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Eli Beer is a pioneer, social entrepreneur, President and Founder of United Hatzalah of Israel. In thirty years, the organization has grown to more than 6,500 volunteers who unite together to provide immediate, life-saving care to anyone in need - regardless of race or religion. This community EMS force network treats over 730,000 incidents per year, in Israel, as they wait for ambulances and medical attention. Eli’s vision is to bring this life-saving model across the world. In 2015, Beer expanded internationally with the establishment of branches in South America and other countries, including “United Rescue” in Jersey City, USA, where the response time was reduced to just two minutes and thirty-five seconds. Episode Chapters (0:00) intro (1:04) Hatzalah’s reputation for speed (4:48) Hatzalah’s volunteer EMTs and ambucycles (5:50) Entrepreneurism at Hatzalah (8:09) Chutzpah (14:15) Hatzalah’s recruitment (18:31) Volunteers from all walks of life (22:51) Having COVID changed Eli’s perspective (26:00) operating around the world amid antisemitism (28:06) goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…
Content provided by Mission. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mission or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How does PricewaterhouseCoopers arm employees with skills to meet the needs of Fortune 100 clients? How does Intel produce and provide next-gen technology to companies looking to maintain an edge? How does UPS keep 55,000 drivers en route and on time every day? Join host Jeremy Bergeron as he sits down with the founders, CEOs, CTOs, COOs, and change-makers who make all of this (and more) possible. Each episode uncovers an organization’s “X factor” — the tool, technology, software, culture or mindset that has given them a competitive upper hand. From unlocking a 360-degree customer journey, to providing exceptional employee experiences, to how companies are using RPA, ML, and AI to streamline operations — you’ll learn it all on Business X factors. New episodes drop every Thursday. Business X factors is produced by Mission.org and brought to you by Hyland.
Content provided by Mission. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mission or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How does PricewaterhouseCoopers arm employees with skills to meet the needs of Fortune 100 clients? How does Intel produce and provide next-gen technology to companies looking to maintain an edge? How does UPS keep 55,000 drivers en route and on time every day? Join host Jeremy Bergeron as he sits down with the founders, CEOs, CTOs, COOs, and change-makers who make all of this (and more) possible. Each episode uncovers an organization’s “X factor” — the tool, technology, software, culture or mindset that has given them a competitive upper hand. From unlocking a 360-degree customer journey, to providing exceptional employee experiences, to how companies are using RPA, ML, and AI to streamline operations — you’ll learn it all on Business X factors. New episodes drop every Thursday. Business X factors is produced by Mission.org and brought to you by Hyland.
Is it possible to create an organizational culture before you even have a company? Raj De Datta , Co-Founder and CEO of Bloomreach , explains that he developed the cultural framework for Bloomreach before the company launched. Tune in to learn: How customer personalization changes everything (11:50) The importance of frank conversations in leadership (13:48) The Flywheel Effect and how it works in business (19:40) Why do winners win and losers lose? (22:00) Business X factors is produced by Mission.org . Mission.org is a media studio producing content for world-class clients. Learn more at http://mission.org…
Is it possible that a CEO can get duped into running a company? Joe Walsh , Chairman and CEO of Thryv , shares how he ended up holding the reins of a historic company to pivot it from its phone book past to providing a digital platform that helps small businesses thrive. Tune in to learn: How a varied education can set you up for success (4:20) How to look in unconventional spaces for untapped revenue (14:30) Why a unified team is always a stronger one (17:50) Business X factors is produced by Mission.org . Mission.org is a media studio producing content for world-class clients. Learn more at http://mission.org…
Jim Kavanaugh knows a thing or two about rising to the occasion. As the CEO and Co-Founder of World Wide Technology – an organization that provides global technology solutions and services – he’s had to prove his mettle more than once. Tune in to this episode of Business X factors to hear about how this St. Louis-based company became a global tech leader, and why Jim Kavanaugh believes the best leaders are the ones forged in fire. Tune in to learn: Why a “go get it” attitude is one you can create (4:00) How choosing your team wisely is a smart long-game move (13:45) Identifying where the puck is going in the digital landscape (21:00) How to create a diverse organization in the best ways to make everyone better (26:00) Business X factors is produced by Mission.org Mission.org is a media studio producing content for world-class clients. Learn more at http://mission.org…
Software applications are used by people like you and me. Therefore, shouldn't humans all over the world test them before they launch? Chris Malone , the CEO of Applause , explains how the Applause platform activates a community of experts to ensure applications will truly serve their users. Tune in to learn: How to bring the power of software into the hands of consumers (8:30) What does Game Theory have to do with business? (9:49) What are the pros and cons of the gig economy? (14:20) What is the right way to win? (20:53) Business X factors is produced by Mission.org and brought to you by Hyland . For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to http://www. Hyland.com/insights to learn more. Mission.org is a media studio producing content for world-class clients. Learn more at http://mission.org…
A team that’s divided will, ultimately, not be successful. Kevin Haverty , Senior Advisor to the CEO at ServiceNow, reveals that a unified team, as well as a unified product, will earn big wins. Tune in to learn: How do you unify a large corporate team? (10:00) What does “interconnectedness” look like across departments? (12:15) What methods did ServiceNow use for organic growth? (15:00) What is next for cloud-based task streaming? (21:21) Mentions: APA Article : What makes for a great team? Business X factors is produced by Mission.org and brought to you by Hyland . For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to http://www. Hyland.com/insights to learn more. Mission.org is a media studio producing content for world-class clients. Learn more at http://mission.org…
For more than twenty years, Jim Ryan has helped shepherd Flexera , a global software company, into massive success. How has he managed to help keep core values in the midst of expansion? He stops by Business X factors to talk about scaling with integrity, following the money, and why bureaucracy might not be a dirty word, after all. Tune in to learn: How do you simplify complexity? (8:11) How is technology just like electricity? (10:18) What does it take to reduce IT spend? (11:50) What is the human touch you need when looking at IT spend? (13:00) How to bring technological innovation into your organization. (15:00) Where will the technological landscape be in 10 years? (17:00) Which scaling cliches actually have truth behind them? (18:50) Business X factors is produced by Mission.org and brought to you by Hyland . For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to http://www. Hyland.com/insights to learn more. Mission.org is a media studio producing content for world-class clients. Learn more at http://mission.org…
Magic often connotes supernatural powers. In the case of Equinix, magic is an outward manifestation of its work to connect the world that is then internalized into the culture of the company. Equinix’s magic may be super but it is certainly grounded in a positivistic, human value. On this episode, Jon Lin , Executive Vice President and General Manager, Data Center Services & President, Americas at Equinix , reveals Equinix’s most powerful magical quality. Tune in to learn: What does it look like to work at Verizon at the beginning of the tech boom? (4:45) How can you move from a result-oriented mindset to a servant-leadership mindset? (8:00) How does interconnection change the game for clients? (09:00) What does an egalitarian approach to internet access look like? (10:55) How do you maintain a healthy corporate culture? (12:00) What is “the Magic of Equinix”? (13:45) How can a company address mental health? (15:00) What does empathy look like on a global scale? (17:00) Business X factors is produced by Mission.org and brought to you by Hyland . For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to http://www. Hyland.com/insights to learn more. Mission.org is a media studio producing content for world-class clients. Learn more at http://mission.org…
Transforming organizational communication can be tricky. It requires an all-in truth and trust effort from everyone involved. In this episode, Robert Glazer , the Founder and Chairman of the Board of Acceleration Partners , discusses how to craft a culture built on “respectful authenticity.” Tune in to learn: Can you be honest with your employer? (0:12) What to do when you get to the level of burnout. (7:48) Some of the biggest lessons about hiring. (10:10) What is the value of affiliate marketing? (12:11) Where should trust fit into your operating strategy with customers and employees? (17:46) What is the equation that leads to a healthy organization? (19:38) Business X factors is produced by Mission.org and brought to you by Hyland . For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to Hyland.com/insights to learn more. Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.…
The notion of self-awareness may bring to mind an image of a highly conscious individual meditating on a mountaintop — I’m sure we’d all love to be in that spot right now – taking deep breaths. It’s a nice picture, but self-awareness is not only for exceptional people in an amazingly beautiful environment. In simple terms, self-awareness means to know oneself, and it’s possible that this greater knowing can - and should - occur every day, both personally and in business. On this episode of Business X factors, David Spitz , the CEO of ChannelAdvisor , gives a sense of how ChannelAdvisor was ideally situated to grow alongside the blossoming ecommerce industry. He also shares how self-awareness can lead to making intuitive decisions. Main takeaways: Timing is Almost Everything: We often do not appreciate sufficiently how timing can make a substantial difference in life. For Spitz, his family bought a computer when acces to these machines was only beginning to come into the consciousness of some families in America. The access to this early computer was instrumental to the course Spitz’s life took. Knowing Oneself: Spitz discusses having “an irrational fear of failure.” This is surprising because many entrepreneurs and business leaders focus on accepting failure. Spitz makes the point that this self-knowledge allows him to make calibrations in how he responds to certain situations. Knowing oneself allows a leader, and even a company, to make better decisions. Seeing the Connections: A leader can drill down into one area due to what feels like a necessarily intense, narrow focus. According to Spitz, taking a broader view across disciplines can help one see the connections between them. A pattern can then emerge that helps to fuel intuition concerning decisions that otherwise may not be clear cut. These frameworks can act like guides to inform decisions. --- Business X factors is produced by Mission.org and brought to you by Hyland . For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to Hyland.com/insights to learn more.…
To be successful in business, whether founding a new company or climbing the ladder at one that’s already established, a person has to have a clear motivation. This is also true for a company. The question becomes: What is the strongest motivation for action? Is it ambition? Is it the desire for wealth? Could the answer really be… love? On this episode of Business X factors, find out how a central value of love can motivate an individual and perhaps even an entire company. Jamie Farrell , the Chief Revenue Officer at Emeritus , explains how operating from a place of love is a core value of hers and how it may be a motivating force for Emeritus too. She chats about her own passion for education and how she determines if potential teammates have a sincere interest in learning. Jamie also discusses the importance of truly demonstrating to people that they are cared about through one’s actions. Main takeaways: Love as Making a Positive Difference: There can be a tendency at both the personal and business level to avoid talking about love. Perhaps this is because defining love often feels like trying to hit a moving target. That said, an integral part of love is acting to care for others. Farrell explains that Emeritus’s Founder and CEO, Ashwin Damera, defines his success, and that of the company, by how many lives they positively change. Love can be an incredible motivator and it ought to not be dismissed. Placing a Number of Bets: Farrell describes how Emeritus’s business model is different from others. Some companies narrow in on one thing that they do well and then grow that particular business. Alternatively, according to Farrell, Emeritus adds new businesses to its fold to generate opportunities for more learners. Farrell points out that this does increase risk. Of course, greater risk can also mean more reward if the additional business bets prove correct. Global Affordability Plus Access = Success: From Farrell’s perspective lots of education companies talk about providing education at a reasonable cost while also increasing paths to learning. She points out that Emeritus does have a tiered cost for a number of learning products but she describes the mentality about language as breaking the typical mold. Emeritus turns its courses into a variety of languages so that learners all over the world can get involved. The takeaway here is that it is important to think globally and to meet customers on their terms and in their languages. --- Business X factors is produced by Mission.org and brought to you by Hyland . For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to Hyland.com/insights to learn more…
Identity management issues are difficult for enterprise companies and for consumers. According to Javelin’s 2021 Identity Fraud Study , there was 43 billion dollars worth of identity fraud scams in 2020. Small business owners to c-suite execs are all looking for the answer to security and simplicity, especially in the face of the enemies — bad actors and security systems that are too complicated to use. Everyone wants an answer, but perhaps the first step to a solution is for an identity management company to engage in an ongoing process of active listening. On this episode of Business X factors, Fran Rosch , the CEO of ForgeRock , shares how ForgeRock, under his leadership, has developed a perpetual process to innovate toward solutions where customers do not have to compromise user experience or security. He reveals how this process includes listening, making decisions and then acting accordingly. Fran also chats about how ForgeRock does more than loftily talk about creativity; instead, it invests in the creative process, including ensuring its people are truly able to be creative. Main Takeaways: A Perpetual Refining Process: When Rosch joined ForgeRock, he initiated “Project Rocket,” which was a process to activate change in the company. The process involved listening, making determinations, and then acting on them. The lesson here is not that a new CEO had an initial strategy in order to provide a jolt to a company. Instead, it is that “Project Rocket” has morphed into an ongoing process for ForgeRock’s self-reflection and improvement. Think About Creative Investment: Many companies talk a good game about establishing a creative environment, but some don’t back up these words with actions. Rosch contends that creativity must be something that is actually invested in. Additionally, according to Rosch, supporting creativity is about setting up a culture where people are being listened to and helpful questions are also being asked. Diversity Is Key: Diversifying a workforce is imperative for a healthy culture and company, and there are many ways to consider diversity. Rosch speaks about fostering a “diversity of ideas,” and this includes gathering a team from many different backgrounds and experiences. He mentions that this sort of diversity is about getting ”creative ideas on the table.” Diversity and creativity are interconnected and they must both be considered in that manner. --- Business X factors is produced by Mission.org and brought to you by Hyland . For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to Hyland.com/insights to learn more…
Outsourcing can be an ominous-sounding word. So can technology — especially if these words come to be associated with people losing their jobs. “The Future of Jobs Report 2020, ” by the World Economic Forum, suggested that by 2025, 85 million jobs could be shifted over to machines, but, in exchange, 97 million new jobs might be created. Even if more jobs enter the economy overall, a labor force change of that magnitude can be disconcerting. Navigating that changing landscape requires new ideas, new systems and new companies. Which brings us to another word that can be frightening — outsiders. If people are on the outside of a system, maybe they’ve been put there for a justifiable reason, right? As any underdog story will tell you, that assumption is far from reality. Bryce Maddock is the Co-Founder and CEO of TaskUs , an outsourcing company that has had a winding path from living on the outside of the tech and investment circles to having an international reach, more than 30,000 employees, and using an ideal blend of tech and humanity to serve customers around the world. Find out on Business X factors just how this company that started out as an underdog became successful and how its outside perspective offers hidden advantages. Main takeaways: A Slow Start Can Be a Blessing: When Bryce and Jasper got started, they were barely surviving. Unlike other start-ups, they didn’t explode. They didn’t have investors pouring money into their ventures left and right. In fact, they couldn’t even afford to pay themselves a salary. But that was one thing that Bryce cites as a moment he wouldn’t trade – it made them very disciplined. In an industry full of jets and champagne and extravagance, they learned restraint – a lesson they’ve kept even as they’ve grown. Even if you have the ability to spend a lot up front… it is wise to act as though you don’t. Pretend you’re broke, and you might avoid actually being broke. Narrow Your Scope: It might be counter-intuitive, but saying no can be just as powerful as saying yes. When you’re just starting, it’s easy to want to agree to take every job, no matter how big, small, or fringe. However, this strategy has a downside: it may stretch your resources too thin. It might take you into waters where your expertise can’t shine the way you need it to when you’re just starting out. Narrowing your scope means picking the projects you know you can deliver on. The ones that make it so that you can show the full extent of what your business has to offer. It might mean less capital up front, but having a strong portfolio and reputation will yield stronger returns in the long run. People First: It’s easy to let business be all about the numbers. After all, a new venture can’t succeed if the numbers don’t make sense. But investing in people will never be a waste of time. Curating a culture that cares about its workers means that more people will want to work for you, and the ones that do will want to stay. --- Business X factors is produced by Mission.org and brought to you by Hyland . For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to Hyland.com/insights to learn more…
Relatively successful businesses know the regulations in their industries and develop processes to work within them. So, they play a status quo-style of the game to some success. But game-changing businesses know the rules so well they actually play the game differently. They play boldly to win big and to scale. Rocket Companies is now a number of business entities, including Rocket Mortgage. At the beginning, however, two brothers, Dan and Gary Gilbert, co-founded Rock Financial to be a mortgage brokerage business. Early on there was only a small number of employees and now there are 26,000 across a variety of companies. Bob Walters , CEO of Rocket Mortgage and President and Chief Operating Officer of Rocket Companies , rose through the ranks, and on this episode of Business X factors, he shares the mentality he learned along the way that allowed Rocket Companies to make new rules for the game. Main takeaways: Remote Possibilities : According to Walters, two big bets on remote opportunities have led to Rocket Companies’ success. The first was when Rock Financial created a mortgage product that could be mailed called “Mortgage In A Box.” Later on, the second was a push, led by Dan Gilbert, to move on from a brick-and-mortar model to lean into the internet to connect to customers. This effort ultimately led to the fully online mortgage experience offered by Rocket Mortgage. Walters describes that some saw the chance of having success by implementing an online strategy as remote. The lesson here is to trust one’s instinct. Especially today, there are many opportunities to innovate with both distance and digital in mind. Smart Simplicity: Walters discusses how some people seem to enjoy talking in complex terms, but that mentality can be self-serving. He makes the case that a higher level is to take something that is complicated and then work diligently to make it simple for other people to understand. Making New Rules: To work within a regulated industry, it’s necessary to fully appreciate the rules . But it’s also possible to know the rules so well that a company can decide to play the game differently. Walters shares how Rocket Companies has continuously adjusted the game to cater to customers while scaling. Moreover, he suggests that they have redefined the very notion of profitability to include making a substantial, constructive impact on communities and people that can use a boost. --- Business X factors is produced by Mission.org and brought to you by Hyland . For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to Hyland.com/insights to learn more…
One look at the news today will tell you the world is facing a whole host of problems: from political upheaval to the socio-economic effects of Covid-19 all the way to climate change – it’s pretty clear we have a lot of work to do. At times, it can really feel like we’re being overwhelmed by the issues we have to tackle. So, it’s nice to know that there are people who look at these problems not with an overwhelmed sense of dread, but with a deep sense of determination – and Lawrence Livermore National Laboratory is full of those kinds of people. LLNL is advancing nuclear weapons science, and focuses on a variety of other energy, national security, and technological research problems. The Lab, headed by Director Kim Budil , is staring down the crises that face all of us, and it’s doing so by mixing the realms of scientific exploration and entrepreneurial grit to bring innovative solutions to the table. But how does LLNL find a balance between competition and collaboration? Find out on Business X factors. Main takeaways: Forge Extreme Partnerships: No company is able to do it all, especially as the challenges of today’s world keep getting more complex. The solution is what Intel’s Jason Kimrey and John Kalvin refer to as “Extreme Partnerships.” To adapt to complexity, they suggest bringing together best-of-breed companies. Acknowledge that you don’t know everything, be willing to defer to the greatest expertise, think service rather than stand-alone systems, and adapt to longer sale cycles. Teamwork = Success: Yuval Noah Harari wrote in his book Sapiens how our ancestors were pretty insignificant animals until they started acting as a collective. All the huge achievements in humankind, he says, are because of the ability to cooperate flexibly in large numbers. In business, teamwork is essential to a company’s success. In a 2020 issue of American Psychologist, a raft of evidence was presented to prove that teamwork can make more people smarter, more creative, and more successful while McKinsey found that diverse teams are more creative and perform better by 35%. Curiosity Marks a Great Leader: Curiosity is regarded by executive coaches as an ‘elite’ communication skill. According to executive coach, Stephynie Malik, curiosity is not merely asking questions, it is targeted, thoughtful questions to verify behaviors and align intentions. Leaders’ questions may be viewed by many as permission to do the same which could unlock transformational results. --- Business X factors is produced by Mission.org and brought to you by Hyland . For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to Hyland.com/insights to learn more.…
What if to save and sustain the planet, it meant unleashing creativity with personalized, on-demand fashion? It may sound too good to be true, but Ronen Samuel , the CEO of Kornit Digital , explains why this model is both immensely profitable for business and utterly essential for the world. At Kornit, Ronan is combining the concepts of personalization and customization with a mission of sustainability and efficiency. The outcome is a business model that both saves its bottom line and saves the planet in the process. So how exactly is Kornit leveraging these ideas to transform the fashion industry? And in what ways is the company bridging the physical and virtual worlds to create what’s never before been created? Find out on this episode of Business X factors. Main takeaways: Customization is Key: Custom or luxury experiences used to be available only to the upper echelons of spenders, but ecommerce has made custom experiences more accessible, which is something that today’s consumers require. Research by Accenture has indicated 91% of customers prefer to work with a brand that offers them recommendations and remembers their preferences. Buyers want to feel like they have bought something special, so this should be your priority. The Need For Speed: A survey by BCG found that overlong development times were the most-cited obstacle to generating returns on innovation and product development. On the flip side, the survey found that fast innovators were more likely to be strong innovators and that the benefits of speed are faster innovation, lower development costs, larger market share, and greater forecasting accuracy. Where’s My Avatar?: Forward-thinking brands are starting to push digital avatars into another orbit. Einstein Marketing believes that a customer avatar – a detailed profile of your ideal customer – should be a fundamental element of a marketing strategy. It will help product development, content marketing, help you to target the ideal customer, and improve user experience. --- Business X factors is produced by Mission.org and brought to you by Hyland . For over a decade, Hyland has been named a Leader in the Gartner Magic Quadrant for Content Services Platforms, leading the way to help people get the information they need when and where they need it. More than half of 2019 Fortune 100 companies rely on Hyland to help them create more meaningful connections with the people they serve. When your focus is on the people you serve, Hyland stands behind you. Hyland is your X factor for better performance. Go to Hyland.com/insights to learn more.…
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