37 - Branding

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Manage episode 153861217 series 1104752
By Interviews of successful entrepreneurs, CEO's, business leaders on marketing, management, mentoring, Interviews of successful entrepreneurs, and Business leaders on marketin. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Creating a brand image is an essential element of marketing communications. Dennis Zink and Fred Dunayer are joined by Steve Smith of Consonant Custom Media to discuss best practices and policies in the creation of a brand identity.

90 episodes