show episodes
 
Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans. In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as Google, Microsoft, Salesforce, GE, Walmart, L'Oréal, and, Unilever. Episodes are around 20 minutes long and in an easy to follow Q ...
 
The Kobestarr Digital podcast will feature longform interviews conversations with people who I have met since starting Kobestarr Digital as a Digital Marketing Agency. It's a business podcast with an ever so slight bias towards the world of Digital Marketing be it Inbound Marketing, Growth Hacking, Social Media Marketing, SEO, Content Marketing.
 
Great story-telling is at the centre of any great marketing philosophy so Bryan Adams, CEO of digital marketing agency Ph.Creative takes this a step further to hear the invaluable thoughts of his favourite marketing experts, including Seth Godin, Joe Pulizzi and Brian Clark. Thankfully, they were kind enough to take some time out of their schedules and answer the questions we’d all love to ask!
 
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show series
 
We learn how Citizens has strengthened their employer brand in a unique way by committing to career coaching and growth for everyone they bring into their organization.Kristin McMillen is the VP and Employer Brand Marketing at Citizens.Kristin McMillen on LinkedIn: https://www.linkedin.com/in/kristin-mcmillen-47072226/Citizens careers: https://jobs…
 
The shift in how and where we work has lead to many changes for folks working in employer branding. We find out how one company has used this new employer brand approach to make a difference when it comes to retention.Julie Wolf is the VP and Employer Brand Lead at T. Rowe Price.Julie Wolf on LinkedIn: https://www.linkedin.com/in/julie-wolf-5274981…
 
With many industries facing challenges finding the right employees for high-demand jobs, social sharing can be a powerful recruitment tool. Briana Gosselin from Sodexo explains how they use social proof to attract applicants to hard-to-fill roles.Briana Gosselin is an Employment Brand Manager at Sodexo.Briana Gosselin on LinkedIn: https://www.linke…
 
Many employer brand and recruiting departments confuse measuring tactics with measuring strategy. Liz Du from ServiceNow shares her insights on how to make sure your metrics are on the right track.Liz Du is the Director of Employer Brand & Talent Marketing at ServiceNow.Liz Du on LinkedIn: https://www.linkedin.com/in/lizdu/Service Now careers: http…
 
Swisscom is strong B2C telco brand mainly associated with being a Swiss government company. In this episode, we cover how they attract the top IT talent they need to excel.Katja Wohlwend is the Employer Branding Manager at Swisscom.Katja Wohlwend on LinkedIn: https://www.linkedin.com/in/katjawohlwend/Swisscom careers: https://www.swisscom.ch/en/abo…
 
We talk to a brand where employer brand activation, internal communications, and external marketing go hand in hand. We also learn how they’ve been able to gamify their employee stories and create a strong culture that resonates far outside the organization.Elena Aylott is the VP of Global Employee Experience, and Jenny Andersson is the Creative Di…
 
When Neil Daly was brought in to Baker Hughes to build an EVP and employer brand strategy, he faced some unique challenges in a B2B organization. We discuss how he used data from Link Humans to make the case to executive leadership and get them invested.Neil Daly is the Global Employer Brand Lead at Baker Hughes.Neil Daly on Twitter: https://twitte…
 
We discuss our most recent research findings in ESG (Environmental, Social, and Governance) and why sustainability is so important for employer branding now and in the future.Our latest research on ESG: https://linkhumans.com/embracing-sustainability-employer-branding/Olivia Thompson on LinkedIn: https://www.linkedin.com/in/olivia-thompson-a451b218…
 
When Uber found that salary was not the main driver for employee retention, they had to change their mission statement to better fit with a new EVP, employer brands, and values. Find out how they successfully made the shift in a large, global organization.Xavi Martínez Salcedo is the Head of Global Strategic Initiatives for Talent Acquisition, and …
 
Working well with creative can make or break your employer branding efforts. We talk about what works, how to inspire your collaborators to think outside the box, and when to invest in upskilling your team.Anthony Jones is the Director of Talent Brand & Employee Experience at Rockwell Automation.Anthony Jones on Twitter:https://twitter.com/nthonymj…
 
With large, global brands, often the challenge is to show another side of you and get hires to see a place for themselves at your organization. There are a lot of advantages to being established but overcoming perceptions and assumptions can be a big hurdle.Mayu Iwasaki is the Global Product Manager for Candidate Experience and Employer Reputation,…
 
Tech companies traditionally have offered a wide variety of perks to attract talent but coming out of the pandemic, employees are taking a second look at what an organization stands for and how works fits into their lives.Sarah Vedas is the Director of Employer Brand, Advocacy, and Social Marketing at Intel.Sarah Vedas on LinkedIn:https://www.linke…
 
Social impact and philanthropy are becoming increasingly important when you’re trying to attract top talent. Olivia Khalili, VP of Global Social Impact and Philanthropy at PagerDuty explains how these programs are a vital component of their identity and culture.Olivia Khalili is the VP of Global Social Impact and Philanthropy at PagerDuty.Olivia Kh…
 
The best employer branding happens when you get employees to vouch for your business, and Erika from Pegasystems explains how they create an environment that helps generate social proof.Erika Cote is a Global Employer Brand Partner at Pegasystems.Erika Cote on LinkedIn:https://www.linkedin.com/in/erikacote/Follow Pega Systems on Instagram:https://w…
 
Spotify is a worldwide leader in music and audio entertainment, depending on a diverse team of creatives, engineers, data scientists, and more. Learn how they lead with their values to attract top international talent.Jordan Deane is Social Media & Digital Storytelling Specialist, Employer Branding, at Spotify.Jordan Deane on LinkedIn:https://www.l…
 
Big changes in the automotive technology space have inspired a renewed focus on attracting tech talent and workplace diversity for this company’s employer brand leadership.Joanna Babiarz is Global Employer Branding Director at Aptiv.Joanna Babiarz on LinkedIn:https://www.linkedin.com/in/joannabuciorJobs at Aptiv:https://jobs.aptiv.com/Subscribe to …
 
Successful employer brand activation is all about thinking globally for this 352 year-old, progress-driven science and technology company.Chris Dinwiddy is Global Head of Employer Branding and Social Media Recruitment at Merck Group.*Note: This podcast was recorded prior to March 4, 2021 when Merck Group announced their Performance Materials busine…
 
One leading HR services provider is attracting tech talent through some strategic employer brand tailored to catch the eyes of this in-demand demographic.Liz Gelb-O’Connor is VP, Global Head Employer Brand & Marketing at ADP.Liz Gelb-O’Connor on LinkedIn:https://www.linkedin.com/in/lizgelboconnor/ADP’s Tech Careers site:https://tech.adp.com/Jobs at…
 
This tech company with French roots has a unique way of framing its EVP—or, as Talend says, its JNSQ, or "je ne sais quoi."Jonathan Hehir is Global People Marketing Manager at Talend.Jonathan Hehir on LinkedIn:https://www.linkedin.com/in/jonathanhehirCareers at Talend:https://www.talend.com/about-us/careers/Follow @talend and the #teamtalend conver…
 
This pet care brand is building an exceptional culture while growing rapidly, thanks in part to its successful employer brand strategy.Kara Hendrick is Senior Employer Brand Manager at Chewy.Kara Hendrick on LinkedIn:https://www.linkedin.com/in/karahendrick/Kara on Twitter:http://twitter.com/karatweetsChewy online:https://www.chewy.com/Follow @life…
 
It’s been a big year at Ball Corporation, which just got its name on a local arena (Ball Arena) and launched a groundbreaking new product (the infinitely recyclable cup)—and an equally big year for its talent acquisition team.Heidi Myers is Director of Global Talent Acquisition at Ball Corporation.Heidi Myers on LinkedIn:https://www.linkedin.com/in…
 
Long before COVID-19 made working from home the norm, this software company was experimenting with remote work and exploring its impact on employer brand.Price Peacock is Global Employment Brand Manager at VMware.Price Peacock on LinkedIn:https://www.linkedin.com/in/pricepeacock/Careers at VMware:https://careers.vmware.com/Follow the #VMwareLife co…
 
When your employer value proposition is to “build for everyone,” you need an employer brand strategy that centers on authenticity.Mary Streetzel is Head of Employer Brand at Google.Mary Streetzel on LinkedIn:https://www.linkedin.com/in/mary-m-streetzel-968a0418/Careers at Google:https://careers.google.comFollow employer brand at Google on social me…
 
When a business changes, its employer brand must evolve as well, as this professional services brand is learning as it recruits from an increasingly diverse talent pool.Erin Maxin is Global Employer Brand Leader at Ernst & Young.Erin Maxin on LinkedIn:https://www.linkedin.com/in/erinmaxin/EY online:https://twitter.com/EY_USSubscribe to this podcast…
 
This multinational confectionery, food, and pet care brand takes a strategic approach to employer reputation and brand consistency while cultivating a close-knit, supportive internal culture.Kirsten Bethmann is Global Employer Reputation Lead at Mars, Incorporated.Kirsten Bethmann on LinkedIn:https://www.linkedin.com/in/kirsten-bethmann-786a7669Mar…
 
How do you define your employee value proposition and represent a brand authentically when that brand houses multiple companies? You’ll need a strategy as unique as your organization.Shelley Jeffcoat is Director for Employer Brand at LexisNexis Risk Solutions Group.Shelley Jeffcoat on LinkedIn:https://www.linkedin.com/in/shelleyjeffcoat/LexisNexis …
 
“Adventure” isn’t just something this cruise line offers its customers. It’s also been the key to the brand’s exceptional success at engaging new and diverse talent.Thea Neal is Talent Marketing Manager at Royal Caribbean Group.Thea Neal on LinkedIn:https://www.linkedin.com/in/nealtheaCareers at Royal Caribbean Group:http://rcgcareers.comRoyal Cari…
 
A leading member of Salesforce’s employer brand team shares how this award-winning workplace is embracing inclusivity, talent challenges, and the disruptions of 2020.Chrissy Thornhill is Global Senior Manager of Employer Brand and Recruitment at Salesforce.Chrissy Thornhill on LinkedIn:https://www.linkedin.com/in/chrissythornhill/Chrissy Thornhill …
 
Entering a new talent market meant new challenges for this tech company’s recruitment marketing team and new opportunities to express its employer brand.Chris Fitzner is Recruitment Marketing Strategist at Appian.Chris Fitzner on LinkedIn:https://www.linkedin.com/in/chris-fitznerAppian online:https://www.appian.com/careersFollow @appianlife on Inst…
 
As this health insurance company has learned, growing brand awareness (and battling industry stigma) when you're not a top-of-mind employer requires exceptional employer brand strategy and measurement.Ashley Cheretes is Head of Marketing, Talent Acquisition at Cigna.Ashley Cheretes on LinkedIn:https://www.linkedin.com/in/ashleycheretes/Ashley Chere…
 
This company in the pets space nurtures its employer brand through employee-generated content and job perks candidates won't find anywhere else—like puppies in the workplace!Dani Kaufman is Manager of Employer Brand and Recruitment Marketing at PetSmart.Dani Kaufman on LinkedIn:https://www.linkedin.com/in/danikaufmanCareers at PetSmart:https://care…
 
Like most of us in 2020, this credit rating company has experienced its share of challenges: subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer brand helped weather them.Lena Lotsey is Global Employer Brand Director at Experian.Lena Lotsey on LinkedIn:https://www.linkedin.com/in/lenalotseyFollow…
 
When revving up an employer brand, a little bit of design thinking and a lot of support from internal stakeholders can have a major impact.Thomas Reneau is Employer Brand Specialist at Ritchie Bros.Thomas Reneau on LinkedIn:https://www.linkedin.com/in/thomasreneauRitchie Bros. online:https://www.rbauction.com/Subscribe to this podcast: https://empl…
 
Building out an irresistible brand advocacy program starts with the right stories, training, tools, metrics, and incentives for engagement.Briana Daugherty is Employment Brand Specialist at Cox Enterprises.Briana Daugherty on LinkedIn:https://www.linkedin.com/in/brianapr/Cox Enterprises on LinkedIn:https://www.linkedin.com/company/cox-enterprises/F…
 
For this packaging company, employer brand doesn’t just mean focusing on the candidate experience. It also means nurturing the total employee journey, from recruitment to exit interview and beyond. Kristi Raines is Global Lead of Employee Experience at Sonoco.Kristi Raines on LinkedIn:https://www.linkedin.com/in/kristirainesCareers at Sonoco:https:…
 
The principles and promises guiding employer brand at Whole Foods Market don’t just drive team excellence—they also hold employer brand leadership to the same standard. Sean Bestor is Team Lead, Global Employer Brand Marketing at Whole Foods Market.Sean Bestor on LinkedIn:https://www.linkedin.com/in/sean-bestor-61a44627Careers at Whole Foods Market…
 
When this talent acquisition leader left a large organization for a smaller one in the financial space, he found more resources and possibilities for elevating employer brand than you might expect.Aaron Kraljev is GVP Talent Acquisition and Employer Brand at Fisher Investments.Aaron on LinkedIn:https://www.linkedin.com/in/kraljevAaron on Twitter:ht…
 
A tech industry expert shares her perspective on navigating the industry as an employer brand leader, including the vital distinction between employer branding and recruitment marketing.Marilyn is Senior Manager of Global Employer Branding and People Communications at Klook.Marilyn Yee on LinkedIn:https://sg.linkedin.com/in/marilyn-yee“Should I wor…
 
Long before working from home became the norm, this software company was refining its remote employer brand and building a remote employee experience on par with its in-person company culture.Hannah is Senior Manager of Employer Brand at HubSpot.Hannah Fleishman on LinkedIn:https://www.linkedin.com/in/hannahfleishmanHannah on Twitter:https://twitte…
 
Simon Barrow, creator of employer brand, explores employer brand’s relevancy to a world in the midst of of a crisis and massive change, including what employer brand managers must prioritize now in order to thrive.Simon Barrow on LinkedIn:https://uk.linkedin.com/in/simonbarrowSubscribe to this podcast: https://employerbrandingpodcast.comMeasure you…
 
As a company already used to remote work, the virtual transition prompted by COVID-19 was less of an adjustment for this cybersecurity brand than it was for many. Nevertheless, they’re continuing to find innovative solutions to employer brand challenges brought on by the socially distant workplace.Emily Van Norden is Director of Talent Brand Market…
 
For this consumer goods brand, employer brand and diversity and inclusion aren’t separate initiatives—they work in tandem as vital components of attracting the best employees.Zakiya Nashid is Employer Brand Lead for Unilever North America.Zakiya on LinkedIn:https://www.linkedin.com/in/zakiya-nashidUnilever online:https://www.unileverusa.com/Subscri…
 
The recruitment challenge for this railway company isn’t brand awareness—it’s attracting the best candidates through storytelling and a compelling employer brand.Phil Catcheside is Head of Recruitment Marketing and Engagement at Network Rail.Phil on LinkedIn:https://uk.linkedin.com/in/pcatchesideNetwork Rail online:http://www.networkrail.co.ukSubsc…
 
New data reveals just how much the COVID-19 pandemic has already impacted employer brand. Learn the key themes emerging in feedback from talent around the world.Olivia Thompson is a Data Analyst at Link Humans.Olivia on LinkedIn:https://uk.linkedin.com/in/olivia-thompson-a451b2189Link Humans online:https://linkhumans.com/Subscribe to this podcast: …
 
This financial services company is undergoing major transformations, including a global refresh of its employer brand. Here’s how its employer brand head is leading the way.Kara McLeod is Head of Employer Branding, Asia-Pacific at Allianz.Kara on LinkedIn:https://www.linkedin.com/in/karamcleod1Allianz online:https://www.allianz.com/Subscribe to thi…
 
Periods of change are critical opportunities for employer brand managers to exhibit strong leadership and for brands to clarify their EVPs. These pillars can be your guide.Jörgen Sundberg is Founder and CEO of Link Humans.Jörgen on LinkedIn:https://uk.linkedin.com/in/jorgensundbergLink Humans:https://linkhumans.com/Subscribe to this podcast: https:…
 
Serving society and turning a profit aren’t mutually exclusive. As this professor of finance uncovered, focusing on purpose helps companies succeed.Alex Edmans is Professor of Finance at London Business School and the author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit.Alex Edmans online:https://alexedmans.com/Grow the Pie:h…
 
In this special episode responding to the global crisis surrounding COVID-19, Jörgen Sundberg and Andy Partridge connect on how employer brand teams can respond and what Link Humans is doing to help clients.Jörgen on LinkedIn:https://uk.linkedin.com/in/jorgensundbergAndy on LinkedIn:https://www.linkedin.com/in/andypartridge/Link Humans:https://link…
 
To catch the eyes of top talent, this telecommunications company revisited and revamped its EVP, generating innovative strategies for reaching prospective candidates.Sarah Dovlo is VP Global Employer Branding & HR Marketing at Deutsche Telekom.Connect with Sarah:https://de.linkedin.com/in/sarahdovloCareers at Deutsche Telekom:https://www.telekom.co…
 
Where do you start when leveling up your employer branding? An experienced employer brand leader shares the strategies, tools, and skills that can make a difference.Sara Balaban is Employer Brand & Talent Operations Lead at Geller & Company.Connect with Sara:https://www.linkedin.com/in/balabansaraFollow Sara on Twitter:https://twitter.com/Sara_Bala…
 
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