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Why Your Gym Website Loses Leads & How to Fix It
Manage episode 405131647 series 2971228
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Many gyms face the same problem: their websites seem like ghost towns where potential clients visit but never stick around.
Imagine someone lands on your website, curious and ready to learn more, but there's no way for them to just say, "Hey, I'm interested!" without committing to a purchase or a class. It's like throwing a party and forgetting to send out invites – how can you expect a crowd?
One thing is sure – this way, gyms miss a huge market segment.
Picture the old food pyramid, but for gym leads, something like an 'awareness triangle’. At the triangle's peak are those ready to buy. It’s a small fraction compared to the base: the people just browsing, curious, or completely unaware of how much they could benefit from joining a gym.
By not capturing their interest when they visit your website, you're letting countless opportunities for growth slip through your fingers.
However, setting up a system to capture leads – a simple opt-in for more info or a chat – is the way to start conversations that might not lead to immediate sales but plant seeds for future members. (It's about building an ecosystem, not just selling memberships.)
And with 13 years of experience, Tim and Randy can help you solve this problem quickly. It’s an easy fix and works every single time!
Want to learn more?
Tune in for this week’s episode as Tim and Randy talk about capturing leads and nurturing them into gym members.
Let’s turn your website from a ghost town into a busy market square!
Key Takeaways:
- Intro (00:00)
- Focusing on immediate sales (00:43)
- Common misconceptions about leads (01:39)
- The importance of lead capture (05:29)
- Consultation as a conversion tool (08:55)
- Systematic approach to growth (13:04)
- Practical solutions and advice (16:33)
- Recap (18:15)
Additional Resources:
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Business Talk with Fitness Professionals Facebook group
- Jump on a call with Randy
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