Crafting Quality Ready-to-Enjoy Cocktails With Delola

Cocktails Distilled

Ever wondered what happens when a pop icon teams up with a master mixologist?
Jennifer Lopez and Lynnette Marrero bring their unique talents together to create Delola, a line of Ready to Enjoy (RTE) cocktails that blend artistry and accessibility.
While the brand already boasts expressions like its Paloma Rosa, Bella Berry and L’Orange Spritz, they have just added a new flavour to the sable in the form of a Light Margarita.

We talk to Marrero about flavour, low ABV and what star power adds to a brand
For more information on Delola, go to http://delolalife.com

Chapters

1. Crafting Quality Ready-to-Enjoy Cocktails With Delola (00:00:00)

2. So the obvious first question is what's it like working with Jennifer Lopez? (00:01:51)

3. So she's actually been quite involved in the process? (00:02:52)

4. How did this collaboration come about? (00:03:36)

5. What made you both look towards a Light Margarita for this year? (00:04:19)

6. How different is creating an RTE making an RTE compared to what you would do behind the bar? (00:07:19)

7. You had to reduce the sugar, reduce the alcohol and reduce the calories in a Margarita. How difficult was that to execute? (00:09:46)

8. How do you and Jennifer decide what drinks to release? (00:11:25)

9. And how long is the process for you guys between idea and bottle in your hand? (00:12:43)

10. Which do you prefer working on projects like this or working in a bar? (00:14:22)

11. It feels like a million RTEs on the market at the moment. How important do you think it is for them to involve a bartender of your calibre in the construction? (00:16:32)

12. How important was it for the brand to bring out something low ABV? (00:17:46)

13. If it is a lighter margarita, what sort of occasions are ideal for it, to your mind? (00:19:57)

14. Now the brand has been out for about a year now. What is the reaction been? (00:21:12)

15. So, Jennifer will of course bring them in, but it's the fact that you make a damn good cocktail that'll keep them there. (00:23:03)

16. Delola has four expressions now. Where do you see the range going from here? (00:24:38)

17. And is Delola available nationwide? (00:27:24)

18. Is the brand thinking of expanding overseas into perhaps European or Asian markets at any point? (00:28:50)