Best Sales Enablement Shift Podcasts (2024)

1
Mindset Shifts From Sales to Sales Leadership with Rebecca Gebhardt (episode 191) 38:27

5h ago38:27

38:27

“Taking initiative pays off. It is hard to visualize someone as a leader if she is always waiting to be told what to do.” – Sheryl Sandberg. I have shared the Gallup Global Workplace Surveys about employee engagement at work over the years. Well, a new study just came out, and it’s not good! The study shows that 33 percent of American workers descr…

1
Adding Sales to a Scaling Product-Led Business | Kristen Habacht, Typeform 19:32

1h ago19:32

19:32

In this episode of the Growth Machines podcast, host Vincent Jong speaks with Kristen Habacht, Chief Revenue Officer at Typeform, about integrating sales into a product-led growth framework as a company scales. Kristen discusses the evolution of Typeform from a PLG pioneer to incorporating sales without creating artificial barriers for customers. S…

1
Taking The Lead - Final Episode 4:56

1h ago4:56

4:56

In the final episode of Taking the Lead, Christina Brady, CEO and Co-Founder of Luster, reflects on the podcast's four-year journey. She highlights the inspirational stories of over 80 women leaders in tech who shared their experiences, challenges, and successes. Christina emphasizes the show's mission to elevate women's voices and promote diversit…

1
How the Act of "Selling Less" Can Enable You to Sell More with Jeff Standrige (episode 190) 36:35

1h ago36:35

36:35

“People buy from people they know, like and trust. At the start of building a relationship with your buyer the only thing you can shoot for is ’Trust’. Building trust has to be very obvious from the very first contact you make with your buyer or you kill any chance of starting a dialogue.”- Michael deGroot YouTube: https://youtu.be/7VLfEVq5ifA Chec…

1
Changing the Perception of Enablement with Kunal Pandya, VP Global Revenue Enablement with Corsearch 37:32

21h ago37:32

37:32

In today’s episode of The Enablement Edge, hosts Steve Watt and Heather Cole interview Kunal Pandya, VP of Global Revenue Enablement at Corsearch, and Founder & CEO of Sales Velocity Labs. Kunal is a seasoned expert in global revenue enablement, and he helps to explore how enablers can transform their roles and prove their strategic value within an…

1
Learnings From a 2-Year Journey Towards Product-Led Growth | Sindre Haaland, SalesScreen 18:55

4h ago18:55

18:55

In this episode of the Growth Machines podcast, host Vincent Jong speaks with Sindre Haaland, CEO of SalesScreen, about the company’s nearly two-year journey to launch a Product-Led Growth offering. Sindre discusses SalesScreen history, their sales gamification platform, and the challenges and strategies involved in shifting from a sales-led to a p…

1
The Untapped Potential of LinkedIn for Business Strategies with Indrek Põldvee (episode 189) 32:44

10d ago32:44

32:44

“The sale most often goes to the most interested party.” – Steve Chandler. Being interested and curious about what our clients need today and in the future is critical to our sales success. So, how do we show that we care, are curious, and are interested in helping our ideal client? One way is to use resources available to us to spotlight our geniu…

1
Encore: How to Overcome Sales Call Reluctance with Connie Kadansky (episode 188) 39:21

18d ago39:21

39:21

“The confidence you have going into the sales call will determine the level of profit you have coming out.” – Mark Hunter. Being in sales for many decades, I have had my share of prospecting wows. Sometimes, I didn’t feel like prospecting. Getting motivated to make cold calls, follow-up COI calls, and warm prospect calls to meet my revenue goals ha…

1
Tomorrow’s Enablement for Today’s Leaders with Irina Soriano and Meganne Brezina 37:23

27d ago37:23

37:23

In this week’s episode of The Enablement Edge, hosts Amber Mellano and Steve Watt are joined by Seismic’s own Irina Soriano and Meganne Brezina. The conversation revolves around their must-read book, "Tomorrow’s Enablement for Today’s Leaders," which introduces the transformative Enablement Value Chain (EVC) framework. The EVC approach underscores …

1
Leveraging Trials When Selling Complex Products | Laura Erdem, Dreamdata 20:56

12d ago20:56

20:56

In this episode of the Growth Machines podcast, host Vincent Jong talks with Laura Erdem from Dreamdata about their unique approach to combining product-led growth and traditional sales in their go-to-market strategy. Laura delves into her role and the evolution of Dreamdata's sales strategy, from a sales-led model to incorporating a free trial pro…

1
Navigating the Gray Areas: Jenn Glabicky on the Challenges of Sales Enablement 36:54

23d ago36:54

36:54

In this episode of "Taking the Lead," host Christina Brady sits down with Jenn Glabicky, a seasoned expert in sales enablement and revenue operations. Jenn shares her unique journey from the world of medical sales to becoming a key player in sales enablement, highlighting the challenges and successes she encountered along the way. Jenn dives into t…

1
Lead Generation and Email Marketing That Works with Amy Kuphal (episode 187) 37:31

15d ago37:31

37:31

“The secret to change is to focus all of your energy, not on fighting the old, but on building the new.” - Socrates. To make your email marketing efforts successful, one of the major components is building your list. Essentially, we are always doing two things: fueling our email marketing “machine” with leads and working to improve the conversion r…

1
AI and the Upcoming Augmented Technology Revolution for Business Growth with Ethan Robert Casin (episode 186) 41:06

22d ago41:06

41:06

“When deploying AI, whether you focus on top-line growth or bottom-line profitability, start with the customer and work backward.” – Rob Garf. This quote is essential for sales teams to understand that sales have always been about building relationships and the human touch or experience. At least, that has been the source of my success. Early in my…

1
How to Build an Enablement Function from Scratch with Nicole Ward from OneSource Virtual 34:13

1M ago34:13

34:13

In this episode, Steve Watt and Amber Mellano are joined by Nicole Ward, Senior Director of Revenue Enablement at OneSource Virtual (OSV), to learn why she joined the organization as their first enablement hire and how she and the team found so much success. Nicole is an industry expert and thought leader who joined OSV after a decade of managing a…

1
Jodi Mesa's Journey: From Self-Taught to Tech Leader 41:30

2M ago41:30

41:30

In this episode of Taking the Lead, host Christina Brady chats with Jodi Mesa, the Chief Product Officer and co-founder of Luster. Jodi shares her self-taught journey in tech, starting from college where she learned HTML and JavaScript on her own, to leading product teams. She emphasizes the importance of understanding customer needs and the strate…

1
Enabling Self-Service in a Regulated Industry | Andrew Davies, Paddle 21:03

2M ago21:03

21:03

In this episode of the Growth Machines Podcast, Vincent Jong hosts Andrew Davies, CMO of Paddle, to discuss how Paddle went from a product-led model back to a sales-led model to end up in its current hybrid state. Andrew provides insights into Paddle’s transition from a sales-driven model to an integrated product-led and sales strategy, the importa…

1
Relevant Value Propositions to Increase Sales Results with Jaynie L. Smith (episode 185) 37:36

1M ago37:36

37:36

"Your customers are the judge, jury, and executioner for your value proposition. They will be merciless if you don't find the fit!" - Alexander Osterwalder. The percentage of businesses that do not know customers’ top buying criteria is frightening. A ton of research shows how few businesses know what their customers value, so they miss the mark wi…

1
AI and Enablement Unleashed with Jonathan Kvarfordt, Founder of GTM AI Academy 36:31

2M ago36:31

36:31

In this episode of The Enablement Edge, Steve and Amber sit down with Jonathan Kvarfordt, Founder of GTM AI Academy, to explore the dynamic intersection of AI and enablement in the modern business landscape. Jonathan is an industry leader and an enablement expert. And in this episode, he reveals what originally fueled his fascination with AI and it…

1
Finding the right moment to activate the sales team | Susann Johansen, Oneflow 16:44

2M ago16:44

16:44

In this episode of the Growth Machines podcast, I speak with Susann Johansen, Head of Growth and User Experience at OneFlow, about how they introduced Product-Led Growth at Oneflow, a traditionally sales-led company. Susans shares the evolution of OneFlow's go-to-market strategy, the challenges of implementing a freemium model, and the nuances of s…

1
Cultivate a High-Performing Sales Team to Achieve Outstanding Results with Ryan Charterina (episode 184) 43:28

1M ago43:28

43:28

"To say my fate is not tied to your fate is like saying, 'Your end of the boat is sinking.'" - Hugh Downs. I have always been part of a team, even as a business owner. I have learned, probably the hard way, that I can’t achieve success alone. Both while raising my kids and starting my business, I needed experts to help me understand business, techn…

1
Build Personal and Business Brand Using Media and PR with Shannon Procise (episode 183) 42:27

2M ago42:27

42:27

“Marketing is no longer about the stuff you make, but about the stories you tell.” – Seth Godin. A component of marketing ourselves and our companies is becoming memorable to potential clients so they choose to do business with us. This involves different forms of media exposure. Publicity is one form of media exposure that helps us market our prod…

1
Using Data to Secure Your Voice at the Table with Databricks' Nate Vogel 43:36

2M ago43:36

43:36

In the debut episode of The Enablement Edge, hosts Steve and Heather chat with Nate Vogel, VP of Global Sales & Partner Enablement at Databricks, the world's first data intelligence platform powered by generative AI. Nate shares insights into his career journey, highlighting what sparked his passion for data, the skills and experiences that have pr…

1
How Userpilot Balances Product-Led and Sales-Assisted Growth | Yazan Sehwail, Userpilot 18:58

3M ago18:58

18:58

In this episode of the Growth Machines podcast, Vincent Jong talks with Yazan Sehwail, co-founder of Userpilot, about integrating product-led strategies with human touch for optimal sales and expansion. Yazan shares Userpilot’s journey from focusing on one feature to managing complex product offerings, highlighting their approach to balancing free …

1
Common Myths around Selling with Jackie Joy (episode 182) 40:55

2M ago40:55

40:55

“This is not hard sell-it’s heart sell. Good questions get to the heart of the problem or the need very quickly, and the buyer doesn’t feel like he or she is being pushed” – Jeffrey Gitomer. Selling from the heart and building long-term relationships were intuitive for me and helped me quickly stand out from my peers in the financial industry. By c…

1
The Enablement Edge Podcast Trailer | Powered by Seismic 0:53

3M ago0:53

0:53

Traditional go-to-market motions are a thing of the past, and one key function will shape the future of revenue generation: Enablement. The Enablement Edge – powered by Seismic – is bringing you the secrets, strategies, and tactics for enablement that drive meaningful impact. You’ll get valuable insights and expertise from enablement leaders to pow…

1
Marketing with LinkedIn and PR with Karen Yankovich (epsiode181) 37:41

3M ago37:41

37:41

“In sales, a referral is the key to the door of resistance.” – Bo Bennett. For over 35 years, I have been blessed to live off referrals. It’s all about building relationships so deeply that your ideal clients know you and know who to refer to you. I have learned that the key is harnessing the power of magnetic marketing with LinkedIn and PR, which …

1
The more you give, the better your leads get qualified | Mathias Thulin, GetAccept 17:45

3M ago17:45

17:45

On this episode of the Growth Machines podcast I speak with Mathias Thulin from GetAccept. He shares how they developed the Go-to-Market model for GetAccept going from sales-led to freemium and now a combination of sales-led and free trial. As of today combines a free trial, an interactive product tour, and a book-a-demo option in an intuitive way.…

1
Insurance Sales - Four Pillars of Effective Marketing with Andy Neary (episode 180) 32:31

3M ago32:31

32:31

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.” – Ann Handley. I always say this: Sales and Marketing are different. They support each other; they are like a marriage. Marketing gets people to agree to speak with you, while sales get the client or prospect to…

1
Grow Sales Results Using Stories with Mike Bosworth (episode 179) 40:55

3M ago40:55

40:55

“Humans are not ideally set up to understand logic; they are ideally set up to understand stories.” - Roger C. Schank. I use stories in my sales conversations with prospects and when teaching. Years later, people approached me and said, “Do you remember when you taught us XYZ? I still think about that and remember how to use that concept with my cl…

1
The Power of Tone: Shifting Communication for Success 40:59

3M ago40:59

40:59

In this episode of Taking the Lead, host Christina Brady welcomes Stephanie White from Medallia. They dive into the nuances of customer experiences and the journey through various sales roles that Stephanie has navigated. Beginning with experiential marketing, Stephanie shares her grassroots approach to gathering customer feedback and how it has sh…

1
Roadmap from Business Failure to Success with Steven Pemberton (episode 178) 44:45

3M ago44:45

44:45

“Success is stumbling from failure to failure with no loss of enthusiasm.” – Winston Churchill. Boy, this quote hit home for me. I know I have failed many times in my life. We see quotes like this when we are in a crisis or facing failure and think, BS, I failed, I’m not good enough, or I don’t deserve the success. And there lies the issue—our mind…

1
Sales Are About Being Resilient and Getting Back Up with Akeem Shannon (episode 177) 40:40

3M ago40:40

40:40

“The greatest glory in living lies not in never falling, but in rising every time we fall.” — Nelson Mandela. I love this quote. If we didn’t continue to rise after we fail or fall, we wouldn’t have innovation, growth, new opportunities, and potentially a better life. Most people think it’s only about having the ability to achieve X, Y, or Z. The r…

1
How to Recruit Better Sales Reps with Stephen Rhyne (episode 176) 41:33

3M ago41:33

41:33

“If you don’t have a defined process that moves your people forward so they can achieve greater results, then what is it you are managing? You’re managing the status quo.” – Keith Rosen. I often see managers managing numbers or metrics versus coaching someone to grow and build new and improved skills. Those who know me have heard me often say, “We …

1
ISEs3 Ep15: Danny Wasserman - Gong! Tableau and Databricks 36:13

4M ago36:13

36:13

Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On ISEs3 Ep15 host Erich Starrett is joined in the Orchestrate Sales studios by new friend Danny Wasserman, whom he finally met F2F at Corporat…

1
Cold Email, Sales, and Life as a Digital Nomad With Adam Rosen (episode 175) 43:15

4M ago43:15

43:15

“Great things are done by a series of small things done together.” – Vincent van Gogh. After COVID, I was forced to pivot and create an entire digital library of training and new business outreach. Understanding this new world of online automation, branding, and client outreach required a huge learning curve. So what did I do? I buckled down, took …

1
Finding your place on the PLG and Sales spectrum | Japna Sethi 32:05

4M ago32:05

32:05

In the seventh episode of the Growth Machines podcast, I speak with Japna Sethi, Product and Growth leader at Calendly. Previously she has been a lead for Product and Growth at Dropbox and she built and led the Growth team at Productboard from the ground up. Each of these companies dealt with a large flow of incoming users and Japna shares how they…

1
Mastering Sales Ramp-Up: Insights with Christina Brady 1:06:20

4M ago1:06:20

1:06:20

In this episode of Taking the Lead, Christina Brady shares her appearance in The Sour Takes Podcast, hosted by Jason Hasenberg. The dialogue traverses the nuanced terrains of sales strategies, onboarding processes, and the crucial role of diversity and inclusivity in fostering dynamic sales teams. Christina shares her seasoned insights, drawing fro…

1
Marketing and Sales Strategies Create Higher Profits with Taylor Frame (episode 174) 36:11

4M ago36:11

36:11

“A bad habit appearing at many companies is to put reps in the unenviable position of trying to hit their quota by feverishly working through as many opportunities as they can. But this isn’t necessarily the ideal solution. Data-driven sales teams are finding that it is usually more effective to spend more time on qualification earlier in a sales c…

1
ISEs3 Ep14: Todd Caponi - Sales History Nerd + Transparency Evangelist @ Sales Melon 38:06

4M ago38:06

38:06

Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. Mark Twain - the PIONEER of Sales Enablement who empowered a LITERAL customer facing frontline of 10,000!?!!! On ISEs3 Episode 14, Erich Starre…

1
ISEs3 Ep13: Meganne Brezina CCMP™ - Seismic 30:43

4M ago30:43

30:43

Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On a superfun ISEs3 Episode 13, Erich Starrett is joined in the Orchestrate Sales studios by Meganne Brezina, CCMP™. Meganne is not only the Se…

1
Using AI to Grow Sales and Business Growth with Thomas Ryan (episode 173) 40:08

4M ago40:08

40:08

"Let tech do all the heavy lifting. Let it do all the research. Let it even write all the emails. But right before you engage with the human, that’s where you have to put that human factor in.” – John Barrow. Unless you have been living under a rock, AI is everywhere. So, how do we use AI effectively without watering down our brand and, more import…

1
ISEs3 Ep12: Dr. Shawn Fowler - RevenueReady 34:09

5M ago34:09

34:09

Welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On ISEs3 Episode 12, Erich Starrett is joined by Dr. Shawn Fowler, whom he originally met when Shawn was VP, Sales Enablement (a true cross-fun…

1
The Best of Go-To-Market Magic 36:20

5M ago36:20

36:20

We’ve spent 13 episodes uncovering key insights from experts in enablement, sales, marketing, customer success, revenue operations, and more. To celebrate the growth, learning, and invaluable wisdom we’ve heard along the way, we’re gathering the best of the best all into one episode. So whether you’ve tuned into every minute or are new to the Go-to…

1
Using in-app messaging for tailored user experiences | Todd Olson 18:35

5M ago18:35

18:35

In the sixth episode of the Growth Machines podcast, I speak with Todd Olson, the co-founder and CEO of Pendo, about leveraging in-app messaging for tailored user experiences and the impactful role of Product-Led Growth (PLG) in sales operations. We discuss robust PLG strategies employed by companies ranging from startups to large enterprises, incl…

1
How to Increase Income by Making More Sales with Dr. Yaniv Zaid (episode 172) 39:32

5M ago39:32

39:32

“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” - Zig Ziglar . Trust is such an interesting and important word. We think we know what it means but don’t always know how to earn it. Becoming a trusted partner isn’t about discounting the fees you charge; it’s about the relationship you continue to bui…

1
The sales paradigm shift | Leah Tharin 28:30

5M ago28:30

28:30

In the fifth episode of the Growth Machines podcast, I sit down with Leah Tharin. Leah is a leading Product-Led Growth (PLG) advisor for scaling B2B companies and Interim CPGO of GotPhoto. She led products like Jua and Smallpdf and is portfolio growth advisor to VC funds like Notion Capital. She writes about her experiences and hosts a podcast on L…

1
ISEs3 Ep11: Bob Perkins, Founder - AAISP (now Emblaze) 40:24

5M ago40:24

40:24

Welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 11, Erich Starrett hosts Bob Perkins, the Founder AAISP, the American Association of Inside Sales Professionals (now Emblaze) in the…

1
How To Grow Your Sales Results with Jay Abdulaziz (episode 171) 40:43

5M ago40:43

40:43

“Your attitude, not your aptitude, will determine your altitude.”- Zig Ziglar. I had a huge paper to write for one of my business classes in college. As part of my research, I read a Zig Ziglar book (yes, a real book, not online references), and my life was changed forever! His brilliant approach to business and life was all I needed to know I had …

1
Navigating Sales Success: Meredith Chandler's Journey 45:34

6M ago45:34

45:34

In this episode of Taking the Lead, host Christina Brady sits down with Meredith Chandler from Pclub.io to dive into the intricacies of sales leadership and team dynamics. They discuss Meredith's journey from her early days in tech sales to her current leadership role, highlighting the lessons learned and strategies developed along the way. Meredit…

1
ISEs3 Ep10: Dr. Brian Lambert Pt 2 – Co-Founder, Orchestrator, and Value Architect 29:44

6M ago29:44

29:44

In Episode 10 Dr. Brian Lambert is back in the Orchestrate Sales Studios with Erich Starrett, for part two of a two-part interview. Dr. Lambert is a Digital Value Architect at Elastic, co-founder of OSC, SES, and co-host of Inside Sales Enablement seasons one and two. In this segment we pivot from past to present and future, with an emphasis on the…

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Sales Enablement Shift Podcasts

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