Manage episode 221655650 series 1932618
AwinTalks recently sat down with Victor Dahlborg: Co-founder of refunder to discuss consumer focused marketing. Victor is uniquely qualified to talk about this topic, as his background and current practices will illustrate. Affilate marketing is, in many ways leading the way in development of tools and methodologies to help serve the complex needs of online shoppers.
Often times it takes a shock for us to realize business principles that should have long been right in front of our noses. The reciprocal value of consumer focused marketing and a consumer value driven approach seems to be the great takeaway from years of Amazon devouring the ecommerce world.
In many ways, the affiliate industry has long been a viable channel for the acquisition of satisfied traffic. Of traffic, that represents a consumer already receiving value from the publisher funnel.