The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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SPIN IT is a business podcast that will inspire you to see failures and obstacles as a stepping stone for success, transforming them into a new path forward, a path that you may not have seen or considered before. Whether it’s a scandal or a broken business model - obstacles are an opportunity to learn, pivot and go after your goals with a new perspective. Hosted by Stephynie Malik, award-winning Crisis Management Expert and Business Strategist, this podcast offers you advice and guidance on ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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From People.ai, this is the Legends of Sales and Marketing podcast. Each week we'll dive into a story from a different legend of sales and marketing to find out how they changed the game. Visit people.ai/legends for more episodes, interviews, and profiles on more legends of sales and marketing.
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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1 How To Replace A $100,000+ Salary Within 6 MONTHS Through Buying A Small Business w/ Alex Kamenca & Carley Mitus 57:50
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LikedAlex (@alex_kamenca) and Carley (@carleymitus) are both members of our Action Academy Community that purchased TWO small businesses last thursday! Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck" Want to know which investment strategy is best for you? Take our Free Asset-Selection Quiz Check Out Our Bestselling Book : From Passive To Passionate : How To Quit Your Job - Grow Your Wealth - And Turn Your Passions Into Profits Want A Free $100k+ Side Hustle Guide ? Follow Me As I Travel & Build: IG @brianluebben ActionAcademy.com…
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
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Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!
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Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!
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1 From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann 24:01
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Play Later Play Later Lists Like LikedPlann Website: https://www.plannthat.com/
1 The Future of Digital Advertising: Insights from Purple Mattress & Stoic Yeti w/Chris Knudsen and Dan Bischoff 34:26
34:26 Play Later Play Later Lists Like Liked34:26
Play Later Play Later Lists Like LikedStoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients. Stoic Yeti's website: https://www.stoicyeti.com/…
1 Sustainable Success: An Interview with Tray Brunner of Bamboo Ave and Vibe Interior 21:33
21:33 Play Later Play Later Lists Like Liked21:33
Play Later Play Later Lists Like LikedBamboo Ave: https://bambooave.com/ Vybe Interior: https://vybeinterior.com/
1 How To Create A Post-Purchase Experience Customers Love, with Kiril Kirilov 18:26
18:26 Play Later Play Later Lists Like Liked18:26
Play Later Play Later Lists Like LikedRush App: https://www.rush.app/ Kiro on Twitter: https://mobile.twitter.com/heykiro Kiro on Linked In: https://www.linkedin.com/in/heykiro/
1 How To Grow Your Shopify App, with Deb Mecca 32:46
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Play Later Play Later Lists Like LikedDeb on Twitter: https://twitter.com/DebMecca Deb on Linked In: https://www.linkedin.com/in/debmecca/ SHOW HIGHLIGHTS: 03:29 How Deb manages the workflow and productivity for 10 apps 10:53 The channel mix that works for acquiring new customers 14:47 How to address negative reviews on the App Store 19:09 The opportunities that Deb sees for new app ideas…
1 How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk 28:06
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Play Later Play Later Lists Like LikedOptimonk: https://www.optimonk.com/ Eric on Linked In: https://www.linkedin.com/in/ericmelchor Eric on Twitter: https://twitter.com/melchor_eric
1 How BILLY Footwear Became a High-Growth Brand Born from Resilience and Need, with Billy Price 24:12
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Play Later Play Later Lists Like LikedBILLY Footwear: https://billyfootwear.com/ Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157 0:46 The personal experience that changed Billy's life, and career. 10:50 The one channel that has driven much of the growth since Day 1 14:48 How Billy has tested various channels for acquisition 20:31 How Billy identifies, and segments, his audience of customers…
1 Art & Science: How To Optimize Creative and Data to Unlock Profitable Ads, with Will Perry 34:12
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Play Later Play Later Lists Like LikedSHOW HIGHLIGHTS: 06:11 - How Will changes his offer and strategy depending on Order Value 12:22 - How to calculate the break even point for advertising campaigns 16:40 - Why you should send traffic to a long form sales page (and not a product description page) 20:14 - How to evaluate the different growth levers of an ad campaign 27:20 - What is working on TikTok right now LINKS: Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958 Reason Agency: https://www.reasonagency.co/…
1 Why Objection-Based Emails Will Boost Your Sales & Brand, with Danavir Sarria 20:39
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Play Later Play Later Lists Like LikedShow Highlights: 1:10 : Danavir's philosophy on email 06:16 How Danavir builds out post-quiz flows 14:01 How to continue generating new email content ideas Find Danavir online: Twitter: https://twitter.com/danavirsarria Linked In: https://www.linkedin.com/in/danavirsarria/
1 How To Pull Actionable Insights From Your Data, with Brian Eberman, CEO of Zeenk 27:02
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Play Later Play Later Lists Like LikedCheck out Zeenk: Zeenk.com Brian on LinkedIn: https://www.linkedin.com/in/brianeberman/ Brian on Twitter: @beberman
1 How Two Seasoned Entrepreneurs Are Launching A New DTC Brand…..And Sport 26:09
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Play Later Play Later Lists Like LikedHIGHLIGHTS: 5:35 : How Tim & Joe discovered the idea for PaddleSmash 11:35 How to maximize a limited budget and resources to launch PaddleSmash 17:21 What the hardest challenges at the early stage are, and how they are addressing them. 21:37 How affiliate and community building are core marketing strategies. Get your PaddleSmash set! https://paddlesmash.com/…
1 How Strategy Sprints Can Accelerate Your Business Growth with Simon Severino 24:55
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Play Later Play Later Lists Like LikedHIGHLIGHTS 03:07: Overview of how Strategy Sprints are organized over 90 days 12:08 How to accelerate the customer journey from from Awareness To Purchase 17:06 How to avoid falling into the weeds as a leader and stay focused on the big picture NOTES: Learn More About Strategy Sprints: https://www.strategysprints.com/ Simon on Linked In: https://at.linkedin.com/in/simonseverino/en…
1 How To Scale A 4th Generation Family Business Into a DTC Lingerie Brand with Anne Zuckerman 17:45
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Play Later Play Later Lists Like LikedFind Anne Online: https://annezuckerman.com/ https://beziwoman.com/
1 How Andrew Maff Scaled an 8 Figure ecommerce Brand as a 1-person Marketing Team 31:40
31:40 Play Later Play Later Lists Like Liked31:40
Play Later Play Later Lists Like LikedHIGHLIGHTS: 02:11 - How Andrew Scaled To 8 figures as a one-person team 08:24 How to do keyword research to identify easy organic traffic opportunities 15:11 How to approach omnichannel marketing to improve the customer experience 22:03 How to capture customer data from an Amazon purchase LINKS: Blue Tuskr - https://www.bluetuskr.com/ Andrew’s Podcast, The E-Comm Show - https://ecommshow.bluetuskr.com/…
1 The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot 31:01
31:01 Play Later Play Later Lists Like Liked31:01
Play Later Play Later Lists Like LikedHighlights: 04:08 - The framework to understand your Customer Value Journey 12:20 - Why Performance Max is the future of paid marketing 22:57 - How Jordan leveraged SMS Marketing for a $109k campaign 28:31 - Why Ambassadors are still a huge arbitrage opportunity LINKS: upGrowth Commerce - https://upgrowthcommerce.com/ The Kindred Studio - https://shopthekindredstudio.com/ Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How To Create ROI-Driven Email Marketing That Grows eCommerce Brands 37:42
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Play Later Play Later Lists Like LikedDaniel is Founder at Email Composed, a leading email agency focused on helping eCommerce brands boost their revenue, customer lifetime value and engagement, by utilizing advanced email marketing strategies and automations. Daniel shares tactical approaches to extracing more revenue from email marketing, while maintaining a cutsomer experience that keeps LTV high. If you’re looking to boost your email revenue with a bigger impact and greater scale, this is a great episode to get started! Email Composed: https://www.emailcomposed.com/…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How To Nail The Fundamentals of Influencer Marketing, with Brad Hoos 40:34
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Play Later Play Later Lists Like LikedFind Brad on Twitter: https://twitter.com/bhoos The Outloud Group: https://www.outloudgroup.com/
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How To Launch Shoppable Live Streams that Convert, with Sarah Williams 27:51
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Play Later Play Later Lists Like LikedSarah Williams website - https://sarahwilliams.tv/ Sarah on Instagram - https://www.instagram.com/imsarah.williams/?hl=en
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How To Create A Customer Acquisition Flywheel with Referral Marketing, with Raul Galera 27:45
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Play Later Play Later Lists Like LikedConnect with Raul on Linked In: https://www.linkedin.com/in/raulgalera/ Referral Candy Website: https://www.referralcandy.com/
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How To Turn World-Class Customer Service Into A Revenue Driver, with GQ Fu of LTVplus 31:02
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Play Later Play Later Lists Like LikedLearn more about LTVPlus here: https://www.ltvplus.com/ Say hi to GQ on Linked In: https://www.linkedin.com/in/gq-fu/
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How To Get 20% of All Revenue from SMS Marketing - with Attentive’s Blake Imperl 30:59
30:59 Play Later Play Later Lists Like Liked30:59
Play Later Play Later Lists Like LikedLinks: Blake on Twitter Attentive Mobile Highlights: 04:03 - 3 Fundamentals to building an SMS strategy 15:18 - Why Blake loves how these 2 brands use SMS marketing to drive customer engagement 21:26 - How to use customer data to improve personalization
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 The Fashion Entrepreneur Building A “Slow Fashion” Sustainable Brand, with Kristi Soomer 33:22
33:22 Play Later Play Later Lists Like Liked33:22
Play Later Play Later Lists Like LikedLearn More About Encircled: https://www.encircled.co/ Check out Kristi’s podcast on ecommerce and entrepreneurship: https://podcasts.apple.com/ca/podcast/brave-and-boss-entrepreneurs/id1291984421?mt=2
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 The Accidental Entrepreneur Who Has Sold $30M of Golf Clubs, with Tyler “Sully” Sullivan 40:27
40:27 Play Later Play Later Lists Like Liked40:27
Play Later Play Later Lists Like LikedCheck out Sully's new personal blog, with lots of great content to help entrepreneurs get their business off the ground: https://www.sullytyler.com/
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 The Strategic Framework to Get Your eCommerce Emails Done Right, with Samar Owais 28:02
28:02 Play Later Play Later Lists Like Liked28:02
Play Later Play Later Lists Like LikedShow Highlights: 01:50: A breakdown of Samar's email audit checklist 10:30 Why Samar creates visual wireframes along with her email copy 16:25 How Samar hooks customers to repeat purchases 21:17 Content frameworks to make email creation easier (and more powerful) Links: Samar's Website: https://samarowais.com/ Samar on Twitter…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How To Create A Mission-Based Food & Beverage Brand That Customers Love, with CEO of JOI, Hector Gutierrez 31:15
31:15 Play Later Play Later Lists Like Liked31:15
Play Later Play Later Lists Like LikedJOI's Website: https://addjoi.com/ Hector on Twitter: https://twitter.com/hectoriang Show Highlights: 0:32 - The Founding Story behind JOI 08:24 How Hector educates customers about a new product type 17:30 How JOI addresses customer objections to price to improve conversion rates 22:12 What the segmentation of their marketing looks like 24:24 How Hector thinks about the post-purchase experience to improve customer satisfaction…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How Military Strategy Can Lead You To Better Decisions (And Sales), with Kurt Elster 37:24
37:24 Play Later Play Later Lists Like Liked37:24
Play Later Play Later Lists Like LikedConversation Highlights: 2:02 - How Kurt deconstructs and analyzes stores for growth opportunities 08:01 - How savvy copywriting can drastically improve sales 11:45 - Why a military framework, the OODA Loop, is so important to improving ecommerce performance 21:08 - How to create a customer experience to truly differentiate from other brands 27:47 - How NFTs and eCommerce can be used in the future Links: Ethercycle Unofficial Shopify Podcast Kurt's Personal Website Kurt on Twitter…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How To Sell More With Video Shopping, with Claudiu Cioba 38:06
38:06 Play Later Play Later Lists Like Liked38:06
Play Later Play Later Lists Like LikedLINKS: Learn more about VideoWise - https://www.videowise.com/ Claudiu on Twitter: https://twitter.com/claudiucioba Claudiu on Linked In: https://www.linkedin.com/in/claudiucioba/ HIGHLIGHTS: 0:43 - Why video is critical on the Product Description Page 16:15- How to use creative constraints to your advantage 18:55 - How to provide the right guidelines to video influencers to get the ideal outcome from their video 24:05 - How to capture instant attention in the first two frames of a video 27:37 - What analytics you need to be aware of with video and ecommerce 35:41 - The #1 most actionable thing to remember when using video for marketing…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 Quick wins for eCommerce success - strategies and tactics for super-quick results with Jessica Totillo Coster 40:53
40:53 Play Later Play Later Lists Like Liked40:53
Play Later Play Later Lists Like LikedFind Jessica online: Website: https://ecommercebadassery.com/ Facebook: https://www.facebook.com/ecommercebadassery Instagram: https://www.instagram.com/ecommercebadassery/ LinkedIn: https://www.linkedin.com/in/jessicatotillo/
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald 42:29
42:29 Play Later Play Later Lists Like Liked42:29
Play Later Play Later Lists Like LikedSHOW HIGHLIGHTS: 04:52: Why you need an objective perspective to improve your customer site experience. 07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz 14:22 Why Jon believes that disconting is not optimization 27:28 What DTC brands can do to get started with conversion rate optimization LINKS: Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/ The Good's Ideas for Promotions that aren't discounts: https://thegood.com/insights/essential-ecommerce-promotion-guide/ Jon on Twitter: https://twitter.com/jonmacdonald…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How To Create A Bulletproof Marketing Strategy, with Chloe Thomas 28:52
28:52 Play Later Play Later Lists Like Liked28:52
Play Later Play Later Lists Like LikedeCommerce Masterplan
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How to Scale Google Ads (to $100k per day) the Right Way, with Jeremy Gillespie 35:25
35:25 Play Later Play Later Lists Like Liked35:25
Play Later Play Later Lists Like LikedHighlights: 02:55 - How to identify the most profitable high-purchase-intent keywords 08:37 - Why DTC brands should start with remarketing AND search ads when beginning ad campaigns 18:18 - How To Introduce Pains and Problems In A short video ad 23:58 - How Jeremy helped a brand overcome the challenge of getting banned on Facebook Links: Built To Scale: https://builttoscale.co/…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 What Does It Take To Grow From $1M to $10M? with Chase Clymer of Electric Eye 26:16
26:16 Play Later Play Later Lists Like Liked26:16
Play Later Play Later Lists Like LikedElectric Eye website Chase Clymer on Twitter Conversation Highlights: 01:54- The 3 main metrics that Chase focuses on for growth 06:25 - How Electric Eye built an online strategy for a legacy brick and mortar restaurant 15:15 - The challenges of building a compelling subscription DTC brand 17:45 - The content framework for User Generated Content at scale…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 The 3-second Hook and How To Capture Attention on Social, with Lauren Schwartz 25:48
25:48 Play Later Play Later Lists Like Liked25:48
Play Later Play Later Lists Like LikedLauren's website - http://theloft325.com/ Instagram - https://www.instagram.com/theloft325/ CONVERSATION HIGHLIGHTS: 02:20 - How to capture attention in the first 3 seconds of an ad 06:26 - Lauren explains her creative strategy for phone case brand Peel 10:28 - How Feat, an athletic brand, creates differentiation through creative ads 18:21 - Storytelling frameworks and formulas that Lauren relies on for her creative 22:03 - Tools that Lauren recommends for DIY creative on a budget…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How To Scale Your Team With a Team (at 7x Less than What You’d Normally Pay) with Yoni Kozminski 34:07
34:07 Play Later Play Later Lists Like Liked34:07
Play Later Play Later Lists Like Liked00:37 - How Yoni identified challenges of scaling growth at an agency 13:01 - How to avoid the most common pitfalls of hiring an offshore VA 17:35 - How the Entrepreneurs Operating System helps Yoni manage his team of 150 22:08 - The unit economics of a VA and how it compares to a full time employee 27:21 - Why founders need to understand where they spend their time, and how much that time is worth…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How To Thrive After Sales Plummet 75% In The Pandemic, with Leo Carrillo III 29:20
29:20 Play Later Play Later Lists Like Liked29:20
Play Later Play Later Lists Like LikedLINKS: Hair Craft Co website: https://haircraftco.com/ Hair Craft Co on Instagram: https://www.instagram.com/haircraftco/ CONVERSATION HIGHLIGHTS: 00:50 - How Leo founded Hair Craft Co out of college 07:48 - Why Leo deleted his product listing on Amazon, even with hundreds of reviews 09:49 - What the customer education process looks like for new customers 17:19 - How Leo and Hair Craft Co are building their brand on channels outside of Amazon 21:10 - How Leo leverages data gathered from a Quiz to improve their product…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 THE ROADMAP TO $50K ON SHOPIFY, WITH SUSAN BRADLEY 32:43
32:43 Play Later Play Later Lists Like Liked32:43
Play Later Play Later Lists Like LikedFind Susan Online: Susan’s Community, The Social Sales Girls - https://socialsalesgirls.com/ Sock Doggo - https://sockdoggo.com/ Susan’s Resource Library - https://thesocialsalesgirls.com/resource-library/ HIGHLIGHTS: @0:55 - How Susan started in retail and ecommerce 20 years ago @07:32 - How Susan sourced her products for Sock Doggo @11:59 - How Sock Doggo segments its customer base @17:27 - Why Susan considers contribution margin as a critical component to marketing and business success. @25:33 - How Susan proved her proof of concept with a simple site and a strategic partner…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How to Scale Personalization in your eCommerce Funnel (and the tools you need to get there) with Dan McGaw 29:45
29:45 Play Later Play Later Lists Like Liked29:45
Play Later Play Later Lists Like LikedMcGaw.io UTM.io SHOW HIGHLIGHTS: 00:51 What does the ideal tech stack look like for an eCommerce entrepreneur? 05:31 How a customer data platform can add value to your tech stack 08:18 How to personalize at scale based on what a customer views 14:38 how to set up UTMs to add insights into attribution 23:12 How to identify red flags in attribution modeling (and why it can be costly) 24:49 Why Dan wrote a book called "Build Cool Shit" a blueprint to building a modern marketing tech stack…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How To Create a Category-Defining Product, with Daniel Whitechurch, Co-Founder of Teelixir 23:47
23:47 Play Later Play Later Lists Like Liked23:47
Play Later Play Later Lists Like LikedLINKS: Teelixir Daniel on Instagram Episode Highlights: 00:22 The challenges and needs that drove Daniel to start Teelixir 04:33 The Impact of COVID-19 on Teelixir's growth 07:23 What channels have been working for driving brand awareness? 08:44 How giveaways are a growth strategy to find the right audience 10:15 How a quiz accomplishes key marketing goals of list growth and conversion for Teelixir 16:29 How Teelixir complements email & SMS Strategy 20:40 How Teelixir differentiates from competitive products…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri 39:13
39:13 Play Later Play Later Lists Like Liked39:13
Play Later Play Later Lists Like LikedPaul on Twitter: @benigeri Archive.ai SHOW HIGHLIGHTS: 01:59 How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive 03:17 Why focus on Nano-influencers as opposed to larger influencers 06:28 What are the mechanics of an effective influencer campaign? 13:14 How H.V.M.N. allocated marketing budget based on channel 20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months 28:00 How H.V.M.N. used customer data to power its personalization strategy 35:04 How Paul approaches customer experience to improve Lifetime Value…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How An Ethical Clothing Brand Found Its Loyal Customer Base, With Laurel Thompson 32:30
32:30 Play Later Play Later Lists Like Liked32:30
Play Later Play Later Lists Like LikedFind Beya Made online here Show Highlights: 05:50 How Beya Made drives brand awareness on a limited budget 10:02 How Laurel captures leads & converts 40% of revenue from email 11:40 The framework that Laurel follows in her 7 part Welcome flow 16:57 How Laurel differentiates her brand on messaging, and why she opts to not compete on price. 26:13 How Laurel drives repeat purchases from her post-purchase flow 29:05 Why Patagonia is Laurel's most admired brand…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 Why You Need A Mission & Story At The Core of Your Brand, with Mark Zhang of Manta Sleep 27:47
27:47 Play Later Play Later Lists Like Liked27:47
Play Later Play Later Lists Like LikedHIGHLIGHTS: 0:57 - Why Mark decided to launch Manta sleep as a standalone brand, and not sell on Amazon initially 04:33 How Manta Sleep is generating brand awareness and traffic 06:53 How Manta Sleep changed its growth strategy in light of iOS 14.5 changes 09:53 How Mark uses a Quiz Funnel to improve his marketing 14:59 A breakdown of the Manta Sleep marketing funnel 19:07 How Mark builds the Manta Sleep Brand Story Manta Sleep: https://mantasleep.com/…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How To Maximize The Valuation of Your eCommerce Business for a Successful Sale with Chris Shiperfling of Global Wired Advisors 39:35
39:35 Play Later Play Later Lists Like Liked39:35
Play Later Play Later Lists Like LikedFind Chris at https://globalwiredadvisors.com/ HIGHLIGHTS: 0:35 - A brief overview of how Mergers & Acquisitions work 10:06 - What are the multiples for ecommerce brands today? 13:23 - How do you quantify the value of a brand in an acquisition? 24:26 - What are the main metrics that are reviewed for a valuation? 27:57 - How to minimize risk when going through the acquisition process? 32:03 - What does the short term and long term future look like for ecommerce acquisitions?…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 What Is Your Game Plan To Maximize Your eCommerce Profits? with Rob te Braake 31:21
31:21 Play Later Play Later Lists Like Liked31:21
Play Later Play Later Lists Like LikedLearn more about how to get your Financial Game Plan, plus an exclusive offer for Cart Overflow: https://financeinsightmatters.com/cartoverflow/ Highlights: 2:28 - How to balance fast growth and inventory and cash flow management. 3:36 - The key financial metrics you need to be monitoring every day. 6:30 - What do you need to look at to do your financial audit? 17:31 - The tools, and process, to effectively manage your ecommerce finances. 20:42 - What levers are available to pull more profits from your finances?…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 How Instacart Be A Profitable Acquisition Channel for your Brand, With Naira Perez 32:47
32:47 Play Later Play Later Lists Like Liked32:47
Play Later Play Later Lists Like LikedHighlights: 0:52 - Instacart and its growing importance in the pandemic 8:46 - Ownership and analysis of customer data 12:46 - How to identify keywords, and opportunities, with Instacart paid search 16:16 - How to get initial traction when a brand launches 24:10 - How to prioritize when resources are limited SpringHill Digital's website…
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
1 eCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & Loyalty 37:46
37:46 Play Later Play Later Lists Like Liked37:46
Play Later Play Later Lists Like LikedHIGHLIGHTS: 1:29 - Why segmentation is the key to a powerful email strategy 7:16 - On zero-party data vs. first-party data--and why you want both! 10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation 17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience. 22:02 - How to effectively use automations of campaigns to drive email revenue 23:37 - How Omnisend differentiates from Klaviyo 29:01 - iOS 15 and the impact on email marketing Ready to put these personalization strategies into practice? Get started for free today! Sign Up For Omnisend - Free 14 Day Trial Prehook's Free 14 Day Trial Case Study: To'ak Chocolate…
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