Laurie Halter: 5 Ways to Make 2024 Your Most Successful Year

Fixed Ops Roundtable

Laurie Halter is the driving force at Charisma Communications and is a renowned figure in the industry. Her influence extends far and wide, touching every corner of the retail community. Laurie's commitment to quality content and strategic PR has made Charisma a force to be reckoned with. With a keen eye for quality content, Laurie has become the go-to expert for ensuring that every message in the industry hits the mark.

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What we discuss in this episode:

1. The Power of Fixed Ops in 2024:

In this dynamic conversation, Laurie and I explore the evolving landscape of the automotive industry. With a focus on fixed operations, we uncover the pivotal role they play in dealership profitability. Discover how recent industry shifts necessitate a renewed emphasis on Fixed Ops and why it's crucial for sustained success.

2. Five Ways to Make 2024 Your Most Successful Year:

Get ready for a goldmine of insights! Laurie shares five practical and proven strategies that can elevate your dealership's performance. From innovative recall campaigns to the game-changing impact of AI in service communication, we cover it all. Learn how forward-thinking dealerships are capitalizing on these trends to secure impressive profits and customer loyalty.

3. Disruptive Trends: Surcharges and Mobile Services:

Digging into specific trends, we explore the untapped potential in surcharges for credit cards. Laurie reveals how some dealerships are saving substantial amounts monthly by implementing surcharge fees. Additionally, we dive into the growing importance of mobile services and the white-glove experience that customers now expect, with real-world examples from industry leaders.

4. Harnessing the Power of AI:

AI isn't just a buzzword; it's a game-changer in automotive. Laurie walks us through real-world applications of AI, from noise reduction in service videos to creating professional responses from service advisors. Uncover how AI can analyze customer sentiment, ensuring a positive interaction and preventing potential issues before they escalate.

5. Bonus: Training as the Key to Success:

We close the episode with a bonus insight that shouldn't be overlooked – the critical role of training. Laurieemphasizes the need for continuous and varied training methods, both virtual and in-person, to keep your team at the forefront of industry best practices. Discover how companies like Quantum Five are disrupting the training landscape by prioritizing the human element.

Join us for an episode filled with actionable strategies, disruptive trends, and a vision for success in 2024. Laurie Halter's expertise and industry knowledge will leave you inspired and ready to take your dealership to new heights.

Listen to the episode featuring Laurie Halter for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Laurie Halter

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