Radio Advisory is your weekly download on how to untangle healthcare's most pressing challenges, powered by 40 years of Advisory Board research. Whether it's workforce shortages, industry disruptors, or health equity strategy, we're here to help. Our hosts and seasoned researchers talk with industry experts to equip you with knowledge to confront today’s unanswered questions in healthcare. New episodes drop every Tuesday. | www.advisory.com
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E111: Ruth Hartt - An Opera Singer Walks Into a Think Tank and Meets a Theory
Manage episode 337320335 series 2519688
Content provided by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ben & Jay dig again into Jobs to Be Done, this time from a fascinating perspective with Ruth Hartt, Chief of Staff to the President at the Christensen Institute and creator of Culture for Hire. Ruth, a former opera singer and vocal teacher, is passionate about bringing customer-centric innovation to arts marketing. Classical music audiences have declined nearly 50% since 1997. Hear how Ruth applies Jobs to Be Done theory to help arts organizations reverse this trend and expand their notion of their audience and how reach them.
The Art of Relevance by Nina Simon
All Things Twitter:
Ruth Hartt
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
Support the show
118 episodes
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Manage episode 337320335 series 2519688
Content provided by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jay Gerhart & Ben Tingey, Jay Gerhart, and Ben Tingey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ben & Jay dig again into Jobs to Be Done, this time from a fascinating perspective with Ruth Hartt, Chief of Staff to the President at the Christensen Institute and creator of Culture for Hire. Ruth, a former opera singer and vocal teacher, is passionate about bringing customer-centric innovation to arts marketing. Classical music audiences have declined nearly 50% since 1997. Hear how Ruth applies Jobs to Be Done theory to help arts organizations reverse this trend and expand their notion of their audience and how reach them.
The Art of Relevance by Nina Simon
All Things Twitter:
Ruth Hartt
A Sherpa's Guide to Innovation
Ben Tingey
Jay Gerhart
Support the show
118 episodes
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Similar to A Sherpa's Guide to Innovation
Radio Advisory is your weekly download on how to untangle healthcare's most pressing challenges, powered by 40 years of Advisory Board research. Whether it's workforce shortages, industry disruptors, or health equity strategy, we're here to help. Our hosts and seasoned researchers talk with industry experts to equip you with knowledge to confront today’s unanswered questions in healthcare. New episodes drop every Tuesday. | www.advisory.com
…
continue reading
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continue reading
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