The True Cost of Free Gym Trials

Built To Grow Fitness Business

Have you ever wondered why so many gyms offer free trials yet struggle to keep their doors open? Or, put simply, do free trials really work?

Many people think that offering something for nothing is the golden ticket to a booming business. But that 'free' offer can actually cost you much more than you might think.

In fact, outside the fitness world, free services are pretty uncommon. So, why would they be a good choice for gyms?

One of the biggest drawbacks is that free trials attract the wrong customer base — those who value the service less because it's free, making them less likely to become paying customers.

So, is there a solution? Is there a way to make customers commit upfront to filter out those who are not serious about their fitness goals? Tim and Randy say yes!

In this episode, they share a proven approach that allows gym owners to attract customers who value their service and are committed from day one.

Tune in as they discuss why the fitness industry's obsession with free trials is backfiring and how a simple shift in strategy can transform your business.

Join them, and don't let your business fall into the free trial trap.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Free gym trials - yes or no (02:37)
• Consumer psychology & value perception (04:48)
• Downsides of free trials (07:26)
• The Netflix trial model (17:08)
• Impact on business operations (22:23)

Additional Resources:

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Business Talk with Fitness Professionals Facebook group

- Jump on a call with Randy

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