Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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The State of Content Marketing in 2017, with Joe Pulizzi of CMI
MP3•Episode home
Manage episode 170376452 series 1132010
Content provided by The Employer Branding Podcast and Jorgen Sundberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Employer Branding Podcast and Jorgen Sundberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What's going on in the world of content marketing? I've had the pleasure of welcoming back Joe Pulizzi to the podcast and see how things have progressed over the last 12 months. The Content Marketing Institute recently released a new piece of research benchmarking UK, North America and Asia-Pacific in terms of content marketing success. Key Findings: UK Marketers Who are Committed to Content Marketing See Different Results 61% of UK marketers say their organizations are extremely or very committed to content marketing. Those UK marketers are more likely than the overall sample to: Understand what an effective or successful content marketing program looks like within their organization (63% vs. 46%) Document their content marketing strategy (54% vs. 40%) Allocate a higher percentage of their budget to content marketing (42% vs. 36%) Value creativity and craft in content creation and production (93% vs. 72%) Read the full article: http://employerbrandingpodcast.com
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309 episodes
MP3•Episode home
Manage episode 170376452 series 1132010
Content provided by The Employer Branding Podcast and Jorgen Sundberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Employer Branding Podcast and Jorgen Sundberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What's going on in the world of content marketing? I've had the pleasure of welcoming back Joe Pulizzi to the podcast and see how things have progressed over the last 12 months. The Content Marketing Institute recently released a new piece of research benchmarking UK, North America and Asia-Pacific in terms of content marketing success. Key Findings: UK Marketers Who are Committed to Content Marketing See Different Results 61% of UK marketers say their organizations are extremely or very committed to content marketing. Those UK marketers are more likely than the overall sample to: Understand what an effective or successful content marketing program looks like within their organization (63% vs. 46%) Document their content marketing strategy (54% vs. 40%) Allocate a higher percentage of their budget to content marketing (42% vs. 36%) Value creativity and craft in content creation and production (93% vs. 72%) Read the full article: http://employerbrandingpodcast.com
…
continue reading
309 episodes
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