Best Jorgen Sundberg Podcasts (2024)

1
Raising Brand Awareness with Employee Storytelling, with Neil Daly of RWE 31:08

3M ago31:08

31:08

RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling.Neil Daly is the Global Head of Employer Brand & HR Communications at RWE.Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdal…

1
Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens 24:32

4M ago24:32

24:32

Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP.Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens.Stefanie Drerup on LinkedIn:…

1
Defining Your Employer Brand, with Sandra Petschar of Booking.com 22:44

5M ago22:44

22:44

Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors.Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com.Sandra Petschar on …

1
Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group 28:55

6M ago28:55

28:55

Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit.Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group.Andrew Paterson on LinkedIn: https://www.linkedin.com/…

1
Metrics for Employer Brand Success, with Doug Kelsall of Experian 27:14

7M ago27:14

27:14

Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts.Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian.Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/Careers at Experian: ht…

1
Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific 30:58

8M ago30:58

30:58

Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow.Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher S…

1
Managing Three Parallel Employer Brands, with Alex Horner of Activision Blizzard 23:28

9M ago23:28

23:28

Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent.Alex Horner is the Global Head of Talent Attraction at Activision Blizzard.Alex Horner on LinkedIn: https://www.linkedin.c…

1
How Google Reaches Top Tech Talent in APAC, with Glynnis Quek of Google 26:51

10M ago26:51

26:51

The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region.Glynnis Quek is the APAC Online Marketing Lead at Google.Glynnis Quek on LinkedIn: https://www.linkedin.com/in/glynnisq…

1
When Your Organization Is Famous for Your Employer Brand, with Sergio Ezama of Netflix 22:37

11M ago22:37

22:37

Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture?Sergio Ezama is the Chief Human Resources Officer at Netflix.Sergio Ezama on LinkedIn: https://www.linkedin.com/in/sergioezama/Jobs at Netflix: https://jobs.netflix.com/Subscribe to …

1
How Employer Brand Index Data Can Help with EVP Development, with Marie Codet of Mars 30:09

12M ago30:09

30:09

Mars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refresh their EVP? We find out how they used Employer Brand Index data to help them find something that works.Marie Codet is the Global Employer Reputation Manager at Mars.Marie Codet on LinkedIn: https://www.linke…

1
Powering Up Employer Brand by Upskilling the Recruitment Team, with Carolina Guillen of HelloFresh 29:43

1y ago29:43

29:43

At HelloFresh, the Employer Branding team takes an Agile approach with cross-functional training focused on upskilling recruiters into marketing. We talk about how this leads to more creativity, more opportunities, and a more responsive employer brand.Carolina Guillen is the Head of Global Talent Marketing and Engagement at HelloFresh.Carolina Guil…

1
Using Targeted Marketing to Attract Passive Candidates, with Kelly Cruse of Atlas World Group 20:36

1y ago20:36

20:36

With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit.Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World Group.Kelly Cruse on LinkedIn: https://www.linkedin.com/i…

1
How to Activate an EVP Across a Wide-Ranging Organization, with Kayla Branham of ADT 30:29

1+ y ago30:29

30:29

Our guest today was tasked with staking out an EVP at ADT, a longstanding organization with a wide range of employee personas. We talk about how they developed their EVP and their strategy to activate it throughout the business. Kayla Branham is the Marketing Manager of Talent Acquisition at ADT.Kayla Branham on LinkedIn: https://www.linkedin.com/i…

1
Employer Branding That Resonates with Younger Talent, with Monica Kielawa of Wish 34:39

1+ y ago34:39

34:39

For tech companies, a major challenge is reaching Millennials and Gen Z with employer branding that resonates with them. We talk about how Wish uses platforms like TikTok, Instagram, SnapChat, and more with messaging that is authentic, sincere, and engaging.Monica Kielawa is the Manager of Employer Branding, Talent Communications, and Internal DEI …

1
How a Bangalore Tech Company Built Their EVP, with Malliga Rajkumar of Flipkart 18:43

1+ y ago18:43

18:43

Flipkart is one of the largest e-commerce platforms in India. We interview Malliga Rajkumar, Senior Director of HR and Talent Branding Lead, to find out how they built and activated their EVP.Malliga Rajkumar is the Senior Director of Human Resources and Talent Branding Lead at Flipkart.Malliga Rajkumar on LinkedIn: https://www.linkedin.com/in/mall…

1
Employer Brand Activation at a Multinational Media Organization, with Anne Hurley of NBCUniversal 29:12

2y ago29:12

29:12

We talk to Anne Hurley, Director of Talent Branding at NBCUniversal, about what it’s like working in employer branding at a multinational media organization and how they leverage their brand to make a unique pitch to candidates.Anne Hurley is the Director of Talent Branding at NBCUniversal.Anne Hurley on LinkedIn: https://www.linkedin.com/in/anne-h…

1
Creating an Authentic Employer Brand, with Chris Woods of Mars, Inc. 28:00

2y ago28:00

28:00

Mars, Inc. follows a simple principle when it comes to their employer brand: no stock images. We talk to Chris Woods to find out how they achieve an authentic employer brand that reflects the real experiences of associates throughout the organization.Chris Woods is the Employer Reputation & Recruitment Marketing Manager at Mars, Inc.Chris Woods on …

1
How to Treat Your Candidates Like Customers, with Kellie Buckley of ZoomInfo 25:03

2y ago25:03

25:03

We find out how ZoomInfo has developed a new EVP and why they treat their candidates like customers.Kellie Buckley is the Head of Employer Brand and Employee Experience at ZoomInfo.Kellie Buckley on LinkedIn: https://www.linkedin.com/in/kelliebuckley/ZoomInfo Careers: https://www.zoominfo.com/about/careersSubscribe to this podcast: https://employer…

1
Employer Brand at a Leading Pharmaceutical Company, with Cristal Mikenas of Takeda Pharmaceuticals 26:35

2y ago26:35

26:35

We discuss what Employer Branding is like at a leading, multinational pharmaceutical company that needs to recruit across a wide range of industries and talent sets.Cristal Mikenas is the Global Employer Branding Lead at Takeda Pharmaceuticals.Cristal Mikenas on LinkedIn: https://www.linkedin.com/in/amin2013/Working at Takeda Pharmaceuticals: https…

1
Why Collaboration Is Crucial for Employer Brand Activation, with Natalie Bodus of Zebra Technologies 24:11

2y ago24:11

24:11

We talk to a B2B technology company that supports its work in employer brand, HR, D&I, and marketing with a crossfunctional team that fosters an environment of collaboration throughout the organization. Natalie Bodus is the Senior Director of Inclusion and Diversity and Employer Brand at Zebra Technologies.Natalie Bodus on LinkedIn: https://www.lin…

1
When Anti-Racism Is a Core Company Value, with Stephanie Alofoje of Twilio 33:20

2y ago33:20

33:20

We find out how one rapidly-growing tech company has made a public commitment to anti-racism and why it helps them bring in the people they need to succeed.Stephanie Alofoje is the Director of Global Employer Brand and Recruitment Marketing at Twilio.Stephanie Alofoje on LinkedIn: https://www.linkedin.com/in/stephaniealofoje/Twilio on Twitter: http…

1
How a 90-Year-Old Global Brand Discovered Their EVP, with Allison Kruse of Baxter International 26:11

2+ y ago26:11

26:11

We learn what kind of research went into developing and articulating an EVP for a 90-year-old global brand, and what metrics they look at to see how it’s working.Allison Kruse is the Head of Global Employer Brand at Baxter International.Allison Kruse on LinkedIn: https://www.linkedin.com/in/allisonkruse/Careers at Baxter: https://jobs.baxter.com/Su…

1
The Metrics Behind Employer Brand at a Global Organization, with Shana Andrews of PepsiCo 26:56

2+ y ago26:56

26:56

In this live session from the Employer Branding Strategies Conference, we talk about data-driven measurement of employer brand and how that happens at a huge global company like PepsiCo.Shana Andrews is the Senior Manager of Global Employer Brand at PepsiCo.Shana Andrews on LinkedIn: https://www.linkedin.com/in/shana-andrews/PepsiCo Careers: https:…

1
An Employer Brand That Puts Values First, with Charlotte Anderson of Canva 24:05

2+ y ago24:05

24:05

We talk to Charlotte Anderson about “passing the Lego” and how Canva centers their employer brand on doing good in the world.Charlotte Anderson is the Talent Brand Lead at Canva.Charlotte Anderson on LinkedIn: https://www.linkedin.com/in/charlotteelizabethanderson/?originalSubdomain=auCanva on LinkedIn: https://www.linkedin.com/company/canva/Canva …

1
How to Use EBI to Revamp Your Employer Brand, with Catherine Adenle of Elsevier 26:11

2+ y ago26:11

26:11

Catherine Adenle of Elsevier explains how they used the Link Humans Employer Brand Index to revamp their EVP and build a powerful brand ambassador program.Catherine Adenle is the Director of Global Employer Brand at Elsevier.Catherine Adenle on LinkedIn: https://www.linkedin.com/in/catherineadenle/?originalSubdomain=ukCatherine Adenle on Twitter: h…

1
Why Finding the Right Candidate Is Like Dating, with Nicole Parish of Qualtrics 36:52

2+ y ago36:52

36:52

We talk to Nicole Parish of Qualtrics about why they have a People Departments, how they build scaling, organic employee stories, and how recruitment sites are like dating apps.Nicole Parish is the Global Talent Attraction Manager at Qualtrics.Nicole Parish on LinkedIn: https://www.linkedin.com/in/nicoleparish1/Qualtrics life: https://www.qualtrics…

1
How Career Coaching Can Strengthen Your Employer Brand, with Kristin McMillen of Citizens 25:34

2+ y ago25:34

25:34

We learn how Citizens has strengthened their employer brand in a unique way by committing to career coaching and growth for everyone they bring into their organization.Kristin McMillen is the VP of Employer Brand Marketing at Citizens.Kristin McMillen on LinkedIn: https://www.linkedin.com/in/kristin-mcmillen-47072226/Citizens careers: https://jobs.…

1
How Employer Brand Insights Can Help with Retention, with Julie Wolf of T. Rowe Price 25:07

2+ y ago25:07

25:07

The shift in how and where we work has lead to many changes for folks working in employer branding. We find out how one company has used this new employer brand approach to make a difference when it comes to retention.Julie Wolf is the VP and Employer Brand Lead at T. Rowe Price.Julie Wolf on LinkedIn: https://www.linkedin.com/in/julie-wolf-5274981…

1
Tips to Make Social Sharing Work for Your Business, with Briana Gosselin of Sodexo 25:48

2+ y ago25:48

25:48

With many industries facing challenges finding the right employees for high-demand jobs, social sharing can be a powerful recruitment tool. Briana Gosselin from Sodexo explains how they use social proof to attract applicants to hard-to-fill roles.Briana Gosselin is an Employment Brand Manager at Sodexo.Briana Gosselin on LinkedIn: https://www.linke…

1
How Data Insights Inform Employer Brand Strategy, with Liz Du of ServiceNow 28:38

2+ y ago28:38

28:38

Many employer brand and recruiting departments confuse measuring tactics with measuring strategy. Liz Du from ServiceNow shares her insights on how to make sure your metrics are on the right track.Liz Du is the Director of Employer Brand & Talent Marketing at ServiceNow.Liz Du on LinkedIn: https://www.linkedin.com/in/lizdu/Service Now careers: http…

1
How a Strong B2C Brand Can Attract Top Tech Talent, with Katja Wohlwend of Swisscom 18:11

2+ y ago18:11

18:11

Swisscom is strong B2C telco brand mainly associated with being a Swiss government company. In this episode, we cover how they attract the top IT talent they need to excel.Katja Wohlwend is the Employer Branding Manager at Swisscom.Katja Wohlwend on LinkedIn: https://www.linkedin.com/in/katjawohlwend/Swisscom careers: https://www.swisscom.ch/en/abo…

1
How to Gamify Employee Stories with Elena Aylott and Jenny Andersson, of Oriflame 35:24

2+ y ago35:24

35:24

We talk to a brand where employer brand activation, internal communications, and external marketing go hand in hand. We also learn how they’ve been able to gamify their employee stories and create a strong culture that resonates far outside the organization.Elena Aylott is the VP of Global Employee Experience, and Jenny Andersson is the Creative Di…

1
Building an EVP for a Global B2B Organization, with Neil Daly of Baker Hughes 40:32

3y ago40:32

40:32

When Neil Daly was brought in to Baker Hughes to build an EVP and employer brand strategy, he faced some unique challenges in a B2B organization. We discuss how he used data from Link Humans to make the case to executive leadership and get them invested.Neil Daly is the Global Employer Brand Lead at Baker Hughes.Neil Daly on Twitter: https://twitte…

1
New Research on Sustainability and Employer Branding, with Olivia Thompson of Link Humans 13:35

3y ago13:35

13:35

We discuss our most recent research findings in ESG (Environmental, Social, and Governance) and why sustainability is so important for employer branding now and in the future.Our latest research on ESG: https://linkhumans.com/embracing-sustainability-employer-branding/Olivia Thompson on LinkedIn: https://www.linkedin.com/in/olivia-thompson-a451b218…

1
How a Global Brand Changes Its EVP with Xavi Martinez Salcedo and Delfina Stabile, of Uber 27:33

3y ago27:33

27:33

When Uber found that salary was not the main driver for employee retention, they had to change their mission statement to better fit with a new EVP, employer brands, and values. Find out how they successfully made the shift in a large, global organization.Xavi Martínez Salcedo is the Head of Global Strategic Initiatives for Talent Acquisition, and …

1
Working with Creative to Amplify Your Employer Brand, with Anthony Jones of Rockwell Automation 32:13

3y ago32:13

32:13

Working well with creative can make or break your employer branding efforts. We talk about what works, how to inspire your collaborators to think outside the box, and when to invest in upskilling your team.Anthony Jones is the Director of Talent Brand & Employee Experience at Rockwell Automation.Anthony Jones on Twitter:https://twitter.com/nthonymj…

1
How to Appeal to Hires Outside Your Industry, with Mayu Iwasaki and Lisa MacNeill of L’Oreal 38:51

3y ago38:51

38:51

With large, global brands, often the challenge is to show another side of you and get hires to see a place for themselves at your organization. There are a lot of advantages to being established but overcoming perceptions and assumptions can be a big hurdle.Mayu Iwasaki is the Global Product Manager for Candidate Experience and Employer Reputation,…

1
What Top Tech Talent Values from Employers in a Post-Pandemic World, with Sarah Vedas of Intel 25:47

3y ago25:47

25:47

Tech companies traditionally have offered a wide variety of perks to attract talent but coming out of the pandemic, employees are taking a second look at what an organization stands for and how works fits into their lives.Sarah Vedas is the Director of Employer Brand, Advocacy, and Social Marketing at Intel.Sarah Vedas on LinkedIn:https://www.linke…

1
The Role Social Impact and Philanthropy Plays in Your EVP, with Olivia Khalili of PagerDuty 29:05

3y ago29:05

29:05

Social impact and philanthropy are becoming increasingly important when you’re trying to attract top talent. Olivia Khalili, VP of Global Social Impact and Philanthropy at PagerDuty explains how these programs are a vital component of their identity and culture.Olivia Khalili is the VP of Global Social Impact and Philanthropy at PagerDuty.Olivia Kh…

1
How Social Proof Is Key to Effective Employer Branding, with Erika Cote of Pegasystems 28:32

3y ago28:32

28:32

The best employer branding happens when you get employees to vouch for your business, and Erika from Pegasystems explains how they create an environment that helps generate social proof.Erika Cote is a Global Employer Brand Partner at Pegasystems.Erika Cote on LinkedIn:https://www.linkedin.com/in/erikacote/Follow Pega Systems on Instagram:https://w…

1
How to Lead with Your Values to Attract Diverse Talent Worldwide, with Jordan Deane of Spotify 24:16

3y ago24:16

24:16

Spotify is a worldwide leader in music and audio entertainment, depending on a diverse team of creatives, engineers, data scientists, and more. Learn how they lead with their values to attract top international talent.Jordan Deane is Social Media & Digital Storytelling Specialist, Employer Branding, at Spotify.Jordan Deane on LinkedIn:https://www.l…

1
How the Automotive Technology Space Is Attracting New Talent, with Joanna Babiarz of Aptiv 19:08

3y ago19:08

19:08

Big changes in the automotive technology space have inspired a renewed focus on attracting tech talent and workplace diversity for this company’s employer brand leadership.Joanna Babiarz is Global Employer Branding Director at Aptiv.Joanna Babiarz on LinkedIn:https://www.linkedin.com/in/joannabuciorJobs at Aptiv:https://jobs.aptiv.com/Subscribe to …

1
Activating Employer Brand as a Science and Technology Company, with Chris Dinwiddy of Merck Group 23:47

3y ago23:47

23:47

Successful employer brand activation is all about thinking globally for this 352 year-old, progress-driven science and technology company.Chris Dinwiddy is Global Head of Employer Branding and Social Media Recruitment at Merck Group.*Note: This podcast was recorded prior to March 4, 2021 when Merck Group announced their Performance Materials busine…

1
Attracting the Eyes of Tech Talent with Employer Brand, with Liz Gelb-O'Connor of ADP 29:44

3y ago29:44

29:44

One leading HR services provider is attracting tech talent through some strategic employer brand tailored to catch the eyes of this in-demand demographic.Liz Gelb-O’Connor is VP, Global Head Employer Brand & Marketing at ADP.Liz Gelb-O’Connor on LinkedIn:https://www.linkedin.com/in/lizgelboconnor/ADP’s Tech Careers site:https://tech.adp.com/Jobs at…

1
What's Your Brand's Je Ne Sais Quoi? with Jonathan Hehir of Talend 22:06

3y ago22:06

22:06

This tech company with French roots has a unique way of framing its EVP—or, as Talend says, its JNSQ, or "je ne sais quoi."Jonathan Hehir is Global People Marketing Manager at Talend.Jonathan Hehir on LinkedIn:https://www.linkedin.com/in/jonathanhehirCareers at Talend:https://www.talend.com/about-us/careers/Follow @talend and the #teamtalend conver…

1
Employer Brand at a Booming E-Commerce Company, with Kara Hendrick of Chewy 23:13

3+ y ago23:13

23:13

This pet care brand is building an exceptional culture while growing rapidly, thanks in part to its successful employer brand strategy.Kara Hendrick is Senior Employer Brand Manager at Chewy.Kara Hendrick on LinkedIn:https://www.linkedin.com/in/karahendrick/Kara on Twitter:http://twitter.com/karatweetsChewy online:https://www.chewy.com/Follow @life…

1
Leading Talent Acquisition at a Growing Manufacturing Brand, with Heidi Myers of Ball Corporation 20:10

3+ y ago20:10

20:10

It’s been a big year at Ball Corporation, which just got its name on a local arena (Ball Arena) and launched a groundbreaking new product (the infinitely recyclable cup)—and an equally big year for its talent acquisition team.Heidi Myers is Director of Global Talent Acquisition at Ball Corporation.Heidi Myers on LinkedIn:https://www.linkedin.com/in…

1
What Makes a Software Company a Great Place to Work? with Price Peacock of VMware 40:25

3+ y ago40:25

40:25

Long before COVID-19 made working from home the norm, this software company was experimenting with remote work and exploring its impact on employer brand.Price Peacock is Global Employment Brand Manager at VMware.Price Peacock on LinkedIn:https://www.linkedin.com/in/pricepeacock/Careers at VMware:https://careers.vmware.com/Follow the #VMwareLife co…

1
How a Tech Giant Does Employer Brand, with Mary Streetzel of Google 28:19

3+ y ago28:19

28:19

When your employer value proposition is to “build for everyone,” you need an employer brand strategy that centers on authenticity.Mary Streetzel is Head of Employer Brand at Google.Mary Streetzel on LinkedIn:https://www.linkedin.com/in/mary-m-streetzel-968a0418/Careers at Google:https://careers.google.comFollow employer brand at Google on social me…

1
Leading an Employer Brand Evolution, with Erin Maxin of EY 39:40

3+ y ago39:40

39:40

When a business changes, its employer brand must evolve as well, as this professional services brand is learning as it recruits from an increasingly diverse talent pool.Erin Maxin is Global Employer Brand Leader at Ernst & Young.Erin Maxin on LinkedIn:https://www.linkedin.com/in/erinmaxin/EY online:https://twitter.com/EY_USSubscribe to this podcast…

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