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Content provided by Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Navigating The Digital Landscape, From Content To ROI

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Manage episode 412197312 series 3444167
Content provided by Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Let's face it: when it comes to the tech adoption curve, wholesale distributors and manufacturers can be a little behind (Are you? Hint: if you don't know what "adoption curve" means, you are).
On this episode, we dive into the critical role that digital resources play in driving both growth and customer engagement. From providing valuable digital content, to the challenges of balancing self-service experiences with the need for personalized interactions, we'll help you assess your own digital landscape...and show you how it directly impacts your ROI.
In addition, we take a deep dive into the news that affects wholesalers the most: the impact of inflation on the economy, the potential of the industrial metaverse for businesses of all sizes, and a new look at the building blocks for AI in your business.
Looking for more in-depth content? Subscribe to our YouTube channel!

Join the conversation each week on LinkedIn Live.
Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.
You can also hear the podcast and other excellent content on our YouTube Channel.
Follow us on Facebook, Twitter, Instagram, or TikTok.

  continue reading

70 episodes

Artwork
iconShare
 
Manage episode 412197312 series 3444167
Content provided by Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Let's face it: when it comes to the tech adoption curve, wholesale distributors and manufacturers can be a little behind (Are you? Hint: if you don't know what "adoption curve" means, you are).
On this episode, we dive into the critical role that digital resources play in driving both growth and customer engagement. From providing valuable digital content, to the challenges of balancing self-service experiences with the need for personalized interactions, we'll help you assess your own digital landscape...and show you how it directly impacts your ROI.
In addition, we take a deep dive into the news that affects wholesalers the most: the impact of inflation on the economy, the potential of the industrial metaverse for businesses of all sizes, and a new look at the building blocks for AI in your business.
Looking for more in-depth content? Subscribe to our YouTube channel!

Join the conversation each week on LinkedIn Live.
Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.
You can also hear the podcast and other excellent content on our YouTube Channel.
Follow us on Facebook, Twitter, Instagram, or TikTok.

  continue reading

70 episodes

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