Tim Lyons And Randy Angsten Tim Lyons Randy Angsten public
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Built To Grow Fitness Business

Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten

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We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.
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Paid-in-full gym memberships seem like an easy win. Many gym owners usually jump at the opportunity to get that quick money. And it’s understandable – it looks like a low-hanging fruit. But this strategy can backfire because it usually attracts clients who act on impulse. So, relying on PIF is actually gambling on the chance that these clients won’…
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What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work. Well, probably something like what Equinox is doing with their new high-end membership that costs exactly $40,000 a year. Equinox’s holistic wellness package includes offerings like blood work, sleep …
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In this episode, Tim and Randy are sharing the details of the upcoming Growth Summit in Chicago. It is a must-attend event for gym owners who want to build a million-dollar gym business or those who already have one but would like to take it to the next level. If you join them, you’ll learn about the Growth Summit, its history, and how it evolved f…
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Clients don't like change, even if it's for the better. Whether it's a change in gym policies, equipment, class schedules, or coaching – any adjustment can cause unrest. Even when changes bring more sessions or lower charges, someone might still quit. Simply put, change naturally brings unrest because clients love routine just as much as you do. So…
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Desperation is one of the worst places to make decisions from. But that's often where gym owners find themselves when money is getting tight and they’re struggling to make payroll or rent. In those moments, quick-fix solutions that promise big returns suddenly start looking really tempting. For example, you might think about swapping your quality t…
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Ever found yourself frozen, waiting for the perfect moment to make a business move? Or stuck pondering over minor member complaints, only to end up putting off major beneficial changes? Of course, you have. But what actually matters is adapting quickly to changes, not waiting for everything to line up perfectly. After all, quick, decisive actions o…
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Wouldn't it be great to have your gym business operate without your constant involvement? But somehow, you know you can’t step away without everything falling apart. That’s often because you're still in the self-employed phase, dreaming of truly becoming a business owner. If you're eager to make this dream a reality and experience the joy of financ…
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Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust? They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money. And this is just one exam…
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The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it? Many gym owners notice that clients who achieve their goals often stop coming. If you're new to this, you might be wondering what went wrong. But those of us who've been around know this is pretty common. People usually hit the gym with specific goals in …
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Every gym owner wants their clients to be loyal to the gym, not just to the coaches. Yet, it's common for clients to follow a coach when they leave. To prevent this, gym owners should standardize a high-quality program that every coach can deliver. This way, if a coach does leave, their clients can easily switch to another trainer seamlessly. So, a…
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Many gym owners complain that they feel like they're throwing money into a black hole with Facebook ads without seeing any return. Have you noticed a drop in your Facebook ad performance in early 2024? Although the situation is improving now, there was a period when leads were captured but remained unresponsive despite calls, texts, and emails – li…
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“I'm making money while I’m sitting here in the cafe, and I don't even have to be at work on Monday.” How many professionals can say something like this? Definitely not many. Doctors, lawyers, professors, pharmacists, dentists – these traditional professionals are highly respected. However, their careers constantly require them to trade time for mo…
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Many gym owners are trapped in their businesses, constantly putting out fires. Yet others seem to enjoy their freedom to the fullest as their gyms grow smoothly. Why does this happen? Well, their secret lies in delegating tasks and giving the team the power to make decisions. This strategy not only improves efficiency but also empowers the staff, c…
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Would you buy what you’re selling if you walked into your gym? This is something gym owners and personal trainers should consider, especially given the fitness industry's not-so-great image. And, to be honest, the bad reputation is justified because there's been years of low-quality stuff out there. Why does this happen? Most of the time, the probl…
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This is the million-dollar question (literally): How does a gym reach the $1M milestone? Tim and Randy have the answer, and they're eager to share it through a unique event designed specifically for gym owners aiming for success. They're pulling back the curtain at an in-depth event at Legacy Personal Training in Scottsdale, AZ. Attendees will get …
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Just like other entrepreneurs, gym owners often find themselves caught in a never-ending cycle of busyness, finishing each day worn out and still feeling behind on their to-do list. If only a day had like 36 hours… A 36-hour-day is something out of our reach, but there is a tool that could help you accomplish more in a week than you did in a month.…
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Many gym owners believe they've hit the max on how much money they can make. It can feel like running into an invisible wall. ⁤ ⁤Whether it's $30,000, $35,000, or $70,000, moving past those numbers can sometimes feel impossible. ⁤⁤Even when you think you're making some progress, you might find yourself sliding back down. ⁤⁤Frustrating, right? ⁤ ⁤Ma…
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Have you ever wondered why the same marketing strategy succeeds in one market but fails in another? Often, it's because gyms take the easy road, neglecting the hard work of crafting a message that speaks directly to potential clients. In this episode, Tim and Randy discuss this topic, sharing insights from their experience and a game-changing meet-…
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It's tough to be just another fish in the sea. And if you're running a large group training gym, that's exactly your business's position. Although large group sessions have their charm, they're not the golden ticket to business growth or client satisfaction they once were. These days, more and more gyms are leaving this model behind. Tim’s gym did …
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Tim's journey into the fitness business wasn't a typical success story. He was working in construction management when he decided to open his own gym, although he had no experience in the industry before that. He wanted to create the perfect workout space and planned to fill his gym with equipment he personally loved. However, his dream quickly hit…
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Many gym owners think the number of members defines success. But that’s not true. What truly matters is not how many people walk through the door but the revenue each member brings in. (After all, revenue is what pays the bills). So, like in any business, your main focus should be on maximizing net profit and ensuring that what came in isn't just f…
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For many gym clients, fitness success is often boiled down to the numbers they see on the scale. However, there's a whole spectrum of benefits that don't make it to this narrow view, which even gym owners may not always be aware of. These moments include realizing you're hitting the golf ball further, hiking with ease, or simply enjoying playtime w…
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Why do some gyms thrive while others struggle, even when they all offer pretty much the same thing? The secret isn't in the equipment or even in the types of classes offered; it's not about what they're selling, but how they're selling it. Many gym owners get caught up in listing amenities, such as the weight of their dumbbells or their state-of-th…
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Many gyms face the same problem: their websites seem like ghost towns where potential clients visit but never stick around. Imagine someone lands on your website, curious and ready to learn more, but there's no way for them to just say, "Hey, I'm interested!" without committing to a purchase or a class. It's like throwing a party and forgetting to …
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When gym owners decide to step back from day-to-day operations to maybe open a second spot or just focus more on their business growth, it shakes things up a bit. You're likely the go-to person in your gym, knowing all your clients by name, what they like, what they don't… But eventually, focusing on the bigger picture means you won't be around as …
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Have you ever wondered why so many gyms offer free trials yet struggle to keep their doors open? Or, put simply, do free trials really work? Many people think that offering something for nothing is the golden ticket to a booming business. But that 'free' offer can actually cost you much more than you might think. In fact, outside the fitness world,…
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Adding random classes at 8 AM or 9 PM because a couple of clients said they could make it, only for them to drop out later — sounds familiar, right? This is just one example of how gym owners try to please everyone but end up creating a schedule that's hard to follow. Another issue arises when offering sessions that never expire. Picture someone fr…
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Do you know what's really going wrong behind the scenes at your gym? This question goes beyond workouts or diets. Ask yourself: Why do your clients leave? Why isn't your gym making more money? How dependent is your gym on your coaches, and could they potentially steal your clients? If you don't have answers, or if you’re not satisfied with them, th…
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This week, Tim and Randy dive into a hot topic: should gyms pass credit card processing fees onto their clients? With the potential to save gyms tens of thousands of dollars annually, the decision seems financially sound. However, the issue goes beyond just numbers, especially in the fitness industry, which is not just any business. The personal co…
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Imagine having access to secret business metrics that could dramatically increase your retention rates, optimize your operations, and enhance your customer service. That’s exactly what Tim and Randy’s guest can offer gym owners. In this episode, Tim and Randy sit down with Dan Uyemura, CEO and founder of PushPress, to discuss how technology is tran…
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This episode recaps the Iron Circle Winter 2024 mastermind experience, a three-day gathering for gym owners held in Orlando. This wasn't a typical business retreat - it was a deep dive into what makes a business truly successful beyond the numbers. One of the guest speakers was Jeff Hoffman, the founder of Priceline.com. This brilliant speaker insp…
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There's a point in every gym when you just don't grow anymore. Your gym seems stuck, no matter what you do. This phenomenon is something many gym owners face but rarely discuss - the point of no return. In the fitness business, attrition is as certain as gravity: you gain members, you lose some, and when you reach a growth ceiling, adding more memb…
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What if there was a way to let your gym run itself for a month or two, allowing you to step back, watch it thrive, and enjoy the fruits of your labor without being caught in the day-to-day grind? Sounds too good to be true? Well, it's not as far-fetched as you might think. The secret lies in going back to the basics, to the very core of operational…
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This week, we're going back to revisit an old episode where Tim and Randy talked about the unique factors that make your gym stand out from the crowd. Understanding these factors is important, as success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors. From gym l…
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Managing people is tough in any business. Gyms are no exception. You need to deal with different personalities and the fact that life outside the gym affects how your team acts inside it. Also, over time, they may become too comfortable and stop following the gym's rules. Sounds familiar? Most gym owners have likely faced coaches who start to slack…
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A milestone is reached for Tim and Randy - the Built to Grow podcast hits the 500th episode! Over four and a half years, they've consistently delivered twice-weekly episodes packed with insights to inspire and educate their audience. But this one is a bit different. Over the last month, gym owners have been calling in with their questions, and Tim …
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There are two mistakes gym owners often make. Some of them get really into making their programs and become so involved that they can't step back and see the bigger picture. It’s a kind of paradox - although deep involvement in programming can be a gym's unique strength, it can also be its Achilles' heel. The personal touch in programming is often …
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Pain is often seen negatively but can be a key ally for entrepreneurs, especially gym owners. Although this might sound counterintuitive, the truth is that it's pain, not pleasure, that really pushes you to succeed. Take your gym clients, for instance. Many start their fitness journey motivated by a desire to get fit, lose weight, address back pain…
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Work-life balance is something ordinary people aim for. But for those who want to be among the top 5% of their industry, it's a different story. If you run a gym and want to be really successful, it's not just about working hard. You need to be literally obsessed with your goals. This means your work will often take over your personal life. Entrepr…
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As 2024 unfolds, it's time to decide what we want for our gyms this year. In the past, the focus might have been on increasing gross revenue or boosting member count. But now, your focus probably should be shifted towards simplifying operations. Simplifying doesn't just make things easier; it also brings better results. You become more efficient, s…
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January is here, and for gym owners, it's not what many think. It's a common myth that gyms are overflowing with new clients turning their New Year's resolutions into practice. But the truth is, things are quite different. On January 1st, you won't see a crowd rushing to the gym, all feeling guilty after the holidays. In fact, expect few new faces …
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Tired of the same old gym strategies that produce the same old average results? Can you imagine yourself scaling your business with new approaches that go far beyond gym-related stuff and traditional marketing? No? Yes? You don’t know? Easier said than done? Well, Tim and Randy have a solution for you! They know exactly where you can learn how to d…
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There's a common financial roadblock that many gym owners face - the $30,000-a-month revenue mark. It's like hitting a ceiling that's hard to break through. In fact, many of them remain stuck just below that magic number for years, and it’s a pattern more common than you might think. This might be connected to the Dunbar number, which is about 150.…
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The story that follows is a situation all gym owners hate, but most of them have faced it at least once. One of the Iron Circle members, enjoying a rare break from his daily responsibilities at the gym, was visiting his daughter who was studying in another state. However, he got an unexpected email: one of his main coaches had decided to resign. Wi…
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You wouldn't attempt to repair a car while driving it, right? Similarly, when it comes to a gym business, you need to set aside intentional time to work on business growth. Because planning and strategizing (like developing growth strategies, marketing plans, and retention tactics) cannot be done amidst day-to-day operations. The rule is simple – b…
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Gym owners face numerous challenges, but there's one mistake too many of them are making: how they pay their trainers. The common payment model for gym trainers is letting trainers keep most or all of the earnings from their sessions (like a 70:30 split favoring the coach). This may sound harsh, but it is all wrong! Yes, it seems kind, keeping in m…
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When was the last time you actually paused and looked back at your own progress? Let me guess - not recently. It's easy to overlook our own achievements in the chase for the next big thing, as most of us do. So this time, you can make a small change that can have a huge impact on your gym business. Use the end of the year, when most of us recap 202…
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Ever thought sending too many emails or texts to clients was a big no-no in marketing your gym? Well, you’re not alone. It’s a common fear among gym owners that they would bother clients with too much communication and make them opt out. But the real business of gym marketing isn't about preventing opt-outs - it's about driving sales. Your revenue …
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Ever heard the saying, "If you're the smartest in the room, you're in the wrong room"? Well, that's exactly why the Iron Circle was created. It's a place for gym owners who've grown beyond their current circles. This mastermind group is for the best in the gym industry. So, if you can call yourself a top dog among gym owners, then this episode is r…
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Ever wondered what sets apart a good athlete from a great one? Sure, training hard matters, but there's another big piece of the puzzle – how well you fuel your body. That is exactly the topic of this week’s episode, in which Randy sits down with Justin Kegley, a sports performance coach and author of the book 'High-Performance Nutrition for High S…
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