Best Tina and Trina Podcasts (2024)

1
Strategies to Attract Higher Paying Patients: Grow Your Practice LIVE Ep 6 31:54

2h ago31:54

31:54

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he gives actionable tips and strategies to attract higher paying patients for your private practice. This episode covers essential topics such as the importance of consistent messaging, gaining physician and community referrals, leveraging reactivations, cultivating valuable pa…

1
Building a Physical Therapy Practice from Scratch with Trina Sanders 17:13

1d ago17:13

17:13

Welcome to the Grow Your Practice Podcast! In this episode, host Chad Madden talks with Trina Sanders, a seasoned physical therapist and co-owner of Motus Wellness and Physical Therapy in Houston, Texas. Trina shares her unique journey into physical therapy, her experiences in private practice, and valuable insights into time management, marketing …

1
Aligning Incentives with Declining Reimbursements: Grow Your Practice LIVE Ep 5 36:02

8d ago36:02

36:02

In this episode of the Grow Your Practice Podcast, host Chad Madden tackles the challenge of aligning incentives amidst declining reimbursements. Chad discusses effective strategies to motivate team members while addressing the financial pressures faced by private practices. Key highlights include the importance of transparent financials, implement…

1
5 Reactivation Strategies for 80% Patient Response Rate: Grow Your Practice LIVE Ep 4 31:07

15d ago31:07

31:07

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, as he unpacks reactivation strategies for private practices in this episode of the Grow Your Practice Podcast. Learn the importance of reactivating past patients, common pitfalls to avoid, and actionable methods to ensure consistent patient flow. Discover how to optimize your pati…

1
5 Marketing Strategies to Fill Physical Therapist Schedules: Grow Your Practice LIVE Ep 3 31:04

22d ago31:04

31:04

In this episode of Grow Your Practice Live, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, explores 5 marketing strategies to help therapists keep their schedules full. Madden discusses insights from his marketing team and reception staff, focusing on key areas such as schedule control, evaluations, patient marketing, referral…

1
Recovering $80,000 by Optimizing Billing and Fees with Tina Marie Schultz 26:31

22d ago26:31

26:31

In this episode of the Grow Your Practice Podcast, hosted by Chad Madden, Tina Marie Schultz, an experienced private practice business manager, shares her journey and strategies for enhancing profitability and operations in private practices. Tina discusses how she identified challenges, implemented improvements, and grew patient referrals through …

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Incentivizing Staff & Improving Retention: Grow Your Practice LIVE Ep 2 31:47

29d ago31:47

31:47

In this episode of the Grow Your Practice Podcast, host Chad Madden brings to the forefront the intricacies of incentivizing your team in a private practice setting. Discover best practices, systems, and key methods to implement an effective incentivization program that aligns with your business goals. Chad digs deep into various compensation model…

1
Improving Payer Mix: Grow Your Practice LIVE Ep 1 31:07

29d ago31:07

31:07

Welcome to the first episode of the Grow Your Practice LIVE as Breakthrough CEO and Madden PT owner, Chad Madden, tackles improving payer mix through effective marketing. Engage with PT practice owners like JoAnn and Brandy as they discuss their best payers and strategies to attract higher payers. Learn practical tips including reactivations, targe…

1
From 15% Below to Over Doubling Business Growth in 3 Years with Tom Loyd 23:38

1M ago23:38

23:38

In this episode of Grow Your Practice Podcast, host Chad Madden interviews Tom Loyd from Bryn Mawr Physical Therapy. Tom shares his journey from being inspired to become a therapist to owning a clinic. He discusses the changes in the private practice landscape over the past 20 years, his transition to ownership, and the leadership challenges he fac…

1
Growing a $100 Million Empire & Hiring 400 Employees with Gary Houck 59:30

2M ago59:30

59:30

In today's episode of the Grow Your Practice Podcast, host Chad Madden interviews Gary Hauck, a lifelong friend and successful businessman, about his journey in the construction industry. Gary shares his insights into building and leading a successful company, including the importance of culture, hiring the right people, and fostering employee enga…

1
5 Must-Haves to Land 100 Visits Per 1000 Square Feet 35:35

2M ago35:35

35:35

Welcome to a special episode of the Grow Your Practice podcast, featuring insights from the Market for Profit session held last week at a live boot camp in Harrisburg, PA. Here’s what you missed if you couldn’t attend: In this episode, we focus on: - Filling Schedules and Utilizing Space - Reactivating Past Patients - Leveraging Referrals - Expandi…

1
Sterling Carter on 4 Keys to Maximizing Profits and Patient Commitment 39:15

2M ago39:15

39:15

This episode of Grow Your Practice hosted by Chad Madden features Dr. Sterling Carter, a multifaceted entrepreneur, motivational speaker, and physical therapist with 25 years of service as an army veteran. Carter discusses his journey co-authoring the book 'Double Your Success' with his twin brother, focusing on overcoming challenges and leveraging…

1
Texting For Profit (The 10 Text Challenge) 41:43

2M ago41:43

41:43

In this episode, host Chad Madden explains how private practice owners can grow their practice by effectively using texting for patient reactivation. He discusses the importance of maintaining a current patient list and strategies for re-engaging past patients through personalized text messages. The episode also covers the best practices for ensuri…

1
3 Keys to Increasing Profit Margins Despite Declining Reimbursements 56:18

3M ago56:18

56:18

3 Keys to Increasing Profit Margins Despite Declining Reimbursements Are declining reimbursements crushing your practice growth goals? Listen in and learn tactics for physical therapy practice owners to combat financial pressures such as inflation and declining reimbursements. This episode covers 3 keys to increasing profit margins and an in-depth …

1
Secrets to Increasing Revenue Per Visit 42:53

3M ago42:53

42:53

If you’re like many owners, your revenue per visit stays the same. For others, it’s slightly decreased. These rates are not keeping up with inflation. This is a problem. We put together an educational session in a webinar to address this issue. In this episode, I go over: A simple 4-step process any owner can do to create a plan How owners have inc…

1
Should You Worry About Revenue Per Visit? 54:02

3M ago54:02

54:02

Navigating the Pressures of Private Practice: Revenue, Profit Margins, and Staffing This episode delves into the primary concerns of private practice owners as revealed by a recent national survey: revenue per visit, profit margins, and staff retention. The discussion highlights the challenges of declining revenue per visit, influenced by factors l…

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Learn The Best Strategies for Generating Cash-Based Revenue For Your Private Practice 1:00:24

3M ago1:00:24

1:00:24

Have you invested in laser therapy or shockwave modalities? If you're like most PT private practice owners, acquiring the device is only the beginning - getting patients to buy in and purchase cash-based treatment packages is a whole other ballgame. Join Chad Madden as he teams up with Mark Callanen from Enovis during a previously-recorded live web…

1
Exponentially Boost Practice Growth With The 5-Star Patient Experience: A Throwback Discussion with Steve Line 59:00

4M ago59:00

59:00

Throwback Episode from September 2021: "Practice Owner & author Steve Line Shares How to Grow Your Practice with “The Feel Good Experience" Join Chad Madden for an insightful conversation with Steven L. Line, the author of "The Feel-Good Experience: Growing Your Physical Therapy Practice with 5-Star Customer Service." In this engaging episode, you'…

1
$20M Marketing System: Discover the Keys to Building a $20.8 Million Physical Therapy Private Practice 53:17

4M ago53:17

53:17

Want to take your physical therapy private practice to new heights? Join us for a game-changing episode and learn the $20M Marketing System for Physical Therapy Private Practices. In a recent webinar, Chad Madden taught a live audience how he used precise marketing systems, honed over 20 years, to grow his PT practice from $4M to $20.8M in 6 years.…

1
Data-Driven Practice Growth: Strategies for Scaling and Optimization with Special Guest Bob Kowalick 37:51

4M ago37:51

37:51

In the world of physical therapy private practice, understanding the intricacies of revenue cycle management can significantly improve profit margins and practice growth. The Grow Your Practice podcast welcomes back Bob Kowalick, a seasoned physical therapist and CEO of Revenue Cycle Solutions. Kowalick shares insights from his extensive experience…

1
Grow Profits With Reactivations? 21:47

4M ago21:47

21:47

Grow Profits With Reactivations? In this episode, Chad Madden answers an owner's question about how to fill space and schedules with every practice's #1 asset. Learn strategies to improve profitability through reactivations in private practice, including key principles and tips shared by Chad Madden, owner of Madden Physical Therapy and Breakthroug…

1
Creating a Positive Impact: Tony and Melissa Cere, Owners of Kinetix PT, on Building Team Culture, Adding Cash-Based Services, Renegotiating Reimbursement Rates, and Balancing Growing Family Life with ... 44:49

5M ago44:49

44:49

Podcast: Tony & Melissa Cere, March 8 2024 In this podcast episode, we're introduced to Tony and Melissa Cere, the duo behind Kinetix PT. Listen in as this successful married couple shares their journeys into physical therapy, their experiences as clinic owners, and the challenges they've faced. The two speak in depth about their communication meth…

1
David Straight of E-Rehab on Physical Therapy Marketing, Simplifying Websites and Reputation Management, the Importance of Google Reviews and Future Trends. 47:13

5M ago47:13

47:13

In this episode, I sat down with David Strait of E-Rehab to discuss the evolution of physical therapy marketing. We explore the importance of a good website and online presence, the role of video, and future trends in the industry.By Grow Your Practice Podcast

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How to Practically Guarantee Your Patients Complete Their Full Plan-of-Care 42:39

5M ago42:39

42:39

In this episode, I cover the 7 braindead simple steps for preventing no-shows, last-minute cancellations, and drop-offs. Patient no-shows and cancellations is one of the most common profit leaks we see. At the end of this episode, you’re going to know how to stop throwing your marketing dollars down the toilet and get a better ROI so you can increa…

1
5 Channels for Getting New Patients 16:20

5M ago16:20

16:20

Is your marketing working for your practice? In this episode, you'll discover my 5 best-performing channels for getting new patients. Gain an understanding of the shifting landscape of physician referrals, and why diversifying your channels for getting new patients is critical to ensure business stability and growth. Learn how I track and attribute…

1
Is PT a Threat to GDP? 32:36

5M ago32:36

32:36

Why does the healthcare system undervalue PT? In this episode, I grapple with the reasons why insurance companies, healthcare systems, and politicians may not prioritize conservative care, specifically physically therapy, despite the evidence that it works and it's cost-effective. Your practice is likely impacted by the realities of our current hea…

1
How Much Should You Spend on Marketing? 37:01

6M ago37:01

37:01

How much should you spend on marketing? This is a question I get asked all the time. When profits shrink, marketing is often one of the first line items in the budget to go. This is a mistake. When done correctly, marketing is a signficant revenue-driver. When you cut back on marketing costs, revenue (and profit) declines along with it. I talk thro…

1
How I Built My 2024 PT Marketing Calendar 1:02:02

6M ago1:02:02

1:02:02

In a world of skyrocketing inflation and declining reimbursements, practice owners are faced with two options: Stick to the status quo and see profits decline or Innovate and see profits grow. Marketing can no longer be considered optional. To ensure success in this environment, data-backed marketing is a necessity. That's why I'm giving away my 20…

1
John Twomey, Arizona Practice Owner, on Adapting to Changes in Hiring and Getting New Patients 42:30

6M ago42:30

42:30

John Twomey, Owner of PRO Therapy in Lake Havasu City, Arizona shares insights on hiring, business growth, and the evolution of direct access. Discover the hiring and marketing methods that have helped John adapt to changes in the market, including the labor shortage and declining physician referrals. Learn about John’s experience transitioning awa…

1
Mary Daulong of BCMS on 2024 Medicare Cuts & Financial Planning 58:49

6M ago58:49

58:49

It's not the first time we've talked here about Medicare Cuts, and it won't be the last. The fact is, declining Medicare payments have an impact on reimbursements across the board and should not go ignored. This episode is a recording of a recent webinar that Mary Daulong, President of BCMS and Chad Madden co-hosted. The episode provides a summary …

1
Behind the Scenes at FlexPlus PT: Insights into Hiring, Marketing, and the Changing World of PT 27:26

7M ago27:26

27:26

Cheryl Abelow and Lauren Abelow are Private Practice Owners of FlexPlus PT in Massachusetts. In this episode, Cheryl and Lauren share their insights into how private practice physical therapy has changed since Cheryl started the practice 19 years ago. Cheryl, a second-career physical therapist, recounts her transition from the corporate world to th…

1
The Purpose of Planning: Creating a Vision, Priorities, and Roadmap for Your Practice in the Year Ahead 22:28

7M ago22:28

22:28

It's that time of year! Have you completed an annual plan for your practice in 2024? If not, tune in to this episode to gain insights on the purpose of planning and why it's so important to make time for it. This episode includes insights on how to develop a vision for your practice, core values, growth projections, and quarterly priorities. From s…

1
Reflecting on 2023 and Looking at the Opportunity for Practice Owners in 2024 28:29

7M ago28:29

28:29

In this episode, Chad Madden reflects on the highs and lows of 2023 and looks ahead to what's in store for 2024. From increased pressure on private practices to the shifting landscape of healthcare spending, Chad highlights the key trends impacting the industry. He also shares the opportunity for private practice owners in 2024 that will go largely…

1
How I'm Creating My 2024 Annual Plan 26:44

7M ago26:44

26:44

Since 2008, the Medicare conversion factor, which helps determine how much you get paid by Medicare and guides rates for many other payers, has dropped by 14%. At the same time, inflation increased by 43%. It’s no wonder that countless practices are fighting just to make enough money to pay their employees. But make planning a priority, you can inc…

1
Lance Gross, Owner of GTS, on His Journey From Zero to 17 Clinics in 5 Years 26:40

8M ago26:40

26:40

Lance Gross, Owner of GTS Physical Therapy in Arkansas, rapidly (and incredibly) scaled his practice from zero to 17 clinics in 5 years. In this episode, Lance shares lessons learned along his practice growth journey, including how he generated a 90% growth in visits and a 70% surge in referrals and within the span of a year! Hear about how Lance's…

1
Alexander Wielohorski, COO of Advanced Physical Therapy, Goes From Managing South America’s Largest Airline to Managing Alaska’s Largest PT Private Practice 30:00

8M ago30:00

30:00

Alexander Wielohorski took a unique path towards physical therapy practice ownership. A mechanical engineer by trade, several years ago Alex managed 30,000 airline employees at a large airline in South America. Flash forward to today, and he co-owns Alaska’s largest physical therapy private practice… And shares that it’s more complex than he would …

1
Chris Gordos on Doubling Patient Visits Despite Losing His Biggest Referral Source 21:07

8M ago21:07

21:07

Chris Gordos, a PT practice owner in Central Pennsylvania, didn’t believe in marketing. His mindset was “If you offer a good service, patients will come.” Then he lost his biggest referral source. When that happened, he knew he had to find another way of getting patients in the door. So he tried direct-to-consumer marketing - and it worked. After b…

1
3 Lessons Every PT Clinic Owner Needs to Know About Money 21:02

8M ago21:02

21:02

In this episode, I share the best lessons I’ve learned about money from my 3 mentors. Part of my mindset is to go out and learn from others so I can from their wisdom and experience, and I don’t have to reinvent the wheel. Through that process, I found 3 very good mentors who I’ve been working with for decades. For this episode, I asked all of them…

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The Essential Drucker: Secrets to Getting Your Finances in Order to Survive and Thrive Without the Stress 21:54

9M ago21:54

21:54

If you've been in practice for awhile, you’ve worked hard to build a practice where you provide high-quality care and have made a positive impact in your community. More reimbursement cuts threaten this hard work. In this episode, I talk about what practice owners can do from a high-level management perspective to get their finances under control. …

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5 Financial IQs from Robert Kiyosaki 41:04

9M ago41:04

41:04

At a time profits are declining for many practice owners, it's important to refresh ourselves on how money works. The 5 Financial IQs from Robert Kiyosaki are a good starting point for thinking about how to grow wealth and secure a healthy nest egg for you and your family. In this episode, I walk through the 5 Financial IQs from Robert Kiyosaki and…

1
My Secret Weapon for Increasing Profits in 2024 12:01

9M ago12:01

12:01

As of the date of this recording, there are only 61 days left in the year. Have you started thinking about your annual practice plan? There’s one thing you need to do first before you get started. Most owners will never take the time to do this, and as a result, miss out on thousands of dollars in profit. Want to create an annual plan that results …

1
How to Conduct a Profit Leak Audit in Less Than 36 Minutes 9:41

9M ago9:41

9:41

Discover a shockingly simple way to uncover hidden profit leaks in your practice. This tool helped me gain financial clarity in less than 36 minutes — and I'm giving it away for free. In this special episode, I introduce the Profit Leak Audit. I also talk through time management and give you one important exercise you can go through to prioritize y…

1
Where’s the Profit in Private Practice PT? 11:39

9M ago11:39

11:39

Profits are reaching historic lows in private practice. You probably feel like you’re working harder for less money. How did it come to this? And more importantly, what should practice owners be doing to survive? In this special episode, Chad kicks off a brand new Free Training for Practice Owners to Increase Profits. Tune in to discover the startl…

1
Disappearing Profits: How I'm Surviving Medicare Cuts 48:17

9M ago48:17

48:17

If the proposed 3.34% Medicare Cut goes through, physical therapists in 2024 will get paid the lowest rate in 30 years. When you account for inflation, we'll effectively get paid half as much as physical therapists in 1994. To survive another round of Medicare cuts, it's imperative to take proactive steps to increase your profit margin. In this epi…

1
What They Don't Teach You About Money in PT School 29:37

9M ago29:37

29:37

Unfortunately, PT school still doesn’t teach us about money. A better understanding of money and finances could really come in handy right now(!) when the majority of private practice owners are experiencing shrinking profit margins. In this episode, Chad gives an introduction into what he’s learned about making money, including: The Wealth Formula…

1
Laser-Sharp Profits: 3 Ways to Increase Revenue from Cash-Based Services 1:07:55

10M ago1:07:55

1:07:55

Reimbursement rates have dropped lower than they were in 1994. Accounting for inflation, they're half as much today as they were then. Practice owners must find ways to increase revenue. One of the most effective ways you can do that is by adding cash-based services. In this episode, Chad talks with Mark Callanen, Director of Education at Enovis™, …

1
Steven Coen, CEO of Sara Health, on Bridging the Communication Gap Between Clinicians and Patients 31:47

10M ago31:47

31:47

In this episode, Chad talks with Steven Coen, the CEO of Sara Health. Founded in 2018, SaRA Health has been at the forefront of remote therapeutic monitoring long before it was covered by insurance and became popular. Chad and Steven discuss the declining reimbursements in physical therapy and how RTM can increase revenue for providers. Sara Health…

1
Planning an Eventual Exit? Here's what you need to know. 59:22

10M ago59:22

59:22

If you're considering selling your practice one day, whether in the next 5, 10, or 15 years — Now is the time to start planning for that future. The earlier you can take action to increase the value of your practice, the better. In this episode, Chad shares how he built his $16.5 million practice (since the time of this recording, the valuation has…

1
Winter is Coming: Prevent a Seasonal Slowdown with This Foundational Marketing Concept 24:53

10M ago24:53

24:53

Winter is just around the corner. And that means it’s time to start planning Q4 marketing campaigns to prevent the traditional slow season. Maintaining steady patient volume throughout the year, and avoiding a seasonal slowdown, is more important than ever. The profitability of your practice could be at risk. A recent report showed that inflation s…

1
Nick Patel, Executive Director of APTQI, on the 2024 Medicare Cuts Proposal and What It Means For Your Practice 17:40

11M ago17:40

17:40

Nick Patel, the National Director of Clinical Services for USPH and Executive Director of APTQI, sheds light on the looming 2024 Medicare Cuts that have been proposed. In this episode, Nick shares the basics of the recent proposal, including more cuts to the conversion factor. Chad and Nick discuss the potential impacts — what more cuts mean for yo…

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Tina And Trina Podcasts

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