show episodes
 
Have you ever wondered what it takes to become a high-performance blogger... making a healthy 6- or 7- figure income online, year after year? You're in the right place. I teach people how to grow their blog consistently and with a plan, so they can increase their impact and their income. My unique approach allows bloggers to bid farewell to a dependency on other platforms by building powerful, independent digital footprints. With a focus on simple, actionable steps (as well as tough-love coa ...
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show series
 
Send us a Text Message. Sarah is founder of momsla.com I talk with Sarah about her book (and give her some ideas re: selling it to personas) and about refusing to let Google win this battle. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipe…
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Send us a Text Message. I have my first KDP book on Amazon! Ta-da! It wasn't too hard at all. In fact, I got a second one up (create to live) in only about 8 hours. Here are a few things I learned along the way! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebo…
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Send us a Text Message. Prioritizing your work can be challenging. And especially now, I find that many bloggers are still prioritizing writing new content over the 5 most important pillars to increasing revenue: email, personas, products, sales and ads. I break those down for you in this episode. Grab ALL the freebies I mention on the podcast PLUS…
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Send us a Text Message. Teresa Kulczycki from An Acre in the City joins me today to discuss when to start creating products and whether or not web stories are worth the effort. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast…
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Send us a Text Message. Every wonder if you should redirect? Should it be a 404 or a 301? What if there is nothing to redirect to? Here's what you need to know! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcas…
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Send us a Text Message. I get a bit vulnerable here... but I think it's important because so many of us struggle with self worth. Here's a little of my story and what I'm working on in that regard. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/…
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Send us a Text Message. Amy Piper from Follow the Piper joins me today to talk about her book... product ladders using those books and personas, and more! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.lesl…
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Send us a Text Message. Today I delve into the power of bundle collaborations to grow your email list. I'll share my experience participating in a recent bundle event, providing a step-by-step breakdown of how bundles work, the benefits of participating, and tips for creating your own. Learn how to leverage bundles to attract and engage your target…
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Send us a Text Message. Do you ever get imposter syndrome? We're going to talk about what it is, why it happens, WHY IT'S A CLUE YOU'RE DOING SOMETHING RIGHT, and what to do about it. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson …
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Send us a Text Message. I get this question so often, but I can't give you an answer. YOU know your audience so much better than I ever will. But I can give you some guidance on brainstorming product ideas. Here are seven places to get your ideas from! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===…
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Send us a Text Message. A regular inventory of what you have to be thankful for WILL make a difference in your life and your business. Tried it, but felt mundane or scripted? Try these seven gratitude prompts. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook…
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Send us a Text Message. Mondays are for chatting with bloggers from the Insider Membership about what's happening in their blogging business. Today we're talking to Abbie Alter of Plano Moms. She's sharing what's working well in her business... and I try to answer questions about her featured listings, and about how to grow her email list. Hope you…
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Send us a Text Message. There were two NASA "fails" in the news this week... which got me thinking about our own failures. Here are 10 reasons your efforts aren't succeeding the way you want, in the order I'd review them if we were to do a private consult. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.…
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Send us a Text Message. 5 tips about crafting your story.... plus 20+ story prompts Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they ma…
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Send us a Text Message. You may or may not know that my friend Gary Arndt is the very reason why I started this podcast. He taught me about podcasting, encouraged me, supported me.... even among his own rising notariety. His podcast Everything Everywhere Daily sees about 1.5 million downloads a month (and growing!) So, on my 200th episode, Gary joi…
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Send us a Text Message. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to…
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Send us a Text Message. I promised to help give you some more direction on finding clarity... so as a continuation of the last episode... here are how 9 special words can help you craft the right FEELING about the future. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://…
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Send us a Text Message. How are you feeling in the chaos? Fine? That's not good enough friend... so how to we get you to "great?" Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometim…
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Send us a Text Message. Love this question for Leslie in our facebook group, asking me about what KPIs are worth following now. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** Sometimes…
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Send us a Text Message. Stephanie is a member of our Facebook Group and asked a question about starting a blog in the midst of the Google craziness. We're covering that in today's episode! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipete…
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Send us a Text Message. MidJourney is an app that allows you to create AI images for your website, printables, books, etc. I also reference a "scavenger hunt" that I created with MidJourney. You can see that here. Can you use these images in products that you sell? Can they be copyrighted? What prompts can help you get the look you want? All that i…
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Send us a Text Message. Are your newsletters inclusive? Can your color-blind, dyslexic and neurodivergent followers enjoy your content? Here are 8 considerations for your newsletter and your website. Color Contrast Checker: https://polypane.app/color-contrast/#fg=%23107db5&bg=%23fff&level=aaa&format=hex&algo=WCAG2&filter=protanonopia Grab ALL the f…
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Send us a Text Message. Yesterday Stay22 released this article on Search Engine Journal, and I was lucky to talk to Content Manager Kyle Brouse about his piece. Have you tried any of these methods? Which one works best? Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://ww…
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Send us a Text Message. How do you connect with others? How do you build credibility? Both of these things require sharing your story... and here is the blueprint for crafting your story to help increase your sales! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.fa…
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Send us a Text Message. Johanna Voss owns an agency that represents a diverse range of multicultural talent - Johanna B Voss Talent Agency. Keryn Means, a long-time friend and OG family travel blogger at Twist Travel Mag also works regularly in marketing consulting. I am honored to have these two ladies join me in a chat about the right ways and wr…
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Send us a Text Message. It has not even been 24 hours since the leak was made public... so there is STILL so much to learn. But Mike King's article is {chef's kiss}! He's done so much of the heavy lifting when it comes to digging into these API documents. After reading his info, plus that of Rand Fishkin, I thought that even as a studied SEO myself…
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Send us a Text Message. If you have a product - no matter how small - you need an affiliate program. But the fact is... just offering them a link and a smile will not work. You need a plan. Here are some "things" for you to consider as you put your program together. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it…
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Send us a Text Message. Memorial Day Weekend is up, and that generally means "summer" begins. As a mom who homeschools, I am CONSTANTLY working at home with my kids at home.... so I thought I'd share a few of my strategies with you! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== F…
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Send us a Text Message. In alignment with a changing mindset about the purpose of my blog (Thanks for nothin' Google) I gave some thought as to how to change my home page. It will take me a while to get it up... but I've done the research and laid it out on paper. And, I didn't want to wait before sharing the section with you. Here they are! Grab A…
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Send us a Text Message. Remember our series on the 7 blogging stages? In this episode we are talking about ways to use ChatGPT in each of those stages! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipe…
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Send us a Text Message. In this episode I chat with Jennie Flaming , owner of https://www.ordinary-adventures.com/ and host of two podcasts: Alaska Uncovered Podcast and Washington State Hiking Podcast. Jennie has been a successful regional blogger for 8 years, and like many of us she was impacted by HCU. She told me, "I don't have a success story.…
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Send us a Text Message. I love personality tests, including the Enneagram. I thought we'd have a little fun today talking about strengths and weaknesses in your blogging business, for each type. It may be close to the truth... maybe not. I'm not an expert. But it's still fun. I'd like you to also think about how you might be able to do something li…
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Send us a Text Message. I'm sharing Brendon Burchard's High Performance Habits (Cliff-notes version) and applying those standards to bloggers. Here are the books I mention in this podcast episode: High Performance Habits: How Extraordinary People Become That Way The Alchemist: A Fable About Following Your Dream Marcus Aurelius - Meditations Atomic …
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Send us a Text Message. Someone recently asked me for some "motherly advice" for OG bloggers who are struggling sine Google-gate. I needed to think about it... but after a few days I've narrowed that advice down to five things that established bloggers (or new ones!) need to STOP doing. Grab ALL the freebies I mention on the podcast PLUS so much mo…
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Send us a Text Message. Do you want to expand a persona (or create a new one?) Here are 8 places to get ideas that will resonate with your audience. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeter…
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Send us a Text Message. I loved this question that came out of the membership workshop last week. In fact, I loved it so much that I decided to make an entire episode about it. If you're thinking that the sound is a little different today - you're right. I did not have a mic for this one... but trust me, it's still worth listening to! Grab ALL the …
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Send us a Text Message. This exercise can work for new bloggers just getting started... or OG bloggers who have been around for over a decade. And the truth is, now that Google is crap-tastic... niching down is even more important. It allows you to grow your revenue-per-reader, even offering prosperous opportunities for low-traffic pages. Grab ALL …
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Send us a Text Message. ** Update** I noticed that my podcast software cut off the last half of this interview that came out last month... and it's such great information that I wanted to correct the error and move it up in your feed for you to listen to the WHOLE thing, again! Am I allowed to have a favorite episode? Because this just might be it.…
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Send us a Text Message. Using urgency and scarcity is super important when it comes to optimizing your sales efforts. Here are some ideas you can use in your quarterly campaigns. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podca…
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Send us a Text Message. Fear of failure... burnout... these things are real. I'm sharing times I felt them, and what I think the right mindset is when your in the thick of it. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast:…
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Send us a Text Message. If you're going to recoup lost revenue then you need a fundamental change in your approach. These are the four areas I'd love you to consider. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://…
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Send us a Text Message. I love to collect prompts for headlines and newsletter subject lines. Today I am sharing six of them with you, from my beloved teacher, Joanna Wiebe. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: h…
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Send us a Text Message. It seems like more and more bloggers are reluctant to share ideas, lessons, contacts, etc. Maybe because of the toll being taken on the industry right now. But the mathematical model called Game Theory actually says this isn't the case! It's better to cooperate... better for you and the industry at large. I go into this at a…
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Send us a Text Message. Have you written a book - or thinking about one? Then you really need to put a book marketing plan together (or hire someone!) Melissa Taylor helps market books for authors, and she's sharing what book marketing is, who needs it, and whether or not you should hire someone to help you. Not everyone needs a helping hand. Melis…
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Send us a Text Message. Sales copy on a sales page, in an email or on social is really that thing that is teach and do and push through... kicking and screaming. It's just not my favorite. But I do it because it's so so important. Even so, a formula helps me get past my fear and into my reader's hearts. I'm sharing five formulas that can help you c…
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Send us a Text Message. You can download the Product Sales Engine Workflow PDF here. I hope you'll join us for the bootcamp on April 23! Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipeterson Podcast: https://podcast.leslipeterson.com/ ** …
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Send us a Text Message. I know - things are a little discouraging right now... but updating your posts should still be on your radar. We'll discuss why, and talk about a change in procedure. Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here. ===== FOLLOW ME ===== FB: https://www.facebook.com/groups/leslipe…
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Send us a Text Message. Blogging Manifesto Series: Principle 13 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 13 which is... We partner with brands fairly and strategically. Grab ALL the freebies I mention on the podcast PL…
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Send us a Text Message. Blogging Manifesto Series: Principle 12 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 12 which is... We sell through email funnels. Grab ALL the freebies I mention on the podcast PLUS so much more. A…
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Send us a Text Message. Blogging Manifesto Series: Principle 11 If you missed the overview of all 13 principles, find them in this episode, and from there you can also download a 1-page PDF for your review. Today, we dive into Principle 11 which is... We limit our product offerings. Grab ALL the freebies I mention on the podcast PLUS so much more. …
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