Manage episode 233988326 series 2422471
Mark Davies is a business design expert at PA Consulting with a focus on customer disruption and also author of a recent study titled Customer 4.0. This research explores different demographic groups and how different behaviours are making modern customers extremely complex.
In this episode we explore some of the findings from the Customer 4.0 research - in particular why brands just don't understand customer needs.
48 episodes available. A new episode about every 7 days averaging 13 mins duration .