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Content provided by Voanehens Productions, Jen Clinehens, and Rob Voase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Voanehens Productions, Jen Clinehens, and Rob Voase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Episode 9 - What is the point of loyalty programs? Part 2
Manage episode 291137334 series 2918959
Content provided by Voanehens Productions, Jen Clinehens, and Rob Voase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Voanehens Productions, Jen Clinehens, and Rob Voase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode Notes
0.00 - 0.23: An introduction to the podcast.
0.28 - 32.56: In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon.
33.00 - 38.20: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Bob Hoffman's eight principles of marketing and Jen raises Disney's creative SEO work.
38.25 - 38.50: Outro.
External links referenced:
- 'Do Loyalty programs work?' by Loyalty Science Lab. CLICK HERE
- Rob's article on Amazon Prime. CLICK HERE
- An article on Sephora's program. CLICK HERE
- Hilton Honors benefits list. CLICK HERE
- Hilton Honors programme review. CLICK HERE
- Details on REI's Loyalty program. CLICK HERE
- Jen's Panera Bread article. CLICK HERE
- Bob Hoffman's 8 principles of branding. CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
55 episodes
Share
Manage episode 291137334 series 2918959
Content provided by Voanehens Productions, Jen Clinehens, and Rob Voase. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Voanehens Productions, Jen Clinehens, and Rob Voase or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Episode Notes
0.00 - 0.23: An introduction to the podcast.
0.28 - 32.56: In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon.
33.00 - 38.20: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Bob Hoffman's eight principles of marketing and Jen raises Disney's creative SEO work.
38.25 - 38.50: Outro.
External links referenced:
- 'Do Loyalty programs work?' by Loyalty Science Lab. CLICK HERE
- Rob's article on Amazon Prime. CLICK HERE
- An article on Sephora's program. CLICK HERE
- Hilton Honors benefits list. CLICK HERE
- Hilton Honors programme review. CLICK HERE
- Details on REI's Loyalty program. CLICK HERE
- Jen's Panera Bread article. CLICK HERE
- Bob Hoffman's 8 principles of branding. CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
55 episodes
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Similar to Everybody hates your brand
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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