The Personal Touch: Kerry K Athanassiou on Building Trust and Confidence Through Style

Aligned and Thriving Podcast | Strategies for Work Life Balance

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In this episode of the Aligned and Thriving podcast, host Judith Bowtell welcomes Kerry K Athanassiou, a personal stylist and the founder of Style Culture Styling. Kerry has over 25 years of experience in the fashion industry and has dedicated her career to empowering and supporting women and teenagers by helping them discover and elevate their unique style. Judith and Kerry discuss the importance of work-life balance, the values they learned from their upbringing, and how their perspectives have evolved over time. They also explore the challenges of body image, shopping, and the fashion industry, emphasizing the need for authenticity, trust, and ethical consumption.

Podcast Episode Summary

• The importance of taking breaks, scheduling self-care, and finding a work-life balance as entrepreneurs
• The values instilled from childhood, such as work ethic, customer service, and the appreciation for quality craftsmanship
• The challenges of body image, self-acceptance, and the healing power of personal styling experiences
• The value of trust and authenticity in the personal styling industry, avoiding sponsored promotions and conflicts of interest
• The power of self-expression through personal style and the role it plays in building confidence
• The moment when Kerry realized she wanted to start her own personal styling business, after exploring different roles in the fashion industry and finding her passion in connecting with people
• The story behind Kerry's journey, including her time at Australian Laser Clinics, where she learned valuable business skills and the importance of personal connections
• Kerry's vision for her new website and the "Stylist in Your Pocket" program, providing ongoing support and guidance for clients

Recommended resources:

All Fired Up hosted by Louise Adams, guest Holly Richards:

Flying on Planes & Buying Clothes Shouldn’t Be So Hard With Ample Folk

Why are vintage patterns so small?! A history of pattern sizing (Why the size numbers are a lie)

Kerry Athanassiou Website: Style Culture Website

Outro

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To learn more about how we can work together: https://www.albanylane.com.au/
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Chapters

1. The Personal Touch: Kerry K Athanassiou on Building Trust and Confidence Through Style (00:00:00)

2. Kerry discusses getting back into running and taking a day off during the week as strategies for improving her work-life balance (00:05:12)

3. Kerry talks about learning a strong work ethic, customer service, and supporting local from her family and upbringing (00:10:50)

4. Kerry and Judith discuss how working with a stylist can be a healing, confidence-building experience, especially around body image (00:19:11)

5. Kerry emphasizes staying true to her values, being authentic, and building trust with clients by not promoting brands/clothes she doesn't believe in (00:23:37)

6. Kerry describes her journey working in various fashion roles before realizing her calling was working directly with people as a personal stylist (00:34:38)

7. Kerry discusses upcoming plans like a new website, an "A Stylist in Your Pocket" service, and restructured packages with more ongoing support (00:46:35)