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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Inside: Sales Enablement

Scott Santucci, Brian Lambert, Erich Starrett

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SEASON 3: Enablement History w/Erich Starrett and Special Guests Together we will hop (take a leap!) into the Enablement Time Machine and... - Have a look back with those who had a role in / contribution to Enablement history. - Pause in the present, to hit on a few "modern" themes - And then shift our focus to the future of the Enablement function / profession, and what it may bring for Enablement teams. SEASONS 1 + 2: Scott Santucci & Brian Lambert Explore the dynamic world of elite B2B Sa ...
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Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You’ll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations. Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, ...
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Virtual Selling

Gabriel Dabi-Schwebel

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With the pandemic that came upon us, the rise of video conferencing tools like Microsoft Teams and Zoom has led to more aspects of the sales conversation to occur virtually, and what began as a crisis reaction has evolved into the new normal, but how normal is the new normal ? We’re talking about how the strong shift from in-person to Virtual Selling has transformed the B2B sales experience. Virtual sales enablement, new organizations, KPIs, everything is evolving! In The Virtual Selling Pod ...
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The Motivated podcast has emerged as the #1 podcast dedicated to the topic of motivation, which is hosted by Dalia Strum who is an educator on Digital Marketing and Business Strategy at The Fashion Institute of Technology and Pablo Henderson, CMO of XpresSpa Group. We feature impressive thought leaders and industry experts where we discuss what they’re working on, some of the strategies they’re deploying, how they continuously shift their mindset and most importantly how they’re keeping them ...
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Taking the Lead is a podcast for B2B Tech professionals, leaders, and executives who are looking to learn and be inspired. In each episode, Christina Brady interviews top female icons who are at the forefront of revenue teams. Through highlighting their unique stories, journey, wins, and challenges, Taking the Lead helps tech professionals understand the industry, trends, and how to navigate the B2B Tech landscape.
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A Seat at the Table? A Voice at the Table? Or Build Your Own Table? In this very special episode of The Enablement Edge, join Steve & Heather as they host a live panel discussion from Seismic Shift 2024 with panelists Victoria Sanchez, Micah Jacobson, and Eric Mingorance. Throughout their discussion, our experts share insights on how to strategical…
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On this episode of The Enablement Edge, Steve and Amber are joined by Ashton Williams, Director of Slack Enablement at Salesforce. Ashton shares the success story of Slack AI and how her team led a momentous kickoff amidst strenuous circumstances. Faced with tight deadlines, executive transitions, and mounting pressure, Ashton shares how her team f…
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In this episode of The Enablement Edge, Steve and Heather sit down with Jen Bullock, an expert in the field of enablement who has worked with industry giants like ADP, Motorola, TransUnion, and Forrester. The topic today is the art of crafting a winning enablement structure. Jen highlights the critical roles needed for success and how to strike the…
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JOIN us for Episode 17 where, in anticipation of finally meeting each other face to face at The Sales Rebellion / Dale Dupree's inaugural Totality the following week, ISE Season 3 host Erich Starrett gets WAY into the W.E.E.D.S. with THE Irrepressibly Optimistic Stu Heinecke. Dive into the world of competitive advantages and growth strategies with …
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In the final episode of Taking the Lead, Christina Brady, CEO and Co-Founder of Luster, reflects on the podcast's four-year journey. She highlights the inspirational stories of over 80 women leaders in tech who shared their experiences, challenges, and successes. Christina emphasizes the show's mission to elevate women's voices and promote diversit…
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In today’s episode of The Enablement Edge, hosts Steve Watt and Heather Cole interview Kunal Pandya, VP of Global Revenue Enablement at Corsearch, and Founder & CEO of Sales Velocity Labs. Kunal is a seasoned expert in global revenue enablement, and he helps to explore how enablers can transform their roles and prove their strategic value within an…
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In this week’s episode of The Enablement Edge, hosts Amber Mellano and Steve Watt are joined by Seismic’s own Irina Soriano and Meganne Brezina. The conversation revolves around their must-read book, "Tomorrow’s Enablement for Today’s Leaders," which introduces the transformative Enablement Value Chain (EVC) framework. The EVC approach underscores …
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In this episode of "Taking the Lead," host Christina Brady sits down with Jenn Glabicky, a seasoned expert in sales enablement and revenue operations. Jenn shares her unique journey from the world of medical sales to becoming a key player in sales enablement, highlighting the challenges and successes she encountered along the way. Jenn dives into t…
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In this episode, Steve Watt and Amber Mellano are joined by Nicole Ward, Senior Director of Revenue Enablement at OneSource Virtual (OSV), to learn why she joined the organization as their first enablement hire and how she and the team found so much success. Nicole is an industry expert and thought leader who joined OSV after a decade of managing a…
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In this episode of Taking the Lead, host Christina Brady chats with Jodi Mesa, the Chief Product Officer and co-founder of Luster. Jodi shares her self-taught journey in tech, starting from college where she learned HTML and JavaScript on her own, to leading product teams. She emphasizes the importance of understanding customer needs and the strate…
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In this episode of The Enablement Edge, Steve and Amber sit down with Jonathan Kvarfordt, Founder of GTM AI Academy, to explore the dynamic intersection of AI and enablement in the modern business landscape. Jonathan is an industry leader and an enablement expert. And in this episode, he reveals what originally fueled his fascination with AI and it…
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In the debut episode of The Enablement Edge, hosts Steve and Heather chat with Nate Vogel, VP of Global Sales & Partner Enablement at Databricks, the world's first data intelligence platform powered by generative AI. Nate shares insights into his career journey, highlighting what sparked his passion for data, the skills and experiences that have pr…
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Traditional go-to-market motions are a thing of the past, and one key function will shape the future of revenue generation: Enablement. The Enablement Edge – powered by Seismic – is bringing you the secrets, strategies, and tactics for enablement that drive meaningful impact. You’ll get valuable insights and expertise from enablement leaders to pow…
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Join Erich Starrett in the Orchestrate Sales Studios as he interviews Jonathan "Coach K" Kvarfordt on the transformative power of AI in Enablement. Delve into Jonathan's insights on evolving the role of enablement professionals and the strategic impact of AI. Jonathan's journey from survival-focused to strategic thought leadership in sales enableme…
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In this episode of Taking the Lead, host Christina Brady welcomes Stephanie White from Medallia. They dive into the nuances of customer experiences and the journey through various sales roles that Stephanie has navigated. Beginning with experiential marketing, Stephanie shares her grassroots approach to gathering customer feedback and how it has sh…
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Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On ISEs3 Ep15 host Erich Starrett is joined in the Orchestrate Sales studios by new friend Danny Wasserman, whom he finally met F2F at Corporat…
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In this episode of Taking the Lead, Christina Brady shares her appearance in The Sour Takes Podcast, hosted by Jason Hasenberg. The dialogue traverses the nuanced terrains of sales strategies, onboarding processes, and the crucial role of diversity and inclusivity in fostering dynamic sales teams. Christina shares her seasoned insights, drawing fro…
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Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. Mark Twain - the PIONEER of Sales Enablement who empowered a LITERAL customer facing frontline of 10,000!?!!! On ISEs3 Episode 14, Erich Starre…
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Welcome to OrchestrateSales.com‘s Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On a superfun ISEs3 Episode 13, Erich Starrett is joined in the Orchestrate Sales studios by Meganne Brezina, CCMP™. Meganne is not only the Se…
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We’ve spent 13 episodes uncovering key insights from experts in enablement, sales, marketing, customer success, revenue operations, and more. To celebrate the growth, learning, and invaluable wisdom we’ve heard along the way, we’re gathering the best of the best all into one episode. So whether you’ve tuned into every minute or are new to the Go-to…
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Welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On ISEs3 Episode 12, Erich Starrett is joined by Dr. Shawn Fowler, whom he originally met when Shawn was VP, Sales Enablement (a true cross-fun…
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Welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 11, Erich Starrett hosts Bob Perkins, the Founder AAISP, the American Association of Inside Sales Professionals (now Emblaze) in the…
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In this episode of Taking the Lead, host Christina Brady sits down with Meredith Chandler from Pclub.io to dive into the intricacies of sales leadership and team dynamics. They discuss Meredith's journey from her early days in tech sales to her current leadership role, highlighting the lessons learned and strategies developed along the way. Meredit…
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In Episode 10 Dr. Brian Lambert is back in the Orchestrate Sales Studios with Erich Starrett, for part two of a two-part interview. Dr. Lambert is a Digital Value Architect at Elastic, co-founder of OSC, SES, and co-host of Inside Sales Enablement seasons one and two. In this segment we pivot from past to present and future, with an emphasis on the…
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Erich Starrett hosts Dr. Brian Lambert - co-founder of OSC, SES, and co-host of Inside Sales Enablement seasons one and two, back in the Orchestrate Sales Studios, for part one of two. A treat to have the epitome of past, present, and future enablement back on the property. And yes, of course he was there at the original founding and one of the ~hu…
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On the eve of the Sales Management Association's annual Sales Force Productivity Summit right here in the ATL at Emory University (NEXT week! March 12-13th ...use promo code TAGFAM for nearly half off at salesmanagement.org) SMA founder and commander-in-chief @Bob Kelly joins me to discuss the past, present and future of enablement through the lens…
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In this insightful episode of Taking The Lead, host Christina Brady sits down with Del Nakhi, CEO of Lead to Catalyze, to delve into the intricacies of leadership and its pivotal role in organizational success. Del shares her personal journey from the nonprofit sector to entrepreneurship, emphasizing the significance of leadership development. Thro…
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Tim Riesterer - From Sales Enablement Origins to Orchestrating the Future of Revenue: On Episode 7, host Erich Starrett hops in the OSC Studios time machine with Tim Riesterer - Chief Strategy Officer, Corporate Visions + Chief Visionary, Emblaze. Tim shares his wealth of experience in sales enablement, spanning from the early days of automated RFP…
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In this episode of Taking the Lead, Christina Brady engages in a thought-provoking conversation with Laura Wheeler, owner and operator of Renegade Operations. Laura begins by sharing her journey from go-to-market leadership roles to founding her company. Renegade Operations stands out for its bold approach to redefining revenue operations with a hu…
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Hello and welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 6, Erich Starrett hosts Christopher Kingman M.S., Global Head of Digital Sales Enablement at TransUnion, in the OSC Studio…
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In a unique crossover episode, Elyse Archer welcomes Christina Brady, host of "Taking the Lead," to "She Sells Radio." Christina, with a background in music and improv, brings a fresh perspective to sales and leadership in the SaaS industry. Christina discusses her transition from an artistic career to B2B sales, emphasizing the importance of authe…
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00:34 Intro and welcome 01:20 Experiential Billionaires 02:51 Hot Dog Eating Champion 03:40 Joey Chestnut 04:32 Traveling the world 6:02 Changes on the Fly 10:14 Be flexible in your expectations 10:43 Growth Mindset 11:40 Having new identities 25:29 Lightbulb Moments 32:12 It's mostly low moments 32:49 We grossly under estimate what could go right …
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Enablement is expanding beyond sales, especially as AI gains traction. But as AI integrates into the enablement landscape, how can you preserve and enhance your teams’ human strengths in customer interactions? We switched things up by inviting two guests to this roundtable episode to hear from companies both big and small. So, we’re talking with St…
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Hello and welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 5 Sales Enablement Society Fore-founder and Entrepreneur Craig Nelson joins Erich Starrett in the OSC Studios to go in the…
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In this episode of Taking the Lead, host Christina Brady welcomes Jenny Floros from Advance Forward Consulting. Jenny, a seasoned professional with a career spanning three distinct chapters, shares her insights on leadership, career development, and the nuances of effective management. Starting with her early days in live entertainment ticketing, m…
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Hello and welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 5 we begin in the present as Erich Starrett is joined in the OSC Studios with Gail Behun who was announced just last week …
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In this episode of Taking the Lead, host Christina Brady welcomes Jennifer Igartua, CEO of Go Nimbly, to discuss the intricate balance between leadership and personal passions. Jen shares her journey, emphasizing the importance of a well-rounded life outside of one's professional role. She dives into the challenges and rewards of being a leader in …
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When was the last time you involved executive leadership in your sales process? If it’s something that feels daunting, nerve-wracking, or like too much work, this episode is for you. When leveraged correctly, you set your executive team up to come into the sales process swinging (and they’ll probably knock down that sale if you get our analogy). So…
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ISE Season 3 is focused on the past, present and future of Enablement History. And timed perfectly as we just celebrated the seventh anniversary of the official signing of the Sales Enablement Society into reality by the ~100 SES Fore-founders in Palm Beach, November of 2016. For Episode 3, Paul Butterfield, President of the Executive Board of the …
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In this episode of Taking The Lead, host Christina Brady engages in a conversation with Jennifer Ryan, the Director of Global Sales and Pre Sales Enablement at BlackLine. Jennifer shares her unique professional journey, which demonstrates adaptability and seizing opportunities. Her career transition from procurement to IT, training, and eventually …
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Welcome to Inside Sales Enablement, Season three, where we take a leap into the enablement time machine and... > Take a look back with those who played a part in enablement history. > Pause in the present and hit on a few modern themes > And then shift our focus to the future and what it may bring for enablement teams. Hello and welcome! I'm Erich …
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In this episode of Taking The Lead, host Christina Brady welcomes Tara Ryan, CEO & Founder of InfiniDEI, for an insightful discussion on leadership and work-life integration. Tara shares her journey, highlighting the challenges and triumphs she experienced in her career. She emphasizes the importance of understanding one's own values and priorities…
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What are the best and brightest minds in enablement talking about these days? In this special episode, we’re taking a pulse on the enablement industry and hearing directly from enablement professionals at Seismic’s annual Shift conference — including leaders from Loopio, Sands Capital, Bank of America, UPS, Experian, Proofpoint, and more. Along wit…
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Episode 64: ISE Season 3#1: BSES Welcome to "season three" of Inside Sales Enablement ...ISE - focused on Enablement History. I'm Erich Starrett. I started out in the ISE audience listening to SES Founding Father Scott Santucci and Trailblazer Dr. Brian Lambert', and then collaborated with them to build OrchestrateSales.com to be the global home fo…
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It's time to stop focusing on pipeline growth. Yes, you read that right. In this episode, Mark Kosoglow, CRO at Catalyst Software, shares his perspective about why you should be focusing on customer success instead of inbound pipeline. It's shaking up the industry by encouraging revenue leaders to truly focus on the incremental value — and revenue …
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In this episode of Taking the Lead, host Christina Brady sits down with Sara Strope, the Chief Marketing Officer at Quotapath. Sara unveils her unique journey, transitioning from a lobbyist in Washington, D.C., to a pivotal figure in the tech industry. She emphasizes how her lobbying days laid the foundation for her marketing acumen, teaching her t…
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00:35 Intro00:59 Marcus Collins01:34 Understanding Motivation around our behavior02:02 Influencing behavior02:17 Get people to move02:46 Antecedents to Motivation03:07 No force greater than culture03:41 Culture is a system05:56 Norms vs Culture06:36 A system of system - Raymond Williams08:57 Consumption references10:23 We hold many identities11:50 …
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In this episode of Taking the Lead, host Christina Brady engages in an insightful conversation with Stephanie Middaugh, a seasoned sales enablement professional from Pinecone. Throughout the discussion, Stephanie provides a wealth of expertise on the often-misunderstood world of sales enablement. Stephanie emphasizes the critical importance of alig…
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There’s a lot of talk about how AI can be utilized for content creation and productivity, but how about leveraging it to train your organization? Juliana Stancampiano, CEO of Oxygen Experience, shares her perspective and proposes new ways to harness intellectual resources from subject matter experts. You’ll also learn the importance of creating saf…
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In this insightful episode of Taking the Lead, host Christina Brady sits down with Stephanie Valenti, the dynamic COO & Head of Revenue at Vitalyc Medspa. Stephanie shares her unconventional journey to leadership, revealing how she navigated through various roles and industries, initially aspiring to be a doctor, and eventually finding her passion …
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