77: Changing the Way People Eat PB&J with Jeff Mahin of Split Nutrition

AnthroDish

When most of us think about peanut butter and jelly, we’re immediately filled with memories of childhood lunches. And while it’s certainly a nostalgic snack, at its core it is a healthy snack – when it’s made from whole ingredients! So how can you make a nut butter and jam snack that’s not only tasty but also good for you? My guest this week, Jeff Mahin, is here to talk about this!

Jeff is one of the co-founders of Split Nutrition, the first-ever pairing of nut butters and fruit spreads in an easy, on-the-go snack packs made with real ingredients. He’s also a cyclist and chef, as the creative force behind Stella Barra Pizzeria, Summer House Santa Monica, Do-Rite Donuts, and M Street Kitchen. Jeff partnered with renowned nutritionist Dr. Philip Goglia to develop the first ever dual nut butter and jam packets for Split Nutrition, which are nostalgia snacks with cleaner and better-for-you ingredients. Split’s mission is to make convenient and nourishing options for active families everywhere. They hit this balance of bringing comfort back into our snack and fuelling food while providing a hearty source of proteins and healthy fats in their raw roasted nut butters, and essential sugars from their cooked jams.

Jeff shares his own story of health and his journey towards becoming a cyclist, and how this ultimately shaped how Split Nutrition came to be. I’m always really excited about seeing how people of different perspectives can come together to shape new knowledge, so it’s super cool to learn about how his experiences as a chef pair with a nutritionist’s understandings of food to form a really holistic and dynamic food product. Through this, they’re challenging what healthy food looks and tastes like, and most importantly, changing who has access to healthy foods by creating space for all sorts of lifestyles. He speaks to how Split Nutrition works to celebrate activity and community, including donating over 200k packets to schools, food banks, and folks in need during the pandemic.

Get Social with Split Nutrition

• Website: https://www.splitnutrition.com/
• Instagram: @splitnutrition and @jeffmahin
• Facebook: @splitnutrition

For more anthrodish, you can find us at anthrodish.com. Sound editing and production was done by Lukas Wojcicki at lukasound.com. AnthroDish is produced in partnership with the American Anthropological Association. Thank you so much for tuning in, we’ll catch you next week!