show episodes
 
Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans. In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Unilever, Walmart, Deloitte, L'Oréal, Salesforce and, Microsoft. Episodes are around 20 minutes long and in an easy to follow ...
 
Great story-telling is at the centre of any great marketing philosophy so Bryan Adams, CEO of digital marketing agency Ph.Creative takes this a step further to hear the invaluable thoughts of his favourite marketing experts, including Seth Godin, Joe Pulizzi and Brian Clark. Thankfully, they were kind enough to take some time out of their schedules and answer the questions we’d all love to ask!
 
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show series
 
How do you define your employee value proposition and represent a brand authentically when that brand houses multiple companies? You’ll need a strategy as unique as your organization.Shelley Jeffcoat is Director for Employer Brand at LexisNexis Risk Solutions Group.Shelley Jeffcoat on LinkedIn:https://www.linkedin.com/in/shelleyjeffcoat/LexisNexis …
 
“Adventure” isn’t just something this cruise line offers its customers. It’s also been the key to the brand’s exceptional success at engaging new and diverse talent.Thea Neal is Talent Marketing Manager at Royal Caribbean Group.Thea Neal on LinkedIn:https://www.linkedin.com/in/nealtheaCareers at Royal Caribbean Group:http://rcgcareers.comRoyal Cari…
 
A leading member of Salesforce’s employer brand team shares how this award-winning workplace is embracing inclusivity, talent challenges, and the disruptions of 2020.Chrissy Thornhill is Global Senior Manager of Employer Brand and Recruitment at Salesforce.Chrissy Thornhill on LinkedIn:https://www.linkedin.com/in/chrissythornhill/Chrissy Thornhill …
 
Entering a new talent market meant new challenges for this tech company’s recruitment marketing team and new opportunities to express its employer brand.Chris Fitzner is Recruitment Marketing Strategist at Appian.Chris Fitzner on LinkedIn:https://www.linkedin.com/in/chris-fitznerAppian online:https://www.appian.com/careersFollow @appianlife on Inst…
 
As this health insurance company has learned, growing brand awareness (and battling industry stigma) when you're not a top-of-mind employer requires exceptional employer brand strategy and measurement.Ashley Cheretes is Head of Marketing, Talent Acquisition at Cigna.Ashley Cheretes on LinkedIn:https://www.linkedin.com/in/ashleycheretes/Ashley Chere…
 
This company in the pets space nurtures its employer brand through employee-generated content and job perks candidates won't find anywhere else—like puppies in the workplace!Dani Kaufman is Manager of Employer Brand and Recruitment Marketing at PetSmart.Dani Kaufman on LinkedIn:https://www.linkedin.com/in/danikaufmanCareers at PetSmart:https://care…
 
Like most of us in 2020, this credit rating company has experienced its share of challenges: subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer brand helped weather them.Lena Lotsey is Global Employer Brand Director at Experian.Lena Lotsey on LinkedIn:https://www.linkedin.com/in/lenalotseyFollow…
 
When revving up an employer brand, a little bit of design thinking and a lot of support from internal stakeholders can have a major impact.Thomas Reneau is Employer Brand Specialist at Ritchie Bros.Thomas Reneau on LinkedIn:https://www.linkedin.com/in/thomasreneauRitchie Bros. online:https://www.rbauction.com/Subscribe to this podcast: https://empl…
 
Building out an irresistible brand advocacy program starts with the right stories, training, tools, metrics, and incentives for engagement.Briana Daugherty is Employment Brand Specialist at Cox Enterprises.Briana Daugherty on LinkedIn:https://www.linkedin.com/in/brianapr/Cox Enterprises on LinkedIn:https://www.linkedin.com/company/cox-enterprises/F…
 
For this packaging company, employer brand doesn’t just mean focusing on the candidate experience. It also means nurturing the total employee journey, from recruitment to exit interview and beyond. Kristi Raines is Global Lead of Employee Experience at Sonoco.Kristi Raines on LinkedIn:https://www.linkedin.com/in/kristirainesCareers at Sonoco:https:…
 
The principles and promises guiding employer brand at Whole Foods Market don’t just drive team excellence—they also hold employer brand leadership to the same standard. Sean Bestor is Team Lead, Global Employer Brand Marketing at Whole Foods Market.Sean Bestor on LinkedIn:https://www.linkedin.com/in/sean-bestor-61a44627Careers at Whole Foods Market…
 
When this talent acquisition leader left a large organization for a smaller one in the financial space, he found more resources and possibilities for elevating employer brand than you might expect.Aaron Kraljev is GVP Talent Acquisition and Employer Brand at Fisher Investments.Aaron on LinkedIn:https://www.linkedin.com/in/kraljevAaron on Twitter:ht…
 
A tech industry expert shares her perspective on navigating the industry as an employer brand leader, including the vital distinction between employer branding and recruitment marketing.Marilyn is Senior Manager of Global Employer Branding and People Communications at Klook.Marilyn Yee on LinkedIn:https://sg.linkedin.com/in/marilyn-yee“Should I wor…
 
Long before working from home became the norm, this software company was refining its remote employer brand and building a remote employee experience on par with its in-person company culture.Hannah is Senior Manager of Employer Brand at HubSpot.Hannah Fleishman on LinkedIn:https://www.linkedin.com/in/hannahfleishmanHannah on Twitter:https://twitte…
 
Simon Barrow, creator of employer brand, explores employer brand’s relevancy to a world in the midst of of a crisis and massive change, including what employer brand managers must prioritize now in order to thrive.Simon Barrow on LinkedIn:https://uk.linkedin.com/in/simonbarrowSubscribe to this podcast: https://employerbrandingpodcast.comMeasure you…
 
As a company already used to remote work, the virtual transition prompted by COVID-19 was less of an adjustment for this cybersecurity brand than it was for many. Nevertheless, they’re continuing to find innovative solutions to employer brand challenges brought on by the socially distant workplace.Emily Van Norden is Director of Talent Brand Market…
 
For this consumer goods brand, employer brand and diversity and inclusion aren’t separate initiatives—they work in tandem as vital components of attracting the best employees.Zakiya Nashid is Employer Brand Lead for Unilever North America.Zakiya on LinkedIn:https://www.linkedin.com/in/zakiya-nashidUnilever online:https://www.unileverusa.com/Subscri…
 
The recruitment challenge for this railway company isn’t brand awareness—it’s attracting the best candidates through storytelling and a compelling employer brand.Phil Catcheside is Head of Recruitment Marketing and Engagement at Network Rail.Phil on LinkedIn:https://uk.linkedin.com/in/pcatchesideNetwork Rail online:http://www.networkrail.co.ukSubsc…
 
New data reveals just how much the COVID-19 pandemic has already impacted employer brand. Learn the key themes emerging in feedback from talent around the world.Olivia Thompson is a Data Analyst at Link Humans.Olivia on LinkedIn:https://uk.linkedin.com/in/olivia-thompson-a451b2189Link Humans online:https://linkhumans.com/Subscribe to this podcast: …
 
This financial services company is undergoing major transformations, including a global refresh of its employer brand. Here’s how its employer brand head is leading the way.Kara McLeod is Head of Employer Branding, Asia-Pacific at Allianz.Kara on LinkedIn:https://www.linkedin.com/in/karamcleod1Allianz online:https://www.allianz.com/Subscribe to thi…
 
Periods of change are critical opportunities for employer brand managers to exhibit strong leadership and for brands to clarify their EVPs. These pillars can be your guide.Jörgen Sundberg is Founder and CEO of Link Humans.Jörgen on LinkedIn:https://uk.linkedin.com/in/jorgensundbergLink Humans:https://linkhumans.com/Subscribe to this podcast: https:…
 
Serving society and turning a profit aren’t mutually exclusive. As this professor of finance uncovered, focusing on purpose helps companies succeed.Alex Edmans is Professor of Finance at London Business School and the author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit.Alex Edmans online:https://alexedmans.com/Grow the Pie:h…
 
In this special episode responding to the global crisis surrounding COVID-19, Jörgen Sundberg and Andy Partridge connect on how employer brand teams can respond and what Link Humans is doing to help clients.Jörgen on LinkedIn:https://uk.linkedin.com/in/jorgensundbergAndy on LinkedIn:https://www.linkedin.com/in/andypartridge/Link Humans:https://link…
 
To catch the eyes of top talent, this telecommunications company revisited and revamped its EVP, generating innovative strategies for reaching prospective candidates.Sarah Dovlo is VP Global Employer Branding & HR Marketing at Deutsche Telekom.Connect with Sarah:https://de.linkedin.com/in/sarahdovloCareers at Deutsche Telekom:https://www.telekom.co…
 
Where do you start when leveling up your employer branding? An experienced employer brand leader shares the strategies, tools, and skills that can make a difference.Sara Balaban is Employer Brand & Talent Operations Lead at Geller & Company.Connect with Sara:https://www.linkedin.com/in/balabansaraFollow Sara on Twitter:https://twitter.com/Sara_Bala…
 
Years of experience have shown this employer brand manager just how vital human storytelling can be in boosting your content’s relevance, reach, and efficacy.Debra Luna is Employer Brand Manager at Paychex.Connect with Debra:https://www.linkedin.com/in/debralunaPaychex online:https://www.paychex.comCareers at Paychex:https://www.paychex.com/careers…
 
Allowing your employees to speak for themselves can be one of your most powerful tools when building a compelling EVP, as this telecommunications company knows well.Alannah Green is Employer Brand Consultant at Optus.Connect with Alannah:https://au.linkedin.com/in/alannahgreenConnect with Optus:https://www.linkedin.com/company/optusFollow the #optu…
 
How do you uphold the pillars of your employer brand as a multinational company? For the world's largest snacking brand, it's all in the messaging.Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International.Connect with Jennifer:https://uk.linkedin.com/in/jennifercandeeJennifer on Twitter:https://twitter.com/je…
 
Squaring off against high demand, retention challenges, and reputation management are all part of the talent attraction game for this education and childcare provider.Derek Johnson is Talent Attraction Manager at KinderCare Education.Connect with Derek on Twitter:https://twitter.com/503recruiterKinderCare Education online:https://www.kcecareers.com…
 
Filling 100,000 seasonal positions—and winning that talent back the following year—demands a compelling employer brand. Here’s how this leading tax prep company does it.Danielle Hilton is Recruitment Marketing Manager at H&R Block.Connect with Danielle:https://www.linkedin.com/in/daniellehiltonH&R Block online:https://www.hrblock.comH&R Block on Li…
 
If your organization hasn't yet grasped the importance of employer brand (or views it as just another marketing campaign), it's time for a shift in perspective.Tammy Myrick is Director of Marketing, People, and Culture at Cone Health.Connect with Tammy:https://www.linkedin.com/in/tammy-myrickCone Health online:https://www.conehealth.comSubscribe to…
 
This established tech consultancy is differentiating itself from its younger competitors by crafting the most personal EVP possible to reach both local and global talent.Anouska Ramsay is Group Talent Director at Capgemini.Connect with Anouska:https://uk.linkedin.com/in/anouska-ramsayCapgemini online:https://capgemini.comFollow the #lifeatcapgemini…
 
This global biotech company stands out in a competitive industry by prioritizing authenticity—saying no to impersonal stock photography and "vanilla" social media advocacy.Tammy Embry is a Global Employer Brand and Recruitment Marketing Strategist at Amgen.Connect with Tammy:https://www.linkedin.com/in/tammydeanembryConnect with Amgen on social med…
 
This retail brand's employer brand strategy excels when it foregrounds employee voices, providing tools and platforms for telling their own stories.Rachel Kennedy is Recruiting Manager at The Container Store.Connect with Rachel:https://www.linkedin.com/in/rachelkingkennedyConnect with The Container Store:https://www.linkedin.com/company/the-contain…
 
Learn why Philips' employer brand strategy is thriving thanks to its highly personal approach to storytelling, innovative content, and strong EVP.Dominique Mallion is the Global Content Marketing Strategist & Producer at Philips.Connect with Dominique:https://uk.linkedin.com/in/dominiquemallionPhilips:https://www.philips.comThe Spark Podcast:https:…
 
When your business is connecting customers with their next home, attracting purpose-driven talent with your employer brand is critical.Sarah Staley is Head of Employer Brand and Culture at Realtor.com.Connect with Sarah:https://www.linkedin.com/in/sarah-staley-aa7b643@SKStaley on Twitter:https://twitter.com/SKStaleyRealtor.com:https://www.realtor.c…
 
LinkedIn is expanding jobseekers' access to employers by helping companies reassess where they look for talent and promoting a skill-centric approach.Jon Addison is the Head of Talent Solutions, EMEA Enterprise at LinkedIn.Connect with Jon:https://uk.linkedin.com/in/jon-addison-3399175LinkedIn:http://linkedin.comEmployer Brand Management Awards:htt…
 
Staying competitive within an international talent pool is no small feat for global brands. Learn how this telecommunications company handles strategy, advocacy, and internal communication.Jona Gjini is the Global Employer Brand Lead at Vodafone.Connect with Jona:https://uk.linkedin.com/in/jonagjiniFollow the #vodafonelife conversation online.Speec…
 
Here’s how one employer and talent branding team in the well-being and health space attracts and retains the best talent by showcasing its exceptional culture.Grant Policar is the Employer and Talent Branding Lead at Rally Health.Connect with Grant:https://www.linkedin.com/in/grant-policar-14521313bRally Health online:https://rallyhealth.comSubscri…
 
For this chemicals company, cultivating a strong EVP means prioritizing good chemistry among both its products and its people.Anne McCarthy is Global Director of Talent Acquisition & Employer Branding at Evonik.Connect with Anne:https://www.linkedin.com/in/annemccarthyEvonik Careers online:https://careers.evonik.comExplore @evonikofficial on Instag…
 
Attracting talent to a region—in this case, Ottawa—rather than an individual company requires a unique approach and special attention to your region’s strengths, international reputation, and potential.Natalie MacArthur is Director of Talent Attraction at Invest Ottawa.Connect with Natalie:https://www.linkedin.com/in/natalie-macarthur-3765235Attrac…
 
Today we are talking to an American health care company, quite a big one, and we get to learn how they work their brand story into their talent attraction efforts.Kerry Noone is Director of Health Recruitment Marketing and Advertising at CVS.Connect with Kerry:https://www.linkedin.com/in/kerrynoone/CVS careers site:https://jobs.cvshealth.comSubscri…
 
Today we are talking to a global sports technology and entertainment company and learn how they are using technology and other strategies to attract the best talent in the highly competitive tech arena.Jason Jones is the Recruitment Marketing Specialist at DraftKings.Connect with Jason:https://www.linkedin.com/in/jasonhjones/DraftKings Careers:http…
 
This week we are speaking to a veteran in our industry who will be sharing a lot of tips and a couple of pitfalls as well from his years of running big scale employer brand programs.Johnny Torrance Nesbitt is a Global Talent Acquisition & Employer Branding LeaderFollow Johnny:https://twitter.com/JohnnyTorrNesbiSubscribe to this podcast: https://emp…
 
Today we speak with an Australian company in the telecommunications space, and we learn how they use LinkedIn very effectively to spread their employer value proposition and employer branding messages.Jaclyn Majarich is the Employer Brand Manager at Optus.Connect with Jaclyn:https://www.linkedin.com/in/jaclynmajarich/Optus Careers Site:https://www.…
 
Today we are talking to a professional services firm with over 300,000 employees and will learn about talent challenges, strategy, EVP metrics, and more.Liane Bilicki is the Group Brand Director - Recruitment Brand at Deloitte.Connect with Liane:https://www.linkedin.com/in/liane-bilicki-95181411/Careers at Deloitte (US site):https://jobs2.deloitte.…
 
Today we talk with one of the largest corporations in the world about some of the challenges they need to overcome while operating in regions like the Middle East and Africa in terms of technology adoption, culture and talent attraction.James McFadzean is a Regional Recruitment Marketing & Employer Brand Manager at Nestlé.Connect with James:https:/…
 
Today we are chatting to an east coast tech company which takes a holistic approach to employer brand, a very people-oriented organization from top to bottom.Tricia Goose is the Recruitment Marketing Strategist at Appian Corporation.Connect with Tricia:https://www.linkedin.com/in/patriciagoose/Careers at Appian:https://www.appian.com/careers/Subscr…
 
Are you struggling with nursing talent? Today we talk with a community hospital which is part of a large-scale healthcare system. We'll learn about their Employer Value Proposition and their best talent attraction strategies.Theresa Mazzaro is a Senior Talent Acquisition Specialist at Suburban Hospital (part of the Johns Hopkins Healthcare System).…
 
Today we are speaking to a company from Camden Town, North London. We will learn how the city history and its culture have a significant influence on the way they do Employer Branding and EVP.Claire Anderson is Head of People at Camden Town BreweryConnect with Claire:https://www.linkedin.com/in/claireanderson4Jobs at Camden Town Brewery:https://www…
 
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