HBL E32 Simple steps for Niching your market

Balanced Me Project

If I had a dollar for every time someone asked me when I first started, “What is your NICHE?”, I could happily retire today.

It is the hot topic that everyone talks about but when we get down to the nitty gritty finding a formula to make it all work is not so easy.

For me it has taken years to really find my ideal client. And unless your know who your ideal client is, Its extremely hard to find your niche market.

So, I wanted to give you my easy steps to help you navigate through and maybe get that little bit closer to the your infamous ‘Niche market’.

When thinking of your ideal client and your niche, think about this- you are selling a solution to their problems. You are solving something for them that they cannot (or do not want to) solve themselves.

There are a few main things you need to ask yourself-

1) What two main skills do you have, that you can assist your clients with?

E.g you are amazing at organising people or helping motivate them to reach their goals
2) Who do you feel you can assist the most? What problem will you solve for them?

E.g Clients who are super busy and don’t have time to organise or need some extra support to get them motivated.
3) When you think about these clients, what do they look like to you?

E.g Are you envisioning women in their 30-40’s who are trying to start their own business?

Really its about finding a skill that you have that your clients need and then really creating a product or service to help fill that gap in the market.

The more specific the better.

The more unique the better.

You don’t want to be the same as everyone else because then you are playing in a flooded market instead of standing out from the crowd.

With all of these extra tips, hopefully you are now armed with the information that you need to narrow you market down.

To get extra help on finding your ideal client and niching your market contact me today to find out how I can assist.