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26. Shooting for the female gaze - Bronwen Foster-Butler
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As Chief Marketing Officer of Finisterre, Bronwen Foster-Butler is passionate about how women are represented in the brand.
“Is the woman leading or is she following? Is she on a big wave or is she on a smaller wave? It’s being aware of biases that we’ve internalised around how women are represented, and trying to challenge them.”
Episode highlights:
- Surfing dressed as a carrot at the Finisterre summer party.
- Bronwen’s journey into surfing in her late 30s.
- Growing up on a ski mountain and learning at the age of 2.
- Being one of the only female snowboarders, and becoming a coach.
- Finding a love of the sea later in life
- Why women are becoming strong and how Finisterre shoots for the female gaze
More about Bronwen:
@bronwenfb
Join the Board Women movement:
boardwomen.co
Host: Caroline Keylock
Producer: Selma Chalabi
Photography - Clare Keylock
Artwork - Rozi Wan Rimli
Music - Brother Brother by Benjamin Caleb Johnson, performed by BENSON
Hosted on Acast. See acast.com/privacy for more information.
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