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Terri Nikki Podcasts

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B2B Marketing Methods

Marketing Refresh

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Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.
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Being Frank

Hudson River Radio .com

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Frank LoBuono is a journalist with over 40 years of experience in the TV News profession. His mission is to engage people in healthy dialogue and create positive change in our community. Each show features the important news of the day and an expert guest to discuss the shows chosen topic. No topic is out of bounds, and we encourage differing points of view to be discussed. Passionate discourse is welcome. Personal diatribes are not.
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Strategies for Sustained Success in Marketing with Nikkie Freeman 57:55

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Terri Hoffman welcomes Nikkie Freeman, Fractional CMO and Founder of Flywheel CMO. Nikkie shares her expert insights on her varied career paths within marketing, discussing the dynamic nature and suitability for project-oriented, adaptable individuals. They talk about the first steps a manufacturing business should take to justify marketing investm…
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Creating Synergy Between Sales and Marketing with James Reid 41:21

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Terri is joined by James Reid, Director of Commercial Sales at The M.K. Morse Companies. Together, they talk about the intersection of sales and marketing, focusing on effective communication, digital marketing, and building customer relationships online. James discusses his reliance on his marketing team for product development, treating them as a…
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Effective Marketing Recruitment: Balancing Experience With Skill Sets With Raegan Hill 51:23

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In this episode of B2B Marketing Methods, Terri welcomes special guest Raegan Hill, a seasoned marketer turned recruiter who gave Terri the idea and inspiration to start her own company while she was looking for a job. Raegan shares her journey from marketing to focusing on helping other companies find that right mixture of talent, sometimes convin…
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Building Thought Leadership Through Content Creation with Russel Treat 1:10:22

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In this episode of B2B Marketing Methods, Terri welcomes Russel Treat, CEO at EnerACT Energy Services, to discuss building a software company, podcast networks as a business growth tool, and the ups and downs of entrepreneurship in the industrial sector. Russel discusses his diverse background, from his time at Texas A&M and in the Air Force to his…
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The Role of AI in Enhancing B2B Digital Marketing Strategies with Jonti Bolles 54:24

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In this episode of B2B Marketing Refresh, Terri welcomes Jonti Bolles, CEO of WHO Digital Strategy, to discuss the influential world of digital marketing. They talk about the robust integration of AI in marketing tasks like website design and how important it will be to maintain human oversight for quality and authenticity. They also cover the syne…
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Transforming Sales and Marketing in Industrial Sectors with Ed Marsh 1:13:05

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In this episode of B2B Marketing Methods, Terri is joined by Ed Marsh, an experienced consultant in the B2B industrial space and host of the Industrial Growth Institute Podcast. Together, cover the intersection of marketing, sales, and technology in the Industrial Manufacturing sector. Ed and Terri discuss why transformations in the sales and marke…
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Podcasting as a Blue Ocean Business Strategy with Erin Gregor 51:25

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It seems like everyone has their own podcast, so is it still possible for you to use a podcast that will grow your company? In this episode of Marketing Refresh, Terri welcomes Erin Gregor, Founder of PodGrowth to discuss the ins and outs of using podcasts to enhance B2B marketing strategies. Erin talks about why most companies make the mistake of …
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Shaping A Vision and Creating Traction in Your Business with Rusty Smith 43:18

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Does implementing more processes in your business cause less flexibility? The answer may surprise you, and it's part of the discussion host, Terri Hoffman has with Rusty Smith. Rusty is a seasoned EOS implementer, and they discuss stories of companies that underwent pivotal shifts, from market expansions in sewage treatment technology to strategic …
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Crafting Company Culture and Accountability in Marketing with Mohamed Sameh 34:36

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In this episode, Terri welcomes Mohamed Sameh, Managing Director at SESCO Cement. Since its inception in Egypt in 1964, SESCO has grown to be a major player on the global scene, now making waves in over 70 countries and having a strong foothold in the Houston market. Mohamed shares his 25-year journey in the industry and the challenges of transplan…
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Cultivating a Successful Marketing Mindset With Philip Parker 42:27

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In this episode, Terri welcomes Philip Parker, Managing Director of Holland Parker, a company that migrates businesses from fragmented corporate performance management applications to the modern, unified OneStream platform. Philip and Terri discuss how Holland Parker has maintained a competitive edge with exceptional customer service and how they h…
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Aligning Vision with Marketing in the Midstream Oil and Gas Sector 37:26

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In this episode, Terri welcomes Cody Johnson, CEO of SCS Technologies, a provider of measurement equipment, environmental solutions, controls, and automation solutions for the oil field's hydrocarbon, water, and refined products. In this conversation, Cody and Terri discuss the new era of the energy sector, which intertwines carbon management with …
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#111: From Part Time Creator To Full Time Creator - The Transition 14:01

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Surprise surprise... :D Am I back? nah... but I'm here. I am transitioning and still getting used to this new new and I need time to adjust. However, I wanted to get this oldie out! When creating part time, those juices are flowing! No pressure. All passion. When creating full time, you have to wrangle your ever allusive, ambiguous creativity on a …
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