation With Melanie Balke of The Email Marketers
53:03
53:03
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Like most people “in email”, Melanie Balke, the CEO and founder of The Email Marketers, found her niche in email along the way. The Email Marketers is an agency focused on email and SMS marketing for ecommerce and B2B SaaS companies. They function as an outsourced email department, and also help companies build in-house email teams. For Melanie, go…
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A Conversation With Tom Mairs and Mike Hillyer of KumoMTA
56:22
56:22
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Ever make a connecting flight through Atlanta - Hartsfield? While it’s the busiest airport in the US, moving between flights is easier than in most airports. There’s a fascinating analysis about why Hartsfield works well, based on the (proposed) constructal law of physics. That’s not what this episode of the Future Of Email is about, but it’s close…
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A Conversation With Karen Talavera of Synchronicity Marketing
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44:02
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If you booked a lift ticket to go skiing for the first time ever, would you rather get an email pitching you on buying a ski condo, or one with helpful tips about where to park, the best route to walk with an armful of skis and gear, and a coupon for $5 off a bowl of chili? The tactical view might be that one ski-condo sale would pay for the whole …
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A Conversation With Tyler 'Sully' Sullivan of Ecom Growers & BombTech Golf
43:53
43:53
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Email is a conversational channel. Dumb statement of the obvious? This conversation with Tyler “Sully” Sullivan, founder of BombTech Golf, might make you think about that in a different way. BombTech is a direct-to-consumer maker of golf clubs. Sully started the company in his basement (literally), and cultivated it as e-commerce evolved by (as he …
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A Conversation with Kristen Haines of Mailcon
53:21
53:21
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The people that make conferences work are like ducks — calm on top, paddling like heck underneath to keep the momentum up. This is a conversation about conversations, in a funny sense. Kristen Haines, CEO of Mailcon, is in the business of creating events that provide opportunities for meaningful conversations. She’s extremely thoughtful about how t…
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A Conversation With Larry Kim of Customers.ai
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47:46
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Larry Kim is a man on a mission. Not content with bootstrapping and ultimately selling Wordstream, he’s swinging for the fences again with Customers.ai. Most of the conventional B2B marketing channels are badly broken, as Larry shares. Cold outbound is dismal; inbound/content is awful; paid ad rates keep climbing. With Customers.ai, Larry’s moon-sh…
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A Conversation With Nicolas Toper of InboxBooster
45:40
45:40
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You’re caught in a tug-of-war between AI and human knowledge. On one side, the colossal email inbox providers fighting to keep billions of inboxes at least partially free of spam, scams and junk. On the other side, every legit playing-by-the-rules brand using the last un-gated digital channel to talk with their customers and prospects, enlisting th…
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A Conversation With Josh Kropkof of The Email Agency
57:33
57:33
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Want to learn a magic trick for email marketing? Marketing agency CEO (and former magician) Josh Kropkof of The Email Agency shared a great one: personality beats ‘personalization’. If you have a copywriter with wit, verve and a passion for your business/customers, put ‘em in charge! (If you don’t…invent one and put them in charge!). Too many brand…
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A Conversation With Alex Malone and Andrei Marin of CodeCrew
49:21
49:21
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Email is only for people over a certain age, right? Wrong! Both of the email whiz kids from CodeCrew are younger than email itself, but they make a convincing case for the business value of the channel. Alex Malone and Andrei Marin (aka Dr. Drei) and their email marketing agency team at CodeCrew have hit an average of 1,300% ROI across a huge range…
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A Conversation With Kath Pay of Holistic Email Marketing
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Some business books are dashed off to burnish credentials, as if “thought leadership” is a matter of page count. Others — the ones to read, learn from, and read again — distill hard-won, genuine expertise in a field that the author genuinely cares about. Kath Pay is the latter kind, and her book (and company) Holistic Email Marketing is most defini…
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A Conversation With Jacob Wenger of Shortwave.com
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Missing the big wave versus catching it can be a matter of inches and an extra push to make or break the ride of a lifetime. Shortwave co-founder Jacob Wenger may not be a surfer, but he and his colleagues look to have caught the big wave after years of hard paddling. The wave in this case is the "AI moment" embodied in the ChatGPT buzz; Shortwave'…
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News flash: your email team is overworked. Not because they're not really good at the jobs involved (they are), but because email marketing is NOT "hit send." This conversation with industry expert Luke Glasner goes deep into the details of what makes email marketing so tough — the technical details (15,000+ email clients), the data details (opens …
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Guest Adeola Sole — fan of all things email — Zoomed in from London to join host Matthew Dunn for this conversation about email, CRM, AI, and being nice to Siri (or not). Adeola is a super-visible figure in the UK/US email marketing industry, speaking, moderating and consulting on email strategy. While it's easy to put "UK/US" together, this conver…
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A Conversation With Jessica Totillo Coster, Ecommerce Badassery
47:52
47:52
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As a little girl, Jessica Totillo Coster slept in her new shoes. As she shares in this fun conversation about e-commerce, e-fashion and email, she was destined for this. As the head of Ecommerce Badassery, Jessica helps other businesses use the lessons that she, Zappos and other e-commerce pioneers learned the hard way. As she says, "One of the thi…
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A Conversation With Reed Freeman, ArentFox Schiff / Email Sender & Provider Coalition
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With over 25 years in privacy law, time in Federal service, and a decade of close with with the largest email senders and providers, ArentFox Schiff partner Reed Freeman knows a thing or two about the digital domain and privacy. If you think your company is paying plenty of attention to complying with privacy laws...you may want to listen to this. …
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A Conversation With Jennifer Nespola Lantz of Kickbox
55:46
55:46
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Kickbox is an email verification company that has expanded to include deliverability. Jennifer Nespola Lantz, VP of Industry Relations at Kickbox, has been in email since 2015. She shared her fascinating back-and-forth journey in the technical and business sides of email. At Kickbox, Jennifer focuses on helping clients understand the complexity of …
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A Conversation With Brian Minick of ZeroBounce
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How email actually flows around the globe, to the tune of 300+ billion messages a day, is a story that may never be fully told. Brian Minick, COO at ZeroBounce, certainly knows a big chunk of the story. ZeroBounce' lead line is "email validation", but the full range of the things they do for some of the largest companies in the world goes way beyon…
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A Conversation With Chris Arrendale of CyberDataPros
49:24
49:24
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Chris Arrendale brought years of experience in email, data and security to this in-depth conversation about email, data and security :-). As the CEO of Cyber Data Pros, and privacy chief at Inbox Monster, Chris has lived in the tough jobs of balancing the needs of marketing against customer privacy and data security. He drills into this privacy-vs-…
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A Conversation With Josh Jacobson & Marcel Becker of Yahoo Mail
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Consumer email is one of the silent wonders of the Internet era. For a recurring cost of zero, people get a lifetime digital home address, gargantuan storage and polished, thoughtful interfaces on all of their digital devices. The work behind the wonder was the focus of this interview with Josh Jacobson and Marcel Becker, respectively the SVP and G…
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A Conversation With Chloë Thomas of eCommerce Masterplan
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With 5 books and 2 full-time podcasts on ecommerce bearing her name, it's fair to label Chloe Thomas as an expert in the space. This conversation about ecommerce, email and marketing proves it. It's also fun! Chloe and host Matthew Dunn trade observations about the incredible evolution of e-everything — commerce, marketing, mail and more. Shopify g…
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A Conversation With Ben Lund of Rise Marketing
44:03
44:03
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Working at a large, growing and (preferably) successful company is "an MBA of its own", notes former Googler Ben Lund. Ben has taken that gMBA and hit the street, launching his own marketing agency, Rise Marketing Group. He's quite thoughtful about the jobs that an agency does for clients. Rise Marketing doesn't just focus on SEO — they help client…
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The Future of Email Marketing: A Conversation With Reinis Krumins of AgencyJR
37:01
37:01
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Reinis Krumins of AgencyJR is living proof that email is a multi-generation channel that's NOT going away. As he shares in this conversation, email 'amplified everything else you do online.' It's fascinating to hear someone younger than email share his own discovery of the channel. Whether it's "because you buy stuff" (receipts, logins), or because…
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A Conversation With Jack Wrigley of Webbula
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57:11
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What's it like -after- your startup is acquired? Jack Wrigley has been living that experience in a particularly vivid way, joining the ranks at former sometimes-competitor Webbula after helping Kickbox grow into acquisition. As he shares, it's not all that simple; "giving up your baby" is a long and sometimes emotional process. The mindset shaped b…
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A Conversation With Gen Furukawa of Prehook
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38:36
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Would you rather fill in a form, or answer a few quiz questions? Gen Furukawa, co-founder of quiz engine Prehook, explains how quizzes intrigue people while growing marketer zero-party data. It's one of those "big little changes" that's easy to miss. Email marketers talk about minimizing the number of questions on an opt-in form; Prehook's approach…
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A Conversation With Matthew Holman of QPilot
42:01
42:01
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Subscriptions might seem mundane, but as Matthew Holman shares in this conversation, subscriptions are a complicated dance. A subscription is a mutual commitment, out into the future. Whether it's truck tires or carrots — both of which come up in this conversation — there's an intricate cadence to making it look easy. As the marketing force behind …
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A Conversation With Orshie Herbein of Brand3
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42:55
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How do you brand and market a farm? Are pictures of carrots and cows enough? Or do things like defining the ideal customer for THIS farm also matter? Brand and marketing expert Orshie Herbein of Brand3 joined host Matthew Dunn to discuss email in the broader context. Brand3 has a terrific swing-for-the-fences vision of transforming one million bran…
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A Conversation With Darin Dawson of BombBomb
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56:03
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When something new, exciting and insanely cool make it to public awareness, it's a pretty fair bet that a bunch of people somewhere worked on it for years before anyone knew. So it is with BombBomb, a Colorado-based company who pioneered video-centric email more than 10 years before the pandemic pushed everyone on-screen. This relaxed, fun conversa…
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A Conversation With Tali Hasanov of WSI Digital Path
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Digital marketing expert Tali Hasanov dropped in to talk about the complexity and challenges of marketing strategy. Tali helps clients 'across the spectrum' with email, Web/SEO and personalization. She's got a very keen and experienced perspective, focused on getting long-term results. Tali is also a classically-trained pianist. We delved into what…
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A Conversation With Aaron Smith of Sageflo
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35:43
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At 50 years, is email itself 'too old to learn?' Not even close, as this in-depth conversation with Aaron Smith reveals. Aaron and his company Sageflo are helping distributed brands get eye-popping results from email and SMS marketing by unleashing the power of local. Sageflo should be a Harvard Business School case study; as they pushed on from in…
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A Conversation With Chris Donald of InboxArmy
59:20
59:20
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InboxArmy is the company you call to tackle tough email problems. They can attack design, coding, testing, setup, deployment, automations and migrations, on dozens of email platforms. InboxArmy CEO Chris Donald also happens to be one of the nicest and most generous folks in the email space, says host Matthew Dunn. The two of them caught up "in publ…
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A Conversation With Scott Cohen, 2021 Email Marketer of the Year
58:29
58:29
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Scott Cohen: "There are certain things that I've done strategically over the years, that at a high level don't change — like, Where do you start? You always start with welcome. You always start with whatever your version of abandoned cart is. Those are the high touch points. Those are the low-hanging fruit. _How_ changes with every company. The hig…
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A Conversation About Writing and Reading With Rob Ashton
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52:57
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Psst. Here's a super-competitive business secret: write better. What goes into "write better"? A lifetime of research to come, says entrepreneur & expert Rob Ashton. This episode is a surface skim of the deep dive Rob is doing to get people to take the written word more seriously. Rob founded and ran Emphasis, a company that has trained tens of tho…
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A Conversation with Simon Severino of Strategy Sprints
57:08
57:08
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Email is just part of the toolset for digital work; author and entrepreneur Simon Severino Zoomed in from Vienna, Austria to talk about work itself, in depth. While most of this conversation is about people and how they get things done — and the term "email" doesn't come up that much — it's actually an in-depth conversation about the context in whi…
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Email and Business In Ukraine: A Conversation With Dmitry Kudrenko of Stripo.email
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52:41
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How do you focus on running a business with 10 air raids a day? Dmitry Kudrenko, CEO of Ukrainian companies Stripo and eSputnik, joined me to talk about that, and the future of email, and more. Dmitry is based in Dnipro — still a relatively peaceful city in Ukraine. His customers and colleagues are global, which as he noted has been fortunate. Dmit…
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A Conversation With Elizabeth Jacobi of MochaBear Marketing
56:29
56:29
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An effective email program can help a small business grow. Creating and running one is a specialty. Elizabeth Jacobi is the specialist. Elizabeth's company Mocha Bear Marketing puts her decades of deep experience in high-level email programs directly to work for the small-business clients that are her passion. For this episode, Elizabeth Zoomed in …
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A New Conversation About ESPs and CDPs With Chris Marriott of Email Connect
42:14
42:14
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Acronyms are a strange phenomenon. We take a phrase that means something, and instead of creating a new word, we use the initials. Knowing the acronyms in a given subject area is a hurdle. Then you start using them. Then you start assuming that anyone you speak to also knows them. Try searching -your- favorite acronym — I'll bet there are multiple …
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A Conversation With Jay Schwedelson of Outcome Media
52:07
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Jay Schwedelson was running the halls of direct marketing conferences as a child, as he shared in this conversation. So the quality of his insights into marketing today — remarkably free of digital hype — shouldn't be a surprise. Jay's "side project" SubjectLine.com has tested over 15 million subject lines; his agency business has helped thousands …
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A Conversation With Yanna-Torry Aspraki of EmailConsul
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The phrase "email deliverability" is a mouthful of syllables, but it becomes nearly poetic in the hands of Yanna-Torry Aspraki of EmailConsul. She sat down with host Matthew Dunn to discuss the issues, players and mysteries of deliverability. How are Google and Gmail different from Hotmail? Who is Spamhaus, and what's their role? (Quite pivotal, it…
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A Conversation With Luke Charlton, The Aussie Hermit
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This conversation is like a masterclass in miniature. Luke Charlton shares succinct, powerful insights into powerful copywriting, and applying it to marketing. With over 1 billion emails sent and tens of millions earned for clients, he knows whereof he speaks! Understanding your market in depth, and listening to what they say and understanding thei…
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A Conversation with Andrew Kordek of iPost
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"The best question I've ever asked anybody in this industry is what does success look like in your email program? Why should someone say yes and sign up?" Wisdom from one of the most experienced email marketers out there, Andrew Kordek of iPost. There's an unmistakable charm to a genuine enthusiast. The person who loves something wholeheartedy — no…
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A Conversation with Sean Duffy of Reignite
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Over 20 years ago, email standards added an HTML 'body' to the plain-text 'body' of messages. So for over 20 years, email has been technically equipped to fetch images on-the-fly from remote Web servers. That little technical accident is the foundation for a niche part of the email industry. The most frequent label for that niche is "real-time cont…
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A Conversation With Erica Rench of Rasa.io
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Is email AI more demanding than a 2-year-old? COO Erica Rench of Rasa.io has first-hand knowledge of both. Rasa is a fascinating company in an unusual niche — email newsletters. The platform does some unusual things, to say the least! Rasa automates 'curation' — the painstaking job of collecting, summarizing and presenting disparate content. But in…
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