The Value of Culture to an Employer Brand, with Brian Evje

Employer Branding Podcast

Brian Evje helps people and organizations lead change and growth by aligning leadership, change, and organizational health. He does a lot of work with start-ups and high-growth companies and knows the importance of corporate culture. Questions for Brian: Tell us about what you do? Why is corporate culture important? What's a step by step guide to defining culture? What mistakes do you see companies doing? How does culture relate to employer brand? How do you calculate ROI on corporate culture? What companies are doing it right? How did Netflix get culture early on? Is 'hiring slow, firing fast' good or bad for culture? What does the future hold for corporate culture and brand? More details: http://employerbrandingpodcast.com