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Simple Business Policies - The Lifesaver Your Gym Needs
Manage episode 403375441 series 2971228
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Adding random classes at 8 AM or 9 PM because a couple of clients said they could make it, only for them to drop out later — sounds familiar, right? This is just one example of how gym owners try to please everyone but end up creating a schedule that's hard to follow.
Another issue arises when offering sessions that never expire. Picture someone from 2019 showing up for their sessions in 2024. This might sound bizarre, but it's a real issue that leaves gym owners without a steady membership income.
Trying to keep everyone happy often leads to policies that just complicate things. If you’ve ever been in a situation where you wanted to change a signed contract, you know that it's not easy.
But there is a solution, and it’s actually not complicated at all. Set clear, straightforward rules from the start, like offering one or two types of memberships, not a dozen, or setting a clear cancelation policy.
The goal is to make things smoother for both you and your clients. So, if your gym's policies feel more like hurdles than help, this episode is for you.
Join Tim and Randy as they explain how making policies simpler can avoid confusion and help build better relationships with customers. They also talk about how enforcing policies can change the relationship from personal to more business-like.
Tune in and start improving your gym management strategy today!
Key Takeaways:
- Intro (00:00)
- Growth Summit Chicago (00:54)
- The necessity of policies in business (02:14)
- Simplifying contracts and terms (07:04)
- The impact of clear policies on client relationships (09:50)
- Adapting business practices for simplicity and clarity (11:58)
- The role of operational efficiency in client satisfaction (14:56)
Additional Resources:
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Business Talk with Fitness Professionals Facebook group
- Jump on a call with Randy
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