Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten, Tim Lyons, and Randy Angsten. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten, Tim Lyons, and Randy Angsten or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Built To Grow Fitness Business
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Small Group Training Is Not Semi Private
Manage episode 421085216 series 2971228
Content provided by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten, Tim Lyons, and Randy Angsten. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten, Tim Lyons, and Randy Angsten or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what they're willing to pay for it.
This is why it’s important not to confuse "semi private training" with something that many others might refer to as "small group training."
Small group training sounds like a lesser version of large group classes. It brings to mind an image of a few people doing the same routine, which usually fits more with budget fitness options.
On the other hand, semi private training offers customized workouts that are tailored to each client's needs, giving it a more exclusive and private feel.
That’s why removing the “group” vibe from a service allows gyms to charge a premium price. It shifts the perception from a cost-saving option to a premium product that stands out in a sea of generic fitness offerings.
This approach not only builds our gym's reputation but also significantly increases revenue by attracting clients who see the value in paying more for a customized service.
If you want to find out more about the benefits of individualized workouts, tune in for this week’s episode. Tim and Randy are explaining how to transform your training models and adopt a more premium approach.
Let’s dive in!
Key Takeaways:
- Intro (00:00)
- How to win an InBody 380 (01:03)
- Terminology impact on pricing (01:47)
- Customized vs. standardized workouts (04:30)
- Pricing differences between training types (10:47)
- Selling a gym with proper systems in place (15:52)
Additional Resources:
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi-private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
572 episodes
Share
Manage episode 421085216 series 2971228
Content provided by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten, Tim Lyons, and Randy Angsten. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten, Tim Lyons, and Randy Angsten or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Words matter. It may not seem like a big deal, but the way you label your service can really shape how clients see its value – and, of course, what they're willing to pay for it.
This is why it’s important not to confuse "semi private training" with something that many others might refer to as "small group training."
Small group training sounds like a lesser version of large group classes. It brings to mind an image of a few people doing the same routine, which usually fits more with budget fitness options.
On the other hand, semi private training offers customized workouts that are tailored to each client's needs, giving it a more exclusive and private feel.
That’s why removing the “group” vibe from a service allows gyms to charge a premium price. It shifts the perception from a cost-saving option to a premium product that stands out in a sea of generic fitness offerings.
This approach not only builds our gym's reputation but also significantly increases revenue by attracting clients who see the value in paying more for a customized service.
If you want to find out more about the benefits of individualized workouts, tune in for this week’s episode. Tim and Randy are explaining how to transform your training models and adopt a more premium approach.
Let’s dive in!
Key Takeaways:
- Intro (00:00)
- How to win an InBody 380 (01:03)
- Terminology impact on pricing (01:47)
- Customized vs. standardized workouts (04:30)
- Pricing differences between training types (10:47)
- Selling a gym with proper systems in place (15:52)
Additional Resources:
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi-private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
---
If you haven't already, please rate and review the podcast on Apple Podcasts!
572 episodes
All episodes
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Similar to Built To Grow Fitness Business
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
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