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We're Doing Everything Wrong In The Fitness Industry
Manage episode 402331172 series 2971228
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Do you know what's really going wrong behind the scenes at your gym?
This question goes beyond workouts or diets. Ask yourself: Why do your clients leave? Why isn't your gym making more money? How dependent is your gym on your coaches, and could they potentially steal your clients?
If you don't have answers, or if you’re not satisfied with them, this episode is for you.
This time, Tim and Randy are tackling some tough truths in the fitness industry. It's not about pointing fingers, but let's be real: There's a bunch of stuff that's just not cutting it - from having outdated practices to not having any plan at all (and everything in between).
Many gyms make it difficult for people to join or even understand what they're paying for. Others have no data about their own business - no attrition rate, no average revenue per member, no base operating expenses, not even how much they spend on marketing. Some of them have no recurring revenue… The list is really long.
But it's not all doom and gloom. Tim and Randy know how to help gym owners get clear on the numbers, simplify the sign-up process, create programs, build their brand, prevent being too dependent on coaches, and many more things.
And they're eager to share their knowledge with you. Their insights could help you break through the glass ceiling and take your business to the next level.
So, why make the same old mistakes when there's a better way?
Tune in to this week's episode and find out how you can start doing things better.
Let's jump in!
Key Takeaways:
- Intro (00:00)
- Misinformation in fitness (01:47)
- The importance of fundamentals (05:44)
- Trainers stealing clients (09:59)
- It's all fixable (14:14)
- Stop doing stuff to waste time (24:09)
- Recap (25:39)
Additional Resources:
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Business Talk with Fitness Professionals Facebook group
- Jump on a call with Randy
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