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The Simple Power of Being Outside with Merrell’s Lindsey Lindemulder

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Manage episode 358542229 series 2899142
Content provided by Serenbe Media Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Serenbe Media Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

lWhether we like to admit it or not, the outdoor industry can sometimes feel like an exclusive club. If you didn’t grow up camping, hiking, canoeing, or mountain biking, all of the gear, specialized clothing, and different types of footwear can feel cumbersome and overwhelming to say the least. Enter Lindsey Lindemulder and her team at Merrell, industry leaders in the outdoor footwear space, who are actively seeking ways to expand access to the outdoors so that everyone can enjoy the simple power of time spent in nature.

As Merrel’s Senior Director of Brand Marketing, Lindsey understands the importance of establishing a brand that feels approachable and inclusive, whether you’re an experienced hiker or a total novice. In this episode, we talk about representation in the outdoor industry, Merrell’s approach to sustainability and their 2025 goals, and answer the question, “when did self-care get so hard?”

Show Notes

Key Words: Merrell, Merrell Footwear, Footwear, Outdoors, Outdoor Industry, Nature, Marketing, Biophilia, Biophilic, Sustainability, Sustainable Design, Recycling, Recycling Program, Inclusivity, Representation, Diversity, Self-Care, Wellness, Recreation

Biophilic Solutions is available wherever you get podcasts. Please listen, follow, and give us a five-star review.
Follow us on Instagram and LinkedIn and learn more on our website.
#NatureHasTheAnswers

  continue reading

87 episodes

Artwork
iconShare
 
Manage episode 358542229 series 2899142
Content provided by Serenbe Media Network. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Serenbe Media Network or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

lWhether we like to admit it or not, the outdoor industry can sometimes feel like an exclusive club. If you didn’t grow up camping, hiking, canoeing, or mountain biking, all of the gear, specialized clothing, and different types of footwear can feel cumbersome and overwhelming to say the least. Enter Lindsey Lindemulder and her team at Merrell, industry leaders in the outdoor footwear space, who are actively seeking ways to expand access to the outdoors so that everyone can enjoy the simple power of time spent in nature.

As Merrel’s Senior Director of Brand Marketing, Lindsey understands the importance of establishing a brand that feels approachable and inclusive, whether you’re an experienced hiker or a total novice. In this episode, we talk about representation in the outdoor industry, Merrell’s approach to sustainability and their 2025 goals, and answer the question, “when did self-care get so hard?”

Show Notes

Key Words: Merrell, Merrell Footwear, Footwear, Outdoors, Outdoor Industry, Nature, Marketing, Biophilia, Biophilic, Sustainability, Sustainable Design, Recycling, Recycling Program, Inclusivity, Representation, Diversity, Self-Care, Wellness, Recreation

Biophilic Solutions is available wherever you get podcasts. Please listen, follow, and give us a five-star review.
Follow us on Instagram and LinkedIn and learn more on our website.
#NatureHasTheAnswers

  continue reading

87 episodes

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