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A definitive discussion on Consumer Focused Marketing PT 2
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Manage episode 221655650 series 1932618
AwinTalks recently sat down with Victor Dahlborg: Co-founder of refunder to discuss consumer focused marketing. Victor is uniquely qualified to talk about this topic, as his background and current practices will illustrate. Affilate marketing is, in many ways leading the way in development of tools and methodologies to help serve the complex needs of online shoppers.
Often times it takes a shock for us to realize business principles that should have long been right in front of our noses. The reciprocal value of consumer focused marketing and a consumer value driven approach seems to be the great takeaway from years of Amazon devouring the ecommerce world.
In many ways, the affiliate industry has long been a viable channel for the acquisition of satisfied traffic. Of traffic, that represents a consumer already receiving value from the publisher funnel.
15 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on June 30, 2024 10:07 (). Last successful fetch was on March 01, 2024 02:17 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 221655650 series 1932618
AwinTalks recently sat down with Victor Dahlborg: Co-founder of refunder to discuss consumer focused marketing. Victor is uniquely qualified to talk about this topic, as his background and current practices will illustrate. Affilate marketing is, in many ways leading the way in development of tools and methodologies to help serve the complex needs of online shoppers.
Often times it takes a shock for us to realize business principles that should have long been right in front of our noses. The reciprocal value of consumer focused marketing and a consumer value driven approach seems to be the great takeaway from years of Amazon devouring the ecommerce world.
In many ways, the affiliate industry has long been a viable channel for the acquisition of satisfied traffic. Of traffic, that represents a consumer already receiving value from the publisher funnel.
15 episodes
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