EP 463: Successful podcasting from the audience’s perspective with Tom Webster

Build a Better Agency Podcast

We’ve spoken before about how podcasting is a great tool for building an audience that sees you as a thought leader. That’s still true, but simply having a podcast is not enough.

To truly be successful in podcasting, you must know how to engage that audience and be worthy of their time. As our guest Tom Weber says, “You don’t have a right to have an audience.”

An audience must be earned.

Tom shared some insights about the importance of knowing who you’re really speaking to. It’s not just about demographics; it’s about understanding your audience’s needs, fears, and desires. We also explored how to build a captivating narrative that engages listeners and how to ask the tough questions that get you honest feedback.

If you want your podcast to engage your audience and make it past the first seven episodes, it’s worth investing the time and effort to make it truly exceptional. Your audience will thank you for it — and more importantly, they’ll keep coming back for more.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• What podcasters get wrong about marketing their shows
• Respecting the audience’s time commitment that they’re making to you
• The #1 way to promote a podcast
• Why creating a compelling narrative is extremely important in podcasting
• Making your show something people want to listen to
• Getting on your audience’s level
• Don’t put out any content you’re not proud of
• Getting effective input and feedback from your audience
• Starting a conversation with your listeners
• Knowing what your audience wants to hear and learning from them