Blue Ocean Shift: Beyond Competing (w/ Renée Mauborgne)

Demystifying Organizations

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5y ago 42:34

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Renée Mauborgne is a professor of strategy at INSEAD. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute.

Mauborgne is ranked in the top 5 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus, a title she has held for ten straight years. She is the highest placed woman ever on Thinkers50.

Mauborgne served on President Barack Obama’s Board of Advisors on Historically Black Colleges and Universities (HBCUs) for the President’s two terms.

Mauborgne is the co-author of the 3.6 million global bestseller Blue Ocean Strategy and the follow-up, Blue Ocean Shift. Blue Ocean Shift is a New York Times and #1 Wall Street Journal Bestseller. Only a year out, and Blue Ocean Shift is already being published in 30 languages.

The Financial Times called it “one of the bestselling business books of the century” and The Economist called it “the most successful book on business master-planning”.

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