))
Leveraging Data For B2B Sales With Guest Ron Paulson
Manage episode 381143687 series 3444167
Content provided by Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Everyone talks about using data to help generate sales, but what does that really mean in a B2B environment when your data is spread out all across the supply chain? This week, Kevin and Tom feature guest Ron Paulson, a 30-year veteran of Granger and now the Founder of Paulson Advisory, to give an insider's view about the best way to find, mine, and leverage your B2B customer data. We also discuss this week's hot news topics, including big developments in the auto workers strike, the faster-than-expected growth in US GDP, and all the latest in AI.
Join the conversation each week on LinkedIn Live.
Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.
You can also hear the podcast and other excellent content on our YouTube Channel.
Follow us on Facebook, Twitter, Instagram, or TikTok.
83 episodes
Share
