show episodes
 
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized i ...
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show series
 
"Its about getting you where you need to be and finishing together, thats what makes a good win" Robert Gomez Born and raised in Midland. This is Robert's journey form culinary school to the oil field, to leading Midland Run Crew. Experience Robert's love for connecting and engaging with people at any stage of life. His favorite running movie? Watc…
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Have you implemented a gratuity free pricing model but found that it's not working as you had hoped? If so, you're not alone because I’ve been receiving messages from stylists recently who are asking how to effectively transition back to accepting gratuities, which is why I wanted to record this episode for you today. Yes, there is a way for you to…
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"Every business decision becomes a family decision" Dale Morris From comics to coffee, to vehicle wraps, to arena football, Dale is an entrepreneur at heart. Originally from across the red river, Dale Morris is a legend here in Midland. Past owner of the Odessa Roughnecks, Dale's Plantet Comics, Midland Coffee and now GraphX, this guy has the skins…
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If you’ve listened to the podcast for a while now, you know that I’ve released past episodes with my predictions for the upcoming year. Historically, my predictions have been spot on, and in this episode, I’m bringing you my 2025 predictions. My main goal of sharing these predictions with you is to get the conversation started on what's coming in 2…
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"I do not believe that you are better alone, we were made for community" - Ray Blecher A true "Oklahomie", Ray Belcher has experience his share of failed business adventures coupled with small victories. Living in Midland now with his wife Lace and their 4 kids, Ray is truly a man who has dusted himself off and climbed back on the horse while givin…
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In a time where the cost of living is steadily increasing, salon owners face the challenging decision of whether to absorb rising expenses or pass them on to their booth renters. In this episode, we take a deep dive into a DM I received from a booth renter salon owner, as I break down her current pricing model and analyze whether raising the rent i…
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"We have a community here that wants to reinvest itself for the betterment of the next generation". - Eric Davidson Eric is a graduate of the University of Texas in Austin and works for Select Chemistry. Eric currently serves as City Councilman for the city of Midland and is involved in various non profits throughout the community. Along with volun…
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This episode is a bit more of a vulnerable one that I'm a bit nervous, and excited, to bring to you today. I’m revealing how I personally overcame burnout, as well as what I learned from researching the key symptoms of burnout, and the profound changes I have made in my health, family, and professional life. As you’ll hear, I truly feel like I am s…
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As salon owners, it's crucial to ensure that our businesses are sustainable for ourselves, our stylists, and our overall growth. But when we talk about being "fair," what does that really mean in the context of payroll? In this episode, I tackle the age-old question: “Can a salon afford to pay 45%+ commissions?, while diving deep into the numbers a…
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"There is a great saying in Midland; you cry coming and you cry leaving. I think there is nothing truer than that". Claire Ramirez is a born and raised Midlander and proud fifth generation West Texan. Claire is a graduate of Baylor University and worked for a few years in Houston aa a corporate event coordinator. Upon her return to Midland, Claire …
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As a service-based industry, it is really easy to focus on the feels and the vibes because we are in this pressure cooker of an economy, and we start to make emotional decisions that are not good for business. I sat down to record this episode in urgency, because I want everyone to take a step back and really check the math on a piece of advice tha…
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"I really try to encourage people to take care of their health, because if you're not doing that then everything else, I'm doing is just quick fixes." - Nicole Stennett, Owner/Founder of Natural Skin Health in Midland. The mission of Natural Skin Health is centered on blending Western and functional medicine to deliver the most synergistic dermatol…
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Today’s episode is inspired by a message I received from an incredible Thriving Stylist podcast listener who is asking for guidance on how to build and grow her career as a commission-based stylist, while not having complete control over her career. As a stylist, I know that you want to grow, and you need to be in an environment where growth is sup…
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"My why is that I exist to empower others to do the things that inspire them. And that's why being a teacher works well as my job." Born in South Carolina and spending some time in Florida, and eventually landing in Texas, Eric shares some his thoughts on music education, his new career at UTPB, musical influences, family and going viral on social …
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Recently an Instagram post came across my feed that I have not been able to stop thinking about since seeing it, so I want to share this clip with you today so you can hear the powerful message around perceived value in our industry. In this episode, we are going to dig into the fatal flaws of how you are talking about price and cost and give you t…
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Times are changing in our industry, as well as consumer behaviors, and the things that used to work just don't anymore. That is why today I want to shed some light on the amenities that don't hold the power that they used to, and give you the categories that used to be considered amenities that are now just par for the course and expectations of yo…
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Welcome back from a short summer break. The Catwalk is locked and loaded for another great season and today we are excited to welcome to the table, Mayor Lori Blong. Lori Blong is a native of the Permian Basin and Co-Founder/Partner of Octane Energy, as well as the current Mayor of Midland, Texas. She is committed to lead, learn, and serve in the o…
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One of the things that is most challenging for salon owners right now is attracting top tier stylists, and let me tell you, it’s because those stylists are looking for something different than they were just a few short years ago! I want to talk about how you’re operating your salon to not only attract the best stylists, but to also retain the key …
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The question of whether someone can afford to rent a booth or rent a suite right now is one that I hear often, but this episode is not just for commission-based stylists or employee stylists who are considering leaving their current salon. It’s also for people who are renting booths currently, because let me tell you, there is a lot to consider wit…
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The importance of being special and having a specialty is, in my opinion, going to become more and more important. That’s why I want to talk about it today, and look at how you can properly position yourself as a stylist to take advantage of these opportunities in the market. In this episode, I share what trendy specialties are on the up and up in …
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I’m so excited today to be talking about the #ThrivingStylist60 experience for hairstylists! This experience is totally free, you do not have to sign up for anything and this is more of a giant social experiment, happening industry wide. In this experiment, we’ll be uncovering our core inspiration to thrive in this industry, and in this episode, yo…
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Today I want to talk about a good friend of mine, Mel Abraham, a CPA and financial advisor to many, as I go through the key lessons that I got from reading Mel’s new book, Building Your Money Machine: How to Get Your Money to Work Harder for You Than You Did for It! If you are looking to have your money work for you or get a little sharper on inves…
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Currently, a lot of states are looking at changing the law for cosmetology and it’s creating fears in the industry. Today, I want to talk about deregulation because it’s been something that people have been asking me about for a while now, and there’s a lot to unpack with this topic. Yes, there have been a lot of changes and research done in the in…
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The secrets for life and effective entrepreneurship. From riding horses in Arizona, to working in the World Trade Center on 9/11, to launching The Little Gym and Urban Air Adventure Parks locally, Ginamarie shares her incredible journey this week on The Catwalk. Follow on socials @urbanairodessa @urbanairmidland @ginamarie.soto @unleashed.brands @t…
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Today I am doing a mid-year check-in, and I want to talk about the reality of what is really happening in our industry. Our industry is in the middle of a revolution, and if you have been listening to the podcast, you have heard me talk about the “Great Divide”. Guess what? We are in it right now, so we need to be much more mindful about how we mov…
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Lauren Howard Anzwers Marketing / Female Entrepreneurs of Midland Finding the magic in a community of female entrepreneurs. Lauren Howard leads a community of female entrepreneurs along with running a strong marketing company here in Midland. Join us as Lauren shares her journey this week on The Catwalk. Follow on Socials @lauren_a_howard @supportf…
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You’ve likely noticed that the impact of social media apps like Instagram has really changed, and stylists from coast-to-coast are telling me it’s becoming more difficult to attract and retain clients than it was in years past. In this episode, I want to look at a classic marketing concept that came up recently at an excellent mastermind event that…
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Erin Wallander Erin was born in Billings, Montana and moved to Sheridan, Wyoming her senior year of high school. Erin attended the Art Institute of Colorado, earning a Bachelor of Arts Interior Design and an Associates of Applied Science Kitchen and Bath Design. Erin is also a Nationally Certified Interior Designer and Registered Interior Designer.…
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A listener recently reached out to ask about which salon model has the most profit potential, which inspired me to record this episode and dive deeper into the topic. Although I believe the answer to this question is extremely clear, I also want to provide the caveat that it is really about what is right for you. Today I break it all down for you a…
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Our guest this week is the Former Chief of Police for the city of Midland. Seth Herman managed over 200 officers and 53 civilian employees since he was sworn in as Police Chief on December 18, 2018. A 25-year veteran of the Midland Police Department, Seth served in various units from patrol to K9, gang units to Narcotics. He is leaving the Midland …
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It’s no secret that stylist turnover is on the increase, and stylists are looking to work at the very best possible place for themselves. That’s why in this episode, I share the “icks” that stylists say turn them off from salons, in the hopes that it helps you as a salon owner recognize the areas for improvement, as well as the ways in which you ca…
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Need a blueprint for a successful career in the O&G industry? Derrick has some skin in the game. Derrick Clark is from Houston Texas and graduated from Deer Park High School in 2009. Derrick played football at Texas State University for one year, then transferred to the University of Houston, where he graduated in 2014 with a B.S. in Criminology. A…
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My team and I recently had an awareness that we don’t talk about salon leadership and ownership stuff nearly enough on the podcast, so I’m excited to be diving into some leadership coaching with you today! Reading The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success by Jim Dither, Diana Chapman and Kaley Klemp, shifted…
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Years of struggle with fostering, adoption and infertility. Tasha grew up in Farwell, a small farming town on the border of Texas and NM. At age 7 years old, Tasha moved to Clovis, NM where she graduated high school. Tasha attended South Plains College in Levelland, and after one year moved back to Clovis to take on a role in the hotel and hospital…
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Are you a salon owner who is looking to hire your dream team? Things have changed a lot in the industry the last few years when it comes to hiring, and there’s a BIG difference between just having a team and having that dream team you want working with you. In this episode, I share how we are still very much in a stylists’ market, and it’s the styl…
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Form the oilfield to serving the homeless. Follow John Mark’s journey. John Mark Echols John Mark was born and raised in Midland. After graduating from the University of Alabama with a degree in Business Management, he reluctantly returned to Midland. Soon after returning to Midland, he was invited to church and was radically transformed and made n…
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You may have heard about or noticed Meta’s new AI search feature, but are you set up for success in this new technology? This is where AI revolutionizes our industry, and it is one of the biggest breakthroughs we’ve had in this industry in the last number of years. In this episode, I share what I think is happening in our industry with Meta AI, my …
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The win in launching a podcast, Christian's version. This week on The Catwalk. Born in Madrid, Spain, Christian grew up in New York City in the 70s. Leveraging years of experience in leadership and management with exceptional interpersonal skills and insights to help individuals and teams increase performance and reduce costly turnover. Christian i…
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If you’ve been listening to the podcast, you know we’ve been on a roll with these exposé-style episodes, and I have another good one for you today! Lately, there has been a lot of talk and chatter about salon pricing, and several main stream media articles have been published about the downfalls of hair salons. As professionals, I believe that we n…
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Ever experienced the ups and downs of being an entrepreneur? Kelli Davis has. Here is her story. Kelli was born and raised in Midland. She attended Texas Tech graduating in 2004 with a degree in Public Relations and a minor in Marketing. She landed roles in media sales in Lubbock and North Dallas before starting a Dallas area marketing franchise in…
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In the past the structures were super simple, but now things have gotten so much more complicated. That’s why today, I want to talk about the stylist compensation methods that are working in our industry right now. I’m excited to dive deeper into this topic with you, so whether you are a stylist or a salon owner, let's open up a broadened conversat…
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Finding my passion working with nonprofits in the Permian Basin. Autumn Vest has served as the Executive Director of Midland Shared Spaces (MSS) since March of 2018. Autumn oversees the daily operations of the nonprofit multi-tenant shared space facility and works to encourage collaboration throughout the community. She is the host of the MSS podca…
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I’ve been speaking about what I call “The Great Divide” for years now, and let me tell you, we are in it! In this episode, I want to go deeper and look at the pricing crisis we find ourselves in right now, and the important things to keep in mind as we operate our businesses in today’s environment. Although you know I’m all about you seeing your bu…
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A vulnerable conversation about suicide, infertility, grief and loss with Jessica Phillips. Jessica is a skillful storyteller who speaks and writes candidly about the battles that have come in her life. Jessica’s message is to encourage people to live every day in their purpose, and to offer people hope on the days when it is difficult to keep goin…
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Today I want to take a deep dive into industry education and expose it ALL for you! I have so much data and information to share on this topic, but my goal is to represent the stylists, the salon owners, and the educators. In preparation for this episode I have had many conversations and my intentions for this episode is to try and make everyone fe…
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Hannah grew up in Midland, Tx with three older sisters. A graduate of Midland Christian High School in 2013. There Hannah was on the speech and debate team and participated in state and nationals’ competition in duet acting. Hannah attended Harding University in Searcy, AR where she received a BA in theatre in 2017. After graduating from Harding, H…
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If you’re pre-booking clients right now, this episode will be an eye-opener because doing this really works against all of the things I preach and coach to in Thrivers. In this episode, I want to go deeper and look at how pre-booking in our industry has changed, because there is a lot to understand and consider about this topic. I also want to brea…
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A proud small business owner in Midland, Tx. Kristen has been the owner of Absolute Dance for the past 10 years and is passionate about bringing dance opportunities to our community and providing a space where kids can form lifelong friendships. Born and raised in San Diego, Ca. Kristen attended the University of Tennessee and graduated with a degr…
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