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Content provided by Double Your Freelancing, Brennan Dunn, and Zach Swinehart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Double Your Freelancing, Brennan Dunn, and Zach Swinehart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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S02 Episode 6: Drip Automation Software with Dustin Robertson
Manage episode 207043560 series 1402087
Content provided by Double Your Freelancing, Brennan Dunn, and Zach Swinehart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Double Your Freelancing, Brennan Dunn, and Zach Swinehart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
My guest today is Dustin Robertson, chief marketing officer (CMO) of Drip. Dustin has been with Drip for just over a year and came from a business to consumer background. He started Backcountry.com, where he was educated on digital marketing while growing that business. After learning eCommerce and digital marketing, he wanted to venture into online travel and develop data marketing tools. Fortunately, he met people from Drip and discovered the company had a platform that could handle database marketing at scale for eCommerce marketers.
On today’s episode, we discuss marketing automation now and in the future. Automation done right is transformative - both for businesses and their customers.
Today’s topics include:
- Describing the possibilities of automation
- Being interested in marketing automation - email is center of the
universe - Educating clients on cart abandonment and another issues or services
- Moving toward various ways to communicate for engagement and
purchases - Shifting to an eCommerce business model for selling
- Evolving ecosystem into a command center for all online marketing
activities - Naming and defining Drip’s electronic customer relationship
management (eCRM) - Specializing in marketing automation will get you tons of success
- Overturning objections for time investment involved with setting up
automation
Resources and links:
134 episodes
Share
Manage episode 207043560 series 1402087
Content provided by Double Your Freelancing, Brennan Dunn, and Zach Swinehart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Double Your Freelancing, Brennan Dunn, and Zach Swinehart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
My guest today is Dustin Robertson, chief marketing officer (CMO) of Drip. Dustin has been with Drip for just over a year and came from a business to consumer background. He started Backcountry.com, where he was educated on digital marketing while growing that business. After learning eCommerce and digital marketing, he wanted to venture into online travel and develop data marketing tools. Fortunately, he met people from Drip and discovered the company had a platform that could handle database marketing at scale for eCommerce marketers.
On today’s episode, we discuss marketing automation now and in the future. Automation done right is transformative - both for businesses and their customers.
Today’s topics include:
- Describing the possibilities of automation
- Being interested in marketing automation - email is center of the
universe - Educating clients on cart abandonment and another issues or services
- Moving toward various ways to communicate for engagement and
purchases - Shifting to an eCommerce business model for selling
- Evolving ecosystem into a command center for all online marketing
activities - Naming and defining Drip’s electronic customer relationship
management (eCRM) - Specializing in marketing automation will get you tons of success
- Overturning objections for time investment involved with setting up
automation
Resources and links:
134 episodes
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Similar to Double Your Freelancing Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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