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Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Content provided by GirlMeetsBeer.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GirlMeetsBeer.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Content provided by GirlMeetsBeer.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GirlMeetsBeer.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
About the author & the story. I have always enjoyed an ice cold beer, especially on a hot summer day. Whether I choose a beer, a glass of wine or cocktail occasionally depends on my mood and the foods I am enjoying. My taste in beer leans toward the micro brews or European beers. While Coors was the old standby for my parents, I like to try different brews and steer clear of the US mass produced beers. Living on the Central Coast of California in wine country I tend to choose a local wine most often. For the next year I have vowed to try more beers, especially locally brewed and learn as much as I can. While guys may share a beer with us girls, the art of brewing and the fanaticism surrounding the beverage has been mostly the domain of men. I will pass along my adventures into the manly world of beer through this website. How it all started. It all started with the simple idea that having a kegerator in your home was “green” and one little step in decreasing the number of bottles and cans we send to the recycler. A while back, I saw a program on the Planet Green network about a couple in Brooklyn, NY that had installed a tap above their kitchen counter. I thought it was a brilliant idea to go green for any beer lover, thus the idea of putting a kegerator in our kitchen was born, which meant we might as well gut the kitchen and start over. Needless to say, my beer loving husband took the idea and ran with it. Not only were we able to find a place to hide the keg refrigerator, we designed our new concrete countertops so the tap could be above the sink and thus no mess. Many of my girlfriends have cursed me as their husbands are now ready to remodel just to have a tap in the kitchen. I found a used kegerator for a great price of $250 (saving about 400). The only problem with the kitchen remodel was that the access point for the kegs would be from the front porch so then we had to remodel the entrance to our home. More work – but in the long run it improved the look and feel of the house. Now with a tap in the kitchen and cold draught beer on hand I have a renewed fondness for beer. Good beer that is! The inaugural keg was Fat Tire Amber Ale by New Belgium Brewing Co. There is nothing better than an icy glass filled with draught beer. We had been buying Fat Tire in the bottles, but I still think it tastes better from the tap. Once we were all set up, I realized I had created a monster in my husband and not for the reasons you may be thinking. Having the kegerator has now led to home brewing. In less than a month, we have become setup with additional Cornelious kegs, large kettles for brewing, glass containers called carboys for fermenting and more. We have 2 batches brewing and eagerly await the day of tasting. While my husband is the primary consumer and brewmaster at our house, I am surprised at my interest in the process and the different types of beers and all that goes along with it. So for now I will share my adventures into the world of beer and brewing from a woman’s point of view. So far, it does appear that it is still very much a man’s world and we will see if they will let me into the club, even if it is only a temporary membership.…
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