Best Tim Lyons Of Pro Fit Marketing Solutions Podcasts (2024)

1
Data Drives Hard Decisions 20:09

4h ago20:09

20:09

Faced with a tough choice in your business? Data could be the key to making the right call. A few years back, the gym here was deeply attached to the large group training model. It was a fun and exciting place with lots of enthusiastic people. But there was a problem. Even though people liked the gym, many didn't stay for long, and the gym's income…

1
Don't Underestimate The Task At Hand 21:26

1h ago21:26

21:26

As a gym owner, have you ever wondered why some clients stay with you for years while others come and go? Many gym owners underestimate this task by assuming immediate readiness from prospects without proper engagement. Converting a prospect into a paying client who will stick with you for a long time requires a lot of nurturing. The vast majority …

1
Are You 50% of The Way There 21:51

2d ago21:51

21:51

It's July! This is a crucial time to take stock. Have you achieved 50% of the goals you set for your gym in January? Are you on pace to hit your targets? If not, where are you falling short, and what adjustments can you make to get back on track? If you haven't been tracking your gym's performance, now's the wake-up call you need. Without goals and…

1
Don’t Fall In Love With Your Own Product 17:14

4d ago17:14

17:14

Have you ever questioned if your gym's training model is really the best for your clients? It's easy to fall in love with the training modality or business model you've created, even when it isn't delivering the best results for your clients. The gym owners who succeed are the ones willing to evolve their business to suit their client's needs as we…

1
When You Drank Enough Kool-Aid 30:01

9d ago30:01

30:01

Have you ever felt frustrated by clients who come for free trials but never commit? You’re definitely not alone. Many gym owners think free trials are the golden ticket to new memberships. But they’re wrong. Free trials attract low-quality leads and devalue the services your gym offers. You might get a bunch of potential clients, but they are often…

1
Facebook Marketing Is Dead - Do This Instead 32:46

16d ago32:46

32:46

More and more gym owners are realizing that Facebook marketing isn't what it used to be. Even though many still depend heavily on it, this shift can be a chance to explore more effective ways to reach new clients. This episode introduces a tool that offers gym owners much better results than they could ever expect from Facebook ads. Tim and Randy s…

1
Client Theft: Stop Trainers From Stealing Your Members 28:15

16d ago28:15

28:15

Almost every gym owner has been there: a personal trainer leaves and takes clients with them. Some of them were in this situation more than once. It's a huge issue in the fitness industry, and a major headache. How do you stop trainers from walking away with your clients? Sure, contracts are one way to handle it, but if your gym doesn’t have a soli…

1
Coach Up To Avoid This 11:43

20d ago11:43

11:43

Many gym owners are chained to their gym. Maybe not literally, but no matter how hard they work, they can't step away without everything falling apart. In addition to lacking systems, doing everything on their own, and micromanaging, one of the main reasons for this is because they are constantly stepping in to cover for missing staff. These gym ow…

1
WTF Actually Are Systems 38:41

27d ago38:41

38:41

Starbucks coffee tastes the same no matter where you go. Ever wondered why? Because of their systems. And did you know that you can (and should) apply the same principles to your gym? Systems are not just a buzzword. They're structured processes designed to ensure your business runs smoothly and efficiently. Having efficient systems in place can be…

1
How To Train Your Fitness Director To Take The Reins 27:33

1M ago27:33

27:33

For many gym owners, running a gym often means being caught up in day-to-day tasks – constantly putting out fires and hardly finding any time to focus on growing their business. To break this cycle, you need two things: create systems that guide your business find the right fitness director and train them properly Because the systems run the busine…

1
3 Steps to 30K Monthly Recurring Revenue 27:23

1M ago27:23

27:23

This podcast often highlights $30k per month as the magic number gym owners need to break through. But why exactly $30k? Well, hitting this revenue mark is like crossing a threshold where the usual struggles start to ease up. Your gym's recurring revenue begins to cover all your base operating expenses for the month, without the desperate urge to s…

1
How To Hire Rockstar Staff 23:57

1M ago23:57

23:57

Ever felt like finding the right staff for your gym is like searching for a needle in a haystack? You're not alone. As gym owners, we understand the agony of endless interviews, the pain of desperate hires, and the heartbreak when a valued coach leaves, taking clients with them. But you can break free from this cycle and build a team that not only …

1
Self-Inflicted Guilt 19:03

1M ago19:03

19:03

Are you a gym owner who feels guilty about checking work on vacation? If your answer is no, you're probably a rare lucky person because this is something most people in the fitness business struggle with. It’s tough to completely disconnect when your business feels like your baby. And it’s even tougher when society expects you to achieve the perfec…

1
The Key To Retention 23:17

1M ago23:17

23:17

In any well-established neighborhood, you’ll probably find gyms on nearly every corner. Yet, while some gyms lose clients, others not only keep their members but also attract new ones from other places. So, what makes people leave one gym and stick with another? Considering today's inflation and rising living costs, it’s easy to guess that people c…

1
Small Group Training Is Not Semi Private 17:56

2M ago17:56

17:56

Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what they're willing to pay for it. This is why it’s important not to confuse "semi private training" with something that many others might refer to as "small group training." Small group training sounds lik…

1
The Problem With Paid-In-Full Gym Memberships 21:01

2M ago21:01

21:01

Paid-in-full gym memberships seem like an easy win. Many gym owners usually jump at the opportunity to get that quick money. And it’s understandable – it looks like a low-hanging fruit. But this strategy can backfire because it usually attracts clients who act on impulse. So, relying on PIF is actually gambling on the chance that these clients won’…

1
Your $40,000/Year Membership 18:38

2M ago18:38

18:38

What if I told you that your gym membership could be worth $40k a year? You’re likely wondering what it takes to create such a plan and make it work. Well, probably something like what Equinox is doing with their new high-end membership that costs exactly $40,000 a year. Equinox’s holistic wellness package includes offerings like blood work, sleep …

1
Announcing Growth Summit Chicago 41:14

2M ago41:14

41:14

In this episode, Tim and Randy are sharing the details of the upcoming Growth Summit in Chicago. It is a must-attend event for gym owners who want to build a million-dollar gym business or those who already have one but would like to take it to the next level. If you join them, you’ll learn about the Growth Summit, its history, and how it evolved f…

1
Small Changes That Lead To Big Results 19:56

2M ago19:56

19:56

Clients don't like change, even if it's for the better. Whether it's a change in gym policies, equipment, class schedules, or coaching – any adjustment can cause unrest. Even when changes bring more sessions or lower charges, someone might still quit. Simply put, change naturally brings unrest because clients love routine just as much as you do. So…

1
What Do You Believe In 17:37

2M ago17:37

17:37

Desperation is one of the worst places to make decisions from. But that's often where gym owners find themselves when money is getting tight and they’re struggling to make payroll or rent. In those moments, quick-fix solutions that promise big returns suddenly start looking really tempting. For example, you might think about swapping your quality t…

1
Action Trumps Perfection 17:12

2M ago17:12

17:12

Ever found yourself frozen, waiting for the perfect moment to make a business move? Or stuck pondering over minor member complaints, only to end up putting off major beneficial changes? Of course, you have. But what actually matters is adapting quickly to changes, not waiting for everything to line up perfectly. After all, quick, decisive actions o…

1
The Book That Rewired My Brain 28:39

2M ago28:39

28:39

Wouldn't it be great to have your gym business operate without your constant involvement? But somehow, you know you can’t step away without everything falling apart. That’s often because you're still in the self-employed phase, dreaming of truly becoming a business owner. If you're eager to make this dream a reality and experience the joy of financ…

1
Bull$#!t Claims In The Industry 16:32

3M ago16:32

16:32

Do you feel like we’re bombarded by flashy gym marketing ads promising the moon but delivering only dust? They guarantee something like a thousand leads or clients in a ridiculously short time and even promise a money-back guarantee if they fail. But, guess what: they will fail, and they definitely won’t return your money. And this is just one exam…

1
The Best Free Tool to Grow Your Gym to $30K a Month 15:20

3M ago15:20

15:20

The better you are as a coach, the more likely clients are to quit. Quite a paradox, isn’t it? Many gym owners notice that clients who achieve their goals often stop coming. If you're new to this, you might be wondering what went wrong. But those of us who've been around know this is pretty common. People usually hit the gym with specific goals in …

1
The Risk of Too Much Coach Autonomy in Gyms 16:08

3M ago16:08

16:08

Every gym owner wants their clients to be loyal to the gym, not just to the coaches. Yet, it's common for clients to follow a coach when they leave. To prevent this, gym owners should standardize a high-quality program that every coach can deliver. This way, if a coach does leave, their clients can easily switch to another trainer seamlessly. So, a…

1
Are Your Facebook Ads Not Working? 28:14

3M ago28:14

28:14

Many gym owners complain that they feel like they're throwing money into a black hole with Facebook ads without seeing any return. Have you noticed a drop in your Facebook ad performance in early 2024? Although the situation is improving now, there was a period when leads were captured but remained unresponsive despite calls, texts, and emails – li…

1
Why Own a Gym? Beats Being a Doctor or Lawyer! 24:07

3M ago24:07

24:07

“I'm making money while I’m sitting here in the cafe, and I don't even have to be at work on Monday.” How many professionals can say something like this? Definitely not many. Doctors, lawyers, professors, pharmacists, dentists – these traditional professionals are highly respected. However, their careers constantly require them to trade time for mo…

1
Easiest Way To Remove Yourself From Day to Day Operations 18:27

3M ago18:27

18:27

Many gym owners are trapped in their businesses, constantly putting out fires. Yet others seem to enjoy their freedom to the fullest as their gyms grow smoothly. Why does this happen? Well, their secret lies in delegating tasks and giving the team the power to make decisions. This strategy not only improves efficiency but also empowers the staff, c…

1
The Industry Has A Bad Rep 19:57

3M ago19:57

19:57

Would you buy what you’re selling if you walked into your gym? This is something gym owners and personal trainers should consider, especially given the fitness industry's not-so-great image. And, to be honest, the bad reputation is justified because there's been years of low-quality stuff out there. Why does this happen? Most of the time, the probl…

1
Million Dollar Model Mastery 17:03

3M ago17:03

17:03

This is the million-dollar question (literally): How does a gym reach the $1M milestone? Tim and Randy have the answer, and they're eager to share it through a unique event designed specifically for gym owners aiming for success. They're pulling back the curtain at an in-depth event at Legacy Personal Training in Scottsdale, AZ. Attendees will get …

1
Get More Done in One Day Than a Whole Week 18:08

4M ago18:08

18:08

Just like other entrepreneurs, gym owners often find themselves caught in a never-ending cycle of busyness, finishing each day worn out and still feeling behind on their to-do list. If only a day had like 36 hours… A 36-hour-day is something out of our reach, but there is a tool that could help you accomplish more in a week than you did in a month.…

1
Break Your Revenue Ceiling 23:52

4M ago23:52

23:52

Many gym owners believe they've hit the max on how much money they can make. It can feel like running into an invisible wall. ⁤ ⁤Whether it's $30,000, $35,000, or $70,000, moving past those numbers can sometimes feel impossible. ⁤⁤Even when you think you're making some progress, you might find yourself sliding back down. ⁤⁤Frustrating, right? ⁤ ⁤Ma…

1
Don't Underestimate The Task At Hand 19:08

4M ago19:08

19:08

Have you ever wondered why the same marketing strategy succeeds in one market but fails in another? Often, it's because gyms take the easy road, neglecting the hard work of crafting a message that speaks directly to potential clients. In this episode, Tim and Randy discuss this topic, sharing insights from their experience and a game-changing meet-…

1
Switch To Semi-Private 23:09

4M ago23:09

23:09

It's tough to be just another fish in the sea. And if you're running a large group training gym, that's exactly your business's position. Although large group sessions have their charm, they're not the golden ticket to business growth or client satisfaction they once were. These days, more and more gyms are leaving this model behind. Tim’s gym did …

1
A Problem For Every Solution 21:45

4M ago21:45

21:45

Tim's journey into the fitness business wasn't a typical success story. He was working in construction management when he decided to open his own gym, although he had no experience in the industry before that. He wanted to create the perfect workout space and planned to fill his gym with equipment he personally loved. However, his dream quickly hit…

1
How to Simplify Your Gym Business for Higher Profits 31:57

4M ago31:57

31:57

Many gym owners think the number of members defines success. But that’s not true. What truly matters is not how many people walk through the door but the revenue each member brings in. (After all, revenue is what pays the bills). So, like in any business, your main focus should be on maximizing net profit and ensuring that what came in isn't just f…

1
Highlight Invisible Gym Benefits to Boost Client Retention 12:41

4M ago12:41

12:41

For many gym clients, fitness success is often boiled down to the numbers they see on the scale. However, there's a whole spectrum of benefits that don't make it to this narrow view, which even gym owners may not always be aware of. These moments include realizing you're hitting the golf ball further, hiking with ease, or simply enjoying playtime w…

1
Solve A Problem, Don’t Sell The Product 22:11

4M ago22:11

22:11

Why do some gyms thrive while others struggle, even when they all offer pretty much the same thing? The secret isn't in the equipment or even in the types of classes offered; it's not about what they're selling, but how they're selling it. Many gym owners get caught up in listing amenities, such as the weight of their dumbbells or their state-of-th…

1
Why Your Gym Website Loses Leads & How to Fix It 19:04

4M ago19:04

19:04

Many gyms face the same problem: their websites seem like ghost towns where potential clients visit but never stick around. Imagine someone lands on your website, curious and ready to learn more, but there's no way for them to just say, "Hey, I'm interested!" without committing to a purchase or a class. It's like throwing a party and forgetting to …

1
When the Owner Steps Away 17:34

5M ago17:34

17:34

When gym owners decide to step back from day-to-day operations to maybe open a second spot or just focus more on their business growth, it shakes things up a bit. You're likely the go-to person in your gym, knowing all your clients by name, what they like, what they don't… But eventually, focusing on the bigger picture means you won't be around as …

1
The True Cost of Free Gym Trials 25:49

5M ago25:49

25:49

Have you ever wondered why so many gyms offer free trials yet struggle to keep their doors open? Or, put simply, do free trials really work? Many people think that offering something for nothing is the golden ticket to a booming business. But that 'free' offer can actually cost you much more than you might think. In fact, outside the fitness world,…

1
Simple Business Policies - The Lifesaver Your Gym Needs 22:26

5M ago22:26

22:26

Adding random classes at 8 AM or 9 PM because a couple of clients said they could make it, only for them to drop out later — sounds familiar, right? This is just one example of how gym owners try to please everyone but end up creating a schedule that's hard to follow. Another issue arises when offering sessions that never expire. Picture someone fr…

1
We're Doing Everything Wrong In The Fitness Industry 27:21

5M ago27:21

27:21

Do you know what's really going wrong behind the scenes at your gym? This question goes beyond workouts or diets. Ask yourself: Why do your clients leave? Why isn't your gym making more money? How dependent is your gym on your coaches, and could they potentially steal your clients? If you don't have answers, or if you’re not satisfied with them, th…

1
Pass Through Fees 17:54

5M ago17:54

17:54

This week, Tim and Randy dive into a hot topic: should gyms pass credit card processing fees onto their clients? With the potential to save gyms tens of thousands of dollars annually, the decision seems financially sound. However, the issue goes beyond just numbers, especially in the fitness industry, which is not just any business. The personal co…

1
Secret Fitness Business Metrics with Dan Uyemura 44:12

5M ago44:12

44:12

Imagine having access to secret business metrics that could dramatically increase your retention rates, optimize your operations, and enhance your customer service. That’s exactly what Tim and Randy’s guest can offer gym owners. In this episode, Tim and Randy sit down with Dan Uyemura, CEO and founder of PushPress, to discuss how technology is tran…

1
Iron Circle Winter 2024 Recap 33:29

5M ago33:29

33:29

This episode recaps the Iron Circle Winter 2024 mastermind experience, a three-day gathering for gym owners held in Orlando. This wasn't a typical business retreat - it was a deep dive into what makes a business truly successful beyond the numbers. One of the guest speakers was Jeff Hoffman, the founder of Priceline.com. This brilliant speaker insp…

1
The Point Of No Return 26:27

5M ago26:27

26:27

There's a point in every gym when you just don't grow anymore. Your gym seems stuck, no matter what you do. This phenomenon is something many gym owners face but rarely discuss - the point of no return. In the fitness business, attrition is as certain as gravity: you gain members, you lose some, and when you reach a growth ceiling, adding more memb…

1
The Systems Of A Successful Gym 27:43

5M ago27:43

27:43

What if there was a way to let your gym run itself for a month or two, allowing you to step back, watch it thrive, and enjoy the fruits of your labor without being caught in the day-to-day grind? Sounds too good to be true? Well, it's not as far-fetched as you might think. The secret lies in going back to the basics, to the very core of operational…

1
If I Had to Do It Again 30:28

6M ago30:28

30:28

This week, we're going back to revisit an old episode where Tim and Randy talked about the unique factors that make your gym stand out from the crowd. Understanding these factors is important, as success in the fitness industry isn't just about luck or chance; it requires a strategic approach and careful consideration of certain factors. From gym l…

1
Reeling In Your Team 30:44

6M ago30:44

30:44

Managing people is tough in any business. Gyms are no exception. You need to deal with different personalities and the fact that life outside the gym affects how your team acts inside it. Also, over time, they may become too comfortable and stop following the gym's rules. Sounds familiar? Most gym owners have likely faced coaches who start to slack…

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Tim Lyons Of Pro Fit Marketing Solutions Podcasts

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