285 HOKA Reach Around Technology Explained

Cultra Trail Running

Antonio Tovar is a Field Experience Representative for HOKA and he joined Connecticut's #1 Running Instagram poster and coincidental HOKA super fan Runner Rob @Robsroadtoultra Amatruda, Phred and AFB as we tear a wide gaping hole in everything you ever thought about running shoes. Tovar is a wealth of shoe knowledge and he is not afraid to talk shit either! We answer all the technology questions, and ask the question "is Altra, HOKA's little bitch after introducing a non zero drop shoe?" We rage against the NIKE machine and ultimately trick Tovar into disclosing company secrets, which will be rebranded shortly into the JOKA ONE ONE DOOKIE (112), complete with BYRAM sole, short term memory foam, reach around technology, and the happy ending cushioning. Did Cultra finally sell out, sure, but its so worth it!

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Outro music by Nick Byram

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