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Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans. In this weekly show, international employer brand leaders, rebels, and innovators share their favorite tactics and strategies. From challenger brands with momentum – to leading companies such as GE, Unilever, Walmart, Deloitte, L'Oréal, Salesforce and, Microsoft. Episodes are around 20 minutes long and in an easy to follow ...
Great story-telling is at the centre of any great marketing philosophy so Bryan Adams, CEO of digital marketing agency Ph.Creative takes this a step further to hear the invaluable thoughts of his favourite marketing experts, including Seth Godin, Joe Pulizzi and Brian Clark. Thankfully, they were kind enough to take some time out of their schedules and answer the questions we’d all love to ask!
The Kobestarr Digital podcast will feature longform interviews conversations with people who I have met since starting Kobestarr Digital as a Digital Marketing Agency. It's a business podcast with an ever so slight bias towards the world of Digital Marketing be it Inbound Marketing, Growth Hacking, Social Media Marketing, SEO, Content Marketing.
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Employer Branding Podcast
1
Crafting an EVP That Serves Multiple Brands with Shelley Jeffcoat, LexisNexis Risk Solutions Group
35:24
35:24
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35:24
How do you define your employee value proposition and represent a brand authentically when that brand houses multiple companies? You’ll need a strategy as unique as your organization.Shelley Jeffcoat is Director for Employer Brand at LexisNexis Risk Solutions Group.Shelley Jeffcoat on LinkedIn:https://www.linkedin.com/in/shelleyjeffcoat/LexisNexis …
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Employer Branding Podcast
1
Attracting Talent to an Adventurous Workplace, with Thea Neal of Royal Caribbean Group
21:53
21:53
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21:53
“Adventure” isn’t just something this cruise line offers its customers. It’s also been the key to the brand’s exceptional success at engaging new and diverse talent.Thea Neal is Talent Marketing Manager at Royal Caribbean Group.Thea Neal on LinkedIn:https://www.linkedin.com/in/nealtheaCareers at Royal Caribbean Group:http://rcgcareers.comRoyal Cari…
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Employer Branding Podcast
1
Building Employer Brand and an Inclusive Tech Workplace, with Chrissy Thornhill of Salesforce
22:26
22:26
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22:26
A leading member of Salesforce’s employer brand team shares how this award-winning workplace is embracing inclusivity, talent challenges, and the disruptions of 2020.Chrissy Thornhill is Global Senior Manager of Employer Brand and Recruitment at Salesforce.Chrissy Thornhill on LinkedIn:https://www.linkedin.com/in/chrissythornhill/Chrissy Thornhill …
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Employer Branding Podcast
1
Growing and Recruiting in a New Talent Market, with Chris Fitzner of Appian
22:20
22:20
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22:20
Entering a new talent market meant new challenges for this tech company’s recruitment marketing team and new opportunities to express its employer brand.Chris Fitzner is Recruitment Marketing Strategist at Appian.Chris Fitzner on LinkedIn:https://www.linkedin.com/in/chris-fitznerAppian online:https://www.appian.com/careersFollow @appianlife on Inst…
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Employer Branding Podcast
1
Building and Measuring Brand Awareness Through Employer Brand, with Ashley Cheretes of Cigna
24:47
24:47
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24:47
As this health insurance company has learned, growing brand awareness (and battling industry stigma) when you're not a top-of-mind employer requires exceptional employer brand strategy and measurement.Ashley Cheretes is Head of Marketing, Talent Acquisition at Cigna.Ashley Cheretes on LinkedIn:https://www.linkedin.com/in/ashleycheretes/Ashley Chere…
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Employer Branding Podcast
1
Letting Employees (& Pets) Speak for Themselves in Your Employer Branding — Dani Kaufman, PetSmart
16:45
16:45
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16:45
This company in the pets space nurtures its employer brand through employee-generated content and job perks candidates won't find anywhere else—like puppies in the workplace!Dani Kaufman is Manager of Employer Brand and Recruitment Marketing at PetSmart.Dani Kaufman on LinkedIn:https://www.linkedin.com/in/danikaufmanCareers at PetSmart:https://care…
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Employer Branding Podcast
1
Weathering Challenges as an Employer Brand Leader, with Lena Lotsey of Experian
37:34
37:34
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37:34
Like most of us in 2020, this credit rating company has experienced its share of challenges: subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer brand helped weather them.Lena Lotsey is Global Employer Brand Director at Experian.Lena Lotsey on LinkedIn:https://www.linkedin.com/in/lenalotseyFollow…
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Employer Branding Podcast
1
Design Thinking and Employer Brand Sponsorship, with Thomas Reneau of Ritchie Bros
19:26
19:26
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19:26
When revving up an employer brand, a little bit of design thinking and a lot of support from internal stakeholders can have a major impact.Thomas Reneau is Employer Brand Specialist at Ritchie Bros.Thomas Reneau on LinkedIn:https://www.linkedin.com/in/thomasreneauRitchie Bros. online:https://www.rbauction.com/Subscribe to this podcast: https://empl…
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Employer Branding Podcast
1
How to Create a Brand Advocacy Program, with Briana Daugherty of Cox Enterprises
29:45
29:45
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29:45
Building out an irresistible brand advocacy program starts with the right stories, training, tools, metrics, and incentives for engagement.Briana Daugherty is Employment Brand Specialist at Cox Enterprises.Briana Daugherty on LinkedIn:https://www.linkedin.com/in/brianapr/Cox Enterprises on LinkedIn:https://www.linkedin.com/company/cox-enterprises/F…
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Employer Branding Podcast
1
Mapping the Total Employee Journey, with Kristi Raines of Sonoco
23:13
23:13
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23:13
For this packaging company, employer brand doesn’t just mean focusing on the candidate experience. It also means nurturing the total employee journey, from recruitment to exit interview and beyond. Kristi Raines is Global Lead of Employee Experience at Sonoco.Kristi Raines on LinkedIn:https://www.linkedin.com/in/kristirainesCareers at Sonoco:https:…
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Employer Branding Podcast
1
Defining Your Principles as an Employer Brand Leader, with Sean Bestor of Whole Foods Market
39:37
39:37
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39:37
The principles and promises guiding employer brand at Whole Foods Market don’t just drive team excellence—they also hold employer brand leadership to the same standard. Sean Bestor is Team Lead, Global Employer Brand Marketing at Whole Foods Market.Sean Bestor on LinkedIn:https://www.linkedin.com/in/sean-bestor-61a44627Careers at Whole Foods Market…
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Employer Branding Podcast
1
When a Small Firm Makes a Big Investment in Employer Brand, with Aaron Kraljev of Fisher Investments
21:33
21:33
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21:33
When this talent acquisition leader left a large organization for a smaller one in the financial space, he found more resources and possibilities for elevating employer brand than you might expect.Aaron Kraljev is GVP Talent Acquisition and Employer Brand at Fisher Investments.Aaron on LinkedIn:https://www.linkedin.com/in/kraljevAaron on Twitter:ht…
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Employer Branding Podcast
1
A Tech Perspective on Employer Brand Leadership, with Marilyn Yee of Klook
23:39
23:39
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23:39
A tech industry expert shares her perspective on navigating the industry as an employer brand leader, including the vital distinction between employer branding and recruitment marketing.Marilyn is Senior Manager of Global Employer Branding and People Communications at Klook.Marilyn Yee on LinkedIn:https://sg.linkedin.com/in/marilyn-yee“Should I wor…
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Employer Branding Podcast
1
How to Create a Remote Employer Brand, with Hannah Fleishman of HubSpot
22:46
22:46
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22:46
Long before working from home became the norm, this software company was refining its remote employer brand and building a remote employee experience on par with its in-person company culture.Hannah is Senior Manager of Employer Brand at HubSpot.Hannah Fleishman on LinkedIn:https://www.linkedin.com/in/hannahfleishmanHannah on Twitter:https://twitte…
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Employer Branding Podcast
1
Employer Brand Management Amid Global Change, with Simon Barrow
37:14
37:14
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37:14
Simon Barrow, creator of employer brand, explores employer brand’s relevancy to a world in the midst of of a crisis and massive change, including what employer brand managers must prioritize now in order to thrive.Simon Barrow on LinkedIn:https://uk.linkedin.com/in/simonbarrowSubscribe to this podcast: https://employerbrandingpodcast.comMeasure you…
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Employer Branding Podcast
1
Attracting Talent Virtually as a Cybersecurity Brand, with Emily Van Norden of CrowdStrike
22:28
22:28
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22:28
As a company already used to remote work, the virtual transition prompted by COVID-19 was less of an adjustment for this cybersecurity brand than it was for many. Nevertheless, they’re continuing to find innovative solutions to employer brand challenges brought on by the socially distant workplace.Emily Van Norden is Director of Talent Brand Market…
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Employer Branding Podcast
1
How Employer Brand Intersects with Diversity & Inclusion, with Zakiya Nashid of Unilever
21:00
21:00
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21:00
For this consumer goods brand, employer brand and diversity and inclusion aren’t separate initiatives—they work in tandem as vital components of attracting the best employees.Zakiya Nashid is Employer Brand Lead for Unilever North America.Zakiya on LinkedIn:https://www.linkedin.com/in/zakiya-nashidUnilever online:https://www.unileverusa.com/Subscri…
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Employer Branding Podcast
1
Attracting Top Candidates as a Transportation Brand, with Phil Catcheside of Network Rail
26:33
26:33
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26:33
The recruitment challenge for this railway company isn’t brand awareness—it’s attracting the best candidates through storytelling and a compelling employer brand.Phil Catcheside is Head of Recruitment Marketing and Engagement at Network Rail.Phil on LinkedIn:https://uk.linkedin.com/in/pcatchesideNetwork Rail online:http://www.networkrail.co.ukSubsc…
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Employer Branding Podcast
1
COVID-19's Impact on Employer Brand, with Olivia Thompson of Link Humans
23:03
23:03
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23:03
New data reveals just how much the COVID-19 pandemic has already impacted employer brand. Learn the key themes emerging in feedback from talent around the world.Olivia Thompson is a Data Analyst at Link Humans.Olivia on LinkedIn:https://uk.linkedin.com/in/olivia-thompson-a451b2189Link Humans online:https://linkhumans.com/Subscribe to this podcast: …
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Employer Branding Podcast
1
How to Lead a Company Through an Employer Brand Refresh, with Kara McLeod of Allianz
24:02
24:02
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24:02
This financial services company is undergoing major transformations, including a global refresh of its employer brand. Here’s how its employer brand head is leading the way.Kara McLeod is Head of Employer Branding, Asia-Pacific at Allianz.Kara on LinkedIn:https://www.linkedin.com/in/karamcleod1Allianz online:https://www.allianz.com/Subscribe to thi…
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Employer Branding Podcast
1
Essential Pillars of Employer Brand Leadership and a Strong EVP, with Jörgen Sundberg of Link Humans
17:28
17:28
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17:28
Periods of change are critical opportunities for employer brand managers to exhibit strong leadership and for brands to clarify their EVPs. These pillars can be your guide.Jörgen Sundberg is Founder and CEO of Link Humans.Jörgen on LinkedIn:https://uk.linkedin.com/in/jorgensundbergLink Humans:https://linkhumans.com/Subscribe to this podcast: https:…
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Employer Branding Podcast
1
Why Purpose-Driven Companies Succeed, with Alex Edmans of London Business School
20:57
20:57
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20:57
Serving society and turning a profit aren’t mutually exclusive. As this professor of finance uncovered, focusing on purpose helps companies succeed.Alex Edmans is Professor of Finance at London Business School and the author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit.Alex Edmans online:https://alexedmans.com/Grow the Pie:h…
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Employer Branding Podcast
1
How Employer Brand Teams Can Respond to a Crisis, with Andy & Jorgen of Link Humans
15:12
15:12
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15:12
In this special episode responding to the global crisis surrounding COVID-19, Jörgen Sundberg and Andy Partridge connect on how employer brand teams can respond and what Link Humans is doing to help clients.Jörgen on LinkedIn:https://uk.linkedin.com/in/jorgensundbergAndy on LinkedIn:https://www.linkedin.com/in/andypartridge/Link Humans:https://link…
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Employer Branding Podcast
1
Strategies for Attracting Top Talent in a Competitive Industry, with Sarah Dovlo of Deutsche Telekom
27:24
27:24
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27:24
To catch the eyes of top talent, this telecommunications company revisited and revamped its EVP, generating innovative strategies for reaching prospective candidates.Sarah Dovlo is VP Global Employer Branding & HR Marketing at Deutsche Telekom.Connect with Sarah:https://de.linkedin.com/in/sarahdovloCareers at Deutsche Telekom:https://www.telekom.co…
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Employer Branding Podcast
1
How to Be a Better Employer Brand Leader, with Sara Balaban of Geller & Company
30:57
30:57
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30:57
Where do you start when leveling up your employer branding? An experienced employer brand leader shares the strategies, tools, and skills that can make a difference.Sara Balaban is Employer Brand & Talent Operations Lead at Geller & Company.Connect with Sara:https://www.linkedin.com/in/balabansaraFollow Sara on Twitter:https://twitter.com/Sara_Bala…
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Employer Branding Podcast
1
Highlighting Human Storytelling in Your Employer Brand Content, with Debra Luna of Paychex
34:24
34:24
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34:24
Years of experience have shown this employer brand manager just how vital human storytelling can be in boosting your content’s relevance, reach, and efficacy.Debra Luna is Employer Brand Manager at Paychex.Connect with Debra:https://www.linkedin.com/in/debralunaPaychex online:https://www.paychex.comCareers at Paychex:https://www.paychex.com/careers…
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Employer Branding Podcast
1
Sparking Dynamic Internal Support for Your EVP, with Alannah Green of Optus
20:00
20:00
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20:00
Allowing your employees to speak for themselves can be one of your most powerful tools when building a compelling EVP, as this telecommunications company knows well.Alannah Green is Employer Brand Consultant at Optus.Connect with Alannah:https://au.linkedin.com/in/alannahgreenConnect with Optus:https://www.linkedin.com/company/optusFollow the #optu…
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Employer Branding Podcast
1
Crafting Your Employer Brand as a Multinational Snacking Company, with Jennifer Candee of Mondelēz
28:18
28:18
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28:18
How do you uphold the pillars of your employer brand as a multinational company? For the world's largest snacking brand, it's all in the messaging.Jennifer Candee is Global Head of Talent Acquisition and Employer Brand at Mondelēz International.Connect with Jennifer:https://uk.linkedin.com/in/jennifercandeeJennifer on Twitter:https://twitter.com/je…
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Employer Branding Podcast
1
Navigating Recruitment Challenges as a Talent Attraction Leader, with Derek Johnson of KinderCare
22:08
22:08
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22:08
Squaring off against high demand, retention challenges, and reputation management are all part of the talent attraction game for this education and childcare provider.Derek Johnson is Talent Attraction Manager at KinderCare Education.Connect with Derek on Twitter:https://twitter.com/503recruiterKinderCare Education online:https://www.kcecareers.com…
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Employer Branding Podcast
1
How a Strong Employer Brand Impacts Seasonal Hiring, with Danielle Hilton of H&R Block
29:00
29:00
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29:00
Filling 100,000 seasonal positions—and winning that talent back the following year—demands a compelling employer brand. Here’s how this leading tax prep company does it.Danielle Hilton is Recruitment Marketing Manager at H&R Block.Connect with Danielle:https://www.linkedin.com/in/daniellehiltonH&R Block online:https://www.hrblock.comH&R Block on Li…
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Employer Branding Podcast
1
Educating Your Organization on the Importance of Employer Brand, with Tammy Myrick of Cone Health
21:31
21:31
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21:31
If your organization hasn't yet grasped the importance of employer brand (or views it as just another marketing campaign), it's time for a shift in perspective.Tammy Myrick is Director of Marketing, People, and Culture at Cone Health.Connect with Tammy:https://www.linkedin.com/in/tammy-myrickCone Health online:https://www.conehealth.comSubscribe to…
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Employer Branding Podcast
1
Designing an EVP That Resonates Locally and Globally, with Anouska Ramsay of Capgemini
21:35
21:35
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21:35
This established tech consultancy is differentiating itself from its younger competitors by crafting the most personal EVP possible to reach both local and global talent.Anouska Ramsay is Group Talent Director at Capgemini.Connect with Anouska:https://uk.linkedin.com/in/anouska-ramsayCapgemini online:https://capgemini.comFollow the #lifeatcapgemini…
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Employer Branding Podcast
1
Attracting Talent Through Employer Brand Authenticity, with Tammy Embry of Amgen
21:25
21:25
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21:25
This global biotech company stands out in a competitive industry by prioritizing authenticity—saying no to impersonal stock photography and "vanilla" social media advocacy.Tammy Embry is a Global Employer Brand and Recruitment Marketing Strategist at Amgen.Connect with Tammy:https://www.linkedin.com/in/tammydeanembryConnect with Amgen on social med…
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Employer Branding Podcast
1
Uplifting Employee Voices with Your Employer Brand Strategy with Rachel Kennedy, The Container Store
19:11
19:11
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19:11
This retail brand's employer brand strategy excels when it foregrounds employee voices, providing tools and platforms for telling their own stories.Rachel Kennedy is Recruiting Manager at The Container Store.Connect with Rachel:https://www.linkedin.com/in/rachelkingkennedyConnect with The Container Store:https://www.linkedin.com/company/the-contain…
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Employer Branding Podcast
1
Changing Lives and Attracting Exceptional Talent with a Strong EVP with Dominique Mallion of Philips
27:46
27:46
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27:46
Learn why Philips' employer brand strategy is thriving thanks to its highly personal approach to storytelling, innovative content, and strong EVP.Dominique Mallion is the Global Content Marketing Strategist & Producer at Philips.Connect with Dominique:https://uk.linkedin.com/in/dominiquemallionPhilips:https://www.philips.comThe Spark Podcast:https:…
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Employer Branding Podcast
1
What Attracts Purpose-Driven Talent to Your Employer Brand, with Sarah Staley of Realtor.com
20:46
20:46
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20:46
When your business is connecting customers with their next home, attracting purpose-driven talent with your employer brand is critical.Sarah Staley is Head of Employer Brand and Culture at Realtor.com.Connect with Sarah:https://www.linkedin.com/in/sarah-staley-aa7b643@SKStaley on Twitter:https://twitter.com/SKStaleyRealtor.com:https://www.realtor.c…
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Employer Branding Podcast
1
LinkedIn Is Rethinking How Employers Discover Talent, with Jon Addison
17:30
17:30
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17:30
LinkedIn is expanding jobseekers' access to employers by helping companies reassess where they look for talent and promoting a skill-centric approach.Jon Addison is the Head of Talent Solutions, EMEA Enterprise at LinkedIn.Connect with Jon:https://uk.linkedin.com/in/jon-addison-3399175LinkedIn:http://linkedin.comEmployer Brand Management Awards:htt…
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Employer Branding Podcast
1
How a Global Brand Promotes Its EVP to International Talent, with Jona Gjini of Vodafone
20:07
20:07
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20:07
Staying competitive within an international talent pool is no small feat for global brands. Learn how this telecommunications company handles strategy, advocacy, and internal communication.Jona Gjini is the Global Employer Brand Lead at Vodafone.Connect with Jona:https://uk.linkedin.com/in/jonagjiniFollow the #vodafonelife conversation online.Speec…
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Employer Branding Podcast
1
Making Your Company Culture a Key Feature of Your Talent Strategy with Grant Policar of Rally Health
18:19
18:19
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18:19
Here’s how one employer and talent branding team in the well-being and health space attracts and retains the best talent by showcasing its exceptional culture.Grant Policar is the Employer and Talent Branding Lead at Rally Health.Connect with Grant:https://www.linkedin.com/in/grant-policar-14521313bRally Health online:https://rallyhealth.comSubscri…
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Employer Branding Podcast
1
Why Attracting the Best Employees Means Cultivating Good Chemistry, with Anne McCarthy of Evonik
21:10
21:10
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21:10
For this chemicals company, cultivating a strong EVP means prioritizing good chemistry among both its products and its people.Anne McCarthy is Global Director of Talent Acquisition & Employer Branding at Evonik.Connect with Anne:https://www.linkedin.com/in/annemccarthyEvonik Careers online:https://careers.evonik.comExplore @evonikofficial on Instag…
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Employer Branding Podcast
1
Expert Strategies for Showcasing Your Region to New Talent, with Natalie MacArthur of Invest Ottawa
20:08
20:08
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20:08
Attracting talent to a region—in this case, Ottawa—rather than an individual company requires a unique approach and special attention to your region’s strengths, international reputation, and potential.Natalie MacArthur is Director of Talent Attraction at Invest Ottawa.Connect with Natalie:https://www.linkedin.com/in/natalie-macarthur-3765235Attrac…
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Employer Branding Podcast
1
How to Use your Brand Story to Attract New Talent, with Kerry Noone of CVS Health
14:35
14:35
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14:35
Today we are talking to an American health care company, quite a big one, and we get to learn how they work their brand story into their talent attraction efforts.Kerry Noone is Director of Health Recruitment Marketing and Advertising at CVS.Connect with Kerry:https://www.linkedin.com/in/kerrynoone/CVS careers site:https://jobs.cvshealth.comSubscri…
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Employer Branding Podcast
1
EVP, Sports Fans and Technology with Jason Jones of DraftKings
18:04
18:04
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18:04
Today we are talking to a global sports technology and entertainment company and learn how they are using technology and other strategies to attract the best talent in the highly competitive tech arena.Jason Jones is the Recruitment Marketing Specialist at DraftKings.Connect with Jason:https://www.linkedin.com/in/jasonhjones/DraftKings Careers:http…
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Employer Branding Podcast
1
EVP Veteran Johnny Torrance Nesbitt Shares His Success Tips and Pitfalls
19:45
19:45
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19:45
This week we are speaking to a veteran in our industry who will be sharing a lot of tips and a couple of pitfalls as well from his years of running big scale employer brand programs.Johnny Torrance Nesbitt is a Global Talent Acquisition & Employer Branding LeaderFollow Johnny:https://twitter.com/JohnnyTorrNesbiSubscribe to this podcast: https://emp…
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Employer Branding Podcast
1
Showcasing Your EVP Through LinkedIn with Jaclyn Majarich of Optus
17:22
17:22
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17:22
Today we speak with an Australian company in the telecommunications space, and we learn how they use LinkedIn very effectively to spread their employer value proposition and employer branding messages.Jaclyn Majarich is the Employer Brand Manager at Optus.Connect with Jaclyn:https://www.linkedin.com/in/jaclynmajarich/Optus Careers Site:https://www.…
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Employer Branding Podcast
1
Strengthen your EVP Through Continuous Learning, with Liane Bilicki of Deloitte
15:37
15:37
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15:37
Today we are talking to a professional services firm with over 300,000 employees and will learn about talent challenges, strategy, EVP metrics, and more.Liane Bilicki is the Group Brand Director - Recruitment Brand at Deloitte.Connect with Liane:https://www.linkedin.com/in/liane-bilicki-95181411/Careers at Deloitte (US site):https://jobs2.deloitte.…
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Employer Branding Podcast
1
How to Create a Strong EVP in the Middle East and Africa, with James McFadzean of Nestlé
23:39
23:39
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23:39
Today we talk with one of the largest corporations in the world about some of the challenges they need to overcome while operating in regions like the Middle East and Africa in terms of technology adoption, culture and talent attraction.James McFadzean is a Regional Recruitment Marketing & Employer Brand Manager at Nestlé.Connect with James:https:/…
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Employer Branding Podcast
1
The Holistic Approach to Employer Branding, with Tricia Goose from Appian
17:19
17:19
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17:19
Today we are chatting to an east coast tech company which takes a holistic approach to employer brand, a very people-oriented organization from top to bottom.Tricia Goose is the Recruitment Marketing Strategist at Appian Corporation.Connect with Tricia:https://www.linkedin.com/in/patriciagoose/Careers at Appian:https://www.appian.com/careers/Subscr…
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Employer Branding Podcast
1
Talent Attraction in the Healthcare Industry, with Theresa Mazzaro of Suburban Hospital
16:24
16:24
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16:24
Are you struggling with nursing talent? Today we talk with a community hospital which is part of a large-scale healthcare system. We'll learn about their Employer Value Proposition and their best talent attraction strategies.Theresa Mazzaro is a Senior Talent Acquisition Specialist at Suburban Hospital (part of the Johns Hopkins Healthcare System).…
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Employer Branding Podcast
1
Enjoying a Great Beer While Developing Your EVP, with Claire Anderson of Camden Town Brewery
16:51
16:51
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16:51
Today we are speaking to a company from Camden Town, North London. We will learn how the city history and its culture have a significant influence on the way they do Employer Branding and EVP.Claire Anderson is Head of People at Camden Town BreweryConnect with Claire:https://www.linkedin.com/in/claireanderson4Jobs at Camden Town Brewery:https://www…
