#Ep 70 : The Perspective Of Packaging With Karentology

Baking For Business Podcast

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Todays guest is on a mission to help you make a good first impression with your customers. Today we are talking with Karen who is the founder of Karentology.
Karen started out as a hobby baker who wanted to present an elegant package to her friends and family when she made her baked goods. That hunt sent her down a path to creating her own boutique packaging brand that she now sells through Amazon.
Karen strongly believes that presentation is a visual aspect that we all need to pay more attention to so that we stand out with our businesses.
In this episode we will cover:

• How her hobby turned her into a syndicated writer
• The importance creating an effective brand has with your customers
• The reason she decided to create her own packaging
• The trials she overcame when starting her company
• What advice she has for those looking to create their own products

Loved this episode? You can find Karen's boxes by clicking here or follow her on Instagram by clicking here
You can find the book recommendation mentioned by clicking here

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Chapters

1. #Ep 70 : The Perspective Of Packaging With Karentology (00:00:00)

2. Baking for Business With Karen (00:00:02)

3. Branding and Unique Packaging Importance (00:08:36)

4. Importance of Unique Packaging for Bakers (00:23:38)