How NOT to Run a Coaching Business (And What to Do Instead)

Callum Walker | Figuring It Out

#Fitness #Entrepreneur #Business #Nutrition #Callum Walker

5:58

In 1966, two Brazilian men were found dead on Vintém Hill under bizarre circumstances that continue to perplex investigators and conspiracy theorists alike. Lying side by side, their bodies were discovered wearing matching lead masks—shields with no eyeholes—alongside cryptic notes. Were they victims of a cult ritual, a failed experiment, or something even more otherworldly? See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

about a year ago 19:55

MP3•Episode home

Most coaches think success comes down to generating leads, closing sales, and hitting revenue goals. But what if I told you that’s exactly why so many struggle to grow a real business?

In this episode, I share a behind-the-scenes experience with a business mentor that perfectly illustrates how NOT to run a coaching business. If you’ve ever wondered why some coaches build trust effortlessly while others repel potential clients without even realizing it—this episode is for you.

We’ll cover:
✅ The biggest mistake coaches make that keeps them stuck in transactional relationships
✅ Why some coaches get endless referrals while others constantly chase new leads
✅ The real secret to making clients want to work with you (without pushing sales)

If you’re tired of feeling like just another coach in a crowded market, this episode will give you the key to standing out and growing a real business that lasts.

69 episodes

How NOT to Run a Coaching Business (And What to Do Instead)

Callum Walker | Figuring It Out

published about a year ago

MP3•Episode home

Most coaches think success comes down to generating leads, closing sales, and hitting revenue goals. But what if I told you that’s exactly why so many struggle to grow a real business?

If you’re tired of feeling like just another coach in a crowded market, this episode will give you the key to standing out and growing a real business that lasts.

69 episodes

#Fitness #Entrepreneur #Business #Nutrition #Callum Walker

All episodes

1
[Special Guest Cath Reohorn] - Marketing Without the BS: Your Biggest Marketing Advantage Revealed (And How To Use It) 1:05:43

13 days ago1:05:43

1:05:43

Most fitness coaches think they need to be more “professional” to attract clients. More polished. More business-like. But what if the opposite were true? In this episode, I sit down with Cath Reohron (@KindCopyUK on insta) to break down why your quirks, your random interests, and the things you think are "irrelevant" are actually your biggest marketing advantage. We cover: ✅ How to attract better clients by being more YOU ✅ Why transformation content isn’t enough anymore ✅ How my love for ducks actually helps me sign clients and can help you too. If you’re tired of blending in, feeling stuck in your marketing, or burning out on social media, this episode will change the way you see content forever. Check it out. Check Out Cath Below! For Instagram : @ kindcopyuk…

1
The Simple Fix for Stress, Overwhelm, and Feeling Stuck 11:49

23 days ago11:49

11:49

Feeling overwhelmed? Stressed? Like life and business are piling on top of you? There’s a simple solution— and you don’t need another strategy, system, or mindset hack to find it. In this episode, I dive into: ✅ Why your vision (literally) affects your stress levels ✅ The neuroscience behind why being outdoors instantly improves your mood ✅ The powerful shift that makes your problems feel insignificant If you’ve been stuck in your head, second-guessing yourself, or just feeling off—this episode will show you exactly what to do.…

1
Why New Clients Choose Other Coaches Over You & Hesitate to Sign Up 16:28

5 weeks ago16:28

16:28

Ever wonder why some coaches effortlessly attract high-paying clients while others constantly struggle? It’s not about having the best program, the lowest price, or the flashiest marketing. In this episode, I break down: ✅ Why price isn't the reason clients reject you on sales calls ✅ How your potential clients' past failures are holding them back from signing up ✅ The simple shifts you can make today to become the coach people want to work with If you’ve ever struggled to close sales or get clients to fully commit, this episode will give you the missing piece.…

1
The Science of Dopamine: How to Control Your Energy, Mood & Focus 22:52

5 weeks ago22:52

22:52

Ever feel like you're forcing motivation? Like some days you're fired up, and other days you can’t seem to get going? Turns out, energy, focus, and drive aren’t just about willpower—they’re about physiology. And once you understand how to work with your body instead of against it, everything changes. In this episode, I’ll break down: ✅ How dopamine & serotonin control your drive, mood, and focus (and how to optimize them) ✅ Why breathwork is a game-changer for presence, stress control, and emotional resilience ✅ How the way you eat can dictate your energy levels, creativity, and ability to execute This isn’t about motivation hacks. This is about understanding the tools already inside you and using them to perform at your highest level—on demand.…

1
How NOT to Run a Coaching Business (And What to Do Instead) 19:55

5 weeks ago19:55

19:55

Most coaches think success comes down to generating leads, closing sales, and hitting revenue goals. But what if I told you that’s exactly why so many struggle to grow a real business? In this episode, I share a behind-the-scenes experience with a business mentor that perfectly illustrates how NOT to run a coaching business. If you’ve ever wondered why some coaches build trust effortlessly while others repel potential clients without even realizing it—this episode is for you. We’ll cover: ✅ The biggest mistake coaches make that keeps them stuck in transactional relationships ✅ Why some coaches get endless referrals while others constantly chase new leads ✅ The real secret to making clients want to work with you (without pushing sales) If you’re tired of feeling like just another coach in a crowded market, this episode will give you the key to standing out and growing a real business that lasts.…

1
Episode 65 - The #1 Reason Clients Choose Other Coaches Over You (And It’s Not Price) 16:56

6 weeks ago16:56

16:56

Ever wondered why some coaches effortlessly attract and retain clients while others struggle—even when their prices are the same (or higher)? In this episode, I’ll break down: ✅ The hidden factor that makes clients choose other coaches over you ✅ Why struggling with sales and retention isn’t about marketing—but something deeper ✅ The simple shift that makes clients trust you, pay more, and stay longer If you’re tired of second-guessing why clients aren’t choosing you, this episode will reveal the missing piece. 🎧 Listen now to discover how to finally stand out and build a business clients want to be part of.…

1
Episode 64 - Why You Feel Like You're Never Good Enough—And How to Fix It 20:14

7 weeks ago20:14

20:14

If you constantly feel like you're behind, like your coaching business isn't where it ‘should’ be, or that you’ll finally be happy once you reach that next milestone —you need to hear this. I’ll break down: ✅ Why your coaching program always feels like it’s not good enough ✅ The mindset shift that will make you feel more accomplished today—without changing a single thing ✅ The hidden reason high achievers never feel satisfied (and what to do about it) If you’re always doubting yourself, and feeling like your business isn’t where it needs to be, this episode will shift everything for you.…

1
[Special Guest MJ Lennon] - Episode 63 How to Become a High Performer No One Can Compete With 1:27:30

12 weeks ago1:27:30

1:27:30

In this episode, MJ Lennon interviews me as we dive deep into the strategies that every business owner needs to optimize their physical and mental performance. Running a business is a constant emotional roller coaster, but with the right tools, you can ride the highs and navigate the lows like a pro. Whether you're a fitness business owner, running a non-fitness business or just heavily invested in using physiological tools to become the best version of yourself physically and mentally this episode is for you. Here’s what you'll learn : The biggest mistakes coaches make when nutritionally coaching their clients—and how to fix them. Proven strategies to enhance your mental and physical performance as a business owner. How to stand out in a crowded industry and become the coach no one else can compete with. If you want to perform at your best, deliver results no other coach can, and navigate the entrepreneurial journey with confidence, this episode is for you. 🎧 Tune in now to learn how to elevate your game.…

1
[Special Guest Chris Bradley] - Episode 62 How to Create Consistent Income in Your Fitness Business 58:50

16 weeks ago58:50

58:50

Are you stuck in the feast-and-famine cycle in your fitness business? In this episode, I sit down with Chris Bradley, founder of The MRR Agency, to discuss how fitness coaches can build consistent, predictable income through Monthly Recurring Revenue (MRR). We’ll dive into: Why you're in the feast-and-famine cycle and how to escape it for good. How to build a business you truly love, working with people you actually want to share it with. Why client retention, not constant sales, is the secret to consistent income (and how to fix it). How to structure and market your services to create stability, predictability, and freedom in your fitness business. If you’re ready to stop chasing clients and start building a business that supports your goals, this episode is for you. Tune in to learn how to create consistent, reliable income with Chris Bradley’s proven strategies. Check It Out On Youtube: https://youtu.be/11pccVr4Zos A Free Coaching Resource For You: The Ultimate Fat Loss Strategy Free Training 5 Nutrition Steps To Guarantee Your Client Loses 10-14lbs Every 28 Days Without Tracking Macros Or Counting Calories Download The Free Training Here: https://www.nextlevelcoach.uk/ultimate-fat-loss-strategy Get In Touch: Message Me On Instagram & Share Your Thoughts From This Episode & Any Feedback From The Podcast https://www.instagram.com/callumwalker.1/ Email Me callum.walker@cw-nutrition.com…

1
Episode 61: I Tested This New Sleep Supplement For 30 Days To Fix My Sleep - Here's What Happened 19:37

16 weeks ago19:37

19:37

I tested this new, relatively unknown sleep supplement for 30 days to see if it could fix my sleep—and the results were surprising. In this episode you'll learn: Whether this sleep supplement actually worked—and if it’s worth your time and money. But that’s not all this episode dives into… - The biggest mistake most people make when trying to optimize their sleep (which is actually keeping them awake!) - Why you might wake up at 3 AM and struggle to fall back asleep - The surprising connection between what you do during the day and how well you sleep at night If you’ve been searching for answers to fix your sleep, this episode will give you practical tools and insights to finally wake up feeling refreshed. Check It Out On Youtube: https://youtu.be/dNjaYlRPJiM A Free Coaching Resource For You: The Ultimate Fat Loss Strategy Free Training 5 Nutrition Steps To Guarantee Your Client Loses 10-14lbs Every 28 Days Without Tracking Macros Or Counting Calories Download The Free Training Here: https://www.nextlevelcoach.uk/ultimate-fat-loss-strategy Get In Touch: Message Me On Instagram & Share Your Thoughts From This Episode & Any Feedback From The Podcast https://www.instagram.com/callumwalker.1/ Email Me callum.walker@cw-nutrition.com…

1
Episode 60: Feeling Like a Failure? Here’s How to Break Free 23:36

16 weeks ago23:36

23:36

Ever feel like no matter how hard you try, you’re stuck in the same place? Like the harder you work, the heavier everything feels, and progress just isn’t happening? In this episode, we’ll explore: Why working harder just leads to burnout and isn’t the answer Why your current struggle doesn’t mean you’re inadequate The secret to moving forward faster without burning out How to overcome the heaviness of feeling stuck and like a failure If you’ve been feeling the weight of not getting anywhere, this episode will show you how to lighten the load, shift your perspective, and take action with confidence. Some Free Coaching Resources For You: The Ultimate Fat Loss Strategy Free Training 5 Nutrition Steps To Guarantee Your Client Loses 10-14lbs Every 28 Days Without Tracking Macros Or Counting Calories Download The Free Training Here: https://www.nextlevelcoach.uk/ultimate-fat-loss-strategy FREE Live Nutrition Masterclass For Personal Trainers The NUMBER 1 Nutrition Mistake 98.6% Of PT's Make With Their Clients (Receive A FREE Custom Branded Recipe Book When You Attend Secure Your Spot Here: http://nextlevelcoach.uk/masterclass…

1
Episode 59: If You're Having A Bad Day - This Will Help 17:58

17 weeks ago17:58

17:58

We’ve all been there—a bad moment spirals into a bad day, leaving you stuck in a cycle of negativity and frustration. But what if it didn’t have to be that way? In this episode, we’ll explore: How to stop a bad moment from becoming a bad day The secret to recalibrating your mindset fast Why positive thinking alone isn’t enough—and what actually works The quick reset strategies high performers swear by Bad days don’t have to derail your progress. With the right tools, you can take control, shift your mindset, and move forward—no matter how tough the day feels Free Coaching Resources For You: The Ultimate Fat Loss Strategy Free Training 5 Nutrition Steps To Guarantee Your Client Loses 10-14lbs Every 28 Days Without Tracking Macros Or Counting Calories Download The Free Training Here: https://www.nextlevelcoach.uk/ultimate-fat-loss-strategy FREE Live Nutrition Masterclass For Personal Trainers The NUMBER 1 Nutrition Mistake 98.6% Of PT's Make With Their Clients (Receive A FREE Custom Branded Recipe Book When You Attend Secure Your Spot Here: http://nextlevelcoach.uk/masterclass…

1
Episode 58: Why Fear Holds You Back - And How to Break Free [Pt 2] 19:48

17 weeks ago19:48

19:48

To achieve your biggest goals, you must overcome your biggest fears. But what if fear isn’t the problem? What if fear is actually the path forward? Expect to learn how to shift your mindset and see fear as a tool for growth, the surprising truth about clarity and why you don’t need it to start, how self-doubt is keeping you stuck (and how to overcome it), and why external obstacles are rarely the real problem standing in your way. Free Coaching Resources For You: The Ultimate Fat Loss Strategy Free Training 5 Nutrition Steps To Guarantee Your Client Loses 10-14lbs Every 28 Days Without Tracking Macros Or Counting Calories Download The Free Training Here: https://www.nextlevelcoach.uk/ultimate-fat-loss-strategy FREE Live Nutrition Masterclass For Personal Trainers The NUMBER 1 Nutrition Mistake 98.6% Of PT's Make With Their Clients (Receive A FREE Custom Branded Recipe Book When You Attend Secure Your Spot Here: http://nextlevelcoach.uk/masterclass…

1
Episode 57: Why Fear Holds You Back And How to Break Free [Pt 1] 23:51

18 weeks ago23:51

23:51

1
Episode #56: The Secret Hack To Achieving Big Goals in Coaching and Business 12:18

21 weeks ago12:18