LIVE FROM WOMEN IN AUTOMOTIVE Ft. Candice Lowe

Chicks In Charge: Automotive Edition

Candice Lowe boasts an impressive 27 years of experience in the automotive industry, carving
out a niche for herself as a seasoned professional. With 13 years spent in retail operations and
another 12 years dedicated to serving as an OEM Digital Marketing Consultant, Candice has
recently transitioned her expertise into the realm of paid digital advertising, where she has
excelled over the past 2 years.

Specializing in optimizing Google Analytics 4, Google Ads, and social media platforms, Candice
is renowned for her ability to maximize ROI on digital marketing investments for her clients. Her
comprehensive skill set extends to training BDC, retail, and E-Commerce sales teams, imparting
invaluable best practices and techniques honed over her illustrious career.
Candice holds a BA in Digital Marketing from Arizona State University and boasts an impressive
array of certifications, including Google Analytics, Google Advanced Analytics, GA4, and
Content Marketing: Social Media. In 2022, she furthered her expertise by completing the
University of Arizona's Digital Marketing Certification course, staying abreast of the latest
industry trends and strategies.

Passionate about creating engaging and informative content, Candice is the creative force
behind the acclaimed Windshield Time video series. Her mission is clear: to empower clients
across various sectors - be it automotive, motorcycles, boats, RVs, or any other niche - to
enhance their digital marketing presence, streamline lead management processes, optimize
follow-up strategies, and ultimately, elevate their sales performance.

https://www.facebook.com/candielion
https://www.linkedin.com/in/socalcargal