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SPONSORED EPISODE: Black Book unveils Brand Value Index

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Manage episode 450045138 series 1435530
Content provided by Auto Remarketing Podcast and Cherokee Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Auto Remarketing Podcast and Cherokee Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Black Book rolled out its newest solution for automotive clients to gain information and insight, introducing the Black Book Brand Value Index (BVI). Black Book highlighted BVI measures various aspects of a brand, including brand equity, market position and perception. Black Book's Eric Lyman appeared on this special sponsored episode of the Auto Remarketing Podcast to explain how this solution can help automakers and portfolio risk managers.
  continue reading

1051 episodes

Artwork
iconShare
 
Manage episode 450045138 series 1435530
Content provided by Auto Remarketing Podcast and Cherokee Media Group. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Auto Remarketing Podcast and Cherokee Media Group or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Black Book rolled out its newest solution for automotive clients to gain information and insight, introducing the Black Book Brand Value Index (BVI). Black Book highlighted BVI measures various aspects of a brand, including brand equity, market position and perception. Black Book's Eric Lyman appeared on this special sponsored episode of the Auto Remarketing Podcast to explain how this solution can help automakers and portfolio risk managers.
  continue reading

1051 episodes

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