E213 | Unlocking the Secrets of Acquiring Your Ideal Customers with Appcue's Meg Gowell

CHURN FM

Today on the show we have Meg Gowell, the Director of Growth Marketing at Appcues.
In this episode, Meg shares her experience in understanding and acquiring the ideal customer profile.
She discusses the importance of knowing what "good" looks like in your customer base and using conversion data to optimize ad campaigns.
Meg also talks about the process of defining the ideal customer profile and leveraging organic content to drive paid strategy. Furthermore, she explains how Appcues uses lead scoring and conversion tracking to work together with their sales team for effective pipeline management.
Tune in to learn more about unlocking the secrets of acquiring your ideal customer profile with Meg Gowell.
As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [e-mail]. Don't forget to follow us on Twitter.
Mentioned Resources:

• Appcues
• MadKudu
• Clearbit

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

Chapters

1. E213 | Unlocking the Secrets of Acquiring Your Ideal Customers with Appcue's Meg Gowell (00:00:00)

2. Good conversion data drives success (00:04:32)

3. Understanding your ideal customer profile (00:06:14)

4. Paid strategy tailored to organic content (00:18:46)

5. Conversion tracking is crucial (00:22:25)

6. Qualified page views improve ad efficiency (00:24:24)

7. Aligning marketing and sales collaboration (00:29:08)

8. Understanding customer behavior is crucial (00:36:52)