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Cultivating Success: E-Commerce Insights with Andrew Maffettone
Manage episode 417068979 series 3289603
Takeaways:
- Building a tribe and focusing on organic marketing is crucial for brands in 2024.
- The rising costs of paid advertising and the need for conversion rate optimization are challenges that brands must address.
- TikTok offers great potential for brand discoverability, but it requires understanding the platform and tailoring marketing strategies accordingly.
- Diversifying sales channels and building assets outside of physical inventory are essential for long-term success.
- Conversion rate optimization and increasing average order value are key strategies for improving profitability.
[00:00 - 06:28 ] Introduction and Overview
[06:28 - 11:30] The Bar is Low for Success, but Innovation and Adaptability are Key
[11:30 - 16:19] The Frustrations of the Industry and the Rise of Self-Proclaimed Gurus
[16:19 - 23:01] The Challenges of Selling Low-Priced Products on Amazon
[23:01 - 28:02] Closing Segment
Let's get connected!
You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure!
CLICK HERE to learn The 5 Big "Shifts" That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012!
🚀CLICK HERE To Transform Your Financial Future with Voltage's Elite Amazon FBA Program!
134 episodes
Manage episode 417068979 series 3289603
Takeaways:
- Building a tribe and focusing on organic marketing is crucial for brands in 2024.
- The rising costs of paid advertising and the need for conversion rate optimization are challenges that brands must address.
- TikTok offers great potential for brand discoverability, but it requires understanding the platform and tailoring marketing strategies accordingly.
- Diversifying sales channels and building assets outside of physical inventory are essential for long-term success.
- Conversion rate optimization and increasing average order value are key strategies for improving profitability.
[00:00 - 06:28 ] Introduction and Overview
[06:28 - 11:30] The Bar is Low for Success, but Innovation and Adaptability are Key
[11:30 - 16:19] The Frustrations of the Industry and the Rise of Self-Proclaimed Gurus
[16:19 - 23:01] The Challenges of Selling Low-Priced Products on Amazon
[23:01 - 28:02] Closing Segment
Let's get connected!
You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure!
CLICK HERE to learn The 5 Big "Shifts" That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012!
🚀CLICK HERE To Transform Your Financial Future with Voltage's Elite Amazon FBA Program!
134 episodes
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